FOR IMMEDIATE RELEASE MEDIA CONTACT: Sue DeLeon RESEARCH CONTACT: Greg Smalter 954-922-0846 954-922-0846 or (Cell) 786-239-1583 sdeleon@womenschoiceaward.com gsmalter@womenschoiceaward.com 2018 Women s Choice Award for Best Cars & Trucks announced at the LA Auto Show First annual auto award based on her needs and preferences November 28, 2017 Ft. Lauderdale, FL Women s car buying power is at its highest. In fact, women now purchase 65% of new cars and influence over 80% of all car buying choices (1). The Women s Choice Award (WCA) is the only national auto award to consider the needs and preferences of women within its methodology. According to a national study conducted by the WCA, value, safety and reliability, in that order, are the top three considerations ranked highest among women when purchasing a car. Awarded auto manufacturers will be celebrated through a number of planned activities at the LA Auto Show on November 28-29th. The LA Auto Show team, our partners at ALG and TrueCar, and enthusiasm from the manufacturers is welcomed support of our mission to empower the female consumer. Our goal for launching the award at the LA Auto Show is to drive more visibility for the needs and preferences of the female car buyer, from conception to purchasing, and beyond, says Delia Passi, CEO and Founder of the Women s Choice Award. The Women s Choice Award for Cars and Trucks has four distinct award categories - Safety, Reliability, Family-friendly and Eco-friendly. With each award, vehicles are classified into nine popular segments such as sedan, coupe, crossover and SUV. Vehicles are given scores based on the factors women reported to be most important when choosing a new car or truck to purchase.
How Brands Earn the Best Cars & Trucks Award: Resulting from the national study of female consumers, the Women s Choice Award developed four overarching automotive awards: Safety; Reliability; Family-friendly; Eco-friendly. For each field, a variety of criteria were compiled and weighed accordingly, based on the automotive models that meet her needs and preferences. The full methodology can be found here: https://www.womenschoiceaward.com/methodology/best-cars/ The following cars and trucks have been honored with the 2018 Women s Choice Award for Best Cars & Trucks: BMW i3 Ford Fusion Hybrid Hyundai Ioniq Electric Sedan over $50,000* BMW 5 Series Tesla Model S Volvo S90 Kia Niro (Gas & Hybrid) Kia Soul EV SUV over $50,000* Ford Expedition Porsche Cayenne (Gas & Hybrid) Convertible under $50,000 Audi A3 BMW 4 Series Fiat 123 Spider & Mazda Miata Convertible over $50,000* Alfa Romeo 4C Spider Porsche 718 Boxster Crossover under $50,000 Chrysler Pacifica Hybrid Honda CR-V Mazda CX-3 Award: Eco-Friendly Crossover over $50,000 Volvo XC90 Coupe under $50,000 Honda Civic & Civic Si Mazda MX-5 Miata RF Coupe over $50,000* Alfa Romeo 4C Coupe Jaguar F-Type Hatchback under $50,000 Audi A3 Sportback e-tron Ford Focus Mini Countryman Hatchback over $50,000* Honda Odyssey BMW 3 Series Volvo V60
Toyota Tacoma Truck under $50,000 Honda Ridgeline Nissan Frontier King Cab Mazda Mazda3 Toyota Corolla Toyota Yaris ia Sedans over $50,000* BMW 5 Series Genesis G90 Infiniti Q70 Honda HR-V Kia Sportage Nissan Rogue SUV over $50,000* Ford Expedition Jeep Grand Cherokee SRT Crossover under $50,000 Mazda CX-3 Jeep Compass Toyota RAV4 Volvo XC60 Crossover over $50,000* Volvo XC90 BMW X5 Hatchback under $50,000 Ford Fiesta ST Honda Fit Mazda Mazda3 Hatchback over $50,000* Best for Safety Truck over $50,000* GMC Sierra 1500 Denali Toyota Sienna Minivan over $50,000* Coupe under $50,000 Honda Civic and Civic Si Cadillac ATS-V Toyota 86 Coupe over $50,000* Ford Mustang Shelby GT350 Convertible under $50,000 Audi A3 BMW 4 Series BMW 2 Series Ford Mustang Convertible over $50,000* Mercedes-Benz C=Class Golf Sportwagon Truck under $50,000 Honda Ridgeline Toyota Tacoma Ford F-150
Truck over $50,000* Convertibles under $50,000 BMW 2 Series Buick Cascada Volkswagen Beetle Convertibles over $50,000* Porsche 718 Boxster Mercedes-Benz C-Class Coupes under $50,000 BMW 2 Series Toyota 86 Volkswagen Beetle Coupes over $50,000* Porsche 718 Cayman Crossovers under $50,000 Audi Q3 Buick Encore Mercedes-Benz GLS Mitsubishi Outlander PHEV Toyota RAV4 Crossovers over $50,000* BMW X5 BMW X6 Hatchback under $50,000 Hyundai Elantra GT Kia Rio 5-door LX Mitsubishi Mirage Hatchback over $50,000* Best for Reliability Toyota Sienna Minivan over $50,000* Hyundai Elantra Mitsubishi Mirage G4 Volkswagen Passat Sedan over $50,000* BMW 5 Series Genesis G90 Infiniti Q70 Buick Envision Kia Sportage Volkswagen Atlas SUV over $50,000* Ford Expedition Porsche Cayenne Hybrid Lincoln Navigator BMW 3 Series Volkswagen Golf Alltrack Volkswagen Golf Sportwagen Truck under $50,000 Toyota Tundra CrewMax Toyota Tundra Double Cab Family-Friendly
Crossover under $50,000 Mazda CX-3 Mercedes-Benz GLE Volvo XC60 Crossover over $50,000* Volvo XC90 BMW X5 Toyota Sienna Minivan over $50,000 Hyundai Elantra Mazda Mazda3 Mitsubishi Mirage G4 Sedans over $50,000* BMW 5 Series (Gas & Hybrid) Infiniti Q70 Hoda HR-V Kia Sportage Nissan Rogue Volkswagen Golf Sportwagon BMW 3 Series Coupes - not awarded Convertibles not awarded Trucks - not awarded * No vehicles over $80,000 base price have been considered. Key facts: Women account for more car purchases and service sales than men. In fact, women purchase 68% of cars 1, and influence 85% of all vehicle purchases 2. Women also spend over $200 billion per year on new vehicles and mechanical servicing of vehicles each year 3. Unfortunately however, 75% of women don t feel confident about car-buying 4 and most feel misunderstood by car marketers. The Women s Choice Award is a seamless solution for female consumers looking to purchase and service their vehicles, and the dealerships looking to attract them. In a 2017 independent study, hundreds of women across America were shown two identical car advertisements, one with the Women s Choice Award seal and one without. Seventy-five percent of the women were more confident about purchasing or leasing the car that prominently displayed the Women s Choice Award within the ad. In fact, 75% of women expressed that they would feel
more confident purchasing a vehicle from a car salesman if a car earned the Women s Choice Award. About The Women s Choice Award The Women s Choice Award sets the standard for helping women make smart purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. The Women s Choice Award was recently honored on the INC 5000 List of America s Fastest-Growing Private Companies for a third consecutive year. Visit www.womenschoiceaward.com to learn more. Sources: Women s Quick Facts: Compelling Data on Why Women Matter. Morgan James Publishing. 2017 1 Auto Alliance, Who Drive a Household s Buying Decisions. 2013 2 She-economy 3 Karesky, Tess. Women Buy Cars Too. Publication. Print. 2015 4