THE ALL-NEW CARRERA CUP GREAT BRITAIN 2015 a
The Porsche Carrera Cup Great Britain will help to redefine the shape of British motorsport in 2015 and for years to come. Working hand-in-hand with our drivers, teams and partners, we have redeveloped and revolutionised every facet of the championship to intensify the competition. The work we have done ensures that the Porsche Carrera Cup GB is the launch pad for anyone wishing to pursue a career in international sports car racing. We hope you have a successful 2015. Ragnar Schulte General Manager, Marketing Porsche Cars Great Britain For more information about any part of the Porsche Carrera Cup GB, please contact: Darioush Gheissari Assistant Manager, Motorsport Telephone: 0118 916 5012 Email: darioush.gheissari@porsche.co.uk All information and offers within this document are provisional and subject to MSA approval, and subject to contract and may be withdrawn by Porsche at any time. b
4 Why Porsche? 6 Porsche Carrera Cup GB 8 2015 highlights 10 Fastest one-make car in the UK 12 World-class 2015 race calendar 16 Sensational new Rookie Class 18 Successful scholarship programme continues 20 Race weekend prize money doubled 22 Incredible championship prizes 24 Early registration rewards 26 First-class driver well-being 28 Extensive team support 30 Team Cayenne 32 Exceptional race weekend hospitality 34 Huge exposure and awareness 38 Sponsorship that works 2
Why Porsche? Porsche and motorsport: the two are inseparable With over 60 years of racing history and more than 30,000 victories to date, Porsche is the biggest manufacturer in the world to specialise in high performance cars and the most successful marque in motorsport. We are incredibly passionate about this and uphold an entire philosophy underpinning Porsche Motorsports: Spirit. Principle. Vision. As a Porsche driver you are instantly climbing the sports car racing ladder. Whether it is a Factory GT drive or a Le Mans Prototype racing series in your sights, the Porsche Carrera Cup GB provides the ideal stepping stone. Ten GT3 Cup Challenges and nine Porsche Carrera Cups operate worldwide, culminating with the internationally contested Mobil 1 Porsche Supercup which tours with the FIA Formula One calendar. The Porsche one-make cup is one of the most successful international racing programmes and the Carrera Cup GB is the perfect way to further your racing career. Through its direct involvement in British motorsport, Porsche Cars Great Britain (PCGB) has raised customer awareness and interest in Porsche Motorsport in the UK to unprecedented levels and no other manufacturer makes such a substantial ongoing commitment to the sport. 4 5
THE CARRERA CUP BROUGHT ME ON SO MUCH AS A DRIVER. IF YOU CAN DRIVE A PORSCHE, YOU CAN PRETTY MUCH DRIVE ANYTHING OUT THERE. FOR ME, IT WAS THE PERFECT SPRINGBOARD AND A FANTASTIC CAREER MOVE. Porsche Carrera Cup GB SAM TORDOFF Entering its thirteenth year in 2015, the Porsche Carrera Cup GB is at the very pinnacle of British motor racing and a firm fixture in every motorsport enthusiast s diary. Identical cars put driver skill in the spotlight and a combination of close, thrilling racing and first-class facilities for teams and drivers is a big draw. The championship has proved itself as a springboard for drivers seeking a career as a professional sports and GT racer. Former Carrera Cup champions Richard Westbrook and Damien Faulkner have built careers as professional racers and 2012 Carrera Cup runner-up Ben Barker and ex-scholar Daniel Lloyd (2012/2013) are now developing careers in sports and GT racing. Other drivers who have used the Carrera Cup as a platform to showcase their racing abilities include current racers Steven Kane, Sam Hancock, Rory Butcher and Archie Hamilton. Drivers have also progressed from the Carrera Cup into the British Touring Car Championship, including current MG racer and race winner Sam Tordoff, Ollie Jackson, Tony Gilham, Glynn Geddie and Liam Griffin. Porsche factory driver Nick Tandy competed in the 2008 Carrera Cup GB and made such an impact that he secured a Porsche Supercup entry in 2010. He now races for Porsche in a number of international GT events.the Porsche Carrera Cup GB continues to be a prime support race to the British Touring Car Championship, which guarantees large race day crowds, a great atmosphere and huge media coverage, including seven hours live coverage on ITV4 each race weekend. For the 2015 season we have invested heavily in both drivers and teams. From the prizes to the championship structure, including a support race with the WEC, we have looked at and refreshed every element and what follows is a look at the highlights for 2015. We hope you will join us for what promises to be the most exciting season yet! 6 7
2015 Highlights 8 9
Fastest one-make car in the UK AN AWESOME RACE CAR THAT ONCE DRIVEN WILL LEAVE YOU IN A SINGLE STATE OF MIND FAILURE TO FIND MY RACING BUDGET IS NOT AN OPTION. STEVE LIQUORISH PRO-AM2 Upheld through our motorsports philosophy, our vision is to create the perfect race car and with the current 911 GT3 Cup car, we are getting ever closer to our vision. With over 2,300 sold, the 911 GT3 Cup car is the number one sports racing car among motorsports teams and drivers. It competes in prestigious racing events around the world including GT racing series and endurance races. The car continues to evolve as we strive to improve it year after year. Its engine is now even more powerful yet extremely efficient. And for the first time the current bodyshell construction is a combination of aluminium and steel improving aerodynamics and safety. The latest 911 (type 991) GT3 Cup car is the fastest one-make car in the UK and delivers outstanding performance and exhilarating racing. It is also the most equal car in motorsport, clearly demonstrating individual driver skill and nerve. 10 11
World-class 2015 race calendar The Porsche Carrera Cup GB 2015 calendar is the most exciting and dynamic in the history of the championship. Importantly, we will put our drivers on the legendary Spa-Francorchamps circuit ahead of Round 2 of the World Endurance Championship. Effectively, they will be racing on a world stage under the watchful eyes of the main LMP teams, including the Porsche factory drivers, and a massive number of spectators. As in previous years, the Porsche Carrera Cup GB is the pivotal support race to the BTCC and in 2015 we will be racing at a number of BTCC rounds including the Brands Hatch Indy and GP circuits, Oulton Park and Silverstone. Each circuit will present drivers with different challenges to test nerves and skills to the limit. Later in the year drivers will have the option to return to Spa-Francorchamps to enjoy one of the world s finest circuits once again, with guest packages available for the Porsche Carrera Cup support race to the 24 Hours of Spa. The geographic spread of our championship ensures our growing fan base can experience the action close to their homes and provides an opportunity for drivers, teams and partners to engage with different audiences throughout the UK. 12 13
Eight championship weekends Rounds 1 and 2 Brands Hatch (Indy circuit) 4 5 April 2015 Rounds 3 and 4 World Endurance Championship support race Spa-Francorchamps 1 2 May 2015 Rounds 5 and 6 Oulton Park (Island circuit) 6 7 June 2015 Rounds 7 and 8 Croft 27 28 June 2015 Guest package available 24 Hours of Spa support race Spa-Francorchamps 25 July 2015 Rounds 9 and 10 Snetterton Rounds 11 and 12 Knockhill Rounds 13 and 14 Silverstone (National circuit) Rounds 15 and 16 Brands Hatch (Grand Prix circuit) 8 9 August 2015 22 23 August 2015 26 27 September 2015 10 11 October 2015 14 15
Sensational new Rookie Class Win 50,000 The launch of our all-new Rookie Class in March 2015 will redefine British Motorsport. As young single seater or sports car drivers find the passage to a professional racing career ever more financially challenging, Porsche is extending a huge helping hand by introducing the biggest prize fund of its kind in the UK. With a prize fund of 50,000 awarded to our top 2015 Rookie, we re ensuring young UK racing talent has a chance to shine and isn t held back because of financial barriers. This new class is for professional drivers aged between 17 and 24 years old (as at 17 March 2015) who haven t raced in the Porsche Carrera Cup GB before*. Drivers must register and participate in all races in the 2015 season to be eligible for the Rookie Class and end of season prize money. The Rookie Class will operate its own separate points table within the championship but Rookies will also compete within one of the championship categories: Professional, Professional Amateur 1 or Professional Amateur 2, thereby gaining the opportunity to win even more prize money from these respective classes. At the end of the season, unprecedented cash prizes are available dependent on the drivers finishing position in the championship: 1st 50,000 2nd 20,000 3rd 10,000 This opportunity only comes around once in a lifetime and the top Rookie in 2015 could be on their way to becoming a Porsche factory driver of tomorrow. *Drivers are permitted to have raced in a maximum of one Carrera Cup GB race weekend (two rounds) to be eligible for the Rookie Class. At Porsche s discretion, if a Rookie is unable to compete in one or more races due to circumstances outside their reasonable control, they would still be eligible to receive prize money 16 17
THE PORSCHE CARRERA CUP GB SCHOLARSHIP PROGRAMME HAS ENABLED ME TO TAKE THE FIRST STEP TOWARDS A PROFESSIONAL CAREER IN GT RACING. THE EXPOSURE FROM THE SCHOLARSHIP HAS OPENED DOORS FOR ME AND I M REALLY GRATEFUL FOR THIS FANTASTIC OPPORTUNITY. Successful scholarship programme continues JOSH WEBSTER Running since 2008, the hugely successful PCCGB scholarship programme strives to find and nurture the best young UK racing talent and it continues in 2015 with current scholar Josh Webster, in his second and final year. Candidates are put through their paces on and off the track at the Porsche Experience Centre at Silverstone. Not only do they have to be an outstanding racing driver, they must have first class media skills and training, making them ideal ambassadors for the Porsche Motorsport brand. In addition to the normal racing calendar, the scholar will appear at other high profile events such as the Goodwood Festival of Speed, Festival of Porsche and other networking events that aid future exposure for the winner. The chosen Porsche Carrera Cup GB scholar is awarded 80,000 support per annum. 80,000 support available per annum 18 19
Race weekend prize money doubled Top prizes: 3,500 per weekend Porsche thrives on competition. With more than 30,000 motorsport victories we know what it takes to win. We also know that winners should be recognised, supported and rewarded. This is why, for 2015, Porsche Carrera Cup GB is doubling the weekend prize money for the Professional Class and the Professional Amateur 1 Class, giving drivers more incentive than ever before. Finishing position Professional Class Professional Amateur 1 Class 1st 1,500 1,000 2nd 1,200 800 3rd 1,000 600 4th 700 500 5th 600 400 In addition, driver and team weekend cash prizes are also available. Driver of the Weekend 500 Team of the Weekend 1,000 20 21
Incredible championship prizes The Porsche Carrera Cup GB is the launch pad into a long term sports car racing career and our new championship prize pot will help to accelerate this. The first prize for the Pro category includes an automatic all expenses paid race in the Mobil 1 Porsche Supercup which tours with the FIA Formula One World Championship and has Porsche engineers in attendance. This is an amazing opportunity to climb the racing ladder and take on the international racing arena. At the end of the season, drivers can win the following: Pro 1st 15,000 Plus entry to race in the internationally contested Mobil 1 Porsche Supercup and spend half a day on the track at the Porsche Experience Centre (Silverstone) with a Porsche Factory Driver 2nd 10,000 3rd 6,000 Pro AM1 1st 7,000 Plus a Porsche 911 for the year and spend half a day on the track at the Porsche Experience Centre (Silverstone) with a Porsche Factory Driver 2nd 4,000 3rd 2,000 Top cash prize: 15,000 Pro AM2 1st 5000 Plus the choice of a Porsche 911 for the year or spend a full day on the track at the Porsche Experience Centre (Silverstone) with an LMP1 works driver 2nd 3,000 3rd 1,000 22 23
Early registration rewards For 2015 we are offering new and substantial benefits to drivers who return their completed registration form and pay their registration fees early. Any driver who signs up before the close of the Autosport International Show on 11 January 2015 will receive back the value of two sets of Michelin slick tyres, which equates to over 2,500, within two weeks of the last round of the 2015 season. Date of confirmed entry to championship Value of reward 11 January 2015 2,640 Drivers who register at the Porsche stand at the Autosport International Show will also receive back the value of two sets of Michelin slick tyres if they pay a 500 deposit at the stand and pay the full amount, and have confirmation of payment by Porsche, within five working days of the close of the Autosport International Show. To qualify for early registration rewards, drivers must compete in all rounds of the Porsche Carrera Cup GB 2015 season unless Porsche agrees they are unable to compete in one or more races due to circumstances outside their reasonable control. Receive 2,640 for early registration 24 25
First-class driver well-being The most important part of any Porsche is the driver. Porsche Carrera Cup GB sets benchmarks in British motorsport for looking after driver well-being and in 2015, we re launching even more initiatives to make sure the racing drivers in our championship are looked after better than ever. Porsche Human Performance Centre All Porsche Carrera Cup GB racing drivers who are registered for the full 2015 season will receive two complimentary hours at our Porsche Human Performance Centre at the Porsche Experience Centre, Silverstone. This exceptional sports science laboratory, to the standard you may find in F1 teams, is equipped with state-of-the-art technology from Technogym to Watt Bike. Services are delivered by experts with a rare combination of academic qualifications in exercise science and coaching plus experience working at the highest level in motorsport and competitive backgrounds as elite athletes. Trackside physiotherapist support We are delighted to announce that motorsport physiotherapist, Liz Linford, will be trackside at each race weekend to ensure the drivers are in top racing condition. 26 27
Extensive team support Talk to our previous teams to find out more about their positive experiences of the extensive support they received competing in the Porsche Carrera Cup GB. 28 29
Team Cayenne Our championship teams race Porsche and drive Porsche on the road. Talk to us to find out more about Team Cayenne. 30 31
Exceptional race weekend hospitality The Porsche Carrera Cup GB Race Centre is at the very heart of the racing action and is open from Friday morning to Sunday afternoon at every championship round. It offers state-of-the-art facilities and delicious catering, the perfect place to relax or entertain guests and sponsors. THE CARRERA CUP RACE CENTRE IS THE PERFECT VENUE FOR US TO HOST OUR GUESTS THROUGHOUT THE WEEKEND, OFFERING OUR GUESTS EXCELLENT HOSPITALITY. PETE SHAW, MICHELIN MOTORSPORT MANAGER UK & ROI The perfect place to relax and entertain guests 32 33
Huge exposure and awareness For 2015, Porsche Cars Great Britain is investing even more in both digital and traditional media. THE BTCC PACKAGE IS THE PERFECT PLACE FOR THE CARRERA CUP GB. THE TV PACKAGE, RACE DAY CROWDS AND MEDIA EXPOSURE ARE UNRIVALLED IN BRITISH MOTOR RACING. RAGNAR SCHULTE, PORSCHE GB GENERAL MANAGER, MARKETING 34 35
Media awareness TV coverage in 2014 Radio coverage in 2014 Media service Porsche news update Over 3,000,000 people watched live television coverage of The Carrera Cup GB featured on 33 radio stations Via a dedicated trackside service, the Carrera Cup GB enjoys a News and updates from the Porsche Carrera Cup GB feature in the Porsche Carrera Cup GB on ITV4. The championship featured including BBC regional radio. 60 live reports were aired prominent position in both print and web media. Key members the Porsche news update, an electronic newsletter which is sent extensive live coverage of over three-quarters of the races. and pre-recorded 30 second reports appeared in over 50 programmes. The championship featured in a total of of the media are provided with an updated series media guide throughout the season and press releases are regularly to 175,000 customers and prospects four times a year. The championship also featured in dedicated hour-long highlight programmes in the Motorsport UK series, broadcast on ITV1 and twice on ITV4 in prime slots. This programme took the total TV audience to over 20.8 million UK viewers (compared with 10.7 million in 2006). approximately 245 radio interviews and programmes. Digital and social media The explosion of digital communications and social media has further heightened exposure of and publicity for Carrera Cup GB. 10,000 users from our race community via our dedicated championship live stream www.porsche.co.uk/trackside. This features up-to-the-minute news, race reports, images, video and audio. 9,467,274 Facebook and 708,000 Twitter followers*. Our main porsche.co.uk site contains Porsche Carrera Cup GB pages posting news, photographs and information. distributed to motorsport and regional press contacts. Print advertising includes: Autosport 20,000 weekly readers, Motorsport News 12,000 weekly readers, Porsche Post 15,000 monthly readers, GT Purely Porsche 15,000 monthly readers and Race day programmes 30,000 total annual readership. Event spectators The Porsche Carrera Cup GB enjoys one of the largest spectator numbers in British motorsport, with crowds to rival Premier League football matches. An estimated 378,000 people Christophorous Over 18,900 Porsche owners receive this bi-monthly Porsche magazine and there are Carrera Cup updates in each edition. Autosport International From Karting to Formula 1, this annual event in January at the NEC in Birmingham unites the world of motorsport under one roof. Catering for both professionals and motorsport fans, Autosport International incorporates two trade-only days and two public days dedicated to motorsport enthusiasts. This site receives 7,000,000 views per annum. travelled to watch a race at their favourite circuits in 2013. We will have a strong presence at the event with a dedicated Full coverage is available online at www.itv.com/itv4 for 28 days after it has been broadcasted on TV. stand that provides a great opportunity to meet the Porsche Motorsport team and understand more about Porsche Motorsport and the Carrera Cup GB. *Porsche global Facebook and Twitter reach as of 17/10/2014, which selected Carrera Cup GB content is posted on. 36 37
Sponsorship that works Sponsors of drivers and teams connect their brands to the Porsche marque and use the championship as a communication platform for both business to consumer and business to business activities. There is now so much awareness and excitement that surrounds the championship that in addition to the huge brand exposure sponsors achieve, it provides ample opportunity and scope for use in sponsors wider marketing communications. Sponsorship activities include but are not limited to: PR, customer communications, product placement, race weekend hospitality, display cars for events and business to business networking. SAMSUNG TV HAS BEEN PLEASED TO PARTNER PORSCHE AND PARTICIPATE IN THE CARRERA CUP OVER THE PAST TWO SEASONS, AS IT HAS PROVIDED US WITH A RELEVANT, EXCITING MEANS OF DERIVING QUALITY CONTENT AND OTHER MARKETING ASSETS. THESE IN TURN HAVE ENABLED US TO CREDIBLY AND EFFECTIVELY ENGAGE AN AUDIENCE WHO APPRECIATE OUR HIGH END, PREMIUM SCREEN PRODUCTS. GUY KINNELL, DIRECTOR, HEAD OF TV/AV DIVISION 38 39
We look forward to welcoming you to Porsche Carrera Cup GB 2015 40 41