European Solar Days in Switzerland Swiss Solar Days May 15 th 22 nd 2009 Final report
Visits, exhibitions 17% Open Days 53% French-speaking Switzerland 24% Lectures and Information events 10% Italian-speaking Switzerland 3% Info booths 20% German-speaking Switzerland 73% Types of activities and events Distribution according to language private 16% municipalities 21% Schools 3% Cantons 1% organisations 14% energy utilities 7% companies 38% Participants Swiss Solar Days a concept with a great effect Swiss Solar Days 2009 in figures The first «Solar Day» was organised in Austria in 2002 and, in 2004, the concept was also adopted in Switzerland. Soon, the Swiss Solar Day became the central element of Swissolar s «Energy from the sun» campaign (earlier called «Solarbegeistert» enthusiastic for the sun). As in 2008, this year s sixth promotional event for solar energy in Switzerland took place at the same time as the «European Solar Days», this time the event covered a whole week and was, therefore, appropriately named in the plural: «Solar Days». The aim of the event in Switzerland is to enhance solar energy s profile in all fields of application (heat and power), to focus media attention on solar energy over a short period of time, increase public awareness by providing information and on-site counselling as well as establishing partnerships with other organisations, public authorities and energy utilities. Every year, the Swiss «Solar Days» stimulate social activity in the whole country, with companies, schools, associations, municipalities and energy utilities making use of this platform to present information on solar power and to allow this fascinating form of energy to be experienced at first hand. Swissolar would like to thank all those partners and sponsors whose great commitment has contributed to the event having such a widespread impact! For the first time, the event in Switzerland was extended to cover a whole week. A total of 207 events were staged between May 15 th and 22 nd, 2009. Around 30'000 people visited the various presentations on all forms of solar power applications. In addition, topics such as environmentally-compatible mobility and energy-saving in the building area were presented along with other renewable energy topics. 201 participants were responsible for the organisational side of things. Like last year, companies were at the top of the list (76), followed by local authorities (43, 25 of which are Energy Cities). The slight increase in the participation of energy utilities (14) was pleasing, as was that of schools (6), too. With 285 reports noted (print, radio, TV, Internet), the event once more received a considerable echo in the media. Print media presence, however, decreased by around 12% compared with the previous year. 1 Additional reports on various local radio stations, not registered statistically.
Info booth in Liestal SSES regional group Basel Info booth Lavigny local authority Exhibition of solar installations Energy City Coldrerio Solar info booth Energy City Kuesnacht A balloon event finished the climate week off, with concil president M. Pfister; Reussbuehl high school, in the Canton of Lucerne Solar market Energy City Winterthur Solar Open Days Energy commission Haegglingen, SSES Solar rock concert by a school band Energy City Koeniz Inauguration of the roof-integrated PV plant at the Wyler Roofs Company, Benzenschwil «Solar Oberland» fair Verein WetzikonAktiv Information booth Yellow Power, Geneva
ÉNERGIE SOLEIL Pour tout savoir sur les événements organisés près de chez vous, ou pour consulter les offres des autres régions participantes. Efficacité énergétique et énergies renouvelables sont les solutions rationnelles pour un avenir énergétique durable. Ce qu il faut savoir sur l électricité et la chaleur produite avec le solaire. Calendrier des manifestations www.swissolar.ch 1 Chaque année, le soleil fournit à la Suisse 220 fois plus d énergie que nous n en consommons pendant la même période. Utilisons donc cette énergie propre et inépuisable! 2 Avec votre propre installation, vous pouvez profiter de l énergie solaire gratuite pendant plus de 20 ans. T-shirts 3 Une installation compacte standard de 4 à 5 m 2 capteurs solaires permet de produire de l eau chaude sanitaire pour un ménage de 4 personnes; l installation se monte en un jour. 4 La chaleur est disponible toute l année: deux tiers provenant du solaire, un tiers de l installation de chauffage (bois, pompe à chaleur, gaz naturel, mazout). Du 1 5 au 22 mai 2009 Balloons 5 Une installation solaire combinée pour la production d eau chaude et la chaleur des locaux permet de couvrir en moyenne un quart des besoins de chaleur pour le chauffage et l eau chaude d une maison familiale. 6 Une installation photovoltaïque avec 20 m 2 de cellules solaires permet de couvrir les besoins d électricité annuels d un ménage de 4 personnes. 7 La technique est éprouvée et homologuée. Le spécialiste du solaire veille à une installation professionnelle dotée de composants de haute valeur. Invitation aux journées d action se déroulant dans toute la Suisse Des événements intéressants, des informations détaillées et des attractions étonnantes vous attendent, sur les thèmes de la chaleur solaire, de l électricité solaire, de la construction solaire et des autres énergies renouvelables. Calendrier des manifestations www.swissolar. ch 8 Grâce aux contributions cantonales et communales, les coûts d investissement peuvent être sensiblement réduits. 9 Les installations solaires sont esthétiques sur le toit et les murs. 10 Une installation solaire, c est l indépendance énergétique: vous n êtes plus concerné par les prix du gaz et du mazout. Banner Stationery Flyer Small poster JOURNÉES DU SOLEIL Du 15 au 22 mai 2009 Tout ce qu il faut savoir sur l électricité et la chaleur d origine solaire. Calendrier des manifestations : www.swissolar.ch TAGE DER SONNE 15. bis 22. Mai 2009 Wissenswertes über Strom und Wärme von der Sonne. Alle Veranstaltungen in Ihrer Region finden Sie unter www.swissolar.ch und 0848 00 01 04 Website Advertisements Support for the organisers Swissolar supported the organisers of the events with the following publications and advertising material: Balloons, large and small, T-shirts, caps, banners, posters, preprinted letter forms, Solar Day flyers. The completely new design was adapted to match Swissolar s «Energy from the sun» campaign. Furthermore, Swissolar information pamphlets on solar heating systems for singlefamily homes and solar heating for apartment blocks were made available, as well as pamphlets on solar power. Website On our completely redesigned www.tagedersonne.ch website, event organisers were able register their events themselves and, at the same time, order advertising material. Further, a catalogue of ideas, a check-list, draft advertisements, model letters and sample media text were made available. Media work Swissolar called attention to the «Solar Days» by means of two press releases (one in mid April and another 3 days before the start of the event). Further, tailor-made lists of regional events were sent to regional media at the beginning of May. Additionally, 6 advertisements were placed in commuter newspapers and the Sunday press in the German and French-speaking parts of Switzerland. Questionnaires 58 event organisers used the questionnaire sent by Swissolar for their responses. Here some highlights: 5 organisers would like to take part in next year s events again. 54 were completely satisfied or at least to a large extent with the advertising materials provided. 34 considered the sample media text as very or at least partly useful. The event calendar on the Internet allowed users to search according to various criteria (type of event, date, language) as well as finding all events within a particular radius from a defined location. Support was provided by a map.
Jenni Energietechnik AG NAU AG Groupe Solvatec SA Domotec AG Biotech Energietechnik AG WINDHAGER ZENTRALHEIZUNG Schweiz AG Enecolo AG Sponsors of the Swissolar «Energy from the sun» campaign Who is behind the «Solar Days» event? Without the significant support offered by various sponsors and partners, staging the «Solar Days» would not be possible. Companies, associations, local authorities and government institutions either provided financial support, opened up their communication channels or made their large amount of solar power know-how available. SwissEnergy The co-operative program for energy efficiency and renewable energy Office of Environment and Energy of the Canton of Lucerne (uwe) Associations SwissEnergy for municipalities Swiss Solar Energy Association SSES Building Services Association of Switzerland and Liechtenstein Suissetec
Norway Sweden 5 events Great Britain Belgium 20 events Netherlands 40 events Germany 4 955 events Poland Spain 110 events France 1 139 events Austria 422 events Hungary 6 events Portugal 30 events Overview of the countries that took part Switzerland / Liechtenstein 206 events Croatia Italy 380 events Slovenia 86 events European Solar Days Outlook: Swiss Solar Days 2010 The European Solar Days took place in 2009 for the second time. The event s success exceeded all expectations: In 17 countries, the man and woman on the street, students and companies were able to obtain information on solar energy at around 7'500 events. Almost 4'500 organisers of events were involved and the number of visitors amounted to around 550'000. The «European Solar Days» were supported by the EU s «Intelligent Energy Europe» program. From 7 th to 14 th May, 2010, «Solar Days» will be taking place in Switzerland again on the same dates, once more, as the European Solar Days. Together with SwissEnergy for Municipalities and further partners, Swissolar will be providing for a convincing presentation on solar energy themes. Further, companies, above all those active in the building, solar power and finance areas, will be able to enjoy the possibility of taking part as sponsors. In the individual countries, the activities of the national solar associations were co-ordinated by the European Solar Thermal Association ESTIF. The European Photovoltaics Association EPIA was also actively involved. Swiss professional association for solar energy The voice of solar energy in Switzerland Your platform for in-depth know-how A sound guide for investors www.swissolar.ch, info@swissolar.ch, 0848 00 01 04