Autonomous Vehicles National Survey 2018 Prepared for: RSA Connected and Autonomous Vehicles Conference Prepared by John O Mahony Behaviour & Attitudes J.8870
Research Background & Objectives A national survey was conducted via B&A s face-to-face Barometer survey with a nationally representative sample of 991 adults aged 16 years+. The survey addressed the following key issues: Awareness of selfdriving cars Attitudes towards selfdriving cars Current use of selfdriving features Perceived benefits and concerns around selfdriving cars Interest in using selfdriving public transport vehicles Perception of how soon Ireland will get selfdriving cars Interest in owning self-driving vehicles 2
Awareness of self-driving cars This survey will ask you a series of short questions about self-driving cars, sometimes also referred to as autonomous cars. The term self-driving car is often used to broadly refer to any kind of car where a driver does not have to do certain parts of the driving task, the car does it for them. For the purpose of this survey, a selfdriving car refers to a fully automated car that can drive in all traffic situations and roadway conditions, controlling all of the monitoring and driving functions at all times. The driver does not need to take control of the vehicle at any time. 3
Awareness of self-driving cars This survey will ask you a series of short questions about self-driving cars, sometimes also referred to as autonomous cars. The term self-driving car is often used to broadly refer to any kind of car where a driver does not have to do certain parts of the driving task, the car does it for them. 73 For the purpose of this survey, a selfdriving car refers to a fully automated car that can drive in all traffic situations and roadway conditions, controlling all of the monitoring and driving functions at all times. The driver does not need to take control of the vehicle at any time. 4
Self-driving cars are a good idea Base: All adults aged 16+ n=991 Any agree Total Any agree Age -24 years 54 Strongly agree 16 40 25-34 years 45 Agree 24 35-49 years 44 50+ years 30 Q.6a 40 of Irish adults agree self-driving cars are a good idea rising to 54 of those under 25 years. How much do you agree or disagree with the following statement:...self-driving cars are a good idea. 5
Interest in owning self-driving vehicles Base: All adults aged 16+ n=991 Total Strongly interested Age Extremely interested Very interested 14 13 27-24 years 41 Fairly interested Neither interested nor disinterested 15 14 Strongly interested 25-34 years 32 Not very interested 17 35-49 years 28 Not at all interested 27 50+ years 19 27 of Irish motorists indicate strong interest in owning a self-driving car Q.10 If cost was not a barrier, how interested would you be in owning a self-driving car? 6
Benefits and concerns of self-driving cars Easier driving and less road fatalities/injuries Potential for danger with non-self-driving cars and VRUs. Base: All adults interested in self-driving cars n=404 Base: All adults not interested in self-driving cars n=442 Q.7 What do you think is the main benefit of self-driving cars? Q.8 What do you think is the main concern around self-driving cars? 7
I would trust a self-driving car to bring me home safely and securely to my destination Base: All adults aged 16+ n=991 Any agree Total Any agree Age -24 years 55 Strongly agree 15 35 25-34 years 39 Agree 19 35-49 years 38 50+ years 23 35 of adults would trust a self-driving car to bring them safety and securely to their destination peaking among under 25 years and motorists who have used in-car features. Q.6b How much do you agree or disagree with the following statement: I would trust a self-driving car to bring me safely and securely to my destination. 8
How soon will Ireland get self-driving cars Base: All adults aged 16+ n=991 How soon until self-driving cars are on Irish roads Within 5 years 6 10 years 11 15 years 9 25 21 Average length of time 13 years 16 20 years 14 21+ years 12 Don t know 18 36 of Irish motorists think self-driving cars will be on Irish roads in 10 years or less. Q.9 How soon do you think self-driving cars will be on Irish roads? 9
Summary & Conclusions 73 are aware of the concept of self-driving cars 40 agree self-driving cars are a good idea 35 would trust a self-driving car to bring them safely and securely to their destination 27 indicate strong interest in owning a self-driving car 36 think that self-driving cars will be on Irish roads in 10 years or less 10
Delve Deeper MILLTOWN HOUSE MOUNT SAINT ANNES MILLTOWN DUBLIN 6 +353 1 205 7500 info@banda.ie www.banda.ie