Productargumenter For internal use only High-resolution data on CD-ROM available on request from week 24 via the Audi Distributionservice Order System (ADOS) at www.audi-distribution-service.com/ados under article number 149/1107.25.84. AUDI AG International Advertising/Catalogues I/VM-2, I/VS-332 Alexander Quiska 85045 Ingolstadt Germany Fax: +49 (0)8 41 89-3 86 62 Q5 1 2 Audi Q5 hybrid quattro. 10 important facts. June 2011 Subject to change.
Read more. The Audi Q5 hybrid quattro*: a new vehicle with new characteristics and new challenges for dealers. In order to best prepare you for the first series full hybrid from Audi, the product arguments are presented in slightly modified format. Taking charge 3 of tomorrow. 4 * Fuel consumption combined 6.9 l/100 km; CO₂ emissions combined 159 g/km. The following facts will serve to convince your customers of the advantages of the first series full hybrid from Audi.
The top arguments in overview. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Hybrid concept. Customer/ utilisation profile. Efficiency. Driving experience. Electrical driving characteristics. Display concept. Everyday suitability. Hybrid technology. Checklist for vehicle presentation. Checklist for test drive. 5 6 The pioneer. New and important target group. Powered-up performance. Utilise potential. Driving without CO 2 emissions. Clearly laid out and intuitive. Innovations. Don t do without anything. Convince with quality. Special requirements. 06 08 10 12 14 16 18 20 22 24
Hybrid concept. The pioneer. The Audi Q5 hybrid quattro is the first, and so far the only, full hybrid SUV in the premium B segment: 71. the next logical step in implementation of the long-term efficiency strategy consciously selected point in time: increasing interest in environmentally friendly, efficient technologies and readiness to invest money in these more driving pleasure and dynamism with lower consumption in the standard cycle lower CO 2 emissions than all other current models of the Audi Q5, but also a real performance SUV: when top performance is demanded, it also calls on corresponding fuel reserves The top performer. The Audi Q5 is the basis for the future-orientated combination of electric motor and internal combustion engine from Audi, the Audi Q5 hybrid quattro: 8 represented on the market worldwide one of the most successful premium SUVs in its segment prize-winning engine technology* with the 2.0 l TFSI engine in combination with the successful quattro drive * International Engine of the Year five times in succession. Source: www.ukipme.com/engineoftheyear.
Customer/ utilisation profile. New and important target group. The Audi Q5 hybrid quattro is enormously versatile: especially in city traffic it proves itself to be e.g. environmentally friendly, whilst on country roads and motorways it is powerful. So it is even more important to know how each individual customer uses their vehicle so that they can take full advantage of its strengths. 9 2. The potential Audi Q5 hybrid quattro customer is highly educated and has a great degree of technical affinity. is very interested in alternative drive technologies. enjoys driving full hybrid vehicles. is prepared to drive sensibly and to adapt his driving style to the hybrid characteristics to exploit the full efficiency potential. experiences efficiency primarily in city traffic, and dynamism most likely on the motorway. is mindful of his own carbon footprint, which is why he is choosing the Audi Q5 with the lowest CO 2 emissions. 10
Driving experience. Powered-up performance. With the Audi Q5 hybrid quattro, customers discover driving characteristics that were not possible with conventional drives. And each of these has its particular allure: 113. Boosting: dynamism from the combined output of the internal combustion engine and the electric motor expanded start-stop function: the internal combustion engine shuts down in deceleration phases up to 160 km/h Recuperation: use of the electric motor as a generator to charge the battery in deceleration and braking phases Electric drive: purely electric driving means driving with absolutely no CO 2 emissions For the first time, the characteristics of the quattro permanent all-wheel drive system can be experienced in purely electrical driving mode. 12 The Audi Q5 hybrid quattro delivers impressive performance: Acceleration 0 to 100 km/h in 7.1 s Elasticity 80 to 120 km/h in 5.9 s
Efficiency. Utilise potential. In the Audi Q5 hybrid quattro, efficiency relates to more than just the hybrid components. It includes the whole vehicle: 134. The Audi Q5 hybrid quattro is the Audi Q5 with quattro drive with the lowest CO 2 values: 159 g/km combined. the lowest consumption of all automatic variants. the highest torque of all petrol models: 480 Nm*. lightweight construction partly compensates for the additional weight of the hybrid components improved energy recovery and hence further recuperation leads to increased use of the electric drive electromechanical power steering saves weight and contributes towards fuel saving start-stop function for expanded shut-down of the internal combustion engine when in traffic light phases, traffic and deceleration phases up to 160 km/h improved aerodynamics: trim lowered by 25 mm** and 19-inch cast aluminium wheels in 10-arm turbine design (hybrid design) 14 * for a short time. ** lowered trim height not for Russia, China, North America.
Electrical driving characteristics. Driving without CO 2 emissions. The electric drive of the Audi Q5 hybrid quattro makes a whole new driving experience possible: silent starting will fascinate your customers just as much as the almost silent and emission-free driving: electric driving up to 100 km/h when the electric drive is in EV mode electric driving up to a range of 3 km (at a constant 60 km/h) driving with absolutely no CO 2 emissions electric motor provides a peak output of 40 kw* and maximum torque of 210 Nm* even at low speeds 155. 16 * for a short time.
Display concept. Clearly laid out and intuitive. The Audi Q5 hybrid quattro visualises the new driving experience with a new display concept. Power meter and energy flow display show the current function of the hybrid drive in a clearly comprehensible manner: 176. With its clear subdivisions, the power meter conveniently informs the driver of the current driving status. The animated presentation of the energy flow display visualises the current operating status of the hybrid drive and can be intuitively understood. With its clearly-arranged bar display, the consumption read-out in the MMI display delivers more than existing displays and also integrates the recuperation quantity. 18
Hybrid technology. Innovations. The Audi Q5 hybrid quattro. Its centrepiece: a modern lithium ion battery as energy storage medium: 197. Full hybrid: lower CO 2 emissions in the standard cycle than comparable four-cylinder diesel vehicles (e.g. Audi Q5 2.0 TDI quattro 125 kw [170 PS]) One of the first full hybrids with highly modern lithium ion battery technology: Weight: 36.7 kg (significantly less than comparable nickel metal hydride batteries) Energy density: about twice as high as widely-used nickel metal hydride batteries no memory effect: durable technology high energy efficiency: lower internal resistance than nickel metal hydride batteries low space requirements: the usual generous available space Single-shaft parallel hybrid: high degree of effectiveness with low weight due to electric motor integrated into the drive train 8-speed tiptronic hybrid transmission: integration of the entire hybrid module with the same space requirements as a conventional 8-speed tiptronic 20
Everyday suitability. Don t do without anything. At Audi, hybrid does not mean doing without the strengths that you are accustomed to, but rather it means gaining new ones. This is especially the case with regard to everyday suitability. maximum towing capacity remains at the high level of the Audi Q5 that you are accustomed to (2,000 kg at a 12 % incline) convenient 12V starting aid option via jump leads (not possible with e. g. Lexus RX 450h and Toyota Prius) 21 rear seat bench plus as standard for even more comfort and functionality only 80 l less luggage space than in the conventional Audi Q5: only the storage space under the luggage compartment floor is omitted. The battery is located here. 8. Subtle differentiation via unmistakable details: exterior colour Arctic Silver metallic (exclusive) hybrid logos on the tailgate, engine cover, door sill trims and wings exclusive 19-inch cast aluminium wheels in 10-arm turbine design (hybrid design) 22
Checklist for vehicle presentation. Convince with quality. Even before the test drive, the Audi Q5 hybrid quattro has many impressive details to offer. An intensive vehicle viewing will demonstrate to your customers the difference between a full hybrid and vehicles with an internal combustion engine, and will present numerous opportunities for convincing prospective buyers of its qualities: present differentiation features (hybrid badges, etc.) demonstrate and explain hybrid-specific controls: power meter, energy flow display, etc. explain the standard MMI navigation plus with energy display present the luggage compartment: demonstrate that hardly any space is lost in spite of the battery point out the lithium ion battery allay fears of a breakdown: jump starting with a 12V battery is possible point out the high voltage circuit and give corresponding safety infor- 24 mation 239.
Checklist test drive. Special requirements. The Audi Q5 hybrid quattro offers many innovations, not only in its drive but also in its operation and driving experience. To ensure that the customer can understand its full potential, please take the following into account during the test drive: 25 10. Choose a suitable route that allows the prospective customer to experience the character of the Audi Q5 hybrid quattro: for purely electric driving: drive-off situation, 30 km/h speed limit zone for the start-stop system: city traffic for braking recuperation: approaching a red traffic light for boosting: acceleration situation for deceleration recuperation: main road During the preliminary conversation, familiarise the customer with the concept of the Audi Q5 hybrid quattro. Explain the power meter and energy flow display. Explain how to operate the most important hybrid functions. Actively demonstrate the particularly futureorientated way of driving (braking behaviour for recuperation, etc.). Allow your customer to take an accompanied test drive. 26
Hybrid vehicles. im Überblick. A segment B segment C segment D segment Audi Audi Q5 hybrid quattro BMW BMW ActiveHybrid X6 BMW ActiveHybrid 7 Lexus Lexus CT 200h Lexus GS 450h Lexus RX 450h Lexus LS 600h 27 Mercedes- Benz ML 450 Hybrid* Mercedes-Benz S 400 Hybrid 28 In the side mirror. Porsche VW Porsche Cayenne S Hybrid VW Touareg Hybrid * not available worldwide (exclusively as leased vehicle in the USA).