TOMTOM CURFER Sales Kit 2016
TOMTOM CURFER TomTom TRUCKER Connect your Car. Improve your Driving. 2
WHAT IS TOMTOM CURFER? Connect your Car. Improve your Driving. TomTom CURFER plugs into your car's OBD port, links to your smartphone and gives you instant feedback on both your driving technique and your car's performance. It can even help you find your way back to your car. Get coaching tips on acceleration, braking, cornering and idling. Earn badges for your skills and share scores with friends. 3
MESSAGING ARCHITECTURE TomTom CURFER Connect your car. Improve your driving. Learn about your driving style Learn about your car s performance Easy to use. Easy to share. Driving Score Dashboard TomTom CURFER gives you instant feedback on your acceleration, cornering, braking and idling. Driving Style Badges Earn badges that showcase your personal style and driving skills. Have fun collecting them all! Track your progress Track your performance over time to see how you've progressed. Analyse trips by days, months or years. Advanced Car Data The CURFER app shows detailed car data so you can learn more about your car's performance. Trip Review See trip scores to learn about your skills on the road. Get tips on how to beat your score. Easy Set-Up TomTom CURFER setup is simple with an in-app guide. Just turn on your engine and follow the steps. Share and Compare Share your CURFER badges or driving statistics for some friendly competition. Car Finder Forgotten where you parked the car? The CURFER app will show you where it is and guide you to it.
MAIN TARGET GROUP Car lovers and frequent drivers 18-45 years old Male and female Digital natives Early adopters of new tech With disposable income to afford gadgets 5
OVERVIEW Driving Score Dashboard Driving Style Badges Advanced Car Data General view Summary Car Finder 6
FEATURE HIGHLIGHTS DRIVING SCORE DASHBOARD ADVANCED CAR DATA TRIP REVIEW CAR FINDER DRIVING STYLE BADGES EASY SET-UP 7
DRIVING SCORE DASHBOARD Learn more about your driving style Get instant feedback on your driving technique with TomTom CURFER. It scores acceleration, cornering, braking and idling in real time, with colours from red to green showing how you're performing. It even gives you tips on to how to improve your scores. 8
ADVANCED CAR DATA Check up on your car's performance The CURFER app shows detailed data on your car's battery voltage, oil temperature, engine load and much more. A red line on the left of the screen will warn you if any parameters are not at normal levels. Remember to do a quick check up before driving. 9
TRIP REVIEW Review your driving trip by trip Review each trip on an interactive map to check your acceleration, cornering, idling, braking and much more. Your performance is mapped with colour along the route and markers indicate where you could have been better. Tap them for tips on how to improve. 10
CAR FINDER Never have trouble finding your car again Forgotten where you parked the car? The CURFER app instantly shows you where it is on a map. It displays your current position too, so you can get back to it easily. Positions are updated automatically, guiding you back every step of the way. 11
DRIVING STYLE BADGES Show off your unique driving style Have fun earning CURFER badges that showcase your personal style and driving skills. Get a Road Warrior, Easy Rider or Trip Maker badge. Challenge yourself to collect them all! Share your driving achievements with friends via social media. 12
EASY SET-UP Plug and play Getting started is simple with an in-app installation guide. Just turn on your engine and follow the easy instructions. Illustrations help you find your car's OBD port to insert the TomTom CURFER, which connects to the app via Bluetooth. 13
COMPATIBILITY TomTom CURFER works for most passenger cars built after 2004. At least an iphone 4S with ios 8.3 or an Android smartphone with OS 4.0.4, Bluetooth and mobile Internet are required. For more information, visit: tomtom.com/curfer
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