Why Bring Back Concssions? Lack of concssions as wll as th club s corrct nam not bing usd ar th two major factors for supportr dissatisfaction It will hlp to stop protsts and bring back lost supportrs which will hlp th tam to improv rsults Nigl Adkins calld for togthrnss and positivity. Concssions will play a hug part in making that happn Potntial Monthly Pric Schm Assuming mmbrship stays xactly as now, th club would los 5,077 ovr th yar If th chang attracts just 17 nw zon 1 mmbrs, th club would bnfit from incrasd rvnu Zon 1 Zon 2 Zon 3 Old Rat Evryon 21.00 27.00 39.00 Adult 25.00 31.00 43.00 Nw Rats 65+ 18.75 23.25 32.25 13 to 18 12.50 15.50 21.50 12 and undr 6.25 7.75 10.75 Disabld Supportrs Disabld supportrs (and whr appropriat thir carrs) should also b givn a rasonabl lvl of discount Information on th numbr and sprad of disabld supportrs is not availabl, but w ar confidnt that any ffct on rvnu will b ngligibl Fraudulnt Tickt Us W undrstand that th club hav concrns about adult supportrs buying concssion tickts W ar adamant this can b asily and ffctivly prvntd, as is th cas at vry othr football ground HCST will b happy to assist th club in implmnting any masurs to combat this Hull City Supportrs Trust is th trading nam of Tigrs Co-oprativ Limitd, a Community Bnfit Socity rgistration numbr 29021R. Th rgistrd addrss is HCST, Suit 2, 117-119 Walkrgat, Bvrly, HU17 9BP. Elctd Trust Board Mmbrs (10): G Bilby (Chairman), R Richardson (Vic Chairman), P Flming (Trasurr), G Cannon, S Dyson, P Walton, G Whitakr, S Py, I Bunton (Co-optd), P Johnson (Co-optd) Trust Scrtary: R Mathrs Th Hull City Supportrs Trust Partnrs ar: Angl Bauty, Aspcs Opticians, Brooks Mnswar, Circl 87 Café, Co-op Enrgy, Cross Solutions, Dinostar, EasyPasyPrint, Essnc Holistics, Finss Intrnt, Frying Farmr (Aldborough), Grang Driving School, Harprs Fish & Chips (Bvrly), Hmingway Baily Ltd, Hornsa Town Walking Football Club, Lasing for Businss, Nudg Wbsits, Photo Exprss, Rob McFadyn ADI, Ska & Soul, TDN Automotiv, William Gmmll Club, Win On-Lin, Victoria Dock Animal Srvics. Full dtails can b found hr. Pag 1 of 5
1 Sat Occupancy Th blow tabl shows our manual count of total sats and availabl sats in ach block which can b viwd onlin. Pass Vacant Total % Stand Zon E4 208 366 574 36% E 3 E5 431 292 723 60% E 3 E6 498 91 589 85% E 3 E7 521 201 722 72% E 3 E8 326 253 579 56% E 3 E9 244 443 687 36% E 3 E10 330 125 455 73% E 2 E11 134 126 260 52% E 2 N1 298 41 339 88% N 1 N2 400 111 511 78% N 1 N2A 44 16 60 73% N 1 N3 538 201 739 73% N 1 N4 627 185 812 77% N 1 NW 180 74 254 71% W 2 S1 242 51 293 83% S 1 S2 415 125 540 77% S 1 S2A 37 13 50 74% S 1 S3 606 135 741 82% S 1 S4 617 226 843 73% S 1 S5 595 145 740 80% S 1 S6 443 98 541 82% S 1 S6A 41 9 50 82% S 1 S7 375 74 449 84% S 1 SE 109 96 205 53% E 2 SE1 122 56 178 69% E 2 SW 126 24 150 84% W 2 W1 158 109 267 59% W 2 W2 346 72 418 83% W 2 W3 440 219 659 67% W 3 W4 494 41 535 92% W 3 W10 442 144 586 75% W 3 W11 331 85 416 80% W 2 W12 180 92 272 66% W 2 10898 4339 15237 72% Sourc: Hull City on-lin booking srvic. Assumption: Any sat not availabl for sal has bn dmd as sold to a mmbr. This will man th numbr sold could potntially b lss than w hav calculatd but not mor. Pag 2 of 5
2 d Sat Counts For som aras of th ground, sats cannot all b viwd on th wbsit, so w hav stimatd thir capacity as blow. Total N5-7 1600 W5-9 2500 WU 5000 E3 1000 10100 Sat occupancy (sction 1) 15237 25337 Stand N W WU 3 Vrification of Sat Count pr Stand Th blow tabl shows vrification that our sat counts and stimats giv us a total which closly matchs th total stadium capacity. E Sourc: KCOM Stadium wbsit. 4 d Mmbrship Incom for Aras whr Data is Availabl Sourc: zon prics from Hull City wbsit; mmbr occupancy from Sat Occupancy xrcis in sction 1. Pag 3 of 5
5 Dmographic split of fans pr stand North South East Wst Zon 1 Zon 2/3 Avrag Adult 76.3% 56.5% 79.2% 57.4% 66.4% 68.3% 67.4% 65+ 4.9% 20.6% 15.3% 33.2% 12.8% 24.3% 18.5% 13 to 18 10.6% 12.9% 3.1% 5.3% 11.8% 4.2% 8.0% 12> 8.2% 10.0% 2.4% 4.1% 9.1% 3.3% 6.2% Sourc: Club managmnt data providd at arlir Supportrs Committ mting. Assumptions: North and South stand data has bn avragd to approximat split for zon 1. East and Wst stand data has bn avragd to approximat split for zons 2 and 3. Whn ths proportions ar applid to th sats countd th split bcoms: Pag 4 of 5
6 Altrnativ Pricing Modl For th purposs of this modl th following prcntag discounts ar usd: % Adult 100 65+ 75 13 to 18 50 12> 25 If ths prcntags ar applid to th dmographic split by zon w can thn calculat a full adult quivalnt pric: If ths ar thn applid to th xisting zon rats thn th incom will b: W accpt that this cost would b unaccptabl to th club ownrs. This would b mitigatd by an incras in attndanc numbrs but w accpt that som incras in th (currntly vry chap) adult prics may b ncssary. If th adult prics ar incrasd by 4 pr month th annual incom is calculatd as follows: As can b sn th ovrall cost to th club would b only 5,000 and w bliv that this will b mor than off-st by supportrs rturning in rspons to th goodwill of branding rvrsal and concssionary prics bing introducd. Pag 5 of 5