The PSA Peugeot Citroën Group April 2008
1 2 3 PSA Peugeot Citroën highlights Key figures Key policies 4 The Group s 4 priorities
1 PSA Peugeot Citroën highlights
Key dates 1810:The Peugeot Frères company is founded. 1890:Peugeot starts manufacturing automobiles. 1919:Citroën produces its first car, the Type A. 1976: The PSA PEUGEOT CITROËN Group is formed. 1998:The Group is reorganised. The technical, industrial, administrative and financial divisions are unified. 2007: The Group sets 4 new operational priorities: quality, cost reduction, products, and international business
Key figures (2007) Present in 150 countries 3,428,400 vehicles sold worldwide, of which more than 1 million outside Western Europe 5.2% of the world market (cars + light commercial vehicles) No. 2 automobile manufacturer in Europe Consolidated sales: 60.6 billion Workforce: close to 208,000 people
Two powerful marques Technological, industrial and financial clout serving Peugeot and Citroën, two broadline marques with strong, distinctive identities
Businesses other than car manufacturing Finance Transport and logistics Automotive equipment Other businesses: Peugeot Motocycles Peugeot Citroën Moteurs
Organisation chart Chairman of the Managing Board C. STREIFF Programs Automobiles Peugeot Automobiles Citroën Technical and Manufacturing G. OLIVIER Managing Board J.P COLLIN G. MICHEL R. VARDANEGA Innovation and Strategy I. MAREY-SEMPER Finance and Information Systems S. RUCAR Human Resources J.L. VERGNE Legal Affairs, Institutional Relations and Internal Audit J.C. HANUS Corporate Communications L. LACOURT Executive Committee China Mercosur Purchasing Replacement Parts Executive Development D. DUCHESNE V. RAMBAUD Extended Executive Committee J.C QUERMARD D. MARTEAU A. SARTORIS
2 Main results
Group sales worldwide In 2007 the Group sold 3,428,400 units (cars + LCVs) worldwide, including more than 1 million outside Western Europe: 1,104,700 units outside Western Europe (32,2% of Group sales) 2,323,700 units in Western Europe of which 779,800 units in France
Europe s No.2 car manufacturer 2006 market shares in Europe (18 countries) (cars + light commercial vehicles) VAG 18,8 PSA 13,5 Ford GM Renault Fiat 10,9 9,9 9,4 8,6 Toyota Daimler Chrysler BMW Hyundai Nissan 5,9 5,5 4,7 3,1 2,2 In 2006 the European car + LCV market (18 countries) totalled 16.7 million units
Financial results Turnover (in M ) Operating margin (in M ) 60,6 54,4 54,2 56,1 56,3 56,6 2,7 2,9 2,2 2,5 1,9 1,8 51,7 1,1 2001 2002 2003 2004 2005 2006 2007 1,7 1,7 1,5 1,6 2001 2002 2003 2004 2005 2006 2007 1 0,9 Net Income (in M ) 0,2 2001 2002 2003 2004 2005 2006 2007
3 Group policies
Key policies 1. Strong, distinctive products 2. Major innovation 3. Joint platforms 4. An efficient industrial base 5. Targeted cooperation 6. 3 priority regions for international growth
Strong, distinctive products Rapidly renew the core range: Strong styling, new car concepts Make the ranges distinctive but complementary Extend the ranges to cover new market segments
Launches in 2006 Citroën C6 Peugeot 207 Grand C4 Picasso Peugeot Expert Citroën Jumpy Peugeot 307 Sedan Citroën C-Triomphe Peugeot Boxer Citroën Jumper C2 China
Launches in 2007 Peugeot 207 CC 207 RC Peugeot 4007 Citroën C4 Picasso Citroën C-Crosser
Launches in 2008 Citroën Némo Peugeot Bipper Citroën Berlingo Peugeot Partner Citroën C5 Tourer Citroën C5 Peugeot 308 SW Peugeot 207 SW
Innovation, two focuses: The environment Solutions for today: Diesel with particulate filter Stop & Start Biofuels Solutions for tomorrow: Diesel hybrids Fuel cells PSA Peugeot Citroën: European leader for low fuel consumption vehicles
Innovation, two focuses: Safety Primary safety accident prevention Speed limiters, Lane Departure Warning Systems, etc. Secondary safety occupant protection 10 of the Group s models have received the maximum score of 5 stars in EuroNCAP crash tests. Tertiary safety emergency assistance PSA Peugeot Citroën is the only manufacturer to offer emergency callout in Europe: 300,000 vehicles have been fitted with the system. The Group spends more than 200 million a year on safety
Sustainable development Sustainable development The Group has identified 3 challenges Greenhouse effect Road safety Urban mobility A priority action plan Provides concrete answers to the challenges identified Involves all the divisions, employees and suppliers Encourages a progress approach A recognised commitment The Group is included in CSR indices An creative reporting interface a dedicated Group website www.sustainability.psa-peugeot-citroen.com
What is a platform? Coupé Cabriolet SW Coupé Hatchback Saloon Different profiles can be developed from the same vehicle base
Platform policy 3 vehicle platforms within the Group 4 platforms jointly operated with other manufacturers Number of vehicles rolling off the 3 Group platforms: 1 million in 2003 2.2 million in 2006
An efficient industrial base Poissy Rennes Vigo Madrid Mangualde Sevelnord Aulnay Mulhouse Sochaux Val di Sangro (Sevelsud) Kolin 2010 : New plant in Russia Trnava Wuhan Porto Real Buenos Aires
Component and casting plants Douvrin Asnières Caen Saint-Ouen Valenciennes Charleville Trémery Metz Mulhouse Sochaux Hérimoncourt Xiangfan Sept-Fons Porto Real Jeppener
Cooperation policy 7 cooperation agreements with other major global manufacturers Win/win arrangements: Shared investment costs (design and manufacturing) No excess volumes The cooperation policy enables PSA Peugeot Citroën to remain independent and boost growth.
Vehicle cooperation agreements Fiat MPVs and light commercial vehicles Toyota Small cars (107, C1) Mitsubishi SUV: 4007 and C-Crosser
3 engine cooperation agreements Renault Ford BMW Engines and automatic transmissions Direct-injection diesel engines Small capacity petrol engines
3 priority regions for international growth Central and Eastern Europe: 132 000 units sold in 2007 + 15.5% Brazil, Argentina: China: 216 000 units sold in 2007 + 29.8% 208 900 units sold in 2007 + 3.1%
4 Group priorities
Four priorities Quality Cost reduction Products International business
Purchasing activities : organization and strategy
Purchasing Organization PURCHASING PURCHASING DIVISION DIVISION PURCHASING Vehicle parts : 11 bn/year, 230 suppliers Power train & Chassis parts : 11bn/year, 315 suppliers Industrial equipment & services : 5 bn/year, 7000 suppliers PROJECTS Vehicle projects Engines projects Innovation 25 project teams 9bn/year bound in new projects SUPPORT IT & B2B, controlling, reporting Strategy, Quality, Global sourcing
Our ambitions In 2004, 95% of our purchases were done in High costs countries (Western Europe, USA) Our target is to buy around 40% in Leading Competitive Countries by the year 2010 throught our 5 purchasing offices. Inde (partenariat à l étude)
Our ambitions 8 000 5 200 3 500 1 500 30 200 2005 2006 2007 2008 2009 2010 M
PSA s requirements Quality Quality system (ISO TS 16949 + PSA audits) Quality mindset (Management) Quality Rigor (Cultural) Containment / Protect the customer Problem solving culture (root cause analysis, process control, living FMEA s) Expected results : 0 or competitive low PPM No delivery crisis No project development surprise (timing, results)
PSA s requirements Product and Process capability As PSA s specifications are mostly functional, suppliers must have product and process capabilities : Technical mindset integrating cost optimization R&D capability (3D design,fea,cao exchange, test benches, DFMEA s) Project management linked to PSA needs (understanding of functional context, analysis of potential solution, argumentation of proposal) Manufacturing capabilities (process simulation, monitoring of process parameters, statistical control, key characteristics, PFMEA s) Adequate resource assigned to projects Expected results : Robust designs and products 0 Delay on milestones Perfect response and 0 default on all functional features No price creep
PSA s requirements Logistics requirements EDI Anticipation of delivery program (flexibility in production) Risk management of global supply chain Permanent reactivity to manage any spill Insurance to cover logistic cost crisis Measures 100 % of delivery on time
Strategy supported by regional Offices Turkey Office Iran Office Brazil Office Argentina Office CENTRAL OFFICE India Office Central Europe Office China / Korea Office
A complete process to support you 40 During the pre-selection phase : Close to you, helping you to understand our needs and to give the best answer to our RFQs.
A complete process to support you 41 During the development phase : Close to you and PSA corporate teams, accompanying you in our organization, helping to achieve our mutual commitments
A complete process to support you 42 During Mass production : being close to you to guarantee the best service to PSA Peugeot-Citroën
Conclusion Sourcing policy : find the best opportunities for PSA, wherever it is There is now a window to enter PSA s panel, don t miss it. Support Office : based in Shanghai : The Closer, the better
Thank you for your kind attention www.psa-peugeot-citroen.com
Eurorepar networ A Repair Shop network build in 2003 for all brands, 1300 Repair Shop in France, Extended with Peugeot Brand, In Extention in Europe until now http://www.eurorepar.fr
Motaquip network Motaquip was established in 1981 and is one of the PSA Peugeot Citroen group of companies. From our massive Coventry distribution facility we deliver to more than 200 distributors throughout the UK. http://www.motaquip.co.uk