Automatic Re-Investment Guide

Automatic Re-Investment Guide CAROLINA PRIDE CARWASH SYSTEMS AND SOLUTIONS 800.421.5119 www.carolinapridecarwash.com

What s New At The Car Wash? Every year we have operators asking us What s New? They are looking for the next profit center for their car wash or the new addition to their existing wash to enhance their wash packages and raise revenues. These questions provide the opportunity to discuss their car wash and ask about their business plan. The surprising comment from most operators is that they do not have an updated business plan. They developed a business plan when they built their car wash but have not updated it over the years. As with any business things change. Technology improves our capabilities in many ways. We can market much differently to our customers today than just five or ten years ago. We can provide new services that provide cleaner cars as well as better protected and shinier cars. Our business also faces challenges with changes in our society. Today customers are more mobile with their smart phones and more connected to their peers. They share what they like and dislike about businesses. One unhappy customer can become a marketing challenge. They are also less patient and are less willing to wait in lines for services. They want to feel empowered to maximize their use of their time and dollars spent. How do we improve our businesses and create greater appeal to a changing customer base? It is hard to do without developing a plan. The plan should include looking at where your business started, where it is today, and where you want it to be in the future. Are you at the leading edge of your business model within your competitive community or are competitors taking the lead? There has been a change in many markets toward the Express Wash Model that includes a conveyor wash system with Free Vacuums. This is a popular model that has altered the operations for many automatic owners. Many operators are embracing changes to their business and competing effectively by offering some of the same offerings, such as free vacuums, newer services and even wash club options. Maybe it is time for you to consider changes for your car wash? Everyone should take time and evaluate their business. Create an updated business plan that will help them establish both short and long-term goals for their business. The Business Plan should consider what capital investments will be needed to remain competitive and what will give you the greatest returns on investment. Enclosed is a Business Plan Questionnaire to help you get started assessing your own business. Please fell free to call us with any questions and for assistance with your business planning. We want to help you maximize the return on your car wash investment. Warmest regards, Dale Reynolds, President 1-800-421-5119 2 carolinapridecarwash.com

Is It Time To Re-Invest In Your Automatic Car Wash? The real questions to consider are how much money are you missing out on and how much are you wasting on repairs. There are many things to consider when judging if it is time to replace your existing automatic car wash system. Many operators just look at the age and some look at whether it is costing too much to keep running? These are important, but the real questions to consider are how much money are you missing out on and how much are you wasting on repairs. The newer Automatics provide new services that generate more revenue per vehicle while also increasing the number of cars washed per hour. The newer equipment will also reduce maintenance cost from aging equipment break downs, and increase run times, meaning more revenue by being open for business when your customers come to purchase. Faster services also mean happier customers who are less willing to wait in lines for the old services. Compare the Calculator below to your existing wash and see how a New LaserWash 360 Plus or Tandem Surfline can improve your business! LaserWash 360 Plus Retrofit Justification WASH CURRENT NEW PACKAGES PRICING PRICING Ultimate... $12...$15 Super...$10...$12 Deluxe...$8...$10 Express...$5...$6 Total Cars Washed Per Year...............10,000 Average Cars Washed Per Day (Assuming 290 Wash Days)........................... 34 Assumptions: Increased Cars Per Hour/Day Additional cars per hour with LaserWash 360 Plus vs. LaserWash 4000... 4 Hours of maximum wash capacity per day... 4 Additional cars per day with New LaserWash 360 Plus... 16 Additional Cars Washed Per Year... 4640 Total Increase in Revenue with Retrofit and New Pricing Current Average Revenue Per Wash... $9.35 New Revenue Per Wash With OverGlow Hot Wax... $12.00 Increase Revenue Per Car...$2.65 Additional cars per day with LaserWash 360 Plus...16 Additional revenue dollars per day...$133.78 Total Increase in Revenue**...$38,796.00 **Projections are estimates only and not guarantees. Results may vary by location and by operator. 1-800-421-5119 3 carolinapridecarwash.com

Business Assessments 1 Business Growth? Up / Down % 2 Competition? 3 Wash Quality? 4 Solutions Performance? 5 Visual Appeal? 6 Cleanliness of Facility? 7 Pricing Changes? 8 New Services Offered? 9 Credit Card Acceptance All Services? 10 Marketing? 11 Fund Raisers? 12 Loyalty Clubs? 13 Unlimited Wash Club? 14 Fleet Accounts? 15 Web Site and Social Media? 16 Signage? 17 Equipment Replacement? 18 Maintenance Cost? Up / Down % 19 Utilities Cost? Up / Down % 20 Attendants / Staffing / Training? 21 Employee Handbook? 22 OSHA Compliance Program? 23 PCI Compliance? 24 Vacuums Paid or Free 25 Monthly Services Report Review? 26 Special Programs? Action Plan: Carwash Business Plan Questionaire Carwash Business Plan Questionnaire Updated 2018 Carolina Pride Carwash, Inc. All rights reserved. 1-800-421-5119 4 carolinapridecarwash.com

WHY YOU SHOULD INVEST IN A TANDEM SURFLINE Increased throughput with a fast, efficient cleaning process. Speed = Revenue. Open-Bay Configuration inviting and safe for your customers Remote Monitoring and Configuration Low Water and Chemical Consumption SOFT-TOUCH IN-BAY AUTOMATIC VEHICLE WASH SYSTEM Now faster and more efficient than ever before, the most innovative automatic friction wash just got better. PDQ has taken their Tandem product to a new level, changing the friction in-bay automatic wash industry with a soft-touch machine like no other. The Tandem Surfline provides your customers with an exceptional wash experience incorporating an overhead design that creates a wide-open, easy-to-use wash bay. This innovative design is safe and inviting for your customers while offering all the revenue-generating features that will keep them coming back again and again. No other friction machine navigates around the vehicle as precisely as the Tandem Surfline, which ensures complete and optimal cleaning coverage for a wide variety of vehicle types, including duallys. Low Maintenance Non-corrosive materials used stainless and aluminum Ultimate Cover Package Second side brush for improved cleaning efficiency Advanced Solution Application Front Bug Prep, 3X Color Foam System, OverGlow Hi-Gloss Application System, Super Sealant System, High-Pressure Side Cleaners/Gatling Guns and Advanced Tire/Wheel Cleaners ProGlow Illumination System Exceptional Distributor Support 1-800-421-5119 5 carolinapridecarwash.com

WHY YOU SHOULD INVEST IN A LASERWASH 360 PLUS Increased throughput with a fast, efficient cleaning process. Speed = Revenue. PDQ s staple Open Wash Bayoverhead design with no floor steel Integrated FlashDry Exceptional Cleaning Low Maintenance Cost Energy-Efficient Design Low Water and Chemical Consumption Integrated FlashDry Virtual Treadle bay loading Smart 360 Technology Slip-Free Belt Drive More Services 3x Foam, Super Sealant, Rain Rinse Arch, Bug Prep, Overglow Built-in Web Interface for Updating, Reporting and Monitoring Non-corrosive materials used stainless and aluminum Exceptional Distributor Support 24/7 PDQ Technical Service Support TOUCH-FREE IN-BAY AUTOMATIC VEHICLE WASH SYSTEM Enables the car wash system to be responsive to the dynamic conditions in the wash bay and allows it to think for itself, increasing up-time and optimizing the wash process. With more than 10,000 LaserWashes shipped worldwide, PDQ takes great pride in being the leader in the in-bay automatic vehicle wash industry. The new LaserWash 360 Plus raises the standard again with new revenueenhancement features and total cost-of-ownership improvements that offer wash operators the opportunity to realize the industry s highest return on investment. 1-800-421-5119 6 carolinapridecarwash.com

Access Entry Pay Stations The most secure vault in any carwash POS entry station. Only Access offers a family of customer management systems that meets every operator s needs. Every model includes a user-friendly interface, POS options, credit card processing, full reporting capability, Wash Access Loyalty System (WALS), simple interface with Access gate and loader system, and remote programmability. Access is a powerful customer management system that offers complete site integration, marketing flexibility and multiple payment options. No other system offers the same level of security and built-in payment flexibility. The Access Customer Management System delivers the high quality you have come to expect from PDQ. Web-Based LaserWash 360 Plus lnterface Software Standard with every LaserWash 360 Plus is an advanced wash control system which allows you to access all key operating functions of the wash equipment through any web browser without additional or special software. You can configure wash packages, program machine functions and monitor sales activity remotely over the internet, obtaining real-time information and eliminating unnecessary visits to your wash sites. The LaserWash 360 Plus can also be programed to automatically send alerts to your computer, tablet, or smartphone, providing an instantaneous status of your wash activities and informing you of critical issues that may be occurring at your wash locations. This easy-to-program capability keeps you in touch with all of your sites from anywhere, at any time. Example Screens Smartphone The Wide-Open, Exciting And Illuminated LaserWash 360 Plus Get Your Wash Noticed... Not only will the LaserGlow System help improve your customer flow, it can also be configured to work for you 24/7/365 by illuminating your wash bay day and night whether there is a vehicle in your bay or not. A glow from your wash bay can be a highly effective marketing tool to draw more attention to your wash site encouraging consumers to take notice and keep your existing customers coming back again and again. The LaserGlow Illumination System has two options that will delight your customers and allow you to differentiate your site from your competitors. Tablet Desktop Computer LaserGlow Bridge Illumination System The brilliant LED lighting portals provide even greater assistance to your customers during the loading process and offers you the ability to program lighting sequences that enhance the overall wash experience for customers while they are in the wash bay. LaserGlow Projection Illumination System The projection illumination system uses engineered optical technology that combines light with the wash service on the surface of the vehicle, giving an incredible and memorable car wash experience. 1-800-421-5119 7 carolinapridecarwash.com

See More Testimonials on our Carolina Pride Channel I sought out Carolina Pride for the equipment they had to offer. I was really interested in utilizing the touchless automatic that they have, and the great reputation and quality of this product was why I first reached out to them. I was really surprised after first reaching out, the service that we got, it was excellent. Dennis Moser, Touch Free Laserwash Owner Wash One, Indian Trail, NC 1-800-421-5119 8 carolinapridecarwash.com

Reduce Car Wash Down Time and Increase Profits! The Largest Carwash Service Department in the Carolinas Timberlake, NC Servicing NC and SC *CIRCLES SHOW THE 60-MILE RADIUS OF EACH CAROLINA PRIDE SERVICE TECH* Columbia, SC Our average service request response time is less than three hours during normal business hours. GPS tracking of all service vehicles allows us to dispatch the closest technician for the quickest response. Each of our service vehicles is stocked with over $25,000 in parts, which enables our Service Technicians to make immediate repairs 80% of the time. INDUSTRIAL GRADE Flexible Profitable Dependable We have 16 Service Technicians strategically located across the Carolinas to keep our clients up and running! Three Service Technicians on call for after hours and weekend service. Service dispatch software program that allows us to track, in detail, every aspect of service performed for each of our client's locations. Our Service Technicians participate in biweekly recurrent training programs to ensure they have the skills necessary to quickly troubleshoot equipment issues. (800) 421-5119 225 Crown Blvd., Timberlake, NC 27583 PO Box 488, Roxboro, NC 27573 www.cpcarwash.com sales@cpcarwash.com 1-800-421-5119 9 carolinapridecarwash.com

See More Testimonials on our Carolina Pride Channel I have free vacuums here. It s something that I provide to my customers, and they really appreciate having the free vacuums. Anyone can use them because there s really no weight to them since they come overhead. Another point of the vacuums is that they re so large, they stand out from the road. I ve had multiple customers say that they found me because of seeing the arches from the road. Nick Athens, Touch Free Laserwash Owner Pristine Clean, Asheville, NC 1-800-421-5119 10 carolinapridecarwash.com

Free Vacuums Make More Money Free Vacuums really do make more money. The free vacuums bring more customers to your site which translates into more revenue. Most operators are adding the price of paid vacuums into the base price of their washes to cover the free vacuum operations. This is a great way to increase business at your existing locations! STANDARD FEATURES Industrial Grade Stanchions Single or Dual Vac Drop 1-1/2 X 15 Flexible Hose Powder Coated in Your Choice of Colors CHOOSE YOUR STANCHION AND HOSE COLORS BOTTLE HOLDER AND FLOOR MAT HOLDER OPTIONAL ADD-ONS Overhead Vacuum Piping Vacuum Debris Separator Vacuum Claw Holder LED Light Bar Refuse Container Floor Mat Holder Bottle Holder 1-800-421-5119 11 carolinapridecarwash.com

Autorific Car Wash Investing In Your Existing Washes Autorific purchased a sixteen-year-old existing car wash in Hillsborough, N.C. last summer. The equipment was worn out and the site needed a face lift. Autorific installed a new PDQ LaserWash 360 Plus and the new Tandem Surfline SoftTouch automatic wash system. They also replaced the self-service equipment with the all new OPTIMAX system from Carolina Pride. New Bay Meters with the Mercury Vision Payment System were added with Time of Day Pricing. One of the Biggest Changes were the addition of the Free Vacuums along the front of the wash. The Green Vacuum Stanchions attract a lot of attention to the site. The building was remodeled to give a new appearance to the community. All efforts received a positive response from the customers. The newly renovated wash has tripled the revenue of the previous operation. To learn more about this project and how we can help you with a similar project, contact: sales@carolinapride.com 1-800-421-5119 12 carolinapridecarwash.com

MacNeil Mini Express Tunnel & PDQ LaserWash Conversion See More Testimonials on our Carolina Pride Channel Along with Carolina Pride, we have developed and put out a great product. Clean cars and lots of happy customers. I would highly recommend Carolina Pride to a carwash operator investor. They are great partners, they know what they are doing and they can help you build a successful carwash. Steve Taylor, Express Tunnel & Touch Free Laserwash Owner Turbo Jet Carwash, Myrtle Beach, SC 1-800-421-5119 13 carolinapridecarwash.com

MARKETING We offer many customized marketing products for your carwash and tailored to fit your budget. With an in-house graphic design and printing department, we Pump Toppers can offer you custom-designed signage to help you market Station Canopies your carwash. Whether it is a permanent entrance structure Menu Towers or fixture, or a temporary antenna sign or window sticker to Banners promote daily manager specials no job is too large or too small. With over 50 years experience in the carwash industry, Windjammers we have a knack for knowing how to set your carwash apart Illuminated Signs from your competitors. Gate Arms Drum Covers 3D Signs 16 Antenna Signs Bollard Covers 14 Hose Talkers Confirmation Signs 12 Vacuum Stanchion FREE VACUUMS Available from 7am-7pm $ TOUCH-FREE WASH THE WORKS Undercarriage Wash Wheel Blasters Double Presoak $ Complete Surface Protectant OUR best wash SUPER WASH Undercarriage Wash Wheel Blasters Double Presoak $ Triple Foam Conditioner Spot Free Rinse Dryer Complete Surface Protectant DELUXE WASH Undercarriage Wash Wheel Blasters Double Presoak 8 $ with Triple Foam Conditioner Spot Free Rinse Dryer Clear Coat Protectant Spot Free Rinse Dryer Complete Surface Protectant Graphics BASIC WASH Undercarriage Wash Wheel Blasters Double Presoak And Much More! Spot Free Rinse CAROLINA PRIDE CARWASH SYSTEMS AND SOLUTIONS, TIMBERLAKE, NC WWW.CPCARWASH.COM You can also market name brand items that your customers recognize to increase your revenues! NANOSHEENOLOGY LINE The Qual Chem NanoSheenology line provides operators with the premium products they need to provide revenue building extra services. 1-800-421-5119 14 carolinapridecarwash.com Q NANOGLOSS SUGGESTED APPLICATION Q NanoGloss is a solvent-based nano fortified tire dressing that delivers maximum high-gloss appeal with quick-dry technology that eliminates sling. EASY TO USE TUNNEL DETAILING

Cleaning Solutions Products That Increase Your Profits At Carolina Pride, our superior cleaning solutions are the foundation of building business you can rely on. We have partnerships with the top brands that insure you get the right solutions for your wash. Our goal is to tailor a cleaning solution to you that delivers value to your customer, profit to your bottom line, and above all, a clean and shiny finish. Products Recognized, sustainable, name brands that your customers know and trust. ArmorAll, Rain-X, Simoniz, Blue Coral, and others are names you can depend on to deliver a clean and shiny finish to every vehicle. Mission We are customer-focused and pledge to provide products that deliver superior value and a positive wash experience to your and your customers. We pledge to make every effort to assist you in developing your business to maximize your profit and return on investment. We are committed to providing sustainable solutions that help improve your efficiency while helping to protect the world around us for generations to come. We take a comprehensive approach and consider safety, water and energy use, and waste with regard to regulatory requirements and the overall impact our cleaning products have on our world. Get a FREE site analysis including solutions cost per vehicle and a marketing evaluation. Carolina Pride will develop, recommend, and deliver a customized cleaning solution for your particular wash in your particular region. On-site water quality assessments, equipment recommendations, and chemical supply service are all part of the Carolina Pride cleaning solutions partnerships. Carolina Pride s cleaning solutions experts are pros at recommending promotional and merchandising programs designed to increase wash trials and boost loyalty In-house graphic design that creates customized traffic building signs, point of purchase materials, and eye-catching menu layouts that encourage customer to choose top wash packages. Call 1-800-421-5119 to Schedule Your Analysis SERVICES CAROLINA PRIDE PROVIDES: Distribution warehouses in Timberlake, NC and Columbia, SC ensure you get the chemicals you need at the time you need them. Contact your sales rep to order your cleaning and conditioning solutions. They are available in a variety of sizes and are typically in stock, ready for shipping. 1-800-421-5119 15 carolinapridecarwash.com

Keeping vehicles clean and shiny for over 50 years. Contact us today for all your cleaning needs! 225 Crown Blvd. Timberlake, NC 27583 800.421.5119 sales@cpcarwash.com www.carolinapridecarwash.com CPMARPCWA2018 Vol. 1 Issue 1