Innovation and Transformation of Urban Mobility Role of Smart Demand Responsive Transport (DRT) service Eng. Mohammed Abubaker Al Hashimi Director of Planning & Business Development, Public Transport Agency
Presentation Outline 2 Vision RTA s Innovation Strategy About Public Transport Agency Demand Responsive Transport (DRT) International Examples Dubai Bus on Demand scope Survey and Targeted Population Areas Selection Smart App features Marketing and Awareness Project KPIs Next Steps
Our vision for safe and smooth transport for all The rapid expansion of Dubai spatial landscape and population growth, there are constant demands for complex expansion and improvements in Dubai s transportation infrastructure and services. 3 6 5 4 3 2 Dubai Population (millions) Dubai s population is set to double over the next 14 years to reach five million by 2030 1 0 2000 2005 2010 2015 2020 2025 2030
RTA s themes for Innovation Innovation themes are identified to achieve RTA s corporate goals and strategic objectives 4 RTA s corporate vision and mission drive innovation Vision Mission RTA s Corporate Strategic Framework Safe and smooth transport for all Develop integrated and sustainable transportation systems and provide distinguished services to all stakeholders to support Dubai s comprehensive growth plans through preparing policies and legislations, adapting technologies and innovative approaches, and implementing world-class practices and standards. RTA s Strategic Goals and Objectives Innovation will support all of RTA s 8 corporate goals and strategic objectives Smart Dubai Community Transport Systems Internal Efficiency People Happiness Integrated Dubai Smooth Transport for All Safety and Environmental Sustainability RTA s Innovation Themes (Focus Areas) Financial Sustainability Asset Sustainability Advance RTA 6 key themes for innovation define project focus areas 1 Smart City & Digital-physical IntegraGon 2 Product/ Service Excellence 3 Integrated Mobility & Accessibility 4 Safety & Environmental Sustainability 5 Internal Efficiencies of RTA 6 Economic Development of Dubai
About Public Transport Agency RTA Director General and Chairman of the Board of Executive Directors 5 Departments CEO of PTA Planning & Business Development Buses Department Maintenance Department Marine Department Transportation Activities Monitoring Transportation Systems Department Drivers Affairs Department Mobility modes
We listen to our customers when improving our service Various customer data and feedback tools have helped pinpoint the most important customer needs. 6 Source of customer feedback: CUSTOMER FEEDBACK SURVEY CUSTOMER FOCUS GROUP RTA INNOVATION HUB RTA CRM DATA Top customer feedback for the Bus service: On Time Arrival Nearest location Smaller Buses Reliability Payment options Bus waiting time First and last mile coverage Digital Customer service and vehicle type
What is Demand Responsive Transport (DRT)? 7 DRT systems typically provide a public transport service for areas of low passenger demand, such as rural areas, where a regular bus service would not be viable. DRT services may also be provided especially for disabled passengers. Ridership on DRT services is usually quite low (< 10 passengers per hour), but DRT can provide coverage effectively. DRT schemes may be fully or partially funded by the local transport authority. Flexibility Regular Public Transit modes (Metro, BRT, Buses,) Demand Responsive Transport modes Car-based services (Taxis, Limousines, e-hailing) Cost
What is Demand Responsive Transport (DRT)? 8 Fixed Timetable Semi-fixed Timetable Flexible Timetable Fixed Route with fixed stops Public Bus service Semi-fixed corridor service Flexible routes with a flexible origin Flexible area service X X Flexible door-to-door service Taxi and Limousine service
International Examples Demand Responsive Transport technologies have been tested around the cities 9
Dubai Bus on Demand project 10 Part of the Dubai Future Accelerators programme MoU signed between RTA and MVMANT on 24 November 2016 The pilot project duration is 12 months
Dubai Bus on Demand project scope 11 1 Demand Responsive Transport service Test the MVMANT Demand Responsive Transport technology on Public Buses and 15-seater For-Hire Vehicles (FHVs) 2 Dynamic Scheduling Test MVMANT s technology for Artificial I n t e l l i g e n c e ( A I ) a n d D y n a m i c Scheduling to be applied on Public Buses
Survey completed 1. User Demographics 2. Car ownership 3. Travel Choices 4. Closest Public Transport station/stop 5. Travel preferences (walking distance, waiting time, etc) 6. O-D and Work Areas 7. Ranking the preferences: Comfortable On time On demand Close to home/destination Inexpensive Environmentally friendly 12
Survey results 13 1,750+ responses 63% Males 37% Females 53% respondents are between 25-34 years old 45% are willing to wait maximum 5 minutes for public transport 29% are willing to wait maximum 10 minutes for public transport 43% spend between AED 10-20 for transportation (either public transport or private vehicle) on daily basis 42% are willing to walk maximum 400 meters to reach pick-up point of public transportation 49% are willing to walk maximum 200 meters to reach pick-up point of public transportation 41% spend less than AED 10 for transportation (either public transport or private vehicle) on daily basis Comfortable On-time On-demand Close to home/destination In-expensive
Targeted Population segment 14 Low-income workers Retail and Service sectors Employees High-income Professionals 23 % 62 % 15 % OTHER MAJOR GROUPS: Education sector employees Students Tourists
Pilot Areas Selection 15 Shortlisted Areas Selection Criteria Pilot Areas RemRaam Community Al Warqaa Area Al Barsha Area 1 Nad al Hamar Dubai Marina Jumeriah Lake Towers (JLT) Dubai Media City & Knowledge Village Business Bay Area & Downtown Land-use and type of urban development Type of Industry and Household Income Age and Population Density Avoid Competition with existing PT system Requests from Communities Al Warqaa Areas 1, 2, 3 Al Barsha Area 1
Al Barsha 1 Area 16 MOE MS AL BARSHA 1
Al Warqaa Areas 1, 2, 3 17
Smart App main features 18 1 2 3 4 5 6 Search Select Payment options Pay Confirmation Ride
Marketing and Awareness 19
Pilot Project KPIs 20 1. Customers/Users Requirements 2. RTA s Requirements 3. Service Provider Requirements Accessibility, Flexibility, Time of operation, Demand, Coverage, Travel time, Reliability, Integration with other modes, Communication Economic viability, Technological, Accessibility, Environmental, Transparency, Ensure mobility service is provided to all Profit, Communication and Connectivity Service Quality, Vehicle utilization
Next Steps 21 Launch of Pilot service Evaluation of the service based on KPIs Operational enhancement of the service Service evaluation and recommendations
Next Steps 22 Launch of Pilot operations Evaluation of the service based on KPIs Operational enhancement of the service Service evaluation and recommendations
23 Thank you for your attention