1 AUDI INVESTOR & ANALYST DINNER MEETING T H E C H A R G E S E P T E M B E R 1 6, 2 0 1 8 I N V E S T O R S & A N A L Y S T
2 AUDI AG I/XX Presentation title Date TOMORROW
DIGITAL ECOSYSTEM NILS WOLLNY HEAD OF DIGITAL BUSINESS AT AUDI AG T H E C H A R G E S E P T E M B E R 1 6, 2 0 1 8 I N V E S T O R S & A N A L Y S T
NEW ERA OF DIGITALIZATION
MAKING PREMIUM MOBILITY EFFORTLESS
DISCOVER USE EVALUATE BUY
Relevant content Translation: E-CAR LEASING Is it worth it to lease an electric car?
Relevant content Translation: ELECTRIC CAR These are the advantages, these are the disadvantages!
Relevant content Translation: ENVIRONMENTAL BONUS FOR ELECTRIC CARS How can I get the grant?
Relevant content Translation: PECUNIARY ADVANTAGE In 2019 electric company cars will be more attractive!
Relevant content ADVERTORIALS 1. Make reservations for your e-tron! www. mag.de
Relevant content ADVERTORIALS 2. How far can I go with e-mobility? www. mag.de
Relevant content ADVERTORIALS 3. What do I need to charge my e-tron at home? www. mag.de
Tool 1: Mobility Check GO LIVE IN CW 47/2018
Tool 2: Range Calculator GO LIVE IN CW 47/2018
Tool 3: Charging Time Calculator GO LIVE IN CW 47/2018
Pre Order RESERVE YOUR E-TRON Pre order available from 17th of September!
myaudi: Range Status ALWAYS UNDER CONTROL The myaudi APP offers full overview and control of your e-tron functionalities!
myaudi THE HEART OF OUR DIGITAL ECOSYSTEM
e-tron route planner ENSURE LONG-DISTANCE CAPABILITY Reduces range anxiety through an efficient navigation including necessary charging stations.
Functions on Demand THE FIRST DIGITAL DEVICE With Functions on Demand we create a fully digital experience.
Alexa AMAZON ALEXA Find Amazons Alexa - which you love and know from your home - (integrated) in your AUDI e-tron.
Content myaudi i How to charge your e-tron? HOW TO TUTORIALS We help the customers to experience their car! e-tron service plug-in Learn in three easy steps how to charge your e-tron. Quite simple to
GROWTH POTENTIAL Systematic growth path + EXPLORATIVE BUSINESS EMERGING BUSINESS ESTABLISHED BUSINESS DIGITAL MARKETING» Webportals» CRM» ecommerce» SUPPLIER & PARTNERSHIP - DISTANCE TO CORE BUSINESS +
FUNCTIONALITY The Forrester Automotive Wave European Websites + Audi Brand 1 Brand 2 Brand 3 Brand 4 Average FUNCTIONALITY 57 46 44 37 39 42 LEADERS DISCOVERING AND BROWSING EDUCATION AND CONFIGURATION 28 13 35 13 15 23 80 50 48 45 38 44 Audi ACTIVATION AND DEALER HANDOFF 39 61 45 39 56 51 USER EXPERIENCE 60 62 64 68 60 56 STRONG PERFORMERS SEARCH AND NAVIGATION 48 38 59 48 36 43 CONTENT 73 64 73 74 91 60 CONTENDERS PROGRESS AND WORKFLOWS ERROR AVOIDANCE AND RECOVERY 64 60 89 68 74 66 53 83 38 78 50 56 PRIVACY AND TRUST 75 75 85 100 15 70 CHALLENGERS OVERALL 58 54 54 53 49 49 USER EXPERIENCE + Annual revenue
GROWTH POTENTIAL Systematic growth path + EXPLORATIVE BUSINESS ESTABLISHED BUSINESS EMERGING BUSINESS DIGITAL BUSINESS 1.0» Used Car» Insurance» Aftersales» Mobility JOINT VENTURE & PARTNER- SHIP - DISTANCE TO CORE BUSINESS +
Connected car services Global Revenue Potential in 2025 COMPONENT/ PRODUCTION 0 Ride Hailing/RoboTaxi Rental (Long/ short term) Infrastructure Taxi 100% NEW VEHICLES SALES FINANCIAL SERVICES USAGE/ OPERATION MOBILITY SERVICES AFTERMARKET SALES/ SERVICES SECOND LIFE/ END OF LIFE Fleet mgmt. Carsharing Limousine service Merchandising Accessories Recycling Finance and leasing Aftermarket labor Data mgmt. New vehicle sales 2,650 bn Insurance 860 bn Parking Fuel and electricity Aftermarket parts 830 bn Used vehicle sales 2,450 bn Note: Revenue from fuel and public transport not included, figures reflect light vehicles market Source: diverse sources
First Go lives in 2019
GROWTH POTENTIAL Systematic growth path + EMERGING BUSINESS EXPLORATIVE BUSINESS DIGITAL BUSINESS 2.0 SPIN-OFF & INVESTMENT& JOINT VENTURE ESTABLISHED BUSINESS - DISTANCE TO CORE BUSINESS +
ANNOUNCEMENT in Q1 / 2019
myaudi CONNECTING TO EVERYTHING THAT DRIVES YOU
WHAT IS AIR DOING? JÜRGEN KUFNER SENIOR INNOVATION STRATEGIST AT AUDI AIR-OFFICE SAN FRANCISCO T H E C H A R G E S E P T E M B E R 1 6, 2 0 1 8 I N V E S T O R S & A N A L Y S T
34 Introduction and Project Overview Audi Innovation Research: A Global Innovation Network Denkwerk statt TechHub SF@Code AIR San Francisco Electronic Research Lab AUDI AG AIR Global AIR Beijing TechHub R&D Center Porsche Digital Future Center Future Center
To create the digital services of tomorrow AIR s mission is to engage in innovation research and create customer centric service design. INNOVATION RESEARCH DIGITAL SERVICE DESIGN Concept Ideation Market-based Research Trend Scouting Rapid Prototyping Business Model Development User Testing
From Paper to Prototype: Developing Digital Services 1 What s the Customer Value? 2 What s the Business Model? 3 What s the Full Potential?
How can we create new digital experiences for our customers based on car data?
Audi Innovation Funnel our process to enrich the Audi digital ecosystem with customer centric services Sensing Problem Definition Business Modeling Problem Solution Fit Prototype Pilot Launch
Bay Area Experts Provide a Diversified Perspective
Disclaimer The following presentations contain forward-looking statements and information on the business development of the AUDI AG or Volkswagen Group respectively. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words with similar meaning. These statements are based on assumptions, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. These assumptions relate in particular to the development of the economies of individual countries and markets, the regulatory framework and the development of the automotive industry. Therefore the estimates given involve a degree of risk, and the actual developments may differ from those forecast. The Volkswagen Group currently faces additional risks and uncertainty related to pending claims and investigations of Volkswagen Group members in a number of jurisdictions in connection with findings of irregularities relating to exhaust emissions from diesel engines in certain Volkswagen Group vehicles. The degree to which the Volkswagen Group may be negatively affected by these ongoing claims and investigations remains uncertain. Consequently, a negative impact relating to ongoing claims or investigations, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates in particular relative to the US dollar, sterling, yen, Brazilian real, Chinese renminbi and Czech koruna. If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.