Bitte decken Sie die schraffierte Fläche mit einem Bild ab. Please cover the shaded area with a picture. (24,4 x 7,6 cm) Where are we heading? Paths to mobility of tomorrow The 2018 Continental Mobility Study December 2018 Continental Corporate Media Relations
: Focal topics Project Scope Statements about Car Driving Attitude Towards Driver Assistance Systems and Automated Driving Assessment of Connectivity Applications Suitable Mobility Solutions Attitude Towards the Different Drivetrain Options 2
Project Scope 3
International Perspective: population interviews in June 2018 Germany USA Japan China Representative telephone interviews (1,015) Representative online interviews (1,050 per country) Interviews with experts 4
Target Groups: Population, driver and non-driver Representative for population from 16 years on Subgroup of the population that drives regularly a car (at least once a month) Subgroup of the population that does not drive 5
Statements about Car Driving 6
Agreement to Statements about Car Driving: Something to enjoy, but stressful in Germany and Japan? Germany USA China Japan Co drivers with lower fun level. Japan: 9 per cent I believe that I am a very good driver. Driving a car is something I enjoy. 66 More younger drivers do agree. 64 62 83 69 69 25 43 Question: Please tell me for each statement to what extent you agree or disagree. Driving a car is becoming more stressful when the roads are becoming more congested. 67 53 40 64 Stress level of non drivers on the same level, in China even higher. figures in percent, top box displayed (4 + 5), scale 0: completely disagree to 5: completely agree 7
Agreement to Statements about Car Driving: Many feel free to drive anytime and anywhere Germany USA China Japan In my everyday life I drive my car as often as I can. 41 87 percent of men use a car on a daily basis. 46 50 33 Question: Please tell me for each statement to what extent you agree or disagree. I can drive anytime and anywhere with my car. 73 80 71 62 I think that there will soon be (more) proper driving bans in inner cities. 44 20 55 8 figures in percent, top box displayed (4 + 5), scale 0: completely disagree to 5: completely agree 8
Statements about Car Driving Germany and USA: Not much difference in the results within last 5 years Germany USA 2013 2018 2013 2018 I believe that I am a very good driver. 63 66 85 83 Question: Please tell me for each statement to what extent you agree or disagree. Driving a car is something I enjoy. 67 64 63 62 Driving a car is becoming more stressful when the roads are becoming more congested. 67 67 49 53 figures in percent, top box displayed (4 + 5), scale 0: completely disagree to 5: completely agree 9
Statements about Car Driving China and Japan: Driving becomes more joyful in China within the past 5 years China Japan 2013 2018 2013 2018 I believe that I am a very good driver. 60 69 53 25 Question: Please tell me for each statement to what extent you agree or disagree. Driving a car is something I enjoy. 48 69 57 43 Driving a car is becoming more stressful when the roads are becoming more congested. 40 40 50 64 figures in percent, top box displayed (4 + 5), scale 0: completely disagree to 5: completely agree 10
Agreement to Statements about Car Driving: Driver and non-driver with different answers, incl. bans Germany USA China Japan Driving a car is something I enjoy. 64 43 61 33 30 70 44 9 Question: Please tell me for each statement to what extent you agree or disagree. Driving a car is becoming more stressful when the roads are becoming more congested. 66 60 53 48 39 47 65 57 Driver Non-driver I think that there will soon be (more) proper driving bans in inner cities. 44 42 21 20 35 55 9 6 figures in percent, top box displayed (4 + 5), scale 0: completely disagree to 5: completely agree 11
Attitude Towards Driver Assistance Systems and Automated Driving 12
Attitudes towards Automated Driving: From drivers' perspective there are a few Pros and Cons Germany USA China Japan Automated driving is a sensible advancement. Automated driving will be a part of everyday life in 5 to 10 years. Automated driving scares me somewhat. I have waited a long time for something like this. 17 40 53 62 Younger drivers disagree most. More men (24%) than women (9%) agree. 27 50 52 77 Younger drivers agree most. More younger drivers do agree again. 28 75 72 89 68 58 56 47 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. I don't believe that it will function reliably. 57 77 40 52 figures in percent, share of yes, I tend to agree displayed 13
Attitudes towards Automated Driving: Drivers in fear of losing fun Germany USA China Japan Automated driving takes the fun out of driving. I could do other things if the car is driving itself. Automated driving could prevent serious accidents. 31 55 73 Younger drivers agree most. 48 62 51 48 80 65 51 51 51 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. Automated driving could take over the task of driving for me in monotonous or stressful situations. 64 54 Again more the younger ones agree. 86 70 figures in percent, share of yes, I tend to agree displayed 14
Attitudes towards Automated Driving: Americans get more scared due to some accidents? Automated driving is a sensible advancement. Germany 53 USA 2013 2018 2013 2018 53 41 50 Automated driving will be a part of everyday life in 5 to 10 years. Automated driving scares me somewhat. I have waited a long time for something like this. 19 50 52 17 40 62 23 40 66 27 52 77 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. I don't believe that it will function reliably. 48 57 50 77 figures in percent, share of yes, I tend to agree displayed 15
Attitudes towards Automated Driving: Now even more optimism in China than 5 years ago Automated driving is a sensible advancement. China 2013 2018 2013 2018 79 89 Japan 61 68 Automated driving will be a part of everyday life in 5 to 10 years. Automated driving scares me somewhat. I have waited a long time for something like this. 52 44 65 28 75 72 37 42 39 58 56 47 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. I don't believe that it will function reliably. 74 40 43 52 figures in percent, share of yes, I tend to agree displayed 16
Attitudes towards Automated Driving Germany: More non-drivers awaiting AD Germany driver non-driver Automated driving is a sensible advancement. 53 61 Automated driving will be a part of everyday life in 5 to 10 years. 40 42 Automated driving scares me somewhat. I have waited a long time for something like this. I don't believe that it will function reliably. Automated driving takes the fun out of driving. I could do other things if the car is driving itself. 62 17 57 73 31 Young and old drivers agree most. 55 32 49 55 34 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. Automated driving could prevent serious accidents. 55 49 Automated driving could take over the task of driving for me in monotonous or stressful situations. 64 53 figures in percent, share of yes, I tend to agree displayed 17
Attitudes towards Automated Driving USA: Especially the drivers think that it will function unreliable USA driver non-driver Automated driving is a sensible advancement. Automated driving will be a part of everyday life in 5 to 10 years. 50 52 Young drivers agree most. 57 56 Automated driving scares me somewhat. I have waited a long time for something like this. I don't believe that it will function reliably. Automated driving takes the fun out of driving. I could do other things if the car is driving itself. Automated driving could prevent serious accidents. 77 27 77 62 48 51 Young drivers agree most. 58 40 61 45 56 49 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. Automated driving could take over the task of driving for me in monotonous or stressful situations. 54 55 figures in percent, share of yes, I tend to agree displayed 18
Attitudes towards Automated Driving China: Drivers and non-drivers are both answering positive China driver non-driver Automated driving is a sensible advancement. 89 84 Automated driving will be a part of everyday life in 5 to 10 years. 75 73 Automated driving scares me somewhat. I have waited a long time for something like this. I don't believe that it will function reliably. Automated driving takes the fun out of driving. I could do other things if the car is driving itself. 28 72 40 48 80 Young drivers agree most. 20 33 37 70 72 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. Automated driving could prevent serious accidents. 65 57 Automated driving could take over the task of driving for me in monotonous or stressful situations. 86 81 figures in percent, share of yes, I tend to agree displayed 19
Attitudes towards Automated Driving Japan: Drivers are more fearful of losing the fun Japan driver non-driver Automated driving is a sensible advancement. 68 68 Automated driving will be a part of everyday life in 5 to 10 years. Automated driving scares me somewhat. I have waited a long time for something like this. I don't believe that it will function reliably. Automated driving takes the fun out of driving. I could do other things if the car is driving itself. 58 56 47 52 51 51 Older drivers agree most. 51 49 47 47 32 50 Question: Within the next five to ten years there will be cars which can drive themselves so that the driver can spend some of the journey time doing other things. People can have different opinions about automated driving. For each statement, please tell me to what extent you agree or disagree. Automated driving could prevent serious accidents. 51 48 Automated driving could take over the task of driving for me in monotonous or stressful situations. 70 62 figures in percent, share of yes, I tend to agree displayed 20
Experiences with Severe Accidents: Many drivers have been involved at least once Germany USA China Japan Rear-end collision 45 45 48 33 Question: Which of the following situations has ever happened to you as a driver? Serious accident, regardless of the question of fault 13 25 9 7 Accident with personal injury, regardless of the question of fault or of the severity of the accident 15 20 9 16 Animal-vehicle crash with notable damages to your vehicle 20 21 15 8 figures in percent, share of yes displayed 21
Intention to Use Automated Systems in the Future: Chinese drivers are open-minded for this Assistance Systems (ADAS) Germany USA China Japan Side distance control, for instance in narrow construction zone areas or in other narrow lanes Automated Driving Systems Automated driving in a traffic jam on the freeway 48 66 39 61 Again more of younger drivers would use it. 68 67 43 39 Question: Today's cars offer lots of technical equipment intended to support the driver. There will be additional technical assistance systems in the future. To what extent would you like to use the following systems in the future? Automated parking in a covered parking garage 44 45 72 47 Automated freeway driving 25 Younger drivers would use it most. 37 67 37 figures in percent, top box displayed (1 + 2), scale 1: definitely use that to 4: definitely not use that 22
Intention to Use Automated Systems in the Future: Drivers in Germany and USA have become more sceptical Assistance Systems (ADAS) Side distance control, for instance in narrow construction zone areas or in other narrow lanes Automated Driving Systems Automated driving in a traffic jam on the freeway Germany 54 69 48 66 USA 2013 2018 2013 2018 49 65 39 61 Question: Today's cars offer lots of technical equipment intended to support the driver. There will be additional technical assistance systems in the future. To what extent would you like to use the following systems in the future? Automated parking in a covered parking garage 46 44 45 45 Automated freeway driving 26 25 46 37 figures in percent, top box displayed (1 + 2), scale 1: definitely use that to 4: definitely not use that 23
Intention to Use Automated Systems in the Future: Different trends in the answers from China and Japan Assistance Systems (ADAS) Side distance control, for instance in narrow construction zone areas or in other narrow lanes Automated Driving Systems Automated driving in a traffic jam on the freeway China 55 56 68 67 Japan 2013 2018 2013 2018 65 63 43 39 Question: Today's cars offer lots of technical equipment intended to support the driver. There will be additional technical assistance systems in the future. To what extent would you like to use the following systems in the future? Automated parking in a covered parking garage 55 72 60 47 Automated freeway driving 51 67 60 37 figures in percent, top box displayed (1 + 2), scale 1: definitely use that to 4: definitely not use that 24
Traveling Through the City in a Robot Taxi : People in China can imagine this more often than others Top-Box Germany USA 45 32 22 16 24 31 9 16 67 53 33 47 In Germany and USA younger ones and people from large cities want it the most. Question: Can you imagine traveling through the city in a 'robot taxi'? In other words, in a vehicle that travels through the streets without a driver? Is this something you would want? China 2 17 50 29 21 79 definitely maybe prefer not to have it definitely not Japan 20 25 39 6 55 45 figures in percent, 2 to 10 % per country don t know 25
Assessment of Connectivity Applications 26
Assessment of Connectivity Applications: More sceptic only to the insurance aspect Germany USA Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 9 4 15 12 9 22 45 40 16 27 3 8 8 3 9 12 44 46 30 24 Question: The latest vehicles are connected to the internet and enable information exchange between the car and environment. How do you rate the following examples? Improvement of traffic management 10 8 17 35 30 3 10 13 40 25 Germany USA very desirable desirable Monitoring of the compliance of traffic regulations by car insurance 18 20 19 25 17 3 21 18 32 19 Young drivers agree most. undesirable not at all desirable superfluous figures in percent; prefer not to answer not displayed 27
Assessment of Connectivity Applications: For Chinese drivers all very desirable China Japan Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 1 29 1 3 16 45 48 43 32 55 15 65 16 47 53 20 14 Question: The latest vehicles are connected to the internet and enable information exchange between the car and environment. How do you rate the following examples? Improvement of traffic management 1 4 14 43 37 6 6 18 43 20 China Japan very desirable desirable undesirable Monitoring of the compliance of traffic regulations by car insurance 2 5 15 46 31 8 7 20 44 13 not at all desirable superfluous figures in percent; prefer not to answer not displayed 28
Assessment of Connectivity Applications: In Germany nearly the same answers as 4 years ago Germany 2014 Germany 2018 Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 11 7 12 14 6 16 42 40 27 23 9 4 15 12 9 22 45 40 16 27 Question: The latest vehicles are connected to the internet and enable information exchange between the car and environment. How do you rate the following examples? Improvement of traffic management 9 4 13 42 30 10 8 17 35 30 Germany very desirable desirable undesirable Monitoring of the compliance of traffic regulations by car insurance 25 19 19 25 12 18 20 19 25 17 not at all desirable superfluous figures in percent; prefer not to answer not displayed 29
Assessment of Connectivity Applications: In the US also nearly the same answers like 2014 USA 2014 USA 2018 Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 4 4 10 14 9 14 42 46 25 23 3 8 8 3 9 12 44 46 30 24 Question: The latest vehicles are connected to the internet and enable information exchange between the car and environment. How do you rate the following examples? Improvement of traffic management 6 12 16 38 21 3 10 13 40 25 USA very desirable desirable undesirable Monitoring of the compliance of traffic regulations by car insurance 7 23 18 31 16 3 21 18 32 19 not at all desirable superfluous figures in percent; prefer not to answer not displayed 30
Willingness to Transfer Personal Data for Connectivity: Low consent in Germany Germany USA Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 28 43 30 19 42 38 26 30 10 8 64 62 Question: In order for the respective services to function well you must give personal data to the service provider. Are you prepared to do this for the named applications? Improvement of traffic management 36 16 48 36 8 56 Germany USA top box (approval) low box (no approval) no interest at all Monitoring of the compliance of traffic regulations by car insurance 58 12 30 49 6 45 figures in percent, scale 1: certainly approve to 4: certainly not approve 31
Willingness to Transfer Personal Data for Connectivity: High approval in China China Japan Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 114 20 6 74 85 33 34 11 13 56 53 Question: In order for the respective services to function well you must give personal data to the service provider. Are you prepared to do this for the named applications? Improvement of traffic management 20 6 74 37 13 50 China Japan top box (approval) low box (no approval) no interest at all Monitoring of the compliance of traffic regulations by car insurance 23 6 71 43 12 45 figures in percent, scale 1: certainly approve to 4: certainly not approve 32
Willingness to Transfer Personal Data for Connectivity: Different consent per country Germany USA China Japan Black Box (collecting data to reconstruct accidents) Service and maintenance, according to basic car data 42 38 64 62 85 74 56 54 Question: In order for the respective services to function well you must give personal data to the service provider. Are you prepared to do this for the named applications? Improvement of traffic management 48 56 74 50 Monitoring of the compliance of traffic regulations by car insurance 30 45 71 46 figures in percent, top box displayed (1 + 2), scale 1: certainly approve to 4: certainly not approve 33
Suitable Mobility Solutions 34
Suitable Mobility Solutions from Drivers Perspective: Most vote for public transport with priority Germany USA China Japan Car-pooling with other drivers Car sharing which is more cost-effective with regular use than your own car transport, which always has priority over individual motorized traffic 40 37 65 More younger drivers, females, without an own car. Younger ones, without an own car. 38 33 39 65 76 no such question 33 37 48 Question: Thinking about the routes you take during your day to day life, which of the following options seems like a suitable solution for you personally in the future? Especially in Germany, USA and Japan less agreement to all statements in small cities and rural areas. For 9% in Germany and 25% in USA are all of the three aspects definitely not a solution. figures in percent, top box displayed (1 + 2), scale 1: definitely a suitable solution to 4: definitely not a suitable solution 35
Suitable Mobility Solutions Drivers and Non-Drivers: Drivers point of view is less optimistic, except in China Germany USA China Japan Car-pooling with other drivers 12 14 12 24 8 18 4 3 Car sharing which is more cost-effective with regular use than your own car 14 24 10 36 22 20 5 8 Question: Thinking about the routes you take during your day to day life, which of the following options seems like a suitable solution for you personally in the future? Driver transport, which always has priority over individual motorized traffic 30 46 14 32 no such question 7 14 Non-driver figures in percent, share of definitely a suitable solution displayed 36
Purchase of Cars in all four Countries and Diesel Crisis in Germany 37
Purchase of a Car in the Future Germany: Drivers of Diesel cars are less sure of buying such again Germany Gasoline (n=377) 2 1 11 44 39 17 Question: Would you buy a vehicle with the same type of drive configuration as your current one in the future? certainly Diesel (n=169) 17 15 36 30 More men 34 than women would prefer Diesel again. probably probably not certainly not do not plan to buy a car figures in percent, don t know not displayed 38
Purchase of a Car in the Future USA: More than every second driver certainly will buy same drive USA Gasoline (n=795) 1 7 37 54 9 Question: Would you buy a vehicle with the same type of drive configuration as your current one in the future? Hybrid (n=26) 4 4 33 59 8 certainly probably probably not certainly not Hybrid drive: In USA and Japan more drivers in large cities and with a good own economic situation use hybrid. figures in percent, prefer not to answer not displayed 39
Purchase of a Car in the Future China: More drivers of hybrid and electric will certainly buy the same China Gasoline (n=643) 2 13 60 25 15 Question: Would you buy a vehicle with the same type of drive configuration as your current one in the future? Hybrid (n=57) 7 62 31 7 certainly probably probably not certainly not Electric (n=13) 23 30 46 24 Electric drive: In China (2%) and USA (1%) the drivers are younger ones, with good economic situation. figures in percent, prefer not to answer not displayed 40
Purchase of a Car in the Future Japan: Hybrid with most potential? Japan Gasoline (n=388) 3 26 57 8 35 Question: Would you buy a vehicle with the same type of drive configuration as your current one in the future? Diesel (n=13) 8 26 40 18 42 certainly probably probably not certainly not Hybrid (n=80) 7 77 10 13 figures in percent, prefer not to answer not displayed 41
Most likely to blame for the Diesel Crisis Germany: For only half of the people automobile industry did cause it Germany Automobile industry 50 26 Politics Question: A lot has been reported in the media recently about the diesel crisis. Who do you think is most likely to blame for this diesel crisis? 4 11 1 6 2 Drivers Environmental and conservation organizations Somebody else Don t know Several of them figures in percent 42
Most likely to blame for the Diesel Crisis Germany: Non-drivers and drivers Germany Driver Non-driver 52 26 43 23 Question: A lot has been reported in the media recently about the diesel crisis. Who do you think is most likely to blame for this diesel crisis? 3 11 1 6 1 7 13 6 8 automobile industry politics drivers environmental and conservation organizations somebody else several of them don t know figures in percent 43