WP6. DELIVERABLE HYTEC PRE-TRIAL SURVEYS

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WP6. DELIVERABLE 6.5.1. HYTEC PRE-TRIAL SURVEYS Cenex Naytan Fijiwala, Peter Speers 1 Status: Final Dissemination level: Public 1 Cenex, Holywell Park, Loughborough LE11 3TU, UK peter.speers@cenex.co.uk Author printed in bold is the contact person for this document.

Introduction This presentation reports the outcomes of two surveys: i. A survey of 19 users and three fleet managers from the Municipality of Copenhagen on 5 th July 13. The survey was conducted during the user induction day prior to the rollout of HyTEC-funded Hyundai FCEVs with the Municipality fleet. ii. A survey of ten fleet decision makers based in the UK. The fleet decision makers were based in a mixture of private and public sector fleets. The survey sample size is not intended to be representative. The survey and analysis are a deliverable of HyTEC WP6, Task 6.5 Societal impact assessment and reporting.

COPENHAGEN PRE-TRIAL SURVEY Cenex Naytan Fijiwala, Peter Speers

Introduction This presentation reports the outcomes of a survey of 19 users and three fleet managers from the Municipality of Copenhagen on 5 th July 13. The survey was conducted during the user induction day prior to the rollout of HyTEC-funded Hyundai FCEVs with the Municipality fleet. The survey and analysis are part of HyTEC WP6, Task 6.5 Societal impact assessment and reporting. The survey was based on a first iteration drafted by Cenex and Element Energy in 1 which was trialled on the London HyTEC taxi drivers. Following feedback that the first survey was too long and repetitive, the four-page user and five page fleet manager surveys employed here were drafted by Cenex in 13. Both surveys were subsequently translated into Danish. The aims of the pre-trial driver survey were to understand users : Current driving attitudes Attitudes to and awareness of hydrogen vehicles and hydrogen vehicle refuelling Understanding of the costs of hydrogen vehicles Thoughts on whether hydrogen vehicles would be able to satisfy their future needs The fleet managers survey aimed additionally to capture fleet managers : Current and future fleet needs Perceptions of issues of integrating hydrogen vehicles into their fleets The survey also allowed ad hoc comments at the end of each section. We would like to express our gratitude to Birte Busch Thomsen, Project Manager, Environmental Engineer of the City of Copenhagen for her invaluable assistance with carrying out the surveys and liaising with the users and fleet managers in Copenhagen.

Fleet context The Municipality of Copenhagen operates 1,153 vehicles of all types. The fleet includes: 17 passenger cars 37 lorries (> 3.5t) Around 1 minibuses (< 3.5t) OTMs (utility and service vehicles) * The vehicles use petrol, diesel, electricity and hydrogen fuel. The fleet includes 7 passenger EVs, 15 FCEVs, and 9 electrified utility vehicles. A tender for a further EVs has just been issued. Previously, the fleet has employed 6 Think! fuel cell retrofits. The passenger vehicles perform general transport tasks for the Municipality. They operate mainly on weekdays, but there is some use at weekends by care workers. The vehicles primarily operate within Copenhagen, and occasionally on major surrounding roads. Motorway use is rare. The fleet typically refuels at public refuelling stations. Vehicles typically travel km per day. Some of the FCEVs will be part of the Municipal carpooling system, and may therefore travel further. From 13, the Municipality is only allowed to buy electric drive passenger vehicles. * Information provided by Birte Busch Thomsen on 1/9/13

PRE-TRIAL USERS PERCEPTION

No. of Drivers No. of Drivers No. of Drivers Users - context 19 users took the survey.* Note that some drivers did not complete all the questions. Age Distribution Gender Distribution 1 1 8 1 6 8 6 s 3s s 5s 6+ Age Range Female Male 16 1 1 1 8 6 Vehicle Usage yes no yes no Do you drive a vehicle for work? Do you own a Private Vehicle? The majority of the users were in their 3s or s, were female and owned a private vehicle. 5% of the users drove a vehicle for work. * The sample size is not meant to convey statistical significance, but represents the users present on 5/7/13

Perception of hydrogen and current vehicles A high proportion of users (67%) had heard of hydrogen vehicles, but did not know much about them, and 33% of users had already driven or been a passenger in a hydrogen vehicle. Perception of Current Vehicle Long Driving Range Desirable Stylish Not Dangerous Key 5 Very Strong Strong 3 Neutral Weak 1 Very Weak Ecofriendly 5 3 1 High Performance Quiet Cheap to buy Cheap to run Comfortable Long Driving Range Perception of Hydrogen Vehicles Stylish Desirable Not Dangerous Ecofriendly 5 Users thought that the hydrogen vehicle would be quieter, more comfortable, more ecofriendly, more desirable, and have a longer driving range than their current vehicles. However, they also thought that hydrogen vehicles would be more expensive to purchase and run than their current vehicles. Users broadly agreed that hydrogen vehicles were relatively safe; and had a similar view that there was a lack of danger in their current vehicles and hydrogen vehicles. The perceptions were very similar when only considering users that had already driven or been passengers in hydrogen vehicles (not shown). 3 1 High Performance Quiet Comfortable Cheap to buy Cheap to Run

Expectations of hydrogen versus current vehicles Do you expect the driving experience in hydrogen vehicles will be better or worse relative to your current work vehicle? Do you think it will be easier or more difficult to deal with mechanical problems (e.g. breakdown) of hydrogen vehicles relative to your current work vehicle? % 1% Much better Slightly better Same % 7% 7% Very difficult More difficult Same 35% Slightly worse Much worse 6% Slightly easier Much easier Do you think it will be easier or more difficult to find a mechanic or garage to fix a hydrogen vehicle relative to your current work vehicle? 33% 7% 6% Very difficult More difficult Same Slightly easier Much easier No drivers believed that the driving experience will be worse in a hydrogen vehicle than in their current vehicle. 1% of drivers thought that the driving experience would be Much better in a hydrogen vehicle. However, the majority (73%) of drivers thought that it will be more difficult or very difficult to deal with mechanical problems in the hydrogen vehicle compared to their current vehicle. Also, the majority (6%) of the drivers consider that it will be very difficult to find a mechanic or garage to fix a hydrogen vehicle.

Refuelling aspects of hydrogen vehicles Do you expect finding refuelling points for hydrogen vehicles to be easier or more complicated than your current work vehicle? Do you expect hydrogen fuelling to be safer or more dangerous than refuelling your current work vehicle? 38% 6% Much worse Slightly worse Same Slightly easier Much easier 13% 1% 75% Much worse Slightly worse Same Slightly safer Much safer Do you expect hydrogen vehicles to be easier or more complicated to refuel than your current work vehicle? 6% 6% 53% 35% Much worse Slightly worse Same Slightly easier Much easier All the drivers thought that it will be more complicated to find refuelling points for hydrogen vehicles. 75% of the drivers thought that the safety of the hydrogen fuelling process will be the same as fuelling their current vehicle, with 53% of drivers considering that the process of refuelling will be similar to refuelling their current vehicle. All the drivers also believed that the refuelling time would be less than five minutes (similar to a petrol/diesel vehicle). The majority of drivers generally re-fuel their vehicle and intended to re-fuel hydrogen vehicles when the tank is between empty and a quarter full. There are plans for service stations to have hydrogen refuelling points Service stations are too far away for most people. Hydrogen vehicles are only relevant for some people who live close to these stations

Cost and usage perception of hydrogen vehicles 8% - Thought that hydrogen vehicles will cost a lot more (at least 5% more) than petrol or diesel vehicles. 67% - Believed that the running cost of a hydrogen vehicle will be a bit less (<1%) or about the same compared to a petrol and diesel vehicle. 88% - Considered that hydrogen vehicles would cover their work related needs. 5% - Thought that hydrogen vehicles would cover their personal needs. Too expensive for my private needs

PRE-TRIAL FLEET MANAGERS PERCEPTION

Fleet managers - context Three fleet managers took the survey.* Note that some fleet managers did not complete all the questions within the survey. The fleet managers were in their s; two were male and one was a female. Managers were in charge of 5- vehicles in their fleet. Each vehicle in a fleet covered approximately between 1-15 km per week. * The sample size is not meant to convey statistical significance, but represents the fleet managers present on 5/7/13

Frequency of Fleets (%) Frequency of Fleets (%) Frequency of Fleets (%) Fuel, vehicle and duty types 1 8 6 Which types of fuel do your current fleet vehicles use? Petrol Diesel Electricity Hydrogen Fuel Type 1 8 6 Where do your fleet s vehicles operate? Rural Inter-urban Urban Duty Types 1 9 8 7 6 5 3 1 Which types of vehicles are in your fleet? All the fleets consist of petrol, diesel and electric drive vehicles. Most vehicles operate in rural and urban areas. Small, medium and multi-purpose vehicles are predominant within the fleets. Two of the fleet managers had already driven or been passengers in a hydrogen vehicle, the other had heard of them but did not know much about them. Type of Vehicle

Perception of hydrogen vehicles Perception of Hydrogen Vehicles Stylish Long Driving Range Desirable Ecofriendly 5 3 1 Quiet Cheap to Buy Cheap to Run Not Dangerous Comfortable High Performance Key 5 Very Strong Strong 3 Neutral Weak 1 Very Weak Managers generally believed that hydrogen vehicles will be eco-friendly, quiet with high performance and have a long driving range compared to their current fleet. However, they also thought that they would be expensive to buy and run. They indicated they were relatively neutral on the dangers of hydrogen vehicles compared to their current fleet.

Perception of FCEVs and conventional vehicles Key Very Strong Strong Neutral Weak Very Weak 5 3 1 Trial monitoring and data reporting requests Service and maintenance issue Negatives of FCEVs Complexity due to short range 5 3 1 Complexity due to passenger/storage restrictions Needing to manage FCEV refuelling Managing access to FCEV refuelling facilities Ease of use Environmentally positive image Staff like of vehicles Safe Positives of FCEVs Low running cost 5 3 1 High Performance Better Reliability Long driving range Less Polluting Lower noise Managers believed that the FCEV s major negatives would be servicing and maintenance issues and Managing access to FCEV refuelling facilities. They also expressed concern about the need to fulfil trial data reporting requests. Managers were generally positive about the benefits of FCEVs. They strongly believed that FCEVs will provide an environmentally positive image, emit less pollution and provide lower noise levels. They also believe that their drivers will like using the vehicles and find them easy to use with a long driving range. The managers also believe that that FCEVs will be reasonably safe to operate.

Adjustments needed to integrate hydrogen vehicles Likelihood of Adjustments Required When replacing Current Vehicles with Fuel Cell Vehicles (FCEV) Health and Safety policy issues Train staff on FCEV use Limit to certain operations 5 3 1 Manage fuelling times Installing refuelling infrastructure Manage parking arrangements Key 5 Very Likely Likely 3 Neutral Unlikely 1 Very Unlikely When comparing FCEVs to their fleets current vehicles, managers thought that installing refuelling infrastructure and training staff on FCEV use would be the two major adjustments they would have to make if they replace their current vehicles with fuel cell vehicles.

Perception of FCEVs and conventional vehicles Managers' Expectations of FCEVs I have concerns about the safety of FCEVs in my fleet I expect it to be operationally feasible to incorporate FCEVs into my fleet 5 3 1 I expect it to be economically feasible to incorporate FCEVs into my fleet I am willing to modify my fleet s operations to incorporate FCEVs FCEVs will be positively received by my drivers Key 5 Very Strong Strong 3 Neutral Weak 1 Very Weak Managers expected FCEVs to be operationally feasible, positively perceived by their drivers and were willing to modify their fleet s operations to incorporate FCEVs. Managers expressed concern over the economics and safety aspects of integrating FCEVs into fleets.

Conclusions The HyTEC pre-trial survey covered 19 users of hydrogen vehicles in the Municipality of Copenhagen. The majority of the users were in their 3s or s, were female and owned a private vehicle. 5% drove a vehicle for work. Most users (67%) had heard of hydrogen vehicles, but did not know much about them. 33% of users had already driven or been a passenger in a hydrogen vehicle. Users generally thought that the hydrogen vehicle will be quiet, comfortable, eco-friendly, desirable, and have a long driving range. However, they also thought that hydrogen vehicles would be expensive to purchase. 1% of users thought that the driving experience will be Much better in a hydrogen vehicle. 73% of believed that it will be more difficult or very difficult to deal with mechanical problems in the hydrogen vehicle compared to their current vehicle. All the users also believed that the refuelling time would be less than five minutes (similar to a petrol/diesel vehicle). Moreover, 53% of users thought that the complexity of fuelling a hydrogen vehicle would be very similar to that involved with a conventional vehicle. 8% of users thought that hydrogen vehicles will cost a lot more (at least 5% more) than petrol or diesel vehicles. 88% believed that hydrogen vehicles would cover their work related needs. Three Copenhagen Municipality fleet managers were also surveyed. Their fleets comprise petrol, diesel and electric drive vehicles, the majority of fleets operate in rural and urban areas. Small, medium and multipurpose vehicles are predominant within the fleets. Managers were generally positive about the benefits of FCEVs. They agreed strongly that FCEVs will provide an environmentally positive image, emit less pollution and provide lower noise levels. On average, managers believed that the FCEVs major negatives would be servicing and maintenance issues and Managing access to FCEV refuelling facilities. Managers generally expected FCEVs to be operationally feasible, positively perceived by their users and were willing to modify their fleet s operations to incorporate FCEVs. They expressed some concern over the safety implications of fleet integration.

WP6: FLEET DECISION MAKERS SURVEYS Cenex Naytan Fijiwala, Peter Speers

Introduction This presentation reports the outcomes of a survey of 1 fleet decision makers based in the UK. The fleet decision makers were based in a mixture of private and public sector fleets. The survey sample size is not intended to be representative. The survey and analysis are part of HyTEC WP6, Task 6.5 Societal impact assessment and reporting. The survey was designed and carried out by Cenex. The aims of the survey were to understand the fleet decision makers: Current fleets structure and operation. Attitudes to and awareness of hydrogen vehicles and hydrogen vehicle refuelling Thoughts on whether hydrogen vehicles could be integrated into their fleets Understanding of the costs of hydrogen vehicles The survey also allowed ad hoc comments at the end of each section.

No. of surveyees No. of Surveyees Fleet Decision Makers Demographics The survey was carried out by 1 Fleet decision makers; 6 from private sector fleets and four from public sector fleets. All the surveyees were responsible for recommending, specifying and/or purchasing vehicles for their fleet. 9 8 7 6 5 3 1 Age of Fleet Decision Makers s 3s s 5s 6+ Age 1 1 8 6 Gender of Fleet Decision Makers Male Female Gender From the charts above, it is apparent that the majority (8%) of the fleet decision makers were in their 5s and all of them were male.

No. of Surveyees No. of Surveyees Current Fleet Vehicles To gain a better understanding about the operations and structure of the fleet decision maker s current fleet, questions were asked regarding this subject. 8 7 6 5 3 1 Average Distance per Vehicle per Week <5 5-1 1-15 15- + Distance (km) 1 8 6 The No. of Vehicles that the Decision Maker Manages 1- + Urban Inter-Urban Rural Fleet Operating Regions 9% of the fleet decision makers manage more than vehicles and 7% of them said that each vehicle in their fleet carries out more that km per week. All fleets operate in urban regions and 8% also operate in inter-urban and rural regions. % % % 6% 8% 1% Frequency of Fleets (%)

Current Fleet Vehicles Type of Vehicles in Fleet Fuel Use Across Fleets Large Trucks Medium Trucks Small Trucks Hydrogen Electricity Petrol Diesel Large Vans Small Vans Scooters or Motorcycles Sports Utility Vehicles Multi-Purpose Vehicles Large/Executive Cars Medium Cars Small Cars % % % 6% 8% 1% Frequency of Fleets (%) The most popular type of vehicle is a large van (e.g. Ford Transit) with 1% of the fleets containing this type of vehicle. Furthermore, 9% of the fleets also include small vans (e.g. Citroen Berlingo). The most common types of fuels used across the 1 fleets were diesel and electricity with 1% and 9% of the fleets using these fuels respectively. No fleets contained hydrogen vehicles. However, 7% of the decision makers believed that they would incorporate hydrogen vehicles within 1 years. % % % 6% 8% 1% Frequency of Fleets (%)

Views and Awareness of Hydrogen Vehicles Perception of Hydrogen Vehicles Knowledge of Hydrogen Vehicles Stylish Desirable Eco-friendly 5 3 1 Quiet Affordable to buy 67% 33% I had never heard of hydrogen vehicles I had heard of them but did not know very much about them I already knew a lot about them Long Driving Range Safe High Performance Comfotable Affordable to run The majority (67%) of fleet decision makers already knew a lot about hydrogen vehicles. Moreover, every fleet decision maker had heard of hydrogen vehicle. Furthermore, it was found that 3% of the decision makers had either driven or been a passenger in a hydrogen vehicle. Fleet decision makers were asked to rate (5 to 1, 5 being the strongest and 1 being weakest) many different aspects of hydrogen vehicles. From the radar chart above, it is apparent that fleet decision makers agreed on hydrogen vehicles being eco-friendly, quiet, stylish and comfortable; however, they also said that they are not affordable to buy or affordable to run.

Hydrogen Vehicles Fleet Integration Fleet decision makers were asked to rate the changes they expected to their fleet s operation if they were to replace all of their current vehicles with hydrogen vehicles. They were also asked to rate the likelihood of adjustments they would need to make in order to accommodate hydrogen vehicles. Expected Outcomes of Replacing Current Vehicles with Hydrogen Vehicles Environmentally positive image Lower running cost Staff like of 5 Better reliability vehicles Easy to Use 3 1 Less Polluting Lower Noise Longer Driving Safer Range High Performance Likely Adjustments to Fleet's Operations in Order to Accomodate Hydrogen Vehicles Health and safety policy issues Train staff on H vehicle use Limit to certain operations 5 3 1 Manage parking arrangements Manage fuelling times Install refuelling infrastructure Decision makers strongly believed that replacing their current vehicles with hydrogen vehicles will give an environmentally positive image and be quieter than their current fleet vehicles. However, they also though that the reliability would be worse and the running costs would be higher. All of the decision makers thought that they would have to train staff on hydrogen vehicles and install refuelling infrastructure in order to accommodate hydrogen vehicles. A high proportion also thought that they would be limited to certain operations and that there would be health and safety policy issues.

Frequency of Decision Makers (%) Frequency of Decision Makers (%) Costing - Current Vehicles vs Hydrogen Vehicles 35% 3% 5% % Average Cost of Mainstream Vehicle 8% 7% 6% 5% Premium Willing to Pay for the Purchase/Lease of a Hydrogen Vehicle 15% % 1% 3% 5% % % <1k 1k-k k-3k 3k- k k+ Cost ( ) 1% % None -5% 5-5% 5-1% 1%+ The largest proportion (33%) of decision makers believed that the average mainstream vehicle in their fleet cost between 3k and k. There are discrepancies between decision makers as the cost of the vehicle is largely dependent on the type of vehicle (i.e. truck, van, car etc... ). No fleet decision maker was willing to pay more than 5% premium for the purchase/lease of a hydrogen vehicle; moreover, 7% of them were not willing to pay any premium. 5% of decision makers thought that the fuel (hydrogen) would cost a lot more (>5%) compared to their current vehicles. 8% of decision makers thought that it would cost at least 1% more to maintain hydrogen vehicles compared to their current vehicles.

Purchasing intentions When would you consider incorporating hydrogen vehicles into your fleet? We will await the availability of affordable and well supported vehicles

Conclusions Ten fleet decision makers from public and private sector fleets in the UK were surveyed. The main aims of the survey were to understand the structure of their current fleet and ascertain their views & knowledge regarding hydrogen vehicles. 8% of the decision makers were in their 5s and all of them were male. 9% of the decision makers manage more than vehicles and 7% of them felt that each vehicle in their fleet carries out more than km a week. All of the fleets operate in urban areas and 8% of them also operate in inter-urban and rural regions. A large proportion (67%) of fleet decision makers already knew a lot about hydrogen vehicles and 3% of them had already driven or been a passenger in them. The most popular type of vehicles in the fleets were vans (large and small). Electricity and diesel were the most popular types of fuels consumed across all fleets. No fleets are currently using hydrogen vehicles. It was apparent that fleet decision makers agreed that hydrogen vehicles are eco-friendly, quiet, stylish and comfortable; however, they also said that they are not affordable to buy or affordable to run. Decision makers believed that replacing their current vehicles with hydrogen vehicles would give an environmentally positive image and reduced noise levels. However, they also thought the vehicles would be less reliable and have higher running costs. All of the decision makers thought that they would have to train staff on hydrogen vehicles and install refuelling infrastructure in order to accommodate hydrogen vehicles. No fleet decision maker was willing to pay more than 5% premium for the purchase/lease of a hydrogen vehicle; moreover, 7% of them were not willing to pay any premium. When comparing the fuel and maintenance cost of a hydrogen vehicle to their current vehicle; half of the fleet decision makers thought that the fuel (hydrogen) cost would be 5% or greater that their current fuel cost and 8% of them thought that the fuel and maintenance cost would be at least 1% higher. Seven of the ten respondents are considering introducing hydrogen vehicles into their fleets within the next ten years. Only one respondent said they would never consider hydrogen vehicles.