AUTOMOTIVE REPORT 7/5/20 Hamilton County Vehicle Registrations A Monthly Snapshot Of Local Vehicle Sales and Trends
H A M I L T O N C O U N T Y V E H I C L E R E G I S T R A T I O N S ABOUT THIS REPORT The Automotive Report is prepared by.com, a service of the Brewer Media Group, and is compiled monthly from raw data released from the Hamilton County Clerk s Office www.countyclerkanytime.com. This report is based solely upon vehicles reported Registered By Dealers in Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed or implied, as to the accuracy of data contained herein. Reporting Period: July 20 through June 20 Hamilton County, Tennessee Hamilton County represents 52.0% of the total population of the nine-county Chattanooga Metropolitan Area. While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within the heaviest concentration of local consumers. About Brewer Media Group Brewer Media Group is Chattanooga s only locally owned mass communications company and offers the unique ability to fully integrate Radio, Print, Television, and Internet campaigns in a single platform. About.com.com has become the Tennessee Valley s most powerful automotive shopping marketplace with consistent branding across 10 radio and 1 television station every week in prime drive periods. Local dealer inventory is refreshed daily with automated feeds from various data providers. June 20 Top Dealers 250 219 200 0 100 50 107 119 128 143 0 MTN VIEW NISSAN INTEGRITY CARMAX MARSHAL MIZE FORD ECONOMY HONDA Page 1
ANNUAL METAL COUNT July 20 through June 20 New Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 2,305 17.5% +0.1% #2 HONDA 1,848 14.0% -- #3 NISSAN 1,580 12.0% -0.1% #4 CHEVROLET 1,340 10.2% +0.2% #5 TOYOTA 1,058 8.0% -0.1% #6 KIA 562 4.3% +0.3% #7 JEEP 559 4.2% -- #8 DODGE 504 3.8% -- #9 SUBARU 469 3.6% +0.2% #10 HYUNDAI 3 2.4% -0.1% #11 VOLKSWAGEN 290 2.2% -- #12 BMW 276 2.1% -0.1% #13 GMC 261 2.0% -- #14 LEXUS 250 1.9% -0.1% # MERCEDES 8 1.3% -- # AUDI 2 1.2% +0.1% #17 MAZDA 128 1.0% +0.1% #18 BUICK 118 0.9% -- #19 INFINITI 109 0.8% -0.1% Other 906 6.9% +0.1% TOTALS 13,199 100.0% *Difference in Market % from previous Annual Reporting Period (Jun through May ). On Average,.com Hosts More Than 5,000 Unique Shoppers Each Month Page 2
Used Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 3,704.4% -- #2 CHEVROLET 3,048 12.7% +0.1% #3 NISSAN 2,351 9.8% -0.1% #4 TOYOTA 1,925 8.0% +0.1% #5 HONDA 1,789 7.4% -0.1% #6 DODGE 1,349 5.6% -- #7 KIA 880 3.7% +0.1% #8 JEEP 808 3.4% -- #9 CHRYSLER 753 3.1% -- #10 HYUNDAI 678 2.8% -0.1% #11 BMW 647 2.7% -- #12 VOLKSWAGEN 577 2.4% -- #13 GMC 567 2.4% -- #14 LEXUS 560 2.3% -- # MERCEDES 442 1.8% -- # BUICK 392 1.6% -- #17 INFINITI 351 1.5% +0.1% #18 CADILLAC 333 1.4% -- #19 MAZDA 331 1.4% +0.1% Other 2,540 10.6% -- TOTALS 24,025 100.0% *Difference in Market % from previous Annual Reporting Period (Jun through May ). **Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers April 8, Page 3
LEADING DEALERS (New and Used Combined) Rank Dealer Name Vehicle Count Market % % Change* #1 ECONOMY HONDA 2,4 6.5% -0.1% #2 CARMAX 2,003 5.4% -0.1% #3 MARSHAL MIZE FORD 1,666 4.5% +0.1% #4 INTEGRITY 1,6 4.3% -0.1% #5 MTN VIEW NISSAN 1,358 3.6% -0.1% #6 MTN VIEW FORD 1,281 3.4% -0.1% #7 NISSAN OF CHATTANOOGA 1,075 2.9% -0.2% #8 CAPITAL TOYOTA 1,046 2.8% -- #9 MTN VIEW @ 3 964 2.6% -- #10 MTN VIEW CHEVROLET 952 2.6% +0.1% #11 CROWN AUTOMOTIVE 905 2.4% -- #12 LONG OF CHATTANOOGA 760 2.0% -0.1% #13 KIA OF CHATTANOOGA 750 2.0% +0.1% #14 BMW OF CHATTANOOGA 624 1.7% -- # KELLY AUTO GROUP 589 1.6% +0.1% # VILLAGE VW 582 1.6% +0.1% #17 EASY AUTO 524 1.4% -- #18 HONDA OF CLEVELAND 512 1.4% -- #19 DRIVETIME 492 1.3% -0.1% Other 17,109 46.0% +0.4% TOTALS 37,224 100.0% *Difference in Market % from previous annual reporting period (Jun through May ). Featured Listings Appear First In Search Results Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To Your Website and Direct Contact Information All Inventory Is Updated Daily From Various Data Providers So Listings Are Always Fresh And Ready To Sell! Supported With The Equivalent Of More Than A Quarter Million Dollars Of Local Media Annually Page 4
New Vehicle Leading Dealers Rank Dealer Name Vehicle Count Market % % Change #1 ECONOMY HONDA 1,451 11.0% -- #2 MARSHAL MIZE FORD 873 6.6% -- #3 MTN VIEW NISSAN 870 6.6% -- #4 INTEGRITY 807 6.1% -0.1% #5 MTN VIEW FORD 804 6.1% +0.1% #6 CROWN AUTOMOTIVE 624 4.7% -- #7 NISSAN OF CHATTANOOGA 582 4.4% -0.3% #8 MTN VIEW CHEVROLET 532 4.0% -- #9 CAPITAL TOYOTA 517 3.9% -- #10 KIA OF CHATTANOOGA 458 3.5% +0.3% #11 LONG OF CHATTANOOGA 429 3.3% -0.1% #12 KELLY AUTO GROUP 383 2.9% +0.1% #13 HONDA OF CLEVELAND 296 2.2% -0.1% #14 VILLAGE VW 271 2.1% +0.1% # TOYOTA OF CLEVELAND 248 1.9% -- # BMW OF CHATTANOOGA 242 1.8% -0.1% #17 EDD KIRBY 241 1.8% -- #18 MTN VIEW CDJ 222 1.7% -- #19 LEXUS OF CHATTANOOGA 207 1.6% -- Other 3,142 23.8% +0.2% TOTALS 13,199 100% *Difference in Market % from previous annual reporting period (Jun through May ). Local Ownership provides the ability to respond to customer needs rapidly and the flexibility to think outside the box. We strive every day to assure a Superior level of customer service with the area s largest collection of media properties and creative professionals under one roof. www.brewermediagroup.com Page 5
Used Vehicle Leading Dealers Rank Dealer Name Vehicle Market % % Change Count #1 CARMAX 1,999 8.3% -0.2% #2 ECONOMY HONDA 965 4.0% -0.1% #3 MTN VIEW @ 3 964 4.0% -- #4 INTEGRITY 809 3.4% -- #5 MARSHAL MIZE FORD 793 3.3% +0.1% #6 CAPITAL TOYOTA 529 2.2% -- #7 EASY AUTO 524 2.2% -- #8 NISSAN OF CHATTANOOGA 493 2.1% -0.1% #9 DRIVETIME 492 2.0% -0.2% #10 MTN VIEW NISSAN 488 2.0% -0.1% #11 MTN VIEW FORD 477 2.0% -0.1% #12 CHATTANOOGA MOTORS 462 1.9% -0.2% #13 MTN VIEW CHEVROLET 420 1.7% -- #14 WRIGHT MOTOR COMPANY 404 1.7% -- # BMW OF CHATTANOOGA 382 1.6% -- # TWEETY AUTOMART 370 1.5% -0.1% #17 BUY HERE PAY HERE 333 1.4% #18 LONG OF CHATTANOOGA 331 1.4% -- #19 VILLAGE VW 303 1.3% +0.1% Other 12,479 51.9% +0.4% TOTALS 24,025 100.0% Getting your entire vehicle inventory listed on is simple and free (basic listings) for dealers within a 50-mile radius of downtown Chattanooga. Dealers using a third-party data provider to send automated feeds to other search engines can simply instruct their provider to include in their daily update. Featured Listing Packages start at just $300 per month, depending on the amount of inventory, appear first in search results, are highlighted and rotate through the Featured Listings display on our home page. For more information contact Mike Baskin, Director of Sales at (423) 242-7679 or via email MikeBaskin@BrewerMediaGroup.com Page 6
Vehicles Registered in Hamilton County Monthly Tracking Top Brands 250 Monthly Tracking: Top 5 New Brands 200 0 100 FORD HONDA NISSAN CHEVROLET TOYOTA 50 0 Monthly Tracking Totals Monthly Tracking 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 - Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- New Pre-Owned Total Page 7
Dealer Brand Share (New) Brand Dealer Count Brand % % Change FORD Marshal Mize Ford 873 38.1% -0.2% Mtn View Ford 760 33.0 % +0.4% Larry Hill Ford 1 6.6% Other 521 22.6% -- HONDA Economy Honda 1,450 78.5% -0.3% Honda of Cleveland 296.0% -0.2% Pye Honda 21 1.1% -- Other 81 4.4% +0.5% NISSAN Mtn View Nissan 870 55.1% +0.9% Nissan of Chattanooga 582 36.8% -1.8% Other 128 8.1% +0.9% TOYOTA Capital Toyota 5 48.7% +0.5% Toyota of Cleveland 245 23.9% -0.7% North Georgia Toyota 80 7.6% +0.6% Other 218 20.6% -0.4% CHEVROLET Mtn View Chevrolet 531 39.6% +0.1% Integrity 455 34.0% -1.0% Don Ledford 82 6.1% +0.4% Other 272 20.3% +0.5% KIA Kia of Chattanooga 458 80.1% +1.4% Kia of Cleveland 75 14.6% -1.3% Other 29 5.2% -0.1% VOLKSWAGEN Village Volkswagen 250 86.2% -0.1% VW Credit 9 3.1% +1.0% Jim Ellis Volkswagen 8 2.8% -0.6% Al Johnson Volkswagen 3 1.0% -0.4% Other 20 6.9% +0.1% DODGE Crown Automotive 251 49.8% +0.2% Mtn View CDJ 94 18.7% +0.1% Other 9 31.5% -0.3% HYUNDAI Long of Chattanooga 286 90.5% -0.7% Other 30 9.5% +0.7% SUBARU Kelly Auto Group 381 81.2% -0.6% Subaru of Kennesaw 31 6.6% -0.2% Other 57 12.2% +0.8% JEEP Crown Automotive 303 54.2% +0.2% Mtn View CDJ 109 19.5% -1.2% Edd Kirby 20 3.6% -0.3% Other 127 22.7% +1.3% LEXUS Lexus of Chattanooga 203 81.2% -1.1% Nalley Automotive 18 7.2% +0.4% Hennessey 7 2.8% -0.6% Other 22 8.8% +1.3% Page 8
Brand Dealer Count Brand % % Change BMW BMW of Chattanooga 242 87.7% +0.5% Other 34 12.3% -0.5% GMC Integrity 172 65.9% -0.9% Don Ledford 25 9.6% +0.4% Other 64 24.5% +0.5% MERCEDES Long of Chattanooga 142 83.1% +1.4% RBM of Atlanta 3 1.8% -0.4% Other 23 13.7% -1.0% CADILLAC Integrity 82 80.4% -3.4% Classic Cadillac 4 3.9% Other.7% +0.5% BUICK Integrity 98 83.1% +2.6% Don Ledford 6 5.1% -1.4% Gentry Chevrolet 4 3.4% +0.1% Other 10 9.8% -1.4% MAZDA Edd Kirby 107 85.5% -1.9% Hennessey 7 5.5% -0.1% Other 14 10.9% +2.0% INFINITI Infiniti of Chattanooga 102 93.6% +0.6% Nalley Automotive 5 4.6% +0.2% Other 2 1.8% -0.8% Page 9
JUNE 20 DEALER RANKINGS Dealer Jul- Aug - Sep- Oct- ECONOMY HONDA 262 285 262 5 143 172 187 3 238 177 3 280 219 New 7 196 8 86 72 104 114 91 145 113 82 2 123 Used 105 89 94 69 71 68 73 72 93 64 71 128 96 MARSHAL MIZE FORD 2 139 3 130 133 132 108 2 1 118 125 139 143 New 87 79 91 62 70 72 61 68 90 58 65 83 70 Used 75 60 72 68 63 60 47 84 71 60 60 56 73 CARMAX 179 186 192 139 7 6 130 201 214 148 3 171 128 New 2 1 1 1 Used 179 186 192 137 6 6 130 201 214 147 3 170 128 INTEGRITY 130 140 1 170 110 125 5 1 173 123 131 4 119 New 70 65 59 93 55 60 97 57 77 52 66 77 56 Used 60 75 56 77 55 65 68 58 96 71 65 77 63 MTN VIEW NISSAN 111 114 124 101 107 119 99 74 143 141 118 139 107 New 73 63 85 65 60 74 68 51 93 88 69 94 81 Used 38 51 39 36 47 45 31 23 50 53 49 45 26 MTN VIEW FORD 99 102 140 112 88 108 102 98 113 126 91 121 102 New 60 74 91 73 50 66 61 52 72 75 61 68 69 Used 39 28 49 39 38 42 41 46 41 51 30 53 33 MTN VIEW CHEVROLET 113 69 74 67 65 68 82 88 71 96 65 91 94 New 61 34 46 39 43 38 57 48 39 47 30 49 50 Used 52 35 28 28 22 30 25 40 32 49 35 42 44 KIA OF CHATTANOOGA 44 69 82 65 57 50 47 55 77 58 61 50 85 New 29 43 54 38 34 32 28 30 49 35 33 26 53 Used 26 28 27 23 18 19 25 28 23 28 24 32 MTN VIEW @ 3 75 79 99 74 51 99 68 70 97 88 81 74 83 Used 75 79 99 74 51 99 68 70 97 88 81 74 83 CAPITAL TOYOTA 91 92 83 73 63 71 134 95 101 83 89 65 71 New 44 52 39 35 31 41 69 41 44 50 43 37 28 Used 47 40 44 38 32 30 65 54 57 33 46 28 43 CROWN AUTOMOTIVE 66 70 94 95 60 72 57 72 106 77 66 73 70 New 51 52 63 66 40 54 41 48 79 41 45 50 44 Used 18 31 29 20 18 24 27 36 21 23 26 VILLAGE VW 43 69 51 57 36 57 33 41 51 39 37 42 68 New 26 33 21 23 24 14 19 21 19 20 29 35 Used 17 36 30 34 20 33 19 22 30 20 17 13 33 KELLY AUTO GROUP 59 51 38 42 41 49 46 51 56 49 44 50 63 New 35 35 25 25 28 37 23 34 35 31 31 35 44 Used 24 13 17 13 12 23 17 21 18 13 19 LONG OF CHATTANOOGA 92 55 75 57 46 72 62 68 70 47 54 95 62 New 55 29 48 31 24 37 39 38 39 24 31 64 34 Used 37 26 27 26 22 35 23 30 31 23 23 31 28 NISSAN OF CHATTANOOGA 120 139 118 75 87 86 83 98 81 62 74 125 52 EAST Nov - Dec- New 68 73 63 41 55 50 44 53 43 27 44 67 21 Used 52 66 55 34 32 36 39 45 38 35 30 58 31 Jan- Feb- Mar - Apr- May - Jun- Jun- Page 10
Dealer Jul- Aug - Sep- Oct- EASY AUTO 46 49 46 46 37 44 26 50 45 43 43 66 49 Used 46 49 46 46 37 44 26 50 45 43 43 66 49 BUY HERE PAY HERE 28 34 27 26 59 55 45 43 Used 28 34 27 26 59 55 45 43 HONDA OF CLEVELAND 54 40 64 46 30 36 52 32 41 41 33 54 43 New 31 24 40 26 17 20 31 14 23 21 19 38 30 Used 23 24 20 13 21 18 18 20 14 13 LARRY HILL FORD 27 36 31 34 22 30 36 32 40 48 31 32 40 New 10 11 8 11 11 12 14 17 11 13 Used 17 21 20 18 14 19 25 20 26 31 20 19 25 BMW OF CHATTANOOGA 69 78 45 53 51 54 45 39 58 52 42 52 38 New 32 28 20 19 26 19 8 26 23 12 27 14 Used 37 50 25 38 32 28 26 31 32 29 30 25 24 MTN VIEW CDJR 32 32 42 33 24 39 30 34 23 34 34 38 35 New 26 23 22 11 22 17 25 8 19 13 24 20 Used 6 19 11 13 17 13 9 21 14 WRIGHT MOTOR COMPANY 26 29 38 24 23 22 12 78 63 28 27 25 34 Used 26 29 38 24 23 22 12 78 63 28 27 25 34 TWEETY AUTOMART INC 64 24 30 40 27 30 24 14 29 37 21 40 30 Used 64 24 30 40 27 30 24 14 29 37 21 40 30 CHATTANOOGA MOTORS 48 27 54 45 30 27 31 51 43 39 37 63 30 Used 48 27 54 45 30 27 31 51 43 39 37 63 30 DRIVETIME 29 52 27 53 32 44 29 49 65 49 35 60 28 Used 29 52 27 53 32 44 29 49 65 49 35 60 28 REDS AUTO SALES 5 7 11 26 Used 5 7 11 26 EDD KIRBY 36 36 32 43 41 42 38 40 49 50 32 26 26 New 23 18 18 19 22 21 21 22 26 18 12 18 Used 13 18 14 24 19 21 17 25 27 24 14 14 8 ACURA OF CHATTANOOGA 6 9 14 19 23 23 New 5 7 7 10 8 10 Used 1 2 7 9 13 UNIVERSITY MOTORS 1 7 14 23 Used 1 7 14 23 CAMPING WORLD 80 41 37 44 26 42 8 23 31 38 45 37 23 New 50 19 23 23 10 21 4 10 19 13 29 24 13 Used 30 22 14 21 21 4 13 12 25 13 10 WHOLESALE IMPORT 12 14 4 18 9 11 14 21 9 5 8 23 Used 12 14 4 18 9 11 14 21 9 5 8 23 CARMART 12 3 40 9 30 18 26 25 28 28 19 24 20 Used 12 3 40 9 30 18 26 25 28 28 19 24 20 DEALERS AUTO AUCTION 22 19 21 17 22 12 26 30 25 18 13 19 Used 22 19 21 17 22 12 26 30 25 18 13 19 TOYOTA OF CLEVELAND 40 28 28 26 32 36 25 23 22 22 24 34 19 New 27 23 21 18 23 30 22 18 14 17 21 28 14 Used 13 5 7 8 9 6 3 5 8 5 3 6 5 Nov - Dec- Jan- Feb- Mar - Apr- May - Jun- Jun- Page 11
Dealer Jul- Aug - Sep- Oct- AIRPORT AUTO BROKERS 6 4 10 14 9 5 8 19 10 9 12 17 Used 6 4 10 14 9 5 8 19 10 9 12 17 IMPORT AUTO AND TRUC 10 10 9 5 5 4 14 10 Used 10 10 9 5 5 4 14 10 GREGG MOTOR CO 19 25 27 24 28 24 13 41 31 33 23 22 Used 19 25 27 24 28 24 13 41 31 33 23 22 INFINITI OF CHATTANOOGA 33 24 10 25 12 23 14 25 10 14 New 19 18 4 7 10 4 12 6 4 10 6 6 2 Used 14 6 6 8 8 11 8 12 10 4 12 LEXUS OF CHATTANOOGA 17 27 24 9 20 17 35 10 20 14 30 24 14 New 14 24 24 8 19 33 9 13 12 27 23 9 Used 3 3 1 1 2 2 1 7 2 3 1 5 AUTOMAX 6 8 14 9 7 9 6 13 11 10 8 7 12 Used 6 8 14 9 7 9 6 13 11 10 8 7 12 HENNESSEY 5 4 14 4 2 9 3 7 6 1 7 9 12 New 1 2 7 3 8 2 2 1 1 4 4 5 Used 4 2 7 1 2 1 1 5 5 3 5 7 DON LEDFORD 12 9 8 13 9 12 19 12 9 10 4 7 12 New 10 8 7 12 8 12 19 11 8 9 4 5 8 Used 2 1 1 1 1 1 1 1 2 4 RIVER CITY AUTO 10 10 3 4 3 11 13 9 13 11 9 3 11 Used 10 10 3 4 3 11 13 9 13 11 9 3 11 SUPER TOYS 18 12 7 6 11 8 27 18 7 23 11 Used 18 12 7 6 11 8 27 18 7 23 11 HOLMAN FORD 1 1 1 1 1 11 New 1 1 1 1 1 11 Nov - Dec- Jan- Feb- Mar - Apr- May - Jun- Jun- If you ve missed a report, find them online at http://www.brewermediagroup.com/chattanoogahascars 300 250 200 0 100 50 0 Top 10 Dealers YOY Comparison Jun- Jun- Page 12
Urban Adult Contemporary Urban Contemporary Classic Hits Soft Adult Contemporary Sports 1305 Carter Street Chattanooga Tennessee 37402 www.brewermediagroup.com www.advertisechattanooga.com Page 13