Changing Behavior and Achieving Mode Shi2 Goals Tim Papandreou - Director Strategic Planning & Policy, San Francisco Municipal TransporaBon Agency Michael KeaBng - Founder & CEO, Scoot Networks Mike Mikos - Director of Strategic Development, car2go JusBn Holmes - Director, Corporate CommunicaBons & Public Policy, Zipcar Moderator: Tim Frisbie - CommunicaBons and Policy Director, Shared- Use Mobility Center
Changing Behavior and Achieving Mode Shift Goals Tim Frisbie COMMUNICATIONS & POLICY DIRECTOR
SHARED-USE MOBILITY CENTER CONNECT PUBLIC AGENCIES AND TRANSIT, COMMUNITY & PRIVATE SECTORS TO SCALE BENEFITS OF SHARED MOBILITY FOR ALL CONDUCT INNOVATIVE RESEARCH WITH PRACTICAL RESULTS TOOLKIT FOR CITIES: SHARE POLICIES AND BEST PRACTICES PROVIDE INTERMEDIARY ROLE FOR CITIES IN TESTING AND SCALING SHARED-USE PROGRAMS THAT BENEFIT DIVERSE COMMUNITIES.
Mode Shift Goals
Why are mode shift goals important?
CONGESTION ENVIRONMENTAL CONCERNS Issues POPULATION GROWTH LAND USE CHANGES NEW PREFERENCES FUNDING CHALLENGES
Mode Shift Strategies CARROTS: DISCOUNTED TRANSIT PASSES & CARSHARE MEMBERSHIPS, TDM PROGRAMS, BETTER SERVICE, INTEGRATION STICKS: TOLLS, CONGESTION PRICING, FUEL TAXES, PARKING FEES, CONGESTION LONG TERM: LAND-USE CHANGES, WALKABILITY, NEW TRANSIT INFRASTRUCTURE SHORT TERM: BIKE LANES, BEHAVIOR MARKETING, SHARED MOBILITY
IT S ABOUT PROVIDING CHOICES
CONNECTS JOBS + HOUSING WHY DO WE NEED SHARED-USE MOBILITY? SERVES NON-WORK TRIPS (80% OF TOTAL TRIPS) FILLS GAPS IN WEEKEND + NIGHT- TIME SERVICE HELPS WITH OVER-CROWDING ON TRANSIT PROVIDES CONNECTIONS BETWEEN TRANSIT STATIONS & TIMINGS FIRST AND LAST MILE CAN BE IMPLEMENTED QUICKLY
Our goal: Eliminate 1,000,000 cars within five years with shared mobility, transit & land use
4% of Household Vehicles across 15 regions
How can we eliminate ONE million cars? Transit 1 million More trips carshare 85,000 traditional + 1-way vehicles p2p carshare 57,000 bikeshare 144,000 bikes Atlanta, GA Austin, TX Chicago, IL Columbus, OH Denver, CO Houston, TX Los Angeles, CA Miami, FL Portland, OR Salt Lake City, UT San Diego, CA San Francisco, CA Seattle, WA Twin Cities, MN Washington, DC
8% OF THE ADULT POPULATION JOINS CARSHARING (MIX OF ONE-WAY, P2P, TRADITIONAL) 4% JOINS BIKESHARING 4% TAKES ONE TRIP/WEEK VIA RIDESHARING OR RIDE-SPLITTING INSTEAD OF DRIVING ALONE 3% INCREASE IN TRANSIT RIDERSHIP
1,000,000 fewer cars by 2020 could result in... 2.9 billion fewer vehicle miles traveled (equivalent to 10 round trips to Mars) 134 million fewer gallons of gas (equivalent energy for 1.3 billion lbs of coal) 1.6 million metric tons of co2e averted (equivalent to planting 40 million trees) $8.6 billion in household transportation savings
How do we do this? Be Proactive SET GOALS for mode split, auto ownership & GHG reductions CREATE INCENTIVES FOR SCALING marketing, street space, and set requirements about service levels GET BOLD AND CREATIVE with policies at all levels of government SET RULES FOR CONNECTING MODES tech standards and data sharing requirements for integrated systems BUILD PARTNERSHIPS TO SHAPE GROWTH develop opportunities for new business models that join public, private and nonprofit efforts FUND AND TEST NEW STRATEGIES to find solutions through state and federal shared mobility pilot programs LEARN FROM EACH OTHER
CREATE A POLICY TOOLKIT
ANALYZE THE PROBLEM: GAP ANALYSIS USDN TOOLKIT IN DEVELOPMENT IN NEARLY 30 CITIES Goal: Create more choice & options for people to get around without a car for both work and non-work trips. Complement and create better connections with transit. Factors Include: Transit Service Levels* Employment Access on Transit* Existing Shared Mobility Services Income Characteristics DRAFT
DRAFT
EXPAND UNDERSTANDING WITH NEW RESEARCH NATIONAL SURVEY OF SHARED MOBILITY USERS INTERVIEWS WITH TRANSIT AGENCIES OPTIMIZER TOOL TO UNDERSTAND BEST MIX OF SHARED MOBILITY FOR CITIES
ENCOURAGE INNOVATION THROUGH TESTING AND PILOTING NEW PROJECTS CHICAGO Peer-to-Peer Carsharing Pilot Project in low-income and low-density communities led by SUMC and City Chicago CALIFORNIA Carsharing Pilot to test electric vehicle carsharing in diverse communities led by SUMC, the City of LA and the California Air Resources Board
Thank you. Contact: Tim Frisbie: tim@sharedusemobilitycenter.org Sharon Feigon: sharon@sharedusemobilitycenter.org Website: sharedusemobilitycenter.org