FRONTLINE February 2015 Vol 17 Issue 2 Dedicated to the Success of the Acura Retail Sales Professional Competing to Win! 2016 ILX vs. 2015 Audi A3 The restyled and reengineered 2016 ILX luxury sport sedan offers entry-luxury buyers a choice of exceptionally well-equipped vehicles starting under $30,000 (MSRP). While retaining all the practical benefits of the original, the 2016 ILX adds exceptional performance and more! New trim levels increase client choice with premium features, style, and technologies. The available AcuraWatch suite of advanced safety and driver assistive technologies sets a new benchmark in the entry-luxury segment. The new A-Spec variant adds a package of sporty design elements inside and out. INSIDE THIS ISSUE 2016 ILX vs. 2015 Audi A3 2015 RDX AWD vs. 2015 Audi Q5 3.0T quattro Selling TLX V-6: Tips from Top Producers Going Gold: The Qualities that Make a Gold Master Sales Consultant Recognizing Exceptional Performance 2015 Council of Sales Excellence 2016 ILX vs. 2015 Audi A3 After a review of what s new on the 2016 ILX, Frontline compares the 2016 ILX with Premium Package to the 2015 Audi A3 1.8t Premium Sedan FWD. 2016 ILX: What s New All ILX models receive an extensive list of styling and engineering upgrades for 2016: A 201-horsepower, direct-injected, i-vtec 4-cylinder engine An 8-speed Dual-Clutch Transmission (DCT) with torque converter Dynamic front and rear styling cues Jewel Eye LED headlights Upgraded interior materials Significant enhancements to cabin quietness, sporty handling, and collision safety features Depending on trim level, additional upgrades include: Optional upsized wheels and tires Enhanced connectivity New premium features and technologies ILX s DCT with torque converter and paddlecontrolled Sequential SportShift is the most advanced transmission in its competitive set. (continued on page 2)
2016 Acura ILX with Premium Package and Accessory Wheels 2015 Audi A3 1.8t Premium Sedan FWD Competing to Win! 2016 ILX vs. 2015 Audi A3 2016 ILX: What s New (continued from cover) Exterior Styling Enhancements Restyled front and rear fasciae New front grille New rear LED combination lights Restyled 17-inch, 10-spoke aluminum alloy wheels Interior Styling Enhancements Contrasting Euro-style stitching on the steering wheel, parking-brake handle, and shift knob High-intensity silver trim for the passenger-side instrument panel A-Spec Package (Exterior) Sporty side sill garnish Trunk spoiler Front fog lights New 18-inch 10-spoke machined alloy wheels w/black gloss insets A-Spec Package (Interior) An exclusive Premium Black interior color scheme includes: Black headliner Perforated black Lux Suede seat inserts Red instrument illumination Exclusive gray interior stitching Aluminum brake and throttle pedals Body, Chassis, and Safety Enhancements Next-generation Advanced Compatibility Engineering (ACE ) body structure to more efficiently absorb and disperse energy in a frontal collision Additional noise-insulating materials Thicker front-side door glass Active Sound Control technology Retuned suspension and chassis design enhancements to improve steering responsiveness and linearity AcuraWatch All ILX models can be equipped with the AcuraWatch suite of advanced safety and driver-assistive technologies, the most advanced system of its kind in the world, including: Adaptive Cruise Control Lane Keeping Assist System (LKAS) A Multi-Angle Rearview Camera with Dynamic Guidelines Road Departure Mitigation system Collision Mitigation Braking System (CMBS ), including Forward Collision Warning (FCW) system, with sensor fusion technology that enables new capabilities like pedestrian sensing New Premium Features Premium and above trim levels include: A new two-position driver s seat memory function 4-way power passenger seat HomeLink remote On-Demand Multi-Use Display (ODMD ) w/upper 8-inch display screen and lower 7-inch touch-screen New tethered navigation system powered by the user s compatible iphone and data plan via the AcuraLink navigation app Blind spot information (BSI) system and Rear Cross-Traffic Monitor Enhanced audio features, including SiriusXM radio, Aha radio, and HD Radio 2016 ILX with Premium Package vs. 2015 Audi A3 1.8t Premium Sedan FWD Key ILX advantages are listed vs. the Audi A3 1.8t Premium Sedan. Additional areas of ILX advantage are provided in the accompanying Features and Specifications chart. A3 strengths: More engine torque Slightly more rear-seat legroom ILX s top advantages include: Sportier Driving Experience: ILX provides a sportier driving experience with: 31 more maximum horsepower for effortless highway cruising and passing 8-speed DCT with torque converter, providing off-the-line torque multiplication for smoother, more powerful launches; incredibly quick, crisp, and intuitive gear changes; and revmatching downshifts to achieve outstanding response and sporting performance Paddle shifters for greater driver involvement when desired More Front-Seat Headroom/Legroom/Shoulder Room: ILX provides a roomier interior environment for greater driver and front passenger comfort, including: 1.5 inch more front-seat headroom 1.1 inch more front-seat legroom 0.8 inch more front-seat (and 0.5 inch more rear-seat) shoulder room Better EPA Fuel Economy Ratings 1 : In addition to ILX s horsepower advantage, it has a 2-mpg EPA city rating advantage, a 3-mpg EPA highway rating advantage, and a 2-mpg EPA combined rating advantage over the 2015 Audi A3 1.8t Premium Sedan FWD. Greater Value: When the 2015 A3 1.8t Premium Sedan FWD is comparably equipped, ILX with Premium Package is priced (MSRP) $6,525 less! In addition, popular features like paddle shifters, driver s memory seat, LED headlights, expanded view driver s mirror, and iphone Navigation Connectivity are simply Not Available on A3 1.8t Premium Sedan. 02
Feature and Specification Comparison (Vehicle with advantage for a given feature/specification is highlighted.) Feature/Specification 2016 Acura ILX Premium Package Performance & Engineering Engine Size/Type 2.4-liter I4 Horsepower @ rpm (SAE net) 201 @ 6,800 Torque (lb-ft) @ rpm (SAE net) 180 @ 3,600 2015 Audi A3 1.8t Premium Sedan FWD 1.8-liter I4 Turbo 170 @ 4,500 200 @ 1,600 Direct Injection Transmission 8-Speed DCT w/torque Converter 6-Speed DCT Drivetrain Front-Wheel Drive Front-Wheel Drive Hill Start Assist Paddle Shifters Not Available 3 Brakes (Front/Rear) 312-mm Ventilated Disc/282-mm Disc 312-mm Ventilated Disc/272-mm Disc Suspension (Front/Rear) Independent Strut-Type/Independent Multi-Link Independent Strut-Type/Independent Multi-Link Alloy Wheel Dimensions (Inches) 17 17 Specifications Wheelbase (Inches) 105.1 103.8 Track Front/Rear (Inches) 59.4/60.2 61.2/60.1 Length/Width/Height (Inches) 181.9/70.6/55.6 175.0/70.7/55.8 Passenger Volume (Cubic Feet) 89.3 Not Listed Seating () 5 5 Cargo Volume (Cubic Feet) 12.3 12.3 Headroom Front/Rear (Inches) 38.0/35.9 36.5/36.1 (w/sunroof) Legroom Front/Rear (Inches) 42.3/34.0 41.2/35.1 Shoulder Room Front/Rear (Inches) 55.6/53.5 54.8/53.0 Curb Weight (Pounds) 3,113 3,175 Turning Diameter (Feet) 36.8 36.0 Comfort and Convenience Metallic Paint Optional $550 LED Headlights Jewel Eye LED Headlights Not Available 4 ( Xenon Headlights w/led Running Lights) Power Moonroof Noise-Reducing Alloy Wheels Not Available Rain-Sensing Interval Wipers Expanded View Driver s Mirror Not Available Heated Side Mirrors Cold Weather Package $500 Climate Control Dual-Zone Automatic Climate Control Dual-Zone Automatic Climate Control Voice Activated Controls (Cruise Control, Audio, Multi-Information Display, and Bluetooth Devices) Not Available (Voice Control Available for Optional Navigation System) iphone Navigation Connectivity Not Available Leather-Trimmed Seats Front Heated Seats Cold Weather Package Driver s Memory Seat Not Available Power Front Passenger Seat (4-Way) Power Passenger Seat (8-Way w/lumbar Support) $500 Satellite Radio HD Radio Remote Keyless Access Pushbutton Ignition Blind Spot Information (BSI) System Driver Assistance Package Safety & Driver Assistive Technology Rearview Camera Driver Assistance Package $1,400 (Multi-Angle Rearview Camera w/ Dynamic Guidelines) NHTSA Overall Vehicle Score 5 Stars NHTSA Frontal Crash Overall Rating 4 Stars NHTSA Side Crash Overall Rating 5 Stars NHTSA Rollover Rating 4 Stars IIHS TOP SAFETY PICK Status 2015 TOP SAFETY PICK+ IIHS Small Overlap Front Rating IIHS Moderate Overlap Front Rating IIHS Side Rating IIHS Roof Strength Rating IIHS Head Restraints & Seats Rating IIHS Front Crash Prevention Rating ADVANCED (w/optional Equipment) Quality EPA Fuel Economy Ratings 25/36/29 1 23/33/27 2 (City/Highway/Combined mpg) ALG Residual Value 36/60 Months 54%/36% 53%/40% Basic Warranty (Months/Miles) 48/50,000 48/50,000 Powertrain Warranty (Months/Miles) 72/70,000 48/50,000 Base Price (MSRP) $29,900 $29,900 Destination Charge $920 $895 Comparably Equipped Price (MSRP) $30,820 $37,345 1 Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery package/ condition (hybrid only), and other factors. 2 Based on 2015 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery package/condition (hybrid only), and other factors. 3 Paddle shifters are available as options on Premium Plus (MSRP $32,350) and Prestige (MSRP $38,350) trim levels. 4 Full LED headlights are available as an option on Prestige trim level with base MSRP of $38,350. 2016 ILX Targets Top Crash Safety Ratings With its next-generation ACE body structure, the 2016 ILX is designed to more efficiently absorb and disperse the energy in a frontal collision and targets a rating in the Insurance Institute for Highway Safety (IIHS) small overlap front crash test and an overall 2015 IIHS TOP SAFETY PICK+ rating. The chart on this page includes spaces in which you may write the 2016 ILX s NHTSA and IIHS crash test safety ratings when they become available. Acura Frontline I February 2015 03
2015 RDX AWD vs. 2015 Audi Q5 3.0T quattro Key RDX advantages are listed vs. the Audi Q5. Additional areas of RDX advantage are provided in the accompanying Features and Specifications chart. 2015 RDX AWD 2015 Audi Q5 3.0T quattro Q5 strengths: More engine torque Greater towing capacity RDX s top advantages include: Superior NHTSA Crash Safety Ratings: The 2015 RDX performs better on crash tests conducted by the National Highway Traffic Safety Administration (NHTSA) compared to the 2015 Audi Q5. RDX earns a 5 Star Overall Vehicle Score vs. a 4 Star Score 5 for Q5. RDX earns a 5 Star Frontal Crash Overall Rating vs. a 4 Star Rating 5 for Q5. More Legroom and Shoulder Room: RDX has two cubic feet more overall passenger volume reflected in more front- and rear-seat legroom and shoulder room for greater passenger comfort: 1.0 inch more front-seat legroom 0.9 inch more rear-seat legroom 1.0 inch more front-seat shoulder room 0.8 inch more rear-seat shoulder room Better EPA Fuel Economy Ratings 1 : RDX AWD with Technology Package has a 1-mpg EPA city rating advantage, a 1-mpg EPA highway rating advantage, and a 1-mpg EPA combined rating advantage over the 2015 Audi Q5 3.0T Premium Plus quattro with its 8-speed automatic transmission. Greater Value: When the 2015 Q5 3.0T Premium Plus quattro is comparably equipped, RDX AWD with Technology Package is priced (MSRP) $10,510 less! In addition, popular features like Hill Start Assist, GPS-linked climate control, and an MP3 player jack are Not Available on the 2015 Q5 3.0T Premium Plus quattro. Lower Overall Cost of Ownership: According to Edmunds.com True Cost to Own (TCO ) calculations, the 2015 RDX AWD with Technology Package will cost its owners $7,435 less over 5 years and 75,000 miles, including lower costs for depreciation, fuel, maintenance, and repairs. (TCO varies by location. Figures for ZIP Code 98026.) Point/Counterpoint Here are answers to questions clients may raise about potential Q5 advantages. The Q5 has significantly greater towing capacity: Ask your clients how much they are likely to tow with their new vehicle. RDX will meet the needs of most clients. If clients anticipate exceeding RDX s towing capacity, show them the 2015 MDX SH-AWD with Technology Package, which at an MSRP of $49,960 is still priced $1,665 less than the 2015 Q5 3.0T Premium Plus quattro in this comparison and has much more to offer. The Q5 s 3.0-liter supercharged engine produces more torque: The Q5 3.0T Premium Plus quattro needs the added torque because it weighs (curb weight) a whopping 513 pounds more than the RDX AWD with Technology Package. The Q5 has an 8-speed automatic transmission: The Q5 s 8-speed automatic transmission offers no real advantage since RDX AWD still has 1-mpg EPA city/highway/combined ratings advantages. RDX doesn t offer an assistive technology like Audi side assist: Point out that Audi side assist is optional (part of the Technology Package) on the Q5. Encourage clients to check out the excellent sight lines provided by RDX and remind them that, even with electronic features like Audi side assist, the driver is still the final check on whether it is safe to change lanes. Finally, if a blind spot information system is a requirement for a particular client, the feature is standard on the MDX SH-AWD with Technology Package. 04
Feature and Specification Comparison Feature/Specification Performance & Engineering Engine Size/Type Horsepower @ rpm (SAE net) Torque (lb-ft) @ rpm (SAE net) 2015 Acura RDX AWD Technology Package 3.5-liter V-6 273 @ 6,200 251 @ 5,000 2015 Audi Q5 3.0T Premium Plus quattro 3.0-liter V-6 Supercharged 272 @ 4,780 295 @ 2,150 Variable Cylinder Management (VCM ) Not Available Fuel System Sequential Electronic Fuel Injection Direct Injection Transmission 6-Speed AT 8-Speed Tiptronic AT Paddle Shifters Sport Interior Package 3 $750 Drivetrain All-Wheel Drive w/intelligent Control System quattro All-Wheel Drive Hill Start Assist Not Available Brakes (Front/Rear) 312-mm Ventilated Disc/305-mm Disc 345-mm Ventilated Disc/330-mm Ventilated Disc Suspension (Front/Rear) Independent Strut-Type/Independent Multi-Link Independent Multi-Link/Independent Multi-Link Alloy Wheel Dimensions (Inches) 18 19 Tires P235/60VR18 BSW Performance All-Season Tires P235/55HR19 BSW All-Season Tires Specifications Wheelbase (Inches) 105.7 110.5 Track Front/Rear (Inches) 63.1/63.4 63.7/63.5 Length/Width/Height (Inches) 183.5/73.7/66.1 182.6/74.7/65.2 Passenger Volume (Cubic Feet) 103.5 101.5 Seating () 5 5 Cargo Volume /Maximum (Cubic Feet) 26.1/61.3 29.1/57.3 Tow Capacity (Pounds) 1,500 4,400 Headroom Front/Rear (Inches) 38.7/38.1 39.4/39.0 Legroom Front/Rear (Inches) 42.0/38.3 41.0/37.4 Shoulder Room Front/Rear (Inches) 58.7/57.2 57.7/56.4 Curb Weight (Pounds) 3,852 4,365 Turning Diameter (Feet) 38.9 38.1 Comfort and Convenience Metallic Paint Optional $500 Power Moonroof Power Liftgate Xenon High-Intensity Discharge (HID) Headlights Speed-Sensing Interval Wipers Heated Side Mirrors Climate Control Dual-Zone Automatic Climate Control Triple-Zone Automatic Climate Control GPS-Linked Climate Control Not Available Voice Activated Controls (Vehicle with advantage for a given feature/specification is highlighted.) (HVAC, Audio, Navigation System, and Bluetooth Wireless Enabled Devices) Technology Package (Bluetooth Wireless Enabled Devices) Navigation System Technology Package Surround Sound Audio DVD Player Technology Package Satellite Radio MP3 Player Jack Not Available Leather-Trimmed Seats Front Heated Seats Driver s Memory Seat Remote Keyless Access Pushbutton Ignition Safety & Driver Assistive Technology Rearview Camera Technology Package 4 $4,000 Multi-Angle Rearview Camera w/dynamic Guidelines) NHTSA Overall Vehicle Score 5 Stars 4 Stars 5 NHTSA Frontal Crash Overall Rating 5 Stars 4 Stars 5 NHTSA Side Crash Overall Rating 5 Stars 5 Stars NHTSA Rollover Rating 4 Stars 4 Stars IIHS TOP SAFETY PICK Status No No IIHS Small Overlap Front Rating Not Rated Not Rated IIHS Moderate Overlap Front Rating IIHS Side Rating IIHS Roof Strength Rating IIHS Head Restraints & Seats Rating IIHS Front Crash Prevention Rating Not Available ADVANCED (w/optional Equipment) Quality Edmunds.com Rating A (Excellent) B (Good) EPA Fuel Economy Ratings 1 (City/Highway/Combined mpg) 19/27/22 18/26/21 ALG Residual Value 36/60 Months 50%/36% 53%/37% Basic Warranty (Months/Miles) 48/50,000 48/50,000 Powertrain Warranty (Months/Miles) 72/70,000 48/50,000 Base Price (MSRP) $40,195 $45,400 Destination Charge $920 $925 Comparably Equipped Price (MSRP) $41,115 $51,625 Edmunds.com True Cost to Own (TCO) 2 $60,428 $67,863 1 Based on 2015 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery package/condition (hybrid only), and other factors. 2 Based on a 5-year estimate with 15,000 miles driven per year. TCO varies by location. Figures are for ZIP Code 98026. 3 Sport Interior Package includes sport front seats, 4-way power lumbar adjustment for front seats, Audi drive select, black cloth headliner, 3-spoke multifunction steering wheel w/paddle shifters. 4 Technology Package includes HD Radio Technology, Bluetooth wireless technology preparation for mobile phone, Audi side assist, single CD/DVD player, color driver information system, MMI navigation plus, voice control, parking system plus w/rearview camera and front and rear sensors. 5 NHTSA generally discourages comparing crash test scores and ratings for vehicles if the weight difference between the two vehicles exceeds 250 pounds. Acura Frontline I February 2015 05
Selling TLX V-6: Tips from Top Producers Frontline interviewed sales consultants who are among the top producers in sales of TLX V-6 models since the TLX was introduced. Here s what sets them apart. Rick Schaeffer, Gold Master Smithtown Acura, St. James, New York The Right Engine The 6-cylinder is the right engine for the TLX for clients who can afford the extra money. TLX is a larger car [than the TSX] so it needs a larger engine. (There s nothing wrong with the 4-cylinder. It works fine for those clients who had a TSX or who are on a $30,000 budget.) Demonstrate Sport Mode The 6-cylinder is rated at 290 horsepower, but with the Integrated Dynamics System in Sport or Sport+ mode, it feels like 310 or 315 horsepower. On the demonstration drive, I take the car out in Normal mode and back in Sport mode. Competitive Insights The TLX 6-cylinder falls in such a fantastic competitive niche. Clients would have to spend at least $5,000 more to get similar features on competitive vehicles from BMW or Lexus. Terry Jarvis, Gold Level Rick Case Acura, Fort Lauderdale, Florida Converting TL Owners I pre-sold a lot of cars. My client base includes a lot of TL owners that I have been converting to TLX buyers. The Acura Advantage program really helped with the $1,000 in payments and up to $500 in accessories. It gave me a reason to contact my previous clients and invite them to consider the TLX. Giving the TLX a More Aggressive Look Some TL owners are concerned that the TLX isn t as stylish as their TLs. For them, we dress up the TLX with different wheels and underbody kits to give the car a more aggressive look. Competitive Insight: Infiniti Q50 Even though the Infiniti Q50 has slightly more horsepower, we have roughly equivalent horsepower and a much smoother, quieter ride. I also show clients reviews about the Q50 in consumer publications. NEWS 2015 TLX Earns Kiplinger s Best Value Award The new 2015 TLX has earned a Best Value Award from the business and financial publication, Kiplinger s Personal Finance, being named Best New/Redesigned Car in the $40,000 $50,000 category. Kiplinger s Best Value Awards are the result of a comprehensive review of hundreds of vehicles, revealing the best values among the newest models. Award winners are selected based on a number of qualifications, including price, performance, value, safety, roominess, and driving impressions. 06
Going Gold: The Qualities that Make a Gold Master Sales Consultant y As with a professional athlete on a championship team, success as a professional Acura sales consultant requires dedication and perseverance. Those who achieve the highest levels of success receive Gold level recognition in the Council of Sales Excellence and, ultimately, may earn the distinction of becoming a Gold Master. It isn t easy, but then, being exceptional never is. Over the years, Frontline has had the honor of interviewing hundreds of Gold and Gold Master performers. We ve noticed that top performers share a number of qualities. As you begin a new year, it s a good time to take a personal inventory to identify where you re doing well and maybe a few areas in which you can improve. Qualities of Top Performing Sales Consultants High regard for self and high regard for others: They have their clients best interests in mind in all they do. They also recognize the value they provide as professional sales consultants and take pride in what they do. Effective communication skills: They use their interpersonal communication skills to develop rapport. They are especially good listeners who relate what they say, do, and show to what their clients have told them. Nonverbal and situational awareness: They pay attention to the subtle nonverbal cues from their clients to make sure they are on track. They also manage the nonverbal messages they convey to bolster their credibility and maintain client comfort. Behavioral flexibility: They are able to identify their clients preferred pace (fast or slow) and priority (task or relationship) and adapt their behavior as necessary to match them. Internal locus of control: They accept the things they can t change but take the initiative to control the things they can. They take personal responsibility for their own successes and failures. Emotional stability and maturity: They provide a calming influence to their clients and are able to readily move on from rejection or failure. They know that if they keep doing the right things, their success is assured. Ability to prioritize and focus: They recognize the most important things to be done at any given time and focus their energy and attention on accomplishing them. They don t waste time or effort on unimportant tasks. Self-motivation and a tendency to be a self-starter: Instead of waiting for someone else to tell them what to do, they come to work ready to work, have their day planned, and stay busy. Positive mental attitude: They know that their positive attitude is their most valuable asset especially when working with clients. They focus on the positive and, when faced with an obstacle, know that if they stay positive, they will find a way to overcome any obstacle. High expectations: They set high standards and objectives for themselves. They expect to do well and take action to make their expectations a reality. Passion for automobiles and the Acura brand: They genuinely love being around automobiles and the automobile business. They choose to sell Acura automobiles because they believe in them. If you found you identify with many or even all of these characteristics, you have all you need to join this exclusive group. If you apply yourself every business day to these characteristics, success as a sales professional is bound to follow. TALK TO US! Print Individual Frontline Articles You are now able to print individual articles for your use from the electronic versions of Frontline available on the Acura Sales Portal. Check out this capability by going to the Jumbotron located on the Acura Sales Portal and clicking on the Frontline link to access the current issue. While you are there, click on TALKBACK to provide feedback on the current issue and this print functionality or to suggest future topics you d like to see covered. Acura Frontline I February 2015 07
Recognizing Exceptional Performance 2015 Council of Sales Excellence The Council of Sales Excellence (COSE) program is designed to recognize Acura Sales Consultants for their professionalism and achievements. Membership in COSE identifies you as someone who is dedicated to your profession and to meeting the needs of your clients. Here are the highlights of the program: Sales Consultants Changes from 2014 Client Purchase Experience Survey: Acura restructured the Client Purchase Experience Survey. The questions that will be used to calculate Sales Consultants Sales & Delivery score will soon be announced, along with the 2015 Sales & Delivery score national standard. Program Requirements To qualify for COSE membership, Sales Consultants are measured on three areas of performance sales, client satisfaction, and training. Sales: Meet or exceed the assigned sales objective for their dealership s volume group. Sales & Delivery: Meet the Sales & Delivery score national standard (to be determined) as of January 4, 2016. Training: Complete all required training courses in the following categories: Acura Professional Selling Skills Core Training Current Web-Based Training (WBT) Professional Development Membership There are three levels of membership. Silver: Reach the Silver level year-end sales volume objective and receive: 375 base award dollars on an Acura Reward Card 1,000 Silver level business cards Personalized Silver level plaque Bonus opportunity (see Bonus Opportunities ) Logoed apparel Gold: Reach the Gold level year-end sales volume objective and receive: 600 base award dollars on an Acura Reward Card 1,500 Gold level business cards Personalized Gold level plaque Bonus opportunity (see Bonus Opportunities ) Logoed apparel COSE recognition banquet invitation for two, including overnight hotel stay Gold Master: Attain the Gold level year-end sales volume objective three times, including the current year, at the same dealership (years do not have to be consecutive) and receive: 750 base award dollars on an Acura Reward Card 1,500 Gold Master level business cards Personalized Gold Master level plaque or medallion Bonus opportunity (see Bonus Opportunities ) Logoed apparel COSE recognition banquet invitation for two, including overnight hotel stay Diamond addition for Gold Master winners who have a Gold Master membership ring and have attained this status for the fourth to 11th time Special Recognition Additional awards and recognition are received when Sales Consultants achieve the following: Top 50: Ranking among the top 50 in total sales credits nationwide, regardless of volume group or zone Top Performer Sales Volume: Highest total sales credits in their volume group and zone Top Performer Client Satisfaction: Highest Sales & Delivery score in their volume group and zone Bonus Opportunities Membership Bonus: At the end of the second year of achieving Silver level status or better, Sales Consultants receive a bonus of 20 percent of the award dollars received in the current year. For each subsequent year of COSE Silver membership or better, they receive an additional 10 percent, to a maximum of 200 percent. Acura Dealer Associate Lease Program (ADALP) Bonus: Gold and Gold Master winners who participate in ADALP receive a subsidy for each month of participation. Visit the COSE Website Go to COSE.ProgramHQ.com for complete program details. The website is your one-stop destination for COSE information, including performance snapshots, program news, answers to frequently asked questions, and other resources. Be sure to supply or update your email address while you are there. 08 Acura Frontline is published by the Auto Sales Division of American Honda Motor Co., Inc., Sales Communications Department, solely as an informational aid for Acura Retail Sales Professionals. By publication of this material, Acura does not create any warranty either expressed or implied as to Acura products. Employees, representatives, or agents shall not be held liable for any omission of data or inclusion of erroneous data. 2015 American Honda Motor Co., Inc. Printed in U.S.A.