Adults - U.S. Men Men - Women - 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 30 3 3 33 34 35 36 37 38 39 40 4 4 43 44 45 46 47 48 49 50 5 5 53 54 55 56 Male Female Age 8-4 Age 5-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ Unwgtd 50764 3 680 7 4484 5 (000) 30375 57 47 738 8904 779 Horz % 00.00 0.66 48.39 0.3 5.6 0.34 Vert % 00.00 00.00 00.00 00.00 00.00 00.00 Index 00 00 00 00 00 00 Unwgtd 680 7 680 7 0 0 (000) 47 738 47 738 0 0 Horz % 00.00 0.66 00.00 0.66 0.00 0.00 Vert % 48.39 48.66 00.00 00.00 0.00 0.00 Index 00 0 07 07 0 0 Unwgtd 4484 5 0 0 4484 5 (000) 8904 779 0 0 8904 779 Horz % 00.00 0.66 0.00 0.00 00.00 0.66 Vert % 5.6 5.34 0.00 0.00 00.00 00.00 Index 00 99 0 0 94 94 * Unwgtd 4063 47 34 5 749 (000) 9377 478 4849 36 458 4 Horz % 00.00.63 50.55 0.80 49.45 0.8 Vert %.75 3.49 3.3 3.03. 30.97 Index 00 47 04 5 96 43 * Unwgtd 8080 49 48 6 386 3 (000) 480 359 0756 70 054 89 Horz % 00.00 0.87 50.8 0.4 49.7 0.46 Vert % 7.9 3.65 8.6 3.07 7.6 4.0 Index 00 3 04 9 96 35 * Unwgtd 9539 43 5074 0 4465 3 (000) 40737 4 047 3 0590 8 Horz % 00.00 0.59 49.46 0.30 50.54 0.9 Vert % 7.68 5.87 8.07 6.63 7.3 5.5 Index 00 90 0 94 98 86 Unwgtd 079 5 5388 6 479 5 (000) 4453 5 78 3 749 9 Horz % 00.00 0.56 48.9 0.30 5.09 0.7 Vert % 9.33 6.55 9.54 7.88 9.3 5.9 Index 00 86 0 9 99 79 * Unwgtd 8584 6 44 4 47 (000) 35695 0 745 49 8550 53 Horz % 00.00 0.9 48.03 0.4 5.97 0.5 Vert % 5.49 6.7 5.38 6.65 5.60 6.78 Index 00 43 99 43 0 44 * Unwgtd 039 6 4874 6 5445 0 (000) 38754 87 679 8 963 59 Horz % 00.00 0. 43.33 0.07 56.67 0.5 Vert % 6.8 5.7 5.06 3.73 8.47 7.6 Index 00 34 90 0 45 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 57 58 59 60 6 6 63 64 65 66 67 68 69 70 7 7 73 74 75 76 77 78 79 80 8 8 83 84 85 86 87 88 89 90 9 9 93 94 95 96 97 98 99 00 0 0 03 04 05 06 07 08 09 0 Age + Age -34 Age 8-34 Age 8-49 Age 5-54 Age 35-64 Age 50+ Median Age Race: White Only Unwgtd 495 597 00 3854 (000) 79 35 04396 586 796 730 Horz % 00.00 0.6 48.07 0.7 5.93 0.34 Vert % 94.8 86.69 93.65 79.34 94.86 93.65 Index 00 9 99 84 0 99 Unwgtd 0530 75 5549 34 498 4 (000) 57475 635 853 54 8944 380 Horz % 00.00.0 49.64 0.44 50.36 0.66 Vert % 4.95 4.8 5.59 34.45 4.34 48.8 Index 00 68 03 38 98 96 * Unwgtd 43 96 653 5 56 45 (000) 70657 837 35605 407 35053 430 Horz % 00.00.8 50.39 0.58 49.6 0.6 Vert % 30.67 55.4 3.94 55.0 9.48 55.7 Index 00 80 04 80 96 80 Unwgtd 6777 63 4373 85 404 78 (000) 33969 0 6689 604 6740 598 Horz % 00.00 0.90 49.88 0.45 50. 0.45 Vert % 58.5 79.8 59.95 8.79 56.47 76.7 Index 00 36 03 4 97 3 Unwgtd 7798 43 4680 7 38 7 (000) 6548 85 6685 45 63863 46 Horz % 00.00 0.67 49.53 0.34 50.47 0.34 Vert % 54.93 56.07 56.3 57.58 53.7 54.64 Index 00 0 0 05 98 99 Unwgtd 830 0 4874 60 348 60 (000) 0963 594 59074 304 6889 90 Horz % 00.00 0.49 48.84 0.5 5.6 0.4 Vert % 5.5 39.4 53.00 4.6 5.05 37.3 Index 00 75 0 78 99 7 Unwgtd 3987 69 907 3 080 37 (000) 96406 36 4464 34 5764 8 Horz % 00.00 0.33 46.3 0.4 53.69 0.9 Vert % 4.85 0.8 40.05 8. 43.53 3.9 Index 00 50 96 44 04 56 Unwgtd (000) 45.80 3.90 45.00 33.40 46.70 3.0 Horz % Vert % Index Unwgtd 38545 94 04 45 84 49 (000) 7664 49 8300 0 89564 89 Horz % 00.00 0.8 48.3 0. 5.87 0.7 Vert % 74.95 3.35 74.55 7.33 75.3 37. Index 00 43 99 36 0 50 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 30 3 3 33 34 35 36 37 38 39 40 4 4 43 44 45 46 47 48 49 50 5 5 53 54 55 56 57 58 59 60 6 6 63 64 Race: Black/African-American Only Race: Other Race/Multiple Classifications Spanish, Hispanic, Latino Origin or Descent Personally Speak Only Spanish at Home Personally Speak Mostly Spanish, but Some English, at Home Personally Speak Spanish and English Equally at Home Highest Level Education Completed/Highest Degree: Master's Degree or Professional School Degree or Doctorate Degree Highest Level Education Completed/Highest Degree: Bachelor's Degree Highest Level Education Completed/Highest Degree: Associate Degree, Academic Unwgtd 5358 95 489 47 869 48 (000) 606 66 837 338 45 33 Horz % 00.00.54 45.4.30 54.58.4 Vert %.3 43.57 0.6 45.84.96 4.4 Index 00 385 94 405 06 366 * Unwgtd 686 43 3667 5 394 8 (000) 3649 365 6534 98 55 67 Horz % 00.00.5 5.4 0.63 47.76 0.53 Vert % 3.74 4.08 4.83 6.83.7.48 Index 00 75 08 95 93 56 * Unwgtd 54 49 76 8 56 (000) 35 449 6538 4 564 08 Horz % 00.00.40 5.44 0.75 48.56 0.65 Vert % 3.96 9.60 4.84 3.7 3.3 6.65 Index 00 06 34 94 9 * Unwgtd 806 406 0 400 (000) 8547 8 4453 0 4094 8 Horz % 00.00 0. 5.0 0.00 47.90 0. Vert % 3.7.6 3.99 0.00 3.44.5 Index 00 3 08 0 93 6 * Unwgtd 8 6 66 4 557 (000) 884 48 4659 33 465 5 Horz % 00.00 0.54 5.80 0.37 47.0 0.7 Vert % 3.83 3.7 4.8 4.44 3.50.97 Index 00 83 09 6 9 5 * Unwgtd 5 7 54 0 (000) 077 9 574 9 503 0 Horz % 00.00 0.8 53.33 0.8 46.67 0.00 Vert % 0.47 0.57 0.5.7 0.4 0.00 Index 00 0 5 90 0 * Unwgtd 6776 9 3694 3 308 6 (000) 00 0 0873 9 47 Horz % 00.00 0.09 49.38 0.04 50.6 0.05 Vert % 9.56.33 9.75.9 9.37.47 Index 00 4 0 98 5 * Unwgtd 53 37 605 556 6 (000) 40983 76 9645 8 338 94 Horz % 00.00 0.43 47.93 0.0 5.07 0.3 Vert % 7.79.6 7.6.07 7.95. Index 00 65 99 6 0 68 * Unwgtd 455 3 069 3 386 0 (000) 890 57 3595 536 45 Horz % 00.00 0.63 40.30 0.3 59.70 0.5 Vert % 3.87 3.73 3..5 4.48 5.83 Index 00 96 83 39 6 50 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 65 66 67 68 69 70 7 7 73 74 75 76 77 78 79 80 8 8 83 84 85 86 87 88 89 90 9 9 93 94 95 96 97 98 99 00 0 0 03 04 05 06 07 08 09 0 3 4 5 6 7 8 Highest Level Education Completed/Highest Degree: Associate Degree, Occupational/Vocational Highest Level Education Completed/Highest Degree: Some College, But No Degree Highest Level Education Completed/Highest Degree: High School Graduate - High School Diploma or Equivalent, such as GED Highest Level Education Completed/Highest Degree: Did Not Gradulate High School Currently Attending College or University Employed Full-Time Employed Part-Time Not Employed Temporarily Employed * Unwgtd 30 9 49 6 53 3 (000) 493 97 5089 5 6404 7 Horz % 00.00 0.84 44.8 0. 55.7 0.63 Vert % 4.99 6.36 4.57 3.35 5.39 9. Index 00 8 9 67 08 85 Unwgtd 0967 77 55 38 5446 39 (000) 4477 53 0849 39 347 93 Horz % 00.00.0 47.09 0.54 5.9 0.66 Vert % 9. 35.09 8.70 3.38 9.70 37.66 Index 00 83 97 68 03 96 Unwgtd 63 5 60 30 553 (000) 709 398 3555 4 35775 57 Horz % 00.00 0.56 49.63 0.34 50.37 0. Vert % 30.83 6.4 3.63 3.68 30.09 0.4 Index 00 85 03 06 98 65 * Unwgtd 4390 6 380 6 00 0 (000) 365 37 665 3 5487 06 Horz % 00.00 0.75 5.07 0.4 48.93 0.33 Vert % 3.74 5.63 4.50 7.8 3.0 3.57 Index 00 4 06 30 95 99 * Unwgtd 393 35 833 0 090 5 (000) 938 9 8675 55 0706 36 Horz % 00.00.50 44.76 0.80 55.4 0.70 Vert % 8.4 9.6 7.78 0.99 9.00 7.44 Index 00 8 93 49 07 07 Unwgtd 649 609 69 030 5 (000) 039 706 637 385 47 3 Horz % 00.00 0.64 57.30 0.35 4.70 0.9 Vert % 47.89 46.5 56.7 5.3 39.6 4. Index 00 97 8 09 83 86 * Unwgtd 593 3 38 3585 (000) 767 79 054 59 758 9 Horz % 00.00 0.65 36.69 0. 63.3 0.43 Vert %.0.79 9. 8.05 4.73 5.33 Index 00 98 76 67 3 8 Unwgtd 860 79 7933 37 0669 4 (000) 9373 633 3800 94 5474 339 Horz % 00.00 0.68 4.5 0.3 58.75 0.37 Vert % 40.0 4.69 34.8 39.8 45.64 43.47 Index 00 04 85 99 4 08 * Unwgtd 975 7 574 5 40 (000) 8093 46 0077 7 806 9 Horz % 00.00.36 55.70 0.70 44.30 0.66 Vert % 7.85 6. 9.04 7.8 6.74 5.3 Index 00 07 5 9 86 95 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 9 0 3 4 5 6 7 8 9 30 3 3 33 34 35 36 37 38 39 40 4 4 43 44 45 46 47 48 49 50 5 5 53 54 55 56 57 58 59 60 6 6 63 64 65 66 67 68 69 70 7 7 Retired (Not Employed) Not Employed; Principal Shopper for HH Occupation: Professional and Related Occupations Occupation: Management, Business and Financial Operations Occupation: Sales and Office Occupations Occupation: Natural Resources, Construction and Maintenance Occupations Occupation: Other Employed Household Income: $50,000+ Household Income: $00,000- $49,999 * Unwgtd 0044 0 485 59 9 (000) 39775 87 844 43 36 44 Horz % 00.00 0. 46.9 0. 53.7 0. Vert % 7.7 5.7 6.5 5.8 7.97 5.6 Index 00 33 96 34 04 3 Unwgtd 555 0 4 0 53 0 (000) 5405 73 7 0 578 73 Horz % 00.00 0.47.47 0.00 98.53 0.47 Vert % 6.69 4.80 0.0 0.00.76 9.36 Index 00 7 3 0 9 40 * Unwgtd 7709 30 3696 7 403 3 (000) 3065 35 345 96 7479 39 Horz % 00.00 0.44 4.9 0.3 57.08 0.3 Vert % 3.9 8.88.79 3.00 4.70 4.99 Index 00 67 89 98 38 * Unwgtd 669 6 47 458 4 (000) 389 7 49 96 7 Horz % 00.00 0.57 56.70 0.3 43.30 0.34 Vert % 9.8 7.97 0.88 6.58 7.79 9.9 Index 00 86 7 7 84 00 * Unwgtd 6696 39 63 3 4065 6 (000) 3500 43 94 48 006 95 Horz % 00.00 0.75 37.83 0.5 6.7 0.60 Vert % 4. 6.00.03 6.49 6.99 5.0 Index 00 3 78 46 0 77 * Unwgtd 865 6 788 6 77 0 (000) 90 35 568 0 Horz % 00.00 0.94 95.60 0.94 4.40 0.00 Vert % 5.6 7.97.08 6.37 0.48 0.00 Index 00 4 98 9 9 0 * Unwgtd 863 4 506 30 0 (000) 40568 65 3453 3 75 34 Horz % 00.00 0.65 57.8 0.3 4.9 0.33 Vert % 7.6 7.49.04 7.75 4.39 7.5 Index 00 99 9 0 8 98 * Unwgtd 54 0 933 0 608 0 (000) 59 0 778 0 43 0 Horz % 00.00 0.00 53.5 0.00 46.49 0.00 Vert %.5 0.00.49 0.00.03 0.00 Index 00 0 0 90 0 * Unwgtd 43 855 558 (000) 58 8 673 455 6 Horz % 00.00 0.34 5. 0.03 47.88 0.3 Vert %.3.6.40 0..06.06 Index 00 5 08 9 93 93 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 73 74 75 76 77 78 79 80 8 8 83 84 85 86 87 88 89 90 9 9 93 94 95 96 97 98 99 300 30 30 303 304 305 306 307 308 309 30 3 3 33 34 35 36 37 38 39 30 3 3 33 34 35 36 Household Income: $50,000- $99,999 Household Income: $00,000- $49,999 Household Income: $75,000- $99,999 Household Income: $60,000- $74,999 Household Income: $50,000- $59,999 Household Income: $40,000- $49,999 Household Income: $30,000- $39,999 Household Income: Under $0,000 Median Household Income ($00) * Unwgtd 3390 7 04 0 366 7 (000) 345 695 49 646 73 Horz % 00.00 0.9 5.83 0.36 48.7 0.54 Vert % 5.8 8.0 6.4 6.57 5.43 9.36 Index 00 38 07 3 93 6 * Unwgtd 738 6 433 4 3058 (000) 347 38 7408 67 6763 7 Horz % 00.00 0.4 50.94 0.0 49.06 0. Vert % 4.83 9. 5.6 9.3 4.0 9. Index 00 6 05 6 95 6 * Unwgtd 6745 33 389 7 96 6 (000) 307 84 5877 89 550 95 Horz % 00.00 0.59 5.7 0.9 48.83 0.3 Vert % 3.47.5 4.4.0.74.9 Index 00 90 06 90 95 9 * Unwgtd 557 9 3008 564 7 (000) 5077 76 70 99 375 77 Horz % 00.00 0.70 50.65 0.40 49.35 0.3 Vert % 0.89.6.39 3.4 0.4 9.90 Index 00 07 05 3 96 9 * Unwgtd 4048 4 39 0 909 4 (000) 89 9469 4 944 7 Horz % 00.00 0.59 50.07 0. 49.93 0.38 Vert % 8. 7.4 8.49 5.49 7.94 9. Index 00 90 03 67 97 * Unwgtd 54 60 540 (000) 003 3 995 56 087 57 Horz % 00.00 0.56 49.08 0.8 50.9 0.8 Vert % 8.77 7.45 8.89 7.59 8.65 7.3 Index 00 85 0 87 99 83 * Unwgtd 493 9 39 3 604 6 (000) 348 0 066 3 7 07 Horz % 00.00 0.98 47.55 0.5 5.45 0.48 Vert % 9.70 4.49 9.53 5.9 9.86 3.73 Index 00 49 98 58 0 4 * Unwgtd 475 5 053 5 66 0 (000) 989 5 0476 9 53 6 Horz % 00.00 0.66 45.57 0.39 54.43 0.7 Vert % 9.98 0.0 9.40.7 0.5 7.86 Index 00 00 94 3 05 79 Unwgtd (000) 59.40 49.0 63.0 46.90 55.90 5.00 Horz % Vert % Index GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 37 38 39 330 33 33 333 334 335 336 337 338 339 340 34 34 343 344 345 346 347 348 349 350 35 35 353 354 355 356 357 358 359 360 36 36 363 364 365 366 367 368 369 370 37 37 373 374 375 376 377 378 379 380 Marital Status: Single, Never Married Marital Status: Currently Married Marital Status: Legally Separated, Divorced, or Widowed Marital Status: Engaged to be Married Marital Status: Sole Parent (Single Parent) Any Child(ren) Under Age 8 Livig in Household Child Under Age 8 Living in Household Children Under Age 8 Living in Household 3 Children Under Age 8 Living in Household Unwgtd 55 04 69 54 56 50 (000) 6704 8 33680 48 804 383 Horz % 00.00.3 54.58 0.69 45.4 0.6 Vert % 6.78 53.49 30. 58.04 3.57 49.9 Index 00 00 3 7 88 84 Unwgtd 6908 90 5690 47 8 43 (000) 490 55 6393 33 657 9 Horz % 00.00 0.4 49.95 0.9 50.05 0.3 Vert % 54. 34.60 55.97 3.6 5.59 37.44 Index 00 64 03 58 97 69 * Unwgtd 304 38 499 6 8005 (000) 43750 8 5398 76 8353 04 Horz % 00.00 0.4 35.9 0.7 64.8 0.4 Vert % 8.99.90 3.8 0.34 3.85 3.38 Index 00 63 73 54 6 70 * Unwgtd 07 7 7 8 890 9 (000) 096 34 5674 47 54 87 Horz % 00.00.3 5.98 0.43 48.0 0.80 Vert % 4.74 8.83 5.09 6.38 4.4.5 Index 00 86 07 35 93 35 * Unwgtd 347 9 647 8 85 (000) 6 70 46 49 007 Horz % 00.00.40 7.64 0.4 8.36 0.99 Vert % 5.8..9 6.68 8.4 5.5 Index 00 36 7 60 94 Unwgtd 899 8 9643 53 976 65 (000) 9793 85 47 378 5007 448 Horz % 00.00 0.89 46.04 0.4 53.96 0.48 Vert % 40.8 54.38 38.33 5.4 4. 57.45 Index 00 35 95 7 05 43 Unwgtd 7680 50 384 4 3856 6 (000) 3894 353 7940 77 0984 76 Horz % 00.00 0.9 46.09 0.45 53.9 0.45 Vert % 6.90 3.5 6.09 3.9 7.65.63 Index 00 38 95 4 04 34 * Unwgtd 706 39 3684 8 3377 (000) 3339 58 5096 43 743 5 Horz % 00.00 0.80 46.68 0.44 53.3 0.36 Vert % 4.04 7.00 3.54 9.34 4.50 4.78 Index 00 96 38 03 05 * Unwgtd 98 8 493 7 435 (000) 438 9 64 33 7970 96 Horz % 00.00 0.90 44.58 0.3 55.4 0.67 Vert % 6.4 8.50 5.75 4.49 6.70.30 Index 00 36 9 7 07 97 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 38 38 383 384 385 386 387 388 389 390 39 39 393 394 395 396 397 398 399 400 40 40 403 404 405 406 407 408 409 40 4 4 43 44 45 46 47 48 49 40 4 4 43 44 45 46 47 48 49 430 43 43 433 434 4 or More Children Under Age 8 Living in Household No Children Under Age 8 Living in Household Own Residence Rent Residence Live Rent-Free in Residence Census Region: North East Census Region: South Census Region: Midwest Census Region: West * Unwgtd 50 64 4 608 7 (000) 750 85 375 5 3875 60 Horz % 00.00.9 45.8 0.35 54.9 0.84 Vert % 3.0 5.6.94 3.40 3.6 7.74 Index 00 8 95 09 05 49 Unwgtd 3845 4 6637 64 508 50 (000) 3758 69 68749 36 6883 33 Horz % 00.00 0.50 49.97 0.6 50.03 0.4 Vert % 59.7 45.6 6.67 48.86 57.89 4.55 Index 00 76 03 8 97 7 Unwgtd 36594 30 9385 65 709 65 (000) 58745 737 7787 30 8458 46 Horz % 00.00 0.46 48.69 0.0 5.3 0.6 Vert % 68.9 48.56 69.33 43.40 68.5 53.46 Index 00 70 0 63 99 78 Unwgtd 3685 0 6657 5 708 50 (000) 69564 780 3353 48 363 363 Horz % 00.00. 47.80 0.60 5.0 0.5 Vert % 30.0 5.44 9.83 56.60 30.54 46.54 Index 00 70 99 87 0 54 * Unwgtd 485 0 38 0 47 0 (000) 066 0 93 0 35 0 Horz % 00.00 0.00 45.07 0.00 54.93 0.00 Vert % 0.90 0.00 0.84 0.00 0.95 0.00 Index 00 0 93 0 06 0 * Unwgtd 668 44 5967 0 570 4 (000) 4098 97 06 75 97 Horz % 00.00 0.47 47.8 0.8 5.9 0.9 Vert % 8.7.99 8.06 0.9 8.48 5.64 Index 00 7 99 56 0 86 Unwgtd 633 75 84 43 799 3 (000) 85385 5 407 70 44358 4 Horz % 00.00 0.60 48.05 0.3 5.95 0.8 Vert % 37.06 33.70 36.8 36.6 37.3 30.95 Index 00 9 99 99 0 83 * Unwgtd 708 40 608 6 5600 4 (000) 5088 8 440 67 5878 5 Horz % 00.00 0.36 48.54 0.3 5.46 0.3 Vert %.83.98.90 9.09.76 4.7 Index 00 55 00 4 00 67 Unwgtd 55 73 5963 38 59 35 (000) 5603 67 5907 36 6696 30 Horz % 00.00.9 49.5 0.6 50.75 0.57 Vert %.83 4.33 3.4 44..45 38.69 Index 00 8 0 93 98 69 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 435 436 437 438 439 440 44 44 443 444 445 446 447 448 449 450 45 45 453 454 455 456 457 458 459 460 46 46 463 464 465 466 467 468 469 470 47 47 473 474 475 476 477 478 479 480 48 48 483 484 485 486 487 488 Census Sub-Region: New England Census Sub-Region: Mid Atlantic Census Sub-Region: South Atlantic Census Sub-Region: East South Central Census Sub-Region: West South Central Census Sub-Region: East North Central Census Sub-Region: West North Central Census Sub-Region: Mountain Census Sub-Region: Pacific * Unwgtd 968 5 509 6 459 9 (000) 005 5 58 0 573 3 Horz % 00.00 0.47 47.99 0.8 5.0 0.9 Vert % 4.78 3.44 4.74.69 4.8 4.6 Index 00 7 99 56 0 87 * Unwgtd 8700 9 4458 4 44 5 (000) 3094 45 4845 55 649 89 Horz % 00.00 0.47 47.74 0.8 5.6 0.9 Vert % 3.50 9.55 3.3 7.5 3.67.48 Index 00 7 99 56 0 85 * Unwgtd 9447 474 7 4733 5 (000) 43998 00 0966 70 303 3 Horz % 00.00 0.3 47.65 0.6 5.35 0.07 Vert % 9.0 6.6 8.8 9.45 9.37 3.94 Index 00 35 98 49 0 * Unwgtd 3 067 4 044 8 (000) 58 59 7348 07 7833 5 Horz % 00.00.70 48.40 0.7 5.60.00 Vert % 6.59 7.06 6.59 4.5 6.59 9.47 Index 00 59 00 0 00 96 * Unwgtd 4675 46 4 9 (000) 606 5 73 93 3493 59 Horz % 00.00 0.58 48.5 0.36 5.49 0. Vert %.38 0.03.40.65.35 7.53 Index 00 88 00 00 66 * Unwgtd 97 3 475 5 44 6 (000) 35069 36 700 6 8067 75 Horz % 00.00 0.39 48.48 0.7 5.5 0. Vert % 5. 8.98 5.5 8.9 5.9 9.63 Index 00 59 00 54 00 63 * Unwgtd 58 9 393 88 8 (000) 59 46 7407 6 78 40 Horz % 00.00 0.30 48.67 0.04 5.33 0.6 Vert % 6.6 3.00 6.65 0.79 6.57 5.09 Index 00 45 0 99 77 * Unwgtd 74 8 48 6 4 (000) 5864 9 7997 6 7867 9 Horz % 00.00 0.57 50.4 0.39 49.59 0.8 Vert % 6.89 5.97 7.7 8.38 6.6 3.68 Index 00 87 04 96 53 Unwgtd 843 65 448 3 3950 33 (000) 36739 536 790 64 889 73 Horz % 00.00.46 48.75 0.7 5.5 0.74 Vert % 5.95 35.36 6.07 35.73 5.84 35.0 Index 00 0 4 99 0 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 489 490 49 49 493 494 495 496 497 498 499 500 50 50 503 504 505 506 507 508 509 50 5 5 53 54 55 56 57 58 59 50 5 5 53 54 55 56 57 58 59 530 53 53 533 534 535 536 537 538 539 540 54 54 County Size: A County Size: B County Size: C County Size: D Radio Formats: Adult Contemporary (Mon-Sun 4- Hr Radio Formats: Adult Hits (Jack, etc.) (Mon-Sun 4-Hr Radio Formats: Adult Standards/Easy Listening (Mon-Sun 4-Hr Radio Formats: All News (Mon- Sun 4-Hr Radio Formats: All Sports (Mon-Sun 4-Hr Unwgtd 908 05 499 53 407 5 (000) 94997 474 460 4 48976 50 Horz % 00.00 0.50 48.45 0.4 5.55 0.6 Vert % 4.4 3. 4.9 30.34 4.9 3.04 Index 00 76 00 74 00 78 * Unwgtd 03 00 643 45 5770 55 (000) 7060 879 33876 404 3684 475 Horz % 00.00.5 48.8 0.58 5.7 0.68 Vert % 30.45 57.94 30.39 54.77 30.5 60.94 Index 00 90 00 80 00 00 * Unwgtd 5679 0 963 5 76 5 (000) 3356 05 665 84 735 Horz % 00.00 0.3 48.3 0.5 5.77 0.06 Vert % 4.55 6.9 4.50.33 4.59.7 Index 00 47 00 78 00 9 * Unwgtd 4054 7 083 4 97 3 (000) 370 60 5408 6 693 33 Horz % 00.00 0.9 48.60 0.08 5.40 0. Vert % 3.76 3.94 3.8 3.56 3.70 4.30 Index 00 9 00 6 00 3 Unwgtd 855 54 3708 487 33 (000) 3888 340 54 6 3064 4 Horz % 00.00 0.89 39.60 0.33 60.40 0.56 Vert % 6.58.4 3.57 7.07 9.40 7.47 Index 00 35 8 03 7 66 * Unwgtd 737 5 434 303 3 (000) 3058 34 63 5 47 0 Horz % 00.00.3 53.33 0.49 46.67 0.64 Vert %.33.7.46.03.0.50 Index 00 7 0 53 90 89 * Unwgtd 539 0 70 0 69 0 (000) 70 0 85 0 58 0 Horz % 00.00 0.00 43.84 0.00 56.6 0.00 Vert %.7 0.00.06 0.00.8 0.00 Index 00 0 9 0 09 0 * Unwgtd 385 307 7 58 5 (000) 9833 60 5539 40 495 0 Horz % 00.00 0.6 56.33 0.4 43.67 0.0 Vert % 4.7 3.96 4.97 5.47 3.6.5 Index 00 93 6 8 85 59 * Unwgtd 3855 9 3 6 633 3 (000) 84 9 038 68 507 Horz % 00.00 0.7 80.45 0.53 9.55 0.8 Vert % 5.57 5.98 9.6 9.4..89 Index 00 07 66 66 38 5 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 543 544 545 546 547 548 549 550 55 55 553 554 555 556 557 558 559 560 56 56 563 564 565 566 567 568 569 570 57 57 573 574 575 576 577 578 579 580 58 58 583 584 585 586 587 588 589 590 59 59 593 594 595 596 Radio Formats: All Talk (Mon- Sun 4-Hr Radio Formats: Alternative (Mon-Sun 4-Hr Radio Formats: CHR/Top 40 (Mon-Sun 4-Hr Radio Formats: Classic Hits (Mon-Sun 4-Hr Radio Formats: Classic Rock (Mon-Sun 4-Hr Radio Formats: Classical (Mon- Sun 4-Hr Radio Formats: Country (Mon- Sun 4-Hr Radio Formats: Ethnic (Mon- Sun 4-Hr Radio Formats: Gospel (Mon- Sun 4-Hr * Unwgtd 386 6 9 6 464 0 (000) 53 4 333 4 897 0 Horz % 00.00 0.47 63.0 0.47 36.98 0.00 Vert %.3.58.90 3.4.60 0.00 Index 00 7 30 45 7 0 * Unwgtd 3593 8 94 4 399 4 (000) 547 58 867 60 6800 98 Horz % 00.00.0 56.05 0.39 43.95 0.63 Vert % 6.7 0.39 7.78 8.0 5.7.56 Index 00 55 6 85 87 Unwgtd 8799 8 3958 37 484 44 (000) 44088 558 8463 8 565 340 Horz % 00.00.7 4.88 0.49 58. 0.77 Vert % 9.4 36.79 6.56 9.49.55 43.7 Index 00 9 87 54 3 8 * Unwgtd 303 73 5 309 6 (000) 3875 48 7377 0 6498 8 Horz % 00.00 0.35 53.7 0.4 46.83 0.0 Vert % 6.0 3.8 6.6.7 5.46 3.6 Index 00 53 0 45 9 60 * Unwgtd 443 8 300 3 43 5 (000) 064 0 334 7 738 3 Horz % 00.00 0.49 64.55 0.34 35.45 0.5 Vert % 8.96 6.7.95 9.6 6.5 3.95 Index 00 75 33 07 69 44 * Unwgtd 77 934 837 (000) 6064 308 3 3046 9 Horz % 00.00 0.0 49.76 0.05 50.4 0.5 Vert %.63 0.79.7 0.39.56.7 Index 00 30 03 5 97 44 * Unwgtd 8534 4 49 9 443 5 (000) 46390 30 500 35 4890 95 Horz % 00.00 0.8 46.35 0.08 53.65 0. Vert % 0.4 8.59 9.9 4.73 0.93.6 Index 00 43 96 3 04 6 * Unwgtd 73 3 47 3 6 0 (000) 08 8 544 8 537 0 Horz % 00.00 0.7 50.3 0.7 49.69 0.00 Vert % 0.47 0.5 0.49.04 0.45 0.00 Index 00 08 04 96 0 * Unwgtd 89 6 3 508 5 (000) 4 34 60 5 6 9 Horz % 00.00 0.8 37.93 0. 6.07 0.69 Vert %.83.4.44 0.65.0 3.76 Index 00 78 35 0 05 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 597 598 599 600 60 60 603 604 605 606 607 608 609 60 6 6 63 64 65 66 67 68 69 60 6 6 63 64 65 66 67 68 69 630 63 63 633 634 635 636 637 638 639 640 64 64 643 644 645 646 647 648 649 650 Radio Formats: Hispanic - All Genres (Mon-Sun 4-Hr Radio Formats: Hot AC (Mon- Sun 4-Hr Radio Formats: Hot Country (Mon-Sun 4-Hr Radio Formats: Hurban (Mon- Sun 4-Hr Radio Formats: Jazz (Mon- Sun 4-Hr Radio Formats: Mexican/Tejano/Ranchera (subset of Hispanic) (Mon- Sun 4-Hr Radio Formats: News/Talk (Mon-Sun 4-Hr Radio Formats: Oldies (Mon- Sun 4-Hr Radio Formats: Public (Mon- Sun 4-Hr * Unwgtd 49 5 78 07 3 (000) 56 8 807 03 7594 5 Horz % 00.00.39 5.39 0.66 48.6 0.74 Vert % 6.78 4.35 7.0 3.90 6.39 4.78 Index 00 06 05 94 8 * Unwgtd 567 6 978 7 589 9 (000) 55 49 37 793 7 Horz % 00.00.8 34.57 0.3 65.43 0.97 Vert % 5.6 0.0 3.76 5.07 6.67 5.06 Index 00 94 7 96 7 86 * Unwgtd 753 3 668 5 085 8 (000) 070 75 3398 6 677 59 Horz % 00.00 0.74 33.4 0.5 66.59 0.58 Vert % 4.4 4.94 3.05.3 5.70 7.6 Index 00 69 48 9 7 * Unwgtd 356 5 8 74 3 (000) 90 8 06 03 084 5 Horz % 00.00 9.5 5.67 4.48 47.33 5.03 Vert % 0.99 4.35.08 3.90 0.9 4.78 Index 00 444 09 398 9 487 * Unwgtd 38 7 637 3 50 4 (000) 390 7 4 0 788 6 Horz % 00.00 3.6 54.7.60 45.83 0.66 Vert %.69 8.40.90 3.77.50 3.3 Index 00 496 83 89 95 * Unwgtd 890 6 5 7 379 9 (000) 6766 67 365 76 35 9 Horz % 00.00.47 53.96. 46.04.35 Vert %.94.03 3.8 0.30.6.7 Index 00 376 35 89 399 * Unwgtd 7780 7 4790 990 6 (000) 6067 6 544 33 066 8 Horz % 00.00 0.3 59.3 0.3 40.77 0. Vert %.3 4.00 3.85 4.49 8.94 3.53 Index 00 35 40 79 3 Unwgtd 67 3 408 7 9 5 (000) 9 57 668 738 64 779 Horz % 00.00.34 50.8 6.0 49.8 6.34 Vert % 5.34 00.00 5.53 00.00 5.5 00.00 Index 00 874 04 874 97 874 * Unwgtd 643 3 367 76 (000) 989 6 47 5 5097 Horz % 00.00 0.7 48.09 0.6 5.9 0.0 Vert % 4.6.74 4.4 3.40 4.9 0.6 Index 00 4 99 80 0 4 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 65 65 653 654 655 656 657 658 659 660 66 66 663 664 665 666 667 668 669 670 67 67 673 674 675 676 677 678 679 680 68 68 683 684 685 686 687 688 689 690 69 69 693 694 695 696 697 698 699 700 70 70 703 704 Radio Formats: Religious (Mon-Sun 4-Hr Radio Formats: Rhythmic (Mon-Sun 4-Hr Radio Formats: Rock (Mon- Sun 4-Hr Radio Formats: Soft Adult Contemporary/Lite Rock (Mon- Sun 4-Hr Radio Formats: Spanish AC (subset of "Hispanic) (Mon- Sun 4-Hr Radio Formats: Tropical (subset of Hispanic) (Mon- Sun 4-Hr Radio Formats: Urban - All Genres (Mon-Sun 4-Hr Radio Formats: Urban AC (Mon-Sun 4-Hr Radio Formats: (Mon-Sun 4-Hr * Unwgtd 3833 0 68 9 5 (000) 786 5 6593 6 33 90 Horz % 00.00 0.85 36.98 0.35 63.0 0.5 Vert % 7.74 0.03 5.9 8.4 9.45.56 Index 00 30 76 09 49 Unwgtd 879 78 49 40 460 38 (000) 470 603 6744 307 756 97 Horz % 00.00 4.3 47.6.5 5.74.08 Vert % 6.9 39.78 6.05 4.55 6.33 38.0 Index 00 64 98 67 0 65 * Unwgtd 5056 8 34 6 85 (000) 8 74 3599 7 8683 47 Horz % 00.00 0.33 6.03 0. 38.97 0. Vert % 9.67 4.89.0 3.6 7.30 6.09 Index 00 5 6 37 76 63 * Unwgtd 98 0 760 4 68 6 (000) 857 49 308 5543 38 Horz % 00.00 0.58 35.33 0.3 64.67 0.44 Vert % 3.7 3.5.7.53 4.66 4.88 Index 00 87 73 4 5 3 * Unwgtd 75 6 347 378 4 (000) 4946 49 97 0 649 40 Horz % 00.00.00 46.44 0.0 53.56 0.80 Vert %.5 3.5.06.3.3 5.09 Index 00 5 96 6 04 37 * Unwgtd 3 6 50 0 (000) 886 6 056 6 830 0 Horz % 00.00 0.33 56.00 0.33 44.00 0.00 Vert % 0.8 0.4 0.95 0.85 0.70 0.00 Index 00 5 6 04 85 0 Unwgtd 555 3 64 7 98 5 (000) 759 57 69 738 489 779 Horz % 00.00 5.5 46..68 53.88.83 Vert %.95 00.00.38 00.00.47 00.00 Index 00 837 95 837 04 837 Unwgtd 863 54 373 490 33 (000) 447 340 745 6 503 4 Horz % 00.00 8.0 4.07.97 58.93 5.04 Vert %.84.4.57 7.07.0 7.47 Index 00 6 85 96 4 490 Unwgtd 3 3 7 7 5 5 (000) 57 57 738 738 779 779 Horz % 00.00 00.00 48.66 48.66 5.34 5.34 Vert % 0.66 00.00 0.66 00.00 0.66 00.00 Index 00 584 0 584 99 584 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 705 706 707 708 709 70 7 7 73 74 75 76 77 78 79 70 7 7 73 74 75 76 77 78 79 730 73 73 733 734 735 736 737 738 739 740 74 74 743 744 745 746 747 748 749 750 75 75 753 754 755 756 757 758 Radio Formats: Variety (Mon- Sun 4-Hr Traffic Reports Any Sports Play-by- Play on Radio Radio Daypart Cumes: Monday-Sunday 4-Hours Radio Daypart Cumes: Weekday 6-0AM Radio Daypart Cumes: Weekday 0AM-3PM Radio Daypart Cumes: Weekday 3-7PM Radio Daypart Cumes: Weekday 7PM-Midnight Radio Daypart Cumes: Weekday Midnight-6AM * Unwgtd 406 7 796 4 60 3 (000) 6356 8 3473 6 883 Horz % 00.00 0.43 54.64 0.5 45.36 0.9 Vert %.76.8 3...4.53 Index 00 66 3 77 88 55 Unwgtd 8850 8 5670 60 380 68 (000) 073 8 6060 385 603 46 Horz % 00.00 0.67 50. 0.3 49.79 0.35 Vert % 5.40 53.4 54.37 5.09 50.56 54.69 Index 00 0 04 99 96 04 * Unwgtd 964 39 6438 9 76 0 (000) 38468 33 5046 98 343 35 Horz % 00.00 0.6 65. 0.6 34.89 0.35 Vert % 6.70 5.38.47 3.9.9 7.37 Index 00 9 35 80 68 04 Unwgtd 4006 5 3 9784 (000) 8885 478 969 709 9659 769 Horz % 00.00 0.78 49.08 0.38 50.9 0.4 Vert % 8.98 97.40 83.5 95.99 80.87 98.74 Index 00 9 0 7 99 0 Unwgtd 658 35 4399 70 859 65 (000) 676 749 56948 369 5578 380 Horz % 00.00 0.66 50.54 0.33 49.46 0.34 Vert % 48.9 49.37 5.09 49.99 46.87 48.79 Index 00 0 04 0 96 00 Unwgtd 8640 08 05 53 855 55 (000) 8477 695 4668 30 450 393 Horz % 00.00 0.83 50.69 0.36 49.3 0.47 Vert % 36.54 45.79 38.8 40.85 34.9 50.47 Index 00 5 05 96 38 Unwgtd 605 34 448 6 057 7 (000) 98984 87 50585 354 48399 57 Horz % 00.00 0.88 5.0 0.36 48.90 0.5 Vert % 4.97 57.4 45.38 47.9 40.70 66.4 Index 00 34 06 95 55 Unwgtd 7585 50 48 9 3404 (000) 35636 338 873 4 6904 4 Horz % 00.00 0.95 5.56 0.60 47.44 0.35 Vert % 5.47.30 6.80 8.97 4. 5.97 Index 00 44 09 87 9 03 * Unwgtd 339 7 49 90 6 (000) 08 93 6434 66 4674 7 Horz % 00.00 0.84 57.9 0.59 4.08 0.5 Vert % 4.8 6.3 5.77 8.90 3.93 3.5 Index 00 7 0 85 8 73 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 759 760 76 76 763 764 765 766 767 768 769 770 77 77 773 774 775 776 777 778 779 780 78 78 783 784 785 786 787 788 789 790 79 79 793 794 795 796 797 798 799 800 80 80 803 804 805 806 807 808 809 80 8 8 Radio Daypart Cumes: Weekend 6-0AM Radio Daypart Cumes: Weekend 0AM-3PM Radio Daypart Cumes: Weekend 3-7PM Radio Daypart Cumes: Weekend 7PM-Midnight Radio Daypart Cumes: Weekend Midnight-6AM Most Often Radio at Home - Typical Weekday Most Often Radio in Vehicle - Typical Weekday Most Often Radio at Work - Typical Weekday Most Often Radio Other Place (Not Home, Vehicle, Work) - Typical Weekday Unwgtd 5693 78 8454 40 739 38 (000) 6883 5 34737 99 34076 Horz % 00.00 0.76 50.48 0.43 49.5 0.3 Vert % 9.87 34.3 3.6 40.47 8.66 8.47 Index 00 5 04 35 96 95 Unwgtd 506 3 0 67 0484 65 (000) 96 870 45558 408 50654 46 Horz % 00.00 0.90 47.35 0.4 5.65 0.48 Vert % 4.76 57.35 40.87 55.7 4.60 59.3 Index 00 37 98 3 0 4 Unwgtd 574 8 855 58 7469 60 (000) 703 769 35440 38 36763 388 Horz % 00.00.07 49.08 0.53 50.9 0.54 Vert % 3.34 50.69 3.79 5.65 30.9 49.78 Index 00 6 0 65 99 59 Unwgtd 7637 55 4095 9 354 6 (000) 36563 384 8499 6 8064 69 Horz % 00.00.05 50.59 0.59 49.4 0.46 Vert % 5.87 5.34 6.60 9.5 5.9.63 Index 00 60 05 84 96 36 * Unwgtd 857 9 070 5 787 4 (000) 963 03 5059 43 404 60 Horz % 00.00.3 55. 0.47 44.78 0.66 Vert % 3.98 6.80 4.54 5.8 3.45 7.74 Index 00 7 4 46 87 95 * Unwgtd 8565 39 3856 4 4709 5 (000) 39763 7 6939 06 84 65 Horz % 00.00 0.68 4.60 0.7 57.40 0.4 Vert % 7.6 7.86 5.0 4.3 9.0.0 Index 00 03 88 83 3 Unwgtd 384 54 6603 8 468 73 (000) 397 003 68349 508 708 495 Horz % 00.00 0.7 49. 0.37 50.89 0.36 Vert % 60.4 66. 6.3 68.87 59.56 63.5 Index 00 09 0 4 99 05 * Unwgtd 463 34 865 8 766 6 (000) 3 773 9539 0 Horz % 00.00 0.99 57.5 0.50 4.75 0.49 Vert % 9.69 4.58.46 5.08 8.0 4. Index 00 5 8 56 83 46 * Unwgtd 303 3 76 3 7 0 (000) 68 908 70 0 Horz % 00.00 0.73 56. 0.73 43.88 0.00 Vert % 0.70 0.77 0.8.59 0.60 0.00 Index 00 0 6 6 85 0 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 83 84 85 86 87 88 89 80 8 8 83 84 85 86 87 88 89 830 83 83 833 834 835 836 837 838 839 840 84 84 843 844 845 846 847 848 849 850 85 85 853 854 855 856 857 858 859 860 86 86 863 864 865 866 Most Often Radio at Home - Typical Weekend Most Often Radio in Vehicle - Typical Weekend Most often Radio at Work - Typical Weekend Most Often Radio Other Place (Not Home, Vehicle, Work) - Typical Weekend Ever AM Radio Ever FM Radio Ever Internet Radio Ever Satellite Radio Listened to Radio Online - Last 30 Days Unwgtd 0970 5 594 9 5676 3 (000) 504 385 990 49 743 35 Horz % 00.00 0.76 45.60 0.30 54.40 0.47 Vert %.89 5.36 0.6 0. 3.07 30.3 Index 00 6 94 9 05 38 Unwgtd 9384 65 5499 89 3885 76 (000) 3660 04 63968 58 6769 53 Horz % 00.00 0.79 48.59 0.40 5.4 0.39 Vert % 57.5 68.65 57.39 7.57 56.93 65.88 Index 00 0 00 5 00 5 * Unwgtd 7 9 839 6 43 3 (000) 6636 63 404 46 53 7 Horz % 00.00 0.95 6.85 0.69 38.5 0.6 Vert %.88 4.3 3.68 6.8.3.9 Index 00 44 8 5 74 76 * Unwgtd 4 3 6 49 (000) 90 0 8 Horz % 00.00 0.58 6.0 0.48 38.90 0.0 Vert % 0.9 0.8.6.37 0.69 0.8 Index 00 88 6 50 75 30 Unwgtd 69 59 780 3 488 7 (000) 45368 307 666 70 875 37 Horz % 00.00 0.68 58.67 0.38 4.33 0.30 Vert % 9.69 0.5 3.88 3.08 5.77 7.57 Index 00 03 7 80 89 Unwgtd 3880 30 007 6 8785 4 (000) 804 505 86936 733 93306 77 Horz % 00.00 0.83 48.3 0.4 5.77 0.43 Vert % 78.4 99.9 77.99 99.7 78.47 99. Index 00 7 00 7 00 7 * Unwgtd 90 0 97 993 8 (000) 99 8 5066 4844 08 Horz % 00.00.9 5. 0. 48.88.09 Vert % 4.30 8.46 4.55.79 4.07 3.8 Index 00 97 06 65 95 3 * Unwgtd 5397 3 356 7 4 6 (000) 379 8 090 47 089 36 Horz % 00.00 0.39 5.87 0. 48.3 0.7 Vert % 9.8 5.43 9.95 6.3 8.65 4.60 Index 00 59 07 68 93 50 Unwgtd 8938 50 54 0 3696 30 (000) 38579 384 0709 6 787 3 Horz % 00.00 0.99 53.68 0.4 46.3 0.58 Vert % 6.75 5.9 8.58.76 5.03 8.6 Index 00 5 30 90 7 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 867 868 869 870 87 87 873 874 875 876 877 878 879 880 88 88 883 884 885 886 887 888 889 890 89 89 893 894 895 896 897 898 899 900 90 90 903 904 905 906 907 908 909 90 9 9 93 94 95 96 97 98 99 90 Visited a Radio Station, Radio Program or Radio Personality's Web Site - Last 30 Days Houehold Subscribes to Satellite Radio Advertising on Radio Provides Me with Useful Information About Bargains - Agree with Statement Advertising on Radio Provides Me with Meaningful Information About the Product Use of Other Consumers. - Agree with Statement Advertising on Radio Provides Me with Useful Information About New Products or Services - Agree with Statement For Me, Advertising on Radio Is Amusing - Agree with Statement Vehicle Currently Owned/Leased Has AM/FM Radio Vehicle Currently Owned/Leased Has Satellite Radio Vehicle Currently Owned/Leased Has CD Player (Single CD or Multi-Disc) * Unwgtd 3566 7 45 7 4 0 (000) 4994 68 846 8 6533 86 Horz % 00.00. 56.43 0.55 43.57 0.57 Vert % 6.5.04 7.59.07 5.49.0 Index 00 70 7 70 84 69 * Unwgtd 748 7 485 6 333 (000) 30456 9 564 3 483 60 Horz % 00.00 0.63 5.30 0.43 48.70 0.0 Vert % 3..6 4.0 7.84.47 7.67 Index 00 95 06 35 94 58 Unwgtd 799 9 979 46 8650 46 (000) 8430 630 4083 30 4347 309 Horz % 00.00 0.75 48.43 0.38 5.57 0.37 Vert % 36.59 4.50 36.63 43.39 36.56 39.70 Index 00 3 00 9 00 08 Unwgtd 4484 5 0 0 4484 5 (000) 8904 779 0 0 8904 779 Horz % 00.00 0.66 0.00 0.00 00.00 0.66 Vert % 5.6 5.34 0.00 0.00 00.00 00.00 Index 00 99 0 0 94 94 * Unwgtd 8648 95 9553 44 9095 5 (000) 85647 63 490 3 44357 39 Horz % 00.00 0.74 48. 0.36 5.79 0.37 Vert % 37.8 4.6 37.04 4.3 37.30 40.94 Index 00 00 4 00 0 Unwgtd 495 80 806 40 6889 40 (000) 706 558 35673 9 34453 66 Horz % 00.00 0.80 50.87 0.4 49.3 0.38 Vert % 30.44 36.75 3.00 39.53 8.98 34. Index 00 05 30 95 Unwgtd 3907 57 0390 79 8637 78 (000) 7389 046 84354 49 89474 554 Horz % 00.00 0.60 48.53 0.8 5.47 0.3 Vert % 75.45 68.9 75.67 66.56 75.5 7.5 Index 00 9 00 88 00 94 * Unwgtd 8883 33 4997 0 3886 3 (000) 3737 8 8765 4 856 57 Horz % 00.00 0.49 50.7 0.33 49.73 0.5 Vert % 6.0.99 6.83 6.85 5.6 7.38 Index 00 74 04 04 96 46 Unwgtd 38086 56 050 77 7836 79 (000) 6867 955 8475 463 85793 49 Horz % 00.00 0.57 49.0 0.8 50.99 0.9 Vert % 73.04 6.95 73.99 6.70 7.5 63.9 Index 00 86 0 86 99 87 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 9 9 93 94 95 96 97 98 99 930 93 93 933 934 935 936 937 938 939 940 94 94 943 944 945 946 947 948 949 950 95 95 953 954 955 956 957 958 959 960 96 96 963 964 965 966 967 968 969 970 97 97 973 974 Vehicle Currently Owned/Leased Has MP3 Player Connection Vehicle Currently Owned/Leased Has DVD Player TV Total (Monday-Sunday) Prime-Time Cume Audience TV Weekday Prime-Time Cume Audience (8-PM Eastern/Pacific), 7-0PM Central/Mountain) TV Saturday Prime-Time Cume Audience (8-PM Eastern/Pacific, 7-0PM Central/Mountain) TV Sunday Prime-Time Cume Audience (7-PM Eastern/Pacific, 5-0PM Central/Mountain) TV Daytime Cume Audience (Weekdays 9AM-4PM Eastern/Pacific, 9AM-3PM Central/Mountain) TV Early Fringe Cume Audience (Weekdays 4-7:30PM Eastern/Pacific), 3-6:30PM Central/Mountain) TV Late Fringe Cume Audience (Weekdays :30PM-AM Eastern/Pacific, 0:30PM-Midnight) * Unwgtd 8443 34 488 0 365 4 (000) 37368 73 9346 98 803 75 Horz % 00.00 0.46 5.77 0.6 48.3 0.0 Vert % 6..40 7.36 3. 5.6 9.68 Index 00 70 07 8 93 60 * Unwgtd 556 7 309 0 543 7 (000) 334 96 7 046 49 Horz % 00.00 0.5 48.39 0.3 5.6 0. Vert % 0.3 7.95 0.3 9.75 0.3 6.4 Index 00 78 00 96 00 6 Unwgtd 44 99 780 0 0434 98 (000) 90067 4 973 574 98794 666 Horz % 00.00 0.65 48.0 0.30 5.98 0.35 Vert % 8.50 8.77 8.88 77.80 83.09 85.54 Index 00 99 99 94 0 04 Unwgtd 3407 50 7446 74 658 76 (000) 553 983 7873 43 79640 560 Horz % 00.00 0.64 47.78 0.8 5. 0.37 Vert % 66.0 64.78 65.37 57.6 66.98 7.9 Index 00 98 99 86 0 09 Unwgtd 8330 33 4733 63 3597 70 (000) 7565 754 6984 33 6558 43 Horz % 00.00 0.59 48.59 0.6 5.4 0.33 Vert % 55.37 49.66 55.6 44.78 55.5 54.9 Index 00 90 00 8 00 98 Unwgtd 3367 45 735 76 63 69 (000) 4894 99 70989 467 77305 46 Horz % 00.00 0.63 47.87 0.3 5.3 0.3 Vert % 64.37 6.5 63.68 63.8 65.0 59.3 Index 00 95 99 98 0 9 Unwgtd 457 79 6577 45 7950 34 (000) 7497 59 3057 65 4097 64 Horz % 00.00 0.74 4.70 0.37 57.30 0.37 Vert % 3.04 34.86 7.39 35.87 34.46 33.9 Index 00 88 6 09 Unwgtd 6005 08 3346 56 659 5 (000) 9308 745 578 349 69 395 Horz % 00.00 0.6 47.87 0.9 5.3 0.33 Vert % 5.79 49.08 5.4 47.3 5.30 50.77 Index 00 95 99 9 0 98 Unwgtd 8799 54 4738 3 406 3 (000) 48 303 099 69 09 34 Horz % 00.00 0.74 50.97 0.4 49.03 0.33 Vert % 7.88 9.98 8.83.9 6.98 7.0 Index 00 05 8 95 96 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 975 976 977 978 979 980 98 98 983 984 985 986 987 988 989 990 99 99 993 994 995 996 997 998 999 000 00 00 003 004 005 006 007 008 009 00 0 0 03 04 05 06 07 08 09 00 0 0 03 04 05 06 07 08 TV Weekend Sports Cume Audience (Saturday-Sunday Afternoon) TV Weekend Children's Shows Cume Audience (Saturday-Sunday Morning) Downloaded a TV Program from Internet - Last 30 Days Watched a TV Program Online - Last 30 Days Visited a TV Network or TV Show's Website - Last 30 Days Household Subscribes to Cable TV Household Subscribes to Digital Cable Viewed Any Cable TV (Including Pay) - Past Week Heavy Cable TV Viewing (Including Pay) - Past Week Unwgtd 599 47 4593 88 399 59 (000) 937 008 6500 585 5687 43 Horz % 00.00 0.84 5.38 0.49 47.6 0.35 Vert % 5.79 66.4 56.07 79. 47.78 54.9 Index 00 8 08 53 9 05 Unwgtd 0769 5 088 56 995 59 (000) 95574 79 4697 347 48647 445 Horz % 00.00 0.83 49.0 0.36 50.90 0.47 Vert % 4.49 5.9 4.0 46.95 40.9 57.6 Index 00 6 0 3 99 38 * Unwgtd 93 8 36 5 696 3 (000) 840 49 4957 0 383 9 Horz % 00.00 0.6 60.90 0.5 39.0 0.36 Vert % 3.53 3.5 4.45.74.68 3.74 Index 00 9 6 78 76 06 * Unwgtd 68 3 3483 735 0 (000) 7440 3 4096 66 3344 65 Horz % 00.00 0.84 5.37 0.4 48.63 0.60 Vert %.9 5..65 8.93..7 Index 00 8 06 75 94 78 Unwgtd 0093 50 5060 6 5033 4 (000) 43433 340 0075 68 3358 7 Horz % 00.00 0.78 46. 0.39 53.78 0.40 Vert % 8.85.4 8.0.8 9.64.05 Index 00 9 96 04 7 Unwgtd 9494 44 479 78 470 66 (000) 7387 973 5947 504 6795 469 Horz % 00.00 0.76 46.69 0.40 53.3 0.37 Vert % 55.30 64.4 53.35 68.3 57. 60.7 Index 00 6 96 3 03 09 Unwgtd 338 0 977 67 34 53 (000) 97306 8 4697 46 509 396 Horz % 00.00 0.84 47.48 0.44 5.5 0.4 Vert % 4.4 54.7 4.44 57.68 4.98 50.84 Index 00 8 98 37 0 0 Unwgtd 437 9 98 04 056 88 (000) 88977 88 9345 668 9763 60 Horz % 00.00 0.68 48.34 0.35 5.66 0.33 Vert % 8.03 84.89 8.95 90.43 8. 79.65 Index 00 03 00 0 00 97 Unwgtd 3569 6 799 90 4370 7 (000) 4875 097 78 593 70593 503 Horz % 00.00 0.77 50.59 0.4 49.4 0.35 Vert % 6.0 7.9 64.84 80.39 59.37 64.6 Index 00 7 05 30 96 04 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 09 030 03 03 033 034 035 036 037 038 039 040 04 04 043 044 045 046 047 048 049 050 05 05 053 054 055 056 057 058 059 060 06 06 063 064 065 066 067 068 069 070 07 07 073 074 075 076 077 078 079 080 08 08 Viewed Any Premium Cable Channels - Last 30 Days Viewed Any Video-On- Demand TV Programs - Last 30 Days Viewed Any Video-On- Demand Movies - Last 30 Days Viewed Any Video-On- Demand Programming - Past Household Has a Satellite Dish Household Has a Digital Video Recorder (DVR) Household Has TiVo-Brand DVR Video Recorder (Stand- Alone) Any Internet/Online Activity - Last 30 Days Downloaded Music from Internet - Last 30 Days * Unwgtd 738 95 9577 55 756 40 (000) 7663 683 3937 368 374 36 Horz % 00.00 0.89 5.39 0.48 48.6 0.4 Vert % 33.6 45.04 35.3 49.83 3.3 40.5 Index 00 35 06 50 94 * Unwgtd 5984 34 947 4 3037 0 (000) 345 43 0658 90 795 53 Horz % 00.00.04 45.44 0.38 54.56 0.65 Vert % 0.8 6.0 9.56.8 0.76 9.64 Index 00 57 94 0 06 93 * Unwgtd 875 47 4558 493 6 (000) 35683 353 668 30 900 3 Horz % 00.00 0.99 46.75 0.36 53.5 0.6 Vert % 5.49 3.4 4.97 7.58 5.98 8.6 Index 00 50 97 3 03 85 Unwgtd 9 7 6375 3 586 40 (000) 499 59 3457 7 576 30 Horz % 00.00.06 47.66 0.44 5.34 0.6 Vert %.36 34.3.04 9.45.67 38.75 Index 00 60 98 38 0 8 * Unwgtd 43 44 6868 5563 (000) 63897 30 349 46 3406 55 Horz % 00.00 0.47 50.85 0.3 49.5 0.4 Vert % 7.74 9.8 9.5 9.74 6.4 9.88 Index 00 7 05 7 95 7 Unwgtd 09 88 905 45 04 43 (000) 9406 534 4658 65 47534 68 Horz % 00.00 0.57 49.46 0.8 50.54 0.9 Vert % 40.83 35.8 4.74 35.96 39.98 34.44 Index 00 86 0 88 98 84 * Unwgtd 57 36 56 0 (000) 095 9 087 9 008 0 Horz % 00.00 0.4 5.89 0.4 48. 0.00 Vert % 0.9 0.57 0.98.8 0.85 0.00 Index 00 63 07 30 93 0 Unwgtd 4577 96 755 97 98 99 (000) 88 77 87773 63 93509 654 Horz % 00.00 0.70 48.4 0.34 5.58 0.36 Vert % 78.69 84.5 78.74 84.34 78.64 83.97 Index 00 07 00 07 00 07 Unwgtd 059 76 5998 39 4593 37 (000) 49339 550 596 64 3378 86 Horz % 00.00. 5.6 0.54 47.38 0.58 Vert %.4 36.6 3.9 35.80 9.66 36.69 Index 00 69 09 67 9 7 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 083 084 085 086 087 088 089 090 09 09 093 094 095 096 097 098 099 00 0 0 03 04 05 06 07 08 09 0 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 30 3 3 33 34 35 36 Downloaded Podcasts/Podcasting from Internet - Last 30 Days Downloaded a Movie from Internet - Last 30 Days Watched a Movie Online - Last 30 Days Visited Online Blogs, Wrote Online Blog, Posted Comment or Review on Blog, Online Forum, Message or Bulletin Board - Last 30 Days Uploaded or Added Video to Website - Last 30 Days Visited a Chat Room - Last 30 Days Used e-mail - Last 30 Days Used Instant Messenger/IM Online - Last 30 Days Visited Facebook.com - Last 30 Days * Unwgtd 957 6 96 5 66 (000) 7780 74 498 5 86 3 Horz % 00.00 0.95 63. 0.65 36.78 0.30 Vert % 3.38 4.86 4.4 6.85.4.97 Index 00 44 3 03 7 88 * Unwgtd 848 863 5 985 6 (000) 997 6 863 5 4834 64 Horz % 00.00 0.89 6.8 0.40 37.9 0.49 Vert % 5.64 7.64 7.3 7.00 4.07 8.5 Index 00 35 30 4 7 46 * Unwgtd 588 36 3368 9 90 7 (000) 4686 67 49 4 9774 5 Horz % 00.00.08 60.4 0.57 39.59 0.5 Vert % 0.7 7.57 3.38 9.4 8. 6.09 Index 00 64 5 79 77 50 Unwgtd 905 50 4773 0 443 30 (000) 4096 354 9080 30 846 4 Horz % 00.00 0.86 46.6 0.3 53.38 0.55 Vert % 7.77 3.3 7. 7.63 8.37 8.7 Index 00 3 96 99 03 6 * Unwgtd 468 0 387 9 08 (000) 387 8 578 86 5606 96 Horz % 00.00.60 50.77 0.76 49.3 0.84 Vert % 4.94.00 5.9.70 4.7.8 Index 00 43 05 37 95 49 * Unwgtd 480 9 430 0 050 9 (000) 455 4 683 06 564 07 Horz % 00.00.7 54.70 0.85 45.30 0.86 Vert % 5.4 4.09 6. 4.4 4.75 3.79 Index 00 6 3 66 88 55 Unwgtd 376 7 998 80 834 9 (000) 5978 093 74855 506 844 587 Horz % 00.00 0.69 47.00 0.3 53.00 0.37 Vert % 69.4 7.05 67.5 68.55 7.00 75.37 Index 00 04 97 99 03 09 * Unwgtd 0 07 0469 48 0733 59 (000) 9899 800 4533 37 53786 430 Horz % 00.00 0.8 45.63 0.37 54.37 0.43 Vert % 4.94 5.75 40.49 50.0 45.3 55.8 Index 00 3 94 7 05 9 Unwgtd 936 5 07 50 5 75 (000) 0587 8 4574 39 6047 49 Horz % 00.00 0.77 43.9 0.30 56.8 0.46 Vert % 45.96 53.44 4.0 43.6 50.58 63.9 Index 00 6 89 94 0 38 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 37 38 39 40 4 4 43 44 45 46 47 48 49 50 5 5 53 54 55 56 57 58 59 60 6 6 63 64 65 66 67 68 69 70 7 7 73 74 75 76 77 78 79 80 8 8 83 84 85 86 87 88 89 90 Visited Flickr.com - Last 30 Days Visited LinkedIn.com - Last 30 Days Visited MySpace.com - Last 30 Days Visited Photobucket.com - Last 30 Days Visited Shutterfly.com - Last 30 Days Visited Twitter.com - Last 30 Days Visited YouTube.com - Last 30 Days Rated or Reviewed a Product or Service on Any Social Network - Last 30 Days Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Communicate with Friends or Family * Unwgtd 8 67 457 (000) 4799 9 698 4 0 5 Horz % 00.00 0.9 56. 0.08 43.78 0. Vert %.08 0.59.4 0.49.77 0.69 Index 00 8 6 4 85 33 * Unwgtd 450 7 487 663 6 (000) 309 6 743 39 5778 Horz % 00.00 0.46 56.6 0.30 43.74 0.6 Vert % 5.73 4.0 6.67 5.3 4.86.78 Index 00 70 6 93 85 48 * Unwgtd 938 033 905 9 (000) 658 9 5548 03 60 6 Horz % 00.00.88 47.59 0.89 5.4 0.99 Vert % 5.06 4.44 4.98 4.00 5.4 4.87 Index 00 85 98 77 0 94 * Unwgtd 086 9 550 5 536 4 (000) 5565 04 495 6 307 4 Horz % 00.00.87 44.8. 55.8 0.75 Vert %.4 6.85.4 8.4.58 5.36 Index 00 83 93 349 07 * Unwgtd 59 7 40 4 7 3 (000) 6033 38 85 9 4748 9 Horz % 00.00 0.63.9 0.49 78.7 0.5 Vert %.6.5.5 3.97 3.99.5 Index 00 96 44 5 5 44 * Unwgtd 984 5 67 0 33 5 (000) 3447 68 686 63 6585 06 Horz % 00.00.5 5.03 0.47 48.97 0.78 Vert % 5.84.08 6.6 8.49 5.54 3.55 Index 00 90 05 45 95 3 Unwgtd 865 0470 55 7695 56 (000) 865 84 43969 389 3896 435 Horz % 00.00.00 53.45 0.47 46.55 0.53 Vert % 35.7 54.3 39.44 5.66 3. 55.88 Index 00 5 0 47 90 56 * Unwgtd 336 3 508 4 68 9 (000) 43 7 6530 35 778 8 Horz % 00.00 0.8 45.63 0.5 54.37 0.57 Vert % 6. 7.7 5.86 4.80 6.54 0.50 Index 00 4 94 77 05 69 Unwgtd 7940 56 447 76 3693 80 (000) 8335 06 598 457 6853 570 Horz % 00.00 0.80 46.6 0.36 53.39 0.44 Vert % 55.7 67.64 53.66 6.85 57.63 73.4 Index 00 96 03 3 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 9 9 93 94 95 96 97 98 99 00 0 0 03 04 05 06 07 08 09 0 3 4 5 6 7 8 9 0 3 4 5 6 7 8 9 30 3 3 33 34 35 36 37 38 39 40 4 4 43 44 Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Vote in a Contest, Make a Choice, or Give an Opinion Ever Looked at an Advertisement Sent with Text Message on Cellular/Mobile Phone/Smartphone Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Respond to an Advertisement or Make a Purchase Ever Signed Up for a Text Message "Alert" Service to Cellular/Mobile Phone/Smartphone Ever Received a Text Message "Alert" on Cellular/Mobile Phone/Smartphone Ever Redeemed a Mobile Coupon from Cellular/Mobile Phone/Smartphone Ever Watched a Downloaded or Streamed TV PRogram on Cellular/Mobile Phone/Smartphone Ever Watched Live Television on Cellular/Mobile Phone/Smartphone Ever Listened to a Podcast on Cellular/Mobile Phone/Smartphone * Unwgtd 3600 3 896 3 704 9 (000) 738 33 847 88 87 45 Horz % 00.00.36 49.7 0.5 50.83 0.85 Vert % 7.44 5.37 7.56.89 7.33 8.67 Index 00 07 0 60 98 5 * Unwgtd 3873 40 055 4 88 6 (000) 8580 30 99 70 989 3 Horz % 00.00.63 50.0 0.9 49.99 0.7 Vert % 8.07 9.9 8.33 3.07 7.8 6.9 Index 00 47 03 86 97 0 * Unwgtd 757 003 5 754 7 (000) 8486 60 468 06 3869 54 Horz % 00.00.89 54.4.5 45.59 0.64 Vert % 3.68 0.56 4.4 4.39 3.5 6.94 Index 00 87 39 88 88 * Unwgtd 3905 33 00 7 904 6 (000) 8488 7 854 9974 05 Horz % 00.00.7 46.05 0.60 53.95 0.57 Vert % 8.03 4.9 7.64 5. 8.39 3.5 Index 00 78 95 88 05 68 Unwgtd 8656 56 444 8 44 8 (000) 407 393 894 98 76 95 Horz % 00.00 0.98 47.0 0.49 5.90 0.49 Vert % 7.46 5.89 6.99 6.76 7.89 5.06 Index 00 48 97 53 0 44 * Unwgtd 965 6 9 9 044 7 (000) 938 34 3968 8 5350 5 Horz % 00.00.43 4.59 0.88 57.4 0.56 Vert % 4.04 8.8 3.56.06 4.50 6.68 Index 00 8 88 73 65 * Unwgtd 693 3 736 4 957 9 (000) 63 85 738 549 73 Horz % 00.00.47 58.44 0.89 4.56 0.58 Vert % 5.48. 6.6 5.8 4.4 9.4 Index 00 3 77 8 7 * Unwgtd 9 5 86 0 430 5 (000) 603 4 369 77 4 64 Horz % 00.00.3 60.48.7 39.5.05 Vert %.65 9.34 3.3 0.49.03 8.5 Index 00 353 5 396 77 3 * Unwgtd 69 7 047 4 57 3 (000) 7444 86 447 40 307 46 Horz % 00.00.5 59.48 0.53 40.5 0.6 Vert % 3.3 5.64 3.97 5.39.54 5.88 Index 00 75 3 67 79 8 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 45 46 47 48 49 50 5 5 53 54 55 56 57 58 59 60 6 6 63 64 65 66 67 68 69 70 7 7 73 74 75 76 77 78 79 80 8 8 83 84 85 86 87 88 89 90 9 9 93 94 95 96 97 98 Ever Listened to Music on Cellular/Mobile Phone/Smartphone Ever Visited a Website for News on Cellular/Mobile Phone/Smartphone Ever Visited a Website for Sports on Cellular/Mobile Phone/Smartphone Ever Visited a Website for Weather on Cellular/Mobile Phone/Smartphone Ever Visited a Search Engine on Cellular/Mobile Phone/Smartphone Ever Visited or Used a Social Networking Site on Cellular/Mobile Phone/Smartphone Ever Searched for Information About a Product on Cellular/Mobile Phone/Smartphone Read Any Daily Newspaper Read Any Sunday Newspaper Unwgtd 8759 57 4947 5 38 3 (000) 44 455 366 0 0056 44 Horz % 00.00.0 5.58 0.5 48.4 0.59 Vert % 7.98 9.97 9.7 8.49 6.87 3.37 Index 00 67 07 58 94 74 Unwgtd 0793 64 6536 35 457 9 (000) 463 468 556 4 067 7 Horz % 00.00.0 55.9 0.5 44.7 0.49 Vert % 0.07 30.86.93 3.66 7.38 9.6 Index 00 54 4 63 87 45 * Unwgtd 7537 44 549 30 046 4 (000) 3880 346 734 6 046 0 Horz % 00.00.09 68.7 0.7 3.83 0.38 Vert % 3.84.8 9.50 30.68 8.53 5.37 Index 00 65 4 6 Unwgtd 84 65 6755 3 5059 33 (000) 537 460 6734 33 4638 6 Horz % 00.00 0.89 5.04 0.45 47.96 0.44 Vert %.30 30.9 3.98 3.60 0.7 9.04 Index 00 36 08 4 93 30 Unwgtd 34 7 754 38 587 34 (000) 5867 505 9836 36 833 69 Horz % 00.00 0.87 5.9 0.4 48.7 0.46 Vert % 5.5 33.5 6.77 3.96 3.83 34.48 Index 00 3 06 7 94 37 Unwgtd 8960 53 4585 7 4375 6 (000) 400 4 9350 85 0 Horz % 00.00.00 46.96 0.5 53.04 0.49 Vert % 7.88 7.8 7.36 8.55 8.38 5.87 Index 00 5 97 60 03 45 * Unwgtd 6477 38 3756 7 7 (000) 8485 65 5075 44 340 0 Horz % 00.00 0.93 5.9 0.5 47.08 0.4 Vert %.36 7.44 3.5 9.55.8 5.43 Index 00 4 09 58 9 5 * Unwgtd 8473 88 0078 50 8395 38 (000) 7539 499 37876 93 3755 06 Horz % 00.00 0.66 50.4 0.39 49.76 0.7 Vert % 3.73 3.88 33.98 39.64 3.55 6.46 Index 00 00 04 96 8 * Unwgtd 699 04 550 55 49 49 (000) 95498 57 4446 35 507 56 Horz % 00.00 0.60 46.5 0.33 53.48 0.7 Vert % 4.45 37.63 39.85 4.63 4.95 3.89 Index 00 9 96 03 04 79 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 99 300 30 30 303 304 305 306 307 308 309 30 3 3 33 34 35 36 37 38 39 30 3 3 33 34 35 36 37 38 39 330 33 33 333 334 335 336 337 338 339 340 34 34 343 344 345 346 347 348 349 350 35 35 Read Advertisements in Weekday Newspaper Read Advertisements in Sunday/Weekend Newspaper Read Classified Advertising in Weekday Newspaper Read Classified Advertising in Sunday/Weekend Newspaper Read Circulars/Inserts/Fliers in Weekday Newspaper Read Circulars/Inserts/Fliers in Sunday/Weekend Newspaper Read Newspaper on e- Reader/Tablet - Last 6 Personally Referred to Yellow Pages (Paper or Internet) - Past Week Personally Referred to Paper Yellow Pages - Past Week * Unwgtd 688 5 86 337 3 (000) 800 40 46 6 6774 79 Horz % 00.00 0.50 40.5 0. 59.48 0.8 Vert %.4 9.4 0.5 8.35 4. 0.08 Index 00 75 84 68 5 8 * Unwgtd 88 34 3490 4638 3 (000) 36348 04 4049 46 300 59 Horz % 00.00 0.56 38.65 0.3 6.35 0.44 Vert % 5.78 3.45.60 6.7 8.75 0.35 Index 00 85 80 39 9 9 * Unwgtd 667 35 380 9 987 6 (000) 338 87 4506 5 68 35 Horz % 00.00 0.9 46.3 0.48 53.69 0.43 Vert % 3.60 8.9 3.0 0.54 4.5 7.36 Index 00 39 96 5 04 8 * Unwgtd 6978 4 3398 8 3580 3 (000) 3408 83 576 0 893 73 Horz % 00.00 0.83 44.49 0.3 55.5 0.5 Vert % 4.8 8.65 3.6 4.89 5.9. Index 00 6 9 0 08 50 * Unwgtd 7940 0 3338 7 460 3 (000) 3455 0 90 45 606 64 Horz % 00.00 0.3 37.40 0.3 6.60 0.9 Vert % 4.98 7..58 6.6 8.7 8.3 Index 00 48 77 4 55 * Unwgtd 03 34 4866 8 737 6 (000) 5749 8 8660 43 33089 39 Horz % 00.00 0.35 36.06 0.08 63.94 0.7 Vert %.46.99 6.74 5.88 7.83 7.78 Index 00 53 75 6 4 79 * Unwgtd 5 6 95 4 560 (000) 535 3 38 4 34 9 Horz % 00.00 0.43 58.6 0.6 4.74 0.7 Vert %.3.50.80.88.88.5 Index 00 65 0 8 8 49 * Unwgtd 956 47 403 7 5053 30 (000) 4473 303 787 88 4656 5 Horz % 00.00 0.7 4.95 0. 58.05 0.5 Vert % 8.44 9.98 5.98.97 0.74 7.58 Index 00 08 87 65 50 * Unwgtd 638 9 87 3456 7 (000) 9769 4 58 49 787 9 Horz % 00.00 0.47 4.7 0.7 57.73 0.3 Vert %.9 9.7.9 6.67 4.45.73 Index 00 7 87 5 9 GfK MRI Doublebase - 0 - Weighted to Population (000);
Adults - U.S. Men Men - Women - 353 354 355 356 357 358 359 360 36 36 363 364 365 366 367 368 369 370 37 37 373 374 375 376 377 378 379 380 38 38 383 384 385 386 387 388 389 390 39 39 393 394 395 396 397 398 399 400 40 40 403 404 405 406 Personally Referred to Internet Yellow Pages - Past Week Have Seen Digital/Video Ads in Shopping Malls - Last 6 Have Seen Digital/Video Ads in Bars/Pubs - Last 6 Have Seen Digital/Video Ads in Gym/Health Clubs - Last 6 Have Seen Digital/Video Ads in Medical Offices - Last 6 Have Seen Digital/Video Ads in Airports - Last 6 Have Seen Digital/Video Ads at Gas Stations - Last 6 Have Seen Digital/Video Ads in Office Building Elevators - Last 6 Have Seen Digital/Video Ads in Stores - Last 6 * Unwgtd 3834 3 696 7 38 6 (000) 6836 8 6687 44 049 39 Horz % 00.00.08 39.7 0.6 60.8 0.8 Vert % 7.3.0 6.00 5.9 8.54 7.79 Index 00 64 8 8 7 43 Unwgtd 375 73 680 4 5574 3 (000) 58004 56 9376 66 867 96 Horz % 00.00 0.97 50.65 0.46 49.35 0.5 Vert % 5.8 36.99 6.35 36.00 4.08 37.94 Index 00 47 05 43 96 5 Unwgtd 7666 50 4747 3 99 8 (000) 36680 409 085 4 588 67 Horz % 00.00. 56.85 0.66 43.5 0.46 Vert % 5.9 6.98 8.7 3.79 3.3.47 Index 00 69 7 06 84 35 * Unwgtd 6795 44 389 8 904 6 (000) 354 35 766 05 5088 46 Horz % 00.00.09 53. 0.64 46.78 0.45 Vert % 4.00 3.5 5.40 7.79.69 8.76 Index 00 65 0 98 9 34 Unwgtd 03 65 507 37 505 8 (000) 4909 48 89 40 68 43 Horz % 00.00 0.98 46.6 0.49 53.39 0.49 Vert %.3 3.79 0.54 3.46.05 3.5 Index 00 49 96 5 03 46 Unwgtd 9360 5 5440 3 390 0 (000) 4630 386 336 98 995 88 Horz % 00.00 0.93 53.65 0.48 46.35 0.45 Vert % 8.07 5.43 0.04 6.8 6.3 4. Index 00 4 48 90 33 Unwgtd 3 80 730 47 4930 33 (000) 55564 555 3060 93 4943 6 Horz % 00.00.00 55. 0.53 44.89 0.47 Vert % 4. 36.56 7.47 39.63 0.98 33.65 Index 00 5 4 64 87 40 Unwgtd 8635 57 4859 3 3776 6 (000) 39663 4 0404 94 959 7 Horz % 00.00.06 5.44 0.49 48.56 0.57 Vert % 7. 7.73 8.30 6.4 6.0 9.5 Index 00 6 06 5 94 69 Unwgtd 4809 9 83 48 6678 43 (000) 69366 650 3599 344 34067 306 Horz % 00.00 0.94 50.89 0.50 49. 0.44 Vert % 30. 4.84 3.67 46.57 8.65 39.3 Index 00 4 05 55 95 3 GfK MRI Doublebase - 0 - Weighted to Population (000);