THE FUTURE OF EMOBILITY NORDIC EV CONFERENCE 2017 ANDREAS KLUGESCHEID. HEAD STEERING GOVERNMENTAL AFFAIRS AND SUSTAINABILITY COMMUNICATIONS. 07 th February 2017
Sheer Driving Pleasure THE FUTURE OF STRATEGY. Future Mobility Team AK-40 December 2016 2
GLOBAL TRENDS DRIVING THE FUTURE OF SUSTAINABLE MOBILITY. Environment Climate change and the subsequent effects Urbanisation By 2030, over 60% of the world s population will live in cities Politics and Regulations CO2 and fleet regulations, import restrictions Global Trends Economics Dwindling resources, rising fossil fuel prices Culture Sustainable mobility as part of a modern urban lifestyle; taking social responsibility Digitization Self-driving cars, connectivity and new business models Page 12
SUCCESSFUL STRATEGY IMPLEMENTATION SINCE 2007: STRATEGIC MILESTONES. LAUNCH X5 xdrive40e DRIVE NOW PLANT SAN LUIS POTOSI, MEXICO 2015 EXPANSION PLANT SPARTANBURG, USA PLANT TIEXI, CHINA PLANT ARAQUARI, BRAZIL PLANT CHENNAI, INDIA ESTABLISHMENT PROJECT i MINI E 2009 FIRST HYBRID MODELS IN SERIES PRODUCTION LIFE-DRIVE ARCHITECTURE BMW MOTORRAD, BRAZIL BMW VISION EFFICIENT DYNAMICS 2011 BRAND BMW i 2013 BMW C EVOLUTION BMW ACTIVE E LAUNCH BMW i8 LAUNCH BMW i3 CARBON PRODUCTION MOSES LAKE, USA 2007 Strategy Number ONE Page 4
STRATEGIC APPROACH TECHNOLOGIES. TECHNOLOGY / INNOVATION LEADERSHIP SUSTAINABLE POWERTRAINS DIGITALISATION EFFICIENT DYNAMICS NEXT ELECTROMOBILITY HYDROGEN CONNECTIVITY AUTONOMOUS DRIVING ARTIFICIAL INTELLIGENCE BMW iventures: ACCESS TO NEW TECHNOLOGIES AND PARTNERS.
Sheer Driving Pleasure THE FUTURE OF PRODUCT. 6
MORE THAN 100,000 ELECTRIFIED BMW VEHICLES SOLD TILL 2016. i3 94 Ah 120 000 100 000 80 000 225e iperformance 330e iperformance 740e / 740 Le iperformance 60 000 530Le* X5 xdrive40e iperformance 40 000 20 000 i3 60 Ah i8 0 * Only available in China Figures are for cumulative sales of BEV and PHEV vehicles Page 7
THE HOLISTIC SUSTAINABILITY APPROACH OF BMW i INVOLVES THE USE OF RECYCLED AND SUSTAINABLE MATERIALS IN THE BMW i3. 27 recycled PET bottles in the seats and doors Door panel and dashboard out of kenaf plants Carpet and headliner 100% recycled materials Olive tanned leather Visible recycled carbon fibres in the BMW i3 roof BMW i3 key made out of castor beans Certified Eukalyptus Page 8
SEVEN BMW MODELS WITH edrive OR PLUG-IN HYBRID. BMW i8 BMW 225xe iperformance BMW 530e iperformance (from March 2017) BMW 330e iperformance BMW i3 BMW X5 xdrive40e iperformance BMW 740e/Le iperformance More electrified vehicles to come. 9
PROJECT i 2.0: THE BMW i NEXT IS THE FUTURE OF MOBILITY. TECHNOLOGIES Lightweight Desing Connectivity Sustainability Purpose-built Interior of the Future Autonomous Driving New Sportiness Electrification Highly automated Driving Artificial Intelligence Page 10
FRAMEWORK CLASSIFICATION FOR ELECTRIC VEHICLE INCENTIVES. THE SUBSTANTIAL PACKAGE OF INCENTIVES FOR NEV IN NORWAY. Monetary Incentives Direct financial incentives For EV owners Purchase incentive for electric vehicles. Reduction / waiver of registration and/ or circulation tax. Reduction / waiver of consumption tax. Company car incentive. Subsidy for the installation wall-box. Non-Monetary Incentives Qualitative and indirect support for EV usage Use of privileged lanes (e.g. bus or car sharing lane. Exclusive parking for electric vehicles; free parking and/ or free charging Preferential treatment for inner city toll systems. Exemption from congestion charges. Framework Conditions Measures to support the environment for EVs Public charging infrastructure. Awareness due to public demonstration and research projects. Public initiatives and cooperations supporting the uptake of EVs. Public procurement programs for EV fleets. Page 11
WHO IS SUPPORTING EV PURCHASES? WHERE ARE THE SUBSIDIES HIGHEST? 5,500 5,300 10,000 9,000 3,500 4,000 4,000 6,300 15,000 5,300 9,000 4,600 9,000 Future Mobility Team AK-40 December 2016 Page 12
PREMIUM MOBILITY SERVICES CHARGENOW AND PARKNOW MAKE CHARGING AND PARKING EASIER THAN EVER. 65,000+ charging points in 29 countries On- and off-street parking car integration starting with all new BMW 5 Series Time & cost efficient Launched in 2016 in Austria, France & Germany Cashless Page 13
BEV ADOPTION IN EUROPE. JOINT VENTURE FOR AN ULTRA-FAST, HIGH-POWER CHARGING INFRASTRUCTURE. On 29 November 2016, automakers have signed a Memorandum of Understanding on the installation of the highest-power charging network for BEVs in Europe. Approximately 400 charging sites, built-up between January 2017 and 2020, aim at facilitating long-distance travel routes with BEVs and overall BEV adoption in Europe. Power levels up to 350 kw will significantly decrease charging time for electric vehicle drivers. Drawing on CCS (Combined charging system) technology, an open, brand-independent network for BEVs is created. The ultra-fast, high-power charging network will expand existing AC- and DC charging standards. The Joint Venture is open for cooperations with other OEMs as well as with regional partners. Page 14
Sheer Driving Pleasure THE FUTURE OF SHARING. 15
DRIVE NOW. PREMIUM, FREE FLOATING CAR SHARING SERVICE FROM BMW GROUP. DriveNow Customers are BMW Group s youngest & most modern target group 750,000 customers in 11 cities 5,000+ cars in the fleets Page 16
BEST PRACTICE COPENHAGEN: DRIVENOW OPERATED BY ARRIVA. INTEGRATING CAR SHARING AND PUBLIC TRANSPORT. Rejsekort 2 mio. Danes have a Rejsekort. Nation-wide access to trains, buses, metro. Rejsekort is DriveNow access medium. 68 % of DriveNow customers have registered with Rejsekort. DriveNow Full electric fleet. 400 BMW i3. 23,000 + customers. 80,000 + drives. Intermodal routing. Integration into public transport (Rejsekort). Page 17
CAR SHARING EXPERIENCE ON A NEW LEVEL. REACH NOW TO INTRODUCE UNIQUE FEATURES TO THE CUSTOMERS. Launch in April 2016 in Seattle Followed by Portland and Brooklyn (NY) 32,000+ members New features, as piloted from end 2016: Ride: Car with driver Reserve: For long period use of vehicles and delivery of car Fleet Solutions: Individualized CarSharing offering for residential areas Share: Renting out your own car 1.000.000+ kilometers Page 18
SHAPING THE FUTURE OF URBAN MOBILITY. THE STRATEGIC APPROACH OF THE BMW GROUP. The BMW Group actively adresses the challenges of sustainable urban mobility and changing market conditions. The Center of Competence Urban Mobility (CoC) is heading this proactive approach. Implementing sustainable urban mobility requires constructive dialogue between all stakeholders involved. Strategic approach for the implementation of sustainable urban mobility. BMW is seeking a strategic partnership with cities in the framework of an open platform. Multi-Stakeholder-Process within an open platform. Page 19
Sheer Driving Pleasure THE FUTURE OF ENERGY. 20
DIGITALISATION DRIVES CONVERGENCE OF ENERGY AND MOBILITY SECTORS. Energy Mobility
2ND LIFE OF BMW i BATTERIES. BMW GROUP, VATTENFALL AND BOSCH ARE TESTING A LARGE ENERGY STORAGE. Seite 22
BUSINESS OF BMW ENERGY SERVICES. ENERGY OPTIMIZATION WITH REGARDS TO COSTS AND SUSTAINABILITY. Energy transparency & analysis, Local energy optimization, Demand-side management for small and mid-sized companies Enabled by the BMW Energy Cloud (Smart Energy Backbone ) Seite 23
CONVERGENCE OF MULTIPLE TRENDS IN THE AUTOMOTIVE INDUSTRY THAT HAVE THE POTENTIAL TO DRAMATICALLY CHANGE MOBILITY. Automated Connected Electrified Shared Smooth traffic flow Reduce accidents Increase safety Increase productivity Optimize eco-routing Encourage multimodality Early warning Improved safety features Zero tailpipe emissions Increase energy efficiency Reduce sound Leverage renewable energy Each individual step of ACES is related to DATA and its handling for a seamless experience. Reduce congestion Remove vehicles Replace old inefficient cars Reduce VMT Page 24
THANKYOU. Page 25