THE ALL NEW
TABLE OF CONTENTS Introduction High 5s Unique Points Grade Walk Competitor Comparison
INTRODUCTION Implementing sales activities that will generate profit even in the A segment with new Celerio The decreasing number of customers and rising competition result in increased pressure to offer discounts. To break free of this bad trend, we must implement sales activities that do not rely on discounts. The new Celerio, developed through the collective technology and know-how of Suzuki the small car expert is a car that can take on the competition based on its own merits.
INTRODUCING The new Celerio is a completely new car and is not a replacement of Alto. It is packed with many attractive features that exceed those found on existing A segment cars. This sales manual explains each of these features in an easy-to-understand manner to support your sales efforts. We encourage you to take advantage of this manual to gain a deeper understanding of the product that will help shift to product-led sales. THE ALL NEW
SPECIFICATIONS Best-in-class Fuel Efficiency (AT model) Appeal to customers the total cost superiority including cost of ownership by comparing Celerio s best-in-class*6 fuel efficiency with that of their current car or alternative cars they are considering. Fuel Economy: 4.7 L/100km MT 4.6 L/100km AT ENGINE Type 1.0 L K-Next Max. Power Output (PS @ rpm) 50 @ 6000 Max. Torque Output (Nm @ rpm) 90 @ 3500 DIMENSIONS Overall Length (mm) 3600 Overall Width (mm) 1600 Overall Height (mm) 1560 Wheel Base (mm) 2425 Ground Clearance (mm) 165 Turning Radius (m) 4.7 Tyre Size GA - 165/70 R14 Steel GL - 165/70 R14 Alloy
ENGINE K10B engine (1.0-litre petrol) The K10B engine realises efficiency through various weight and friction reductions while maintaining dynamic performance. A total weight reduction of approximately 9 kg from Alto has been achieved in lightening the engine unit, mounts, radiators and fuel tank. Changing the valve shaft diameter and reducing spring-load has reduced friction. Low CO2 emissions 110 g/km for Manual Transmission 108 g/km for Automatic Transmission Low fuel consumption 4.7L/100km for Manual Transmission 4.6L/100km for Automatic Transmission
VARIANTS GA Manual Transmissionion GL Manual Transmission GL Auto Gear Shift
HIGH 5S
EZ DRIVE EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Easy Driving & Easy on the Pocket Auto Gear Shift Ease of an Automatic, Fuel consumption of a Manual Option of driving in Manual mode
EZ DRIVE EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Transmission New 5-speed manual transmission Suzuki s all new next-generation 5-speed manual transmission boosts fuel efficiency by reducing torque loss with decreased stirring resistance through reducing oil volume and installing low loss bearings. New Auto Gear Shift Auto Gear Shift is a next-generation automated manual transmission (AMT) featuring an Intelligent Shift Control Actuator. It combines the low fuel consumption of a manual transmission with driving ease of an automatic. The actuator and controller are integrated as one unit, while the clutch, gear shift and engine are synergetically controlled to overcome torque intervention for smooth gear changes.
AUTO GEAR SHIFT EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Easy to drive in heavy traffic situations without any fatigue Clutch-Pedal Less Operation No more changing Gears Superior Drivability Creep Function
AUTO GEAR SHIFT EZ Drive EZ Technogogy EZ Space Easy driving enhanced pleasure Flexibility of driving in Auto or Manual mode SHIFT PATTERN - N R EZ Style EZ Gizmos CUSTOMER BENEFIT Shift-on-the Fly Easy to drive in heavy traffic situations without any fatigue M + D Automatic Manual
EZ TECHNOLOGY EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Excellent CO2 emission figures: 110g/km (MT) & 108g/km (AT) Best-in-class mileage: 4.7 L/100 Kms (MT) & 4.6 L/100Kms (AT) New Transmission
EZ SPACE EZ Drive EZ Technogogy EZ Space EZ Style Best-in-class Interior Space Large boot space of 235 litre Spacious cabin and seats Smart utility spaces EZ Gizmos CUSTOMER BENEFIT Perfect fit for us! Unlike our previous A segment car, the new Celerio offers spacious seating in the back too, so all of us can enjoy long drives in comfort. It s easy to get in and out of the car, plus the high ceiling provides lots of overhead space, so installing a child seat and having my kid seated is a breeze!
BOOT SPACE EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Best-in-class Luggage Capacity Appeal to the customer the benefits of a multi-usage compact by explaining the best-in-class luggage capacity and what can specifically be stored. Luggage capacity 235L Adoption of a flattened-end torsion beam for the rear suspension allows the luggage room floor level to be lowered to help achieve a best-in-class capacity of 235 litres. Capacious! Max. width 1,184 mm (+68 mm) Max. length 602 mm (+87 mm) Height* 3 574 mm (+139 mm) It can accommodate a large 90-litre sized suitcase and a traveler s bag for trips, or two 48-bottle packs (500 ml size) and 2 3 shopping bags to suffice for stocking up during weekend shopping.
BOOT SPACE Easy to carry full family s luggage EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Large 90 litres sized suitcase Luggage space access Large shopping bags and 96 500 ml sized bottles 1,221 1,429 mm Rear seat folded Large tailgate opening and low tailgate opening height from the ground allow luggage to be loaded and unloaded without strain. 1 Tailgate height from the ground: 682 mm 120 mm decrease from Alto 2 Tailgate opening height: 751 mm 175 mm increase from Alto 751 mm (+175 mm) 2 1,020 mm (+29 mm) Large 3 3 Tailgate opening width: 1,020 mm 29 mm increase from Alto Low 712mm 1 ( 90 mm)
CABIN & SEATS EZ Drive Best-in-class Interior Space EZ Technogogy EZ Space EZ Style EZ Gizmos Let the customers actually take their seats and experience Celerio s large interior space which is beyond its class. Head, shoulder and leg room Large interior space for great cabin comfort. 1 2 3 Front seat head room: 99 mm 21 mm increase from Alto Rear seat head room: 59 mm 43 mm increase from Alto Interior width for the front seat: 1,301 mm 4 mm increase from Alto 4 5 6 7 Interior width for the rear seat: 1,300 mm 60 mm increase from Alto Front/rear hip-point distance: 743 mm 55 mm increase from Alto Front seat rail separation width: 429 mm 28 mm increase from Alto (for greater rear legroom) Distance from the back edge of the floor console to the rear seat: 310 mm 50 mm increase from Alto (for facilitating walk through)
CABIN & SEATS EZ Drive Superior Interior Quality The Celerio s interior exceeds A segment customer expectations with a high quality feel that even satisfies customers downsizing from B segment cars. EZ Technogogy EZ Space EZ Style Fine quality texture instrument panel A great deal of attention was paid to the interior such as the surface quality and texture of the instrument panel and by adding fabric inserts to the door trim, delivering superior interior quality that surpasses A segment standards. The symmetrical design built around the centre console gives a simple and ever-fresh feel, and the silver garnish which surrounds the centre instrument cluster adds emphasis to the black toned interior. EZ Gizmos
CABIN & SEATS EZ Drive EZ Technogogy EZ Space Superior Interior Quality Design that offers a sense of spaciousness The flat dashboard panel top and the expansive outward-facing instrument panel moulding give the interior a sense of spaciousness beyond its actual size. Even the door trims are designed with consideration to ensuring extra space. Easy operation layout From the high shift position for easy operation to the simple layout that aggregates the main controls to the centre instrument cluster, the Celerio is designed for superb ease of driving. EZ Style 2 Interior design features EZ Gizmos 1 1 High surface quality and treatment. 4 3 2 3 Symmetrical design built around the centre console for a simple and ever-fresh feel. Expansive outward-facing moulding for a sense of spaciousness beyond its actual size. 4 High shift position for easy operation.
CABIN & SEATS Superior Interior Quality EZ Drive EZ Technogogy EZ Space 1 Distance between Front & Rear Seat 2 Luggage Space 3 Height of Gate 4 Width 5 Shoulder Room Rear Seat Superior interior quality 1 743 mm* 3 (+55 mm) 2 3 EZ Style EZ Gizmos Despite being a basic car, the Celerio s interior offers an instrument panel with fine quality texture, a design that provides a sense of spaciousness beyond its actual size and a layout with consideration to easy operation, achieving quality that exceeds A segment standards. 4 Fine quality texture instrument panel Design that offers a sense of spaciousness Easy operation layout 429 mm (+28 mm) 280 mm* 4 (+50 mm) 5
CABIN & SEATS Side door access EZ Drive EZ Technogogy The side doors provide great accessibility. 1 Front and rear door openings: 70 mm increase from Alto Bottom of the rear door openings: 20 mm increase from Alto 1 Large door opening! +70 mm +70 mm EZ Space 2 Rear seat leg-through space: 304 mm 54 mm increase from Alto EZ Style 3 Door opening angles have been increased from Alto. Alto +20 mm EZ Gizmos 3 2 304 mm (+54 mm)
SMART UTILITY SPACES Storage Spaces Glove box Driver s side pocket EZ Drive Front cup holders Rear cup holder EZ Technogogy Centre-lower box Floor console box EZ Space EZ Style EZ Gizmos The floor console can store two 600 ml plastic bottles for the front seats and a 1,000 ml plastic bottle for the rear seat. Front door pockets Rear door pockets Luggage area Sunvisor with vanity shopping bag hook mirror and ticket holder The front door pockets can store A4-sized documents turned sideways while rear door pockets can hold a 600 ml plastic bottle and when not in use as a bottle holder, they are capable of storing A5 documents turned on their side.
EZ STYLE Exterior Design EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos CICO Design (Curve In Curve Out Design) Sweeping Wave Dashboard Design
CURVE IN CURVE OUT DESIGN Design Keywords EZ Drive EZ Technogogy EZ Space Dynamic body Roomy cabin Fine quality The new Celerio s exterior design achieves a stylish body silhouette while maximising cabin space. The flowing press lines which link the front to the rear, the intonated contour accent which enhances the quality of the side body surface and the sharp front mask with continuous headlamps and front grille emphasise dynamic styling that evokes agile driving. EZ Style EZ Gizmos Long stroke character lines from front to back Sculpted side body sections
CURVE IN CURVE OUT DESIGN EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos 1 Exterior design features A stylish exterior design featuring a sharp front mask, evoking a high quality feel and an aerodynamically enhanced rear design using edge treatment. 2 3 5 4 4 4 6 FRONT 1 SIDE 2 3 4 REAR 5 6 Continuous headlamps and front grille design express a class above quality. Intonated contour accent enhances the quality of the body surface. Silhouette of the body expresses both stylishness and a spacious interior. While being compact, flowing lines run throughout the front to the rear to express expansiveness. Exterior design also gives the impression of interior roominess with the unslanted rear quarter. Rear bumper is designed to improve aerodynamic performance.
CURVE IN CURVE OUT DESIGN EZ Drive EZ Technogogy Exterior design features New exterior colours EZ Space EZ Style EZ Gizmos CUSTOMER BENEFIT Cerulean Blue Pearl Metallic Evoking skies over the tropics Cave Black Pearl Evoking light shining through the cracks in a cave Sunshine Yellow Pearl Metallic Evoking the excitement of midsummer sunshine streaming into a sports stadium Simply amazing! I switched from a B segment car, and have been amazed at the improved fuel efficiency, and I get this saving without sacrificing anything in terms of driving enjoyment. Celerio is one of the best buying decisions I ve ever made, since I really got my money s worth and then some!
SWEEPING WAVE DASH DESIGN EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Easy on eyes with appealing looks Sweeping Wave Dash Design
EZ GIZMOS Superior interior quality EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Bluetooth connectivity for music and mobile* Customized car security and safety settings* Steering-mounted controls* Multi-Information display * In GL & GL AT
EZ GIZMOS EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Other Major Equipment Air conditioner A cylindrical dial has been adopted to the air flow adjuster for design and quality improvement. And the air conditioner weight has been reduced by 9% compared to Alto. Audio The audio system incorporates a radio and a CD player that can play MP3 and WMA audio files. It is also equipped with a USB socket capable of connecting to external storage media such as an ipod. An audio with optional Bluetooth enables simple hands-free communication at the press of control buttons located on the steering wheel.
CUSTOMISED CAR SETTINGS EZ Drive EZ Technogogy EZ Space EZ Style EZ Gizmos Prevents any unwanted forceful entry Single / Two-action unlock Option of: All doors opening with one turn of key OR Only driver side door opens with first turn and other doors with second turn of key * In GL & GL AT
BLUETOOTH CONNECTIVITY EZ Drive EZ Technogogy EZ Space Easy connectivity for talking & music on the go Mobile phone can be paired with Stereo to: EZ Style EZ Gizmos Make/Receive calls Listen to music * In GL & GL AT
STEERING MOUNTED CONTROLS EZ Drive EZ Technogogy EZ Space EZ Style Easy entertainment without any distractions Steering Mounted Controls: Audio Controls EZ Gizmos Bluetooth controls * In GL & GL AT
MULTI-INFORMATION DISPLAY EZ Drive EZ Technogogy No nonsense fuel display EZ Space EZ Style EZ Gizmos Instantaneous Fuel Consumption Average Fuel Consumption Distance To Empty Digital Clock
HIGH 5s EZ Drive EZ Technology EZ Space EZ Style EZ Gizmos Auto-Gear Shift* Ease of an Automatic, Mileage of a Manual Option of driving in Manual mode also Best-in-class mileage: 23.1 Kmpl (Both in Manual and Auto Gear Shift variants) New Transmission Large boot space of 235 litres Spacious cabin and seats 14 smart utility spaces CICO (Curve In Curve Out Design) Sweeping Wave dash design Customized car security and safety settings# Bluetooth connectivity for music and mobile# Steering Mounted controls# Multi-information Display *Auto-Gear shift in GL variant only # In GL Variants
UNIQUE SELLING POINTS
COLOUR OPTIONS
DESIGN EXTERIOR Dual Strip Chrome Grill PREMIUM LOOKS *GL, GL Auto-Gear shift
DESIGN EXTERIOR Sporty and Stylish Looks Headlamps A distinctive headlamp design with a simple and sharp look. Body structure Light, impact-absorbing TECT body. Energy-absorbing structure in the bonnet and front bumper is adopted to mitigate impact to pedestrians in the event of an accident. Dimensions The overall height has increased by 60 mm to 1,530 mm from Alto, while maintaining the overall width of 1,600 mm. Achieves class-leading*7 level of interior spaciousness while providing excellent manoeuvrability. Front mask The continuous headlamps and front grille design express a class above quality (chrome front grille is standard with the GL grade).
DESIGN EXTERIOR Sporty and Stylish Looks Flowing press lines While being compact, flowing lines run throughout the front to the rear to express expansiveness. Good accessibility Wide side door openings and high seat position provide easy ingress and egress. Easy door opening by grip type door handles and remote keyless entry (remote keyless entry is standard with the GL grade. Wheels & tyres 14-inch alloy wheels with a ground-hugging look (optional with the GL grade). The newly developed low rolling resistance tyres realise good fuel efficiency while maintaining braking performance. Body colours A total of 7 colours are available. Body coloured door mirrors are standard with the GL grade, and body coloured door handles are standard with the GA grade and above.
DESIGN EXTERIOR Sporty and Stylish Looks Easy-to-use luggage space Best-in-class 235 litres capacity. Large tailgate opening and low tailgate height from ground for easy loading and unloading. Rear window Rear window demister and rear wiper are standard on all grades. Cerulean Blue Pearl Metallic 2 Sunshine Yellow Pearl Metallic 2 Glistening Grey Metallic Silky Silver Metallic Arctic White Pearl 2 Cave Black Pearl 2 Blazing Red Pearl 3
COMFORT FEATURES Convenience for All Passengers All 4 Power Windows Convenience of adjusting the outside mirrors without opening the windows *In GL only Electrically Adjustable ORVMs *In GL only
COMFORT FEATURES Easy drivability & comfortable driving posture EPS & Tilt Steering Steering wheel The steering wheel can be adjusted vertically to best suit your driving position. Also, the assistance provided by the EPS system has been increased by 23% over Alto to enable steering with less force and enhance ease of driving.
COMFORT FEATURES Easy drivability & comfortable driving posture Seat adjustments Front seat configuration was renewed to enhance comfort and ease of drive. The height adjustment range of the driver seat lifter has been increased by 28 mm from Alto to 60 mm, while front seats have a slide range of 220 mm. 60 mm (+28 mm) 220 mm Front seats slide Driver seat lifter
SAFETY FEATURES Better visibility and safety during foggy weather Fog Lamps ABS *In GL only Prevents wheel lock and allows steering during harsh braking. * All variants
SAFETY FEATURES Safety for passengers during an impact or collision Driver and Passenger Airbags
SAFETY FEATURES Safety body The new Celerio balances excellent rigidity and weight reduction through the effective use of high-tensile steel. This delivers an exciting drive and also contributes considerably to gains in fuel efficiency. Celerio has been implemented with Suzuki s total effective control technology (TECT) body which effectively uses high-tensile steel to realise a lightweight body and help protect occupants in the event of a collision. Areas using high-tensile steel 440 MPa 590 MPa 780 MPa 980 MPa
SAFETY FEATURES Keyless Entry Convenience and safety for passengers *In GL only Rear Wiper & Defogger Better rear visibility in rainy & foggy weather
TECHNOLOGICAL FEATURES Drive-By-Wire Precise throttle response hence better drivability and enhanced driving pleasure Speed set point HCU Accelerator Software Feel-forces set point Feel-forces actuator Speed selection Force feedback Actual Speed Engine Control Pedal
GRADE WALK
GRADE WALK GA Transmission Wheels & Tyres Exterior Visibility Steering & Instrument Panel Driving Amenities Manual 165/70R14 + steel wheel with full wheel caps Black front grill, door handles Halogen Multi reflector headlamps Manually adjusted black door mirrors Power steering Information display: Digital clock, fuel consumption, driving range Manual windows Manual air-conditioner 2 Speakers
GRADE WALK GA Interior Luggage Area Safe & Security Black interior trim and seat upholstery colour Cup holders: 2 x front, 3 x rear 12V accessory socket Black door handles Fuel lid opener Luggage cover, Luggage hook Driver and passenger airbags Front & rear seatbelts, load limiters, pretensioners Childproof rear door locks ABS High-mounted rear stoplamp Immobiliser
GRADE WALK GL Transmission Wheels & Tyres Exterior Visibility Steering & Instrument Panel Manual & Automatic 165/70R14 + alloy wheels optional Black with chrome front grill, body colour door handles Halogen Multi reflector headlamps Front fog lamps Electrically adjusted body colour door mirrors Day/night rearview mirror Audio & phone switches on steering wheel Power steering Tilt adjustable steering wheel Tachometer
GRADE WALK GL Steering & Instrument Panel Driving Amenities Interior Seats Safety & Security Information display: Outside temperature gauge (AT) Front & rear electric windows Central door locking switch Remote control door locks 4 Speakers CD tuner + MP3 playback function + Bluetooth Fabric insert on front door trim USB socket Chrome door handles Seatback pocket (Passenger side) 60:40 split single folding rear seats Security Alarm
Competitor Comparison
LENGTH COMPARISON Length : 3600 mm Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 3785 3585 3440 3428 3640 Advantage More space and legroom for occupants for fatigue free journey
HEIGHT COMPARISON Height: 1560 mm Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 1485 1540 1465 1460 1522 Advantage More Headroom for easy Ingress Egress of occupants
WIDTH COMPARISON Width: 1560 mm Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 1635 1595 1630 1629 1597 Advantage More Space for occupants for fatigue free journey
WIDTH COMPARISON Wheelbase : 2425 mm Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 2450 2380 2340 2340 2375 Advantage More Legroom and comfort for occupants for fatigue free journey
FUEL CONSUMPTION Fuel Consumption: 5.7 L/100 km Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 5.2 L/100km 5.8 L/100km 5.1 L/100km 5.1 L/100km 7 L/100km Advantage Lower running cost
GROUND CLEARANCE Ground Clearance : 165mm Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 170 165 103 106 - Advantage
TRANSMISSION Auto Gear Shift Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr Not available Not available Not available Not available Not available Advantage Hassle free driving experience without any fatigue even in high traffic
LUGGAGE CAPACITY Datsun GO 1.2 LUX 5-dr Hyundai i10 1.1 Motion 5-dr Citroen C1 1.0i Attraction 4-dr Peugeot 107 1.0 Urban 4-dr Chevrolet Spark 1.2 5-dr 265 225 139 139 170 Luggage capacity: 235 Litres Advantage
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