Contemporary Attitudes Toward Motorcycle Riding Safety and Riding Risk Factors Part 2

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Contemporary Attitudes Toward Motorcycle Riding Safety and Riding Risk Factors Part 2 International Motorcycle Safety Conference March 30, 2006 Robert J. Rowe Executive Vice President Irwin Broh & Associates

Motorcycle Riding Risk Factors Poor road conditions (gravel, potholes, construction, etc.) Bad weather (rain, snow, fog, etc.) Excess speed (riding over the speed limit) Light/Moderate alcohol consumption (by you) Heavy alcohol consumption (by you) Condition/Safety of your bike (tires, brakes, etc.) Stunts/ Extreme riding (popping wheelies, etc.) Heavy traffic Lane splitting (driving up the middle of two lanes of traffic) Riding in groups (with several other motorcycle riders)

Motorcycle Riding Risk Factors Frequency of Riding in this Manner 3 2.5 2 1.5 1 Mean Ratings Riding in Groups Excess Speed Lane Splitting Heavy Traffic Stunts/Extreme Riding Poor Road Conditions Bad Weather Condition/Safety of your Bike Light/Moderate Alcohol Consumption Heavy Alcohol Consumption 4 5 6 7 8 9 10 Threat to Safety Threat to Safety Scale: 1=Low Threat to Safety 10= High Threat to Safety Frequency of Riding Scale: 1=Never, 2=Seldom, 3=Occasionally, 4=Frequently, 5=Always

Motorcycle Riding Risk Factors Mean Frequency Ratings Off-road/ Grand Enduro/ Risk Factor Total Scooter Traditional Cruiser Touring Sport Bike Motocross Heavy traffic 2.69 2.24 2.70 2.90 3.07 2.93 1.56 Poor road conditions 2.53 2.26 2.53 2.58 2.51 2.53 2.58 Riding in groups 2.51 1.72 2.20 2.88 2.88 2.54 2.13 Excess speed 2.07 1.55 1.94 2.10 2.29 2.53 1.97 Bad weather 2.04 1.70 1.96 2.10 2.21 2.05 2.02 Condition/Safety of your bike 1.69 1.76 1.75 1.66 1.63 1.83 1.57 Lane splitting 1.42 1.33 1.39 1.43 1.46 1.69 1.13 Light/Moderate alcohol consumption 1.39 1.31 1.36 1.48 1.47 1.34 1.20 Stunts/Extreme riding 1.26 1.15 1.18 1.16 1.08 1.45 2.10 Heavy alcohol consumption 1.09 1.14 1.12 1.11 1.07 1.07 1.02 Scale: 1=Never, 2=Seldom, 3=Occasionally, 4=Frequently, 5=Always

Attitudes Toward Drinking and Driving ---------------------------------------- When Driving a Motorcycle ---------------------------------------- When Driving --------------------------------- Level of Education --------------------------------- a Car/Truck/ All High School Tech School/ Post Grad Van/SUV Respondents or Less Some College College Grad Work/Degree I won't drive if I've had any alcohol at all 47.4% 75.0% 81.2% 72.8% 73.9% 68.7% I'll drive if I've only had 1 or 2 drinks 43.3 21.2 14.3 23.8 22.3 27.6 I'll drive even if I'm feeling a little tipsy 8.1 2.6 2.7 2.3 2.7 3.0 I'll drive even if I'm definitely drunk 0.5 0.6 0.7 0.5 0.8 0.7 Alcohol doesn't affect my ability to drive 0.5 0.6 1.0 0.5 0.4 --

Incidence of Motorcycle Driving Following Alcohol Consumption 8.2% Base 1,203 Male 9.0% 1,037 Female 2.6% 162 Under 30 30-39 40-49 50-59 60 and Over 4.3% 5.1% 7.8% 8.3% 11.1% 121 196 332 357 199 Under $25,000 4.6% 179 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 and Over 6.0% 6.6% 8.8% 13.6% 282 254 232 260

Incidence of Motorcycle Driving Following Alcohol Consumption 8.2% Base 1,203 Cruiser 12.0% 386 Sport Bike 8.5% 107 Touring 7.5% 203 Scooter 7.2% 116 Off-Road/Enduro/MC 5.7% 111 Traditional 4.1% 222 Beginning Rider 4.2% 75 Some Experience 4.9% 188 Experienced 7.4% 475 Very Experienced/Pro 10.8% 451

Incidence of Motorcycle Driving Following Alcohol Consumption 8.2% Base 1,203 Took training course 7.5% 359 Did not take course 8.7% 814 As a result of a motorcycle crash: Received major/minor injuries Yes 12.1% 400 No 6.2% 777 Know someone who was hurt/killed Yes 8.9% 915 No 5.9% 258

Alcohol-Related Driving Decisions During the past 12 months, I felt I had to ride after having too much to drink. 2.4% Sport Bike 5.8% Scooter 3.6% Cruiser 3.2% Off-Road/Enduro/MC 1.9% Touring 1.0% Traditional 0.9% 0% 2% 4% 6% 8%

Alcohol-Related Driving Decisions During the past 12 months, I decided not to ride after having too much to drink. 10.1% Sport Bike 16.0% Cruiser 12.4% Touring 9.5% Scooter 8.2% Off-Road/Enduro/MC 7.5% Traditional 5.9% 0% 5% 10% 15% 20%

Alcohol-Related Driving Decisions I have stopped a fellow rider from riding a motorcycle after they had too much to drink. 32.5% Sport Bike 39.0% Cruiser 37.5% Touring 36.3% Traditional 29.3% Off-Road/Enduro/MC 27.4% Scooter 21.4% 0% 10% 20% 30% 40% 50%

Alcohol-Related Driving Decisions A fellow rider has stopped me from riding a motorcycle because they felt I had too much to drink. 6.1% Cruiser 8.2% Touring 6.5% Sport Bike 5.7% Off-Road/Enduro/MC 5.7% Traditional 5.0% Scooter 3.6% 0% 2% 4% 6% 8% 10%