The Metro East s Ultimate Car Buying Guide The things most car dealers ers DON T want you to know Advertising Supplement Volume 1 of 6 New Car Buying Used Car Buying Service
Ask to see the Dealership s Invoice on the new vehicle you are considering to purchase 1 Look for the date on the invoice as a bargaining chip. The dealership is paying interest on his fl oor plan. The longer he has the vehicle on his lot, the more it is costing him to inventory it. Dealers with Aged vehicles are more likely to give you a better deal. GREAT PRICE!! Amount considered Dealer Net 2 3 4 5 6 8 7
Understand how the dealer is charged. 1 RETAIL - STOCK INVOICE 08/12/11 When it was fi rst invoiced and where it was shipped. If older than 90 days old make an offer! 2 3 4 5 6 7 8 PREFER: 23453.90 ALLOW: 167.73 ACT 237 22.335.26 H/B 261 703.20 ADV 261 117.20 EXP 65A 234.40 PAY 310 23390.06 24250.00 Maximum price charged to GM Employees, suppliers, etc. The money the dealer receives back from the manufacturer on sales to preferred customer. (item 2) GREAT PRICE! This is what dealers consider NET COST Hold Back is charged to the dealer but is given back to pay approx. 90-120 days. Ask for all or part of this money. Advertising Local and other Ad dollars charged to the dealer. Passed along to the customer. Ask for all or part of this money. NOT SO GREAT PRICE Dealer Invoice Manufacturer Suggested Retail Price Items not shown on invoice, but dealer receives reimbursement cash. Fuel Fill Credit The amount the dealer receives back to fillup your new vehicle. Every new vehicle should have a full tank. Dealer Cash Program Certain vehicles have an allotment to help sell that particular vehicle. Ask your dealer if your vehicle has any dealer cash available.
Confessions of a New Car Dealer Why Not Order Exactly What You Want in a New Car? Jon Guthrie If you have time to wait for the delivery, six to eight weeks, this may save you thousands! How? The dealer has not had any added expense involved in inventorying and advertising this vehicle. He may be able to give you part or all of the holdback and/or advertising cost. If you can give up your trade-in vehicle when you place your order, it will be worth more at that time. If you keep the car until the new car arrives, it will have more mileage, wear and lower trade in value. Reno-Guthrie Chevrolet 800-338-3548
Curious About Financing? 1.9% APR Because dealerships deal in millions of dollars of loans each month, they have BUYING POWER. They deal with an average of twenty lenders, each competing for their business. 2.9% APR If you compare bank interest rates with dealership financing, just saving 1% on your rate can save you a lot. 0% APR Lisa Reno-Guthrie Always see what the dealer can get for you on a loan. Reno-Guthrie Chevrolet 800-338-3548
Understand the Difference Between a Service Contract and Warranties Brad Reno Both service contracts and warranties are good for consumers, especially if you intend to own the vehicle for an extended period of time. BUT SERVICE CONTRACTS YOU PAY FOR. WARRANTIES ARE FREE AS THEY COME WITH THE VEHICLE! Make sure the dealer explains this very carefully to you. Weigh your options and make a good qualified decision. Reno-Guthrie Chevrolet 800-338-3548
Reno Guthrie Chevrolet Come See the All New Chevy Free Charging Station Come in and Plug In! 24 HOURS A DAY! The Future is Here, and America is Back in the Game. It s just one of the many good things Motor Trend Magazine had to say about Chevrolet Volt when it was named 2011 Motor Trend Car of the Year. The annual award is one of the most prestigious honors bestowed in the auto industry and further proof that it s a new day for Chevrolet, not to mention the entire auto industry. Powered by electricity without being tethered to electrical outlets, the Volt does everything a great car does and, according to Motor Trend, better than any other. It s further proof that today, tomorrow and on into the future, Chevy Run Deep.
Reno Guthrie Chevrolet THE ALL NEW 2011 CRUZE Cruze challenges conventional compact wisdom with one simple word: more. Its cavernous, quiet interior and beautifully sculpted exterior feel like luxury. Cruze is filled with performance, safety and technology features you won t believe come in a compact. Cruze offers upscale presence with the fuel economy and price tag of a compact. And with its sculpted exterior and refined interior, it feels more like a sanctuary than a car when you re behind the wheel. Looks like you ll have to get used to more.
Reno Guthrie Chevrolet THE ALL NEW2011 EQUINOX THE CROSSOVER THAT FITS YOUR LIFE 2011 IIHS Top Safety Pick Meticulous craftsmanship and upscale styling combined with a flexible interior and class-leading highway fuel economy sets Equinox apart from the rest. With 32 MPG highway and a highway driving range of up to 600 miles, Equinox beats Honda CR-V, Toyota RAV4 and even Ford Escape Hybrid. Inside, there s acomfort for five and the most rear=seat leagroom in its class, along with advanced safty and security features for added peace of mind.
You re Closer to a Better Deal Than You Think Get the facts on the 15 Year/150,000 Mile Warranty Covers the same as the factory Powertrain Warranty Service anywhere in the U.S. or Canada Repair anywhere in the U.S. or Canada Just perform the factory scheduled maintenance NO GAMES! NO GIMMICKS! NO CHARGE! Reno-Guthrie Chevrolet 800-338-3548
Here s the Facts About Dealer Invoice We break it down for you Everything easy for you to understand You tell us what we can make NO GAMES! NO GIMMICKS! NO CHARGE! We Make It Easy With Easy Choice Menu Full disclosure Estimates for good credit and bad credit Easy to understand NO GAMES! NO GIMMICKS! NO CHARGE! Reno-Guthrie Chevrolet 800-338-3548
Can You Write Your Own Deal? YES, You Can!! This is a great start to learning your Car Buying Basics You 2 Can MAKE CAR BUYING FUN! Reno-Guthrie Chevrolet 800-338-3548
MAINTENANCE TIPS There are all types of routine maintenance services that must be performed. The different type of services varies widely from one vehicle to another. The major services are usually performed at 30,000 mile intervals, but this can also vary widely depending on the vehicle. Here are a few typical routine maintenance services: Engine oil and filter change & lube Tire rotation Air filter change Cabin filter change (if equipped) Fuel filter replacement Coolant replacement Transmission service Axle Service Battery Service We offer specials on all these services and more including Everyday Low Prices Wear Items Tires and brakes are considered wear items and are not routine maintenance services. When a vehicle is brought in for routine maintenance, the tires and brakes are important safety wear items that should be checked and replaced if necessary. Wiper blades, alignments, coolant hoses and engine drive belts are also some examples of wear items that should be checked every time a vehicle s brought in for service. If brakes are neglected, the brake pads could cut into the brake rotors and the rotors may need to be replaced, adding additional expense to the repair. Worn out brakes and tires will also impede the vehicle s ability to stop effi ciently. Besides worn out tires affecting braking, worn tires will also reduce the vehicle s handling abilities while cornering, especially in wet weather.
HOME OF THE LOW $ 83/HOUR LABOR RATE With Certified Technicians We know your time is valuable. Due to our large customer base, Reno Guthrie Chevrolet has expanded our service department with three additional certified technicians. For Your Convenience NOW SHOWING Saturday Service 7am-3pm OCTOBER SERVICE SPECIALS $ 39 95** OIL CHANGE FOUR-TIRE ROTATION 27 POINT VEHICLE INSPECTION 30-DAY PRICE MATCH ON TIRES BUY SELECT TIRES AND IF YOU FIND A BETTER PRICE WITHIN 30 DAYS OF PURCHASE, WE LL REFUND THE DIFFERENCE. BRAKE PADS INSTALLED ONLY PLUS $ 99 95* NO CHARGE WIPER BLADES ** More than six quarts of oil, balancing of tires, tax extra. Includes oil grade/specifi cation required by the vehicle s Owner s Manual. See dealer for eligible vehicles and details. Not valid with any other offers. Offer ends 12/31/11. per Axle *Turning or replacing rotors, all other services, tax extra. Excludes Corvette and other select vehicles. Retail customers only. See dealer for eligible vehicles and details. Offer ends 12/31/11. Call Heimy and Ask for details Shuttle Service Available Reno-Guthrie Chevrolet 800-338-3548
LET S SUM IT UP! If your dealer will not tell you about these buying & maintenance tips, come see us at Reno Guthrie Chevrolet Please make the most of this information and make the best choices possible & If you have any other questions please forward them to facebook.com/renoguthriechevrolet We will answer those questions directly. And your question may be featured in our next issue in November! 501 W. Hanover New Baden, IL JUST 10 MINUTES EAST OF O FALLON OFF I-64 (EXIT 27) Reno Guthrie Chevrolet www.renoguthriechevrolet.com 800-338-3548
Serving the Metro East for Over 25 Years $10 OFF $35 Dinner Purchase or More w/coupon 1 per table. Expires 11/30/11 Not Valid with any other offer. 525 Lincoln Hwy Located in Plaza St. Clair (618) 632-6864 ALL CI G A R ET T E S $ 25 PER CARTON! 75 LET S ROLL TOBACCO COMING SOON! SHOPPE