Presented By: Alan Amatuzio

Presented By: Alan Amatuzio

AMSOIL Mechanical Laboratory

Mechanical Laboratory Purpose Research and product development Benefit Conduct experimental testing faster and more precise Assists in generating marking data Confidence statement for our Dealers & customers Establishes our technical competency

Mechanical Laboratory AMSOIL is a custom formulator and our products are unique to AMSOIL. Unique products are expensive Helps manage cost Allows us to expedite research and customize testing.

Today s Agenda Selling Products & Making Money

Transmission Fluids

Target Customer OE ATF Target Independent Auto Repair Shops Transmission Repair shops Fast Lubes Signature Series ATF target Enthusiasts Severe Service Vehicles DIY Customers

OE ATF Why are we selling it and to whom? Stiff pricing competition Preferred product to installers

Signature Series Transmission Fluids Top Tier Performance Las Vegas Taxi Cab Field Trial 18 test vehicles 1.2 million miles of R&D in 2013 Engine oil, ATF, gear lube, antifreeze Resulted in: Proof of performance publication Signature Series ATF

Applications Requiring Low Viscosity

ATF issue One oil good for all? Marketing one product is suitable both applications PQIA had issued an advisor on this products because it doesn t meet MERCON Specification. Viscosity specification for MERCON is 6.8 cst minimum @ 100 Valvoline MaxLife sample tested at 6.0 cst PQIA's position is that we cannot condone the reference to a specification when the product does not adhere to all aspects of that specification.

European Motor Oils

SAPS Sulfated Ash, Phosphorus, and Sulfur Low SAPS AEL 5W-30 Lowest Levels of SAPS additives VW 504/507 Mid SAPS AFL 5W-40 Medium levels of SAPS additives BMW LL-04, VW 505.01 Full SAPS EFM 5W-40 High levels of SAPS additives BMW LL-01, VW 502.00, 505.00

Applications

Next Diesel Fuel Additives

Diesel Fuel Additives Diesel Fuel Additives Redesign Diesel Injector Clean Diesel Injector Clean + Cold Flow Diesel Recovery Diesel Cold Flow Diesel Cetane Boost

Testing Product Name CFPP Results (C ) Power Service -27 Stanadyne -27 AMSOIL DFC -51 Straight #2 ULSD fuel -28 Product Name Wear Scar (mm) Schaeffer 0.582 Motorcraft 0.621 Power Service 0.559 AMSOIL ADF 0.388 Straight #2 ULSD fuel 0.598

Target Customers Contractors with diesel fueled equipment Performance enthusiasts with turbo-diesel pick-ups Independent owner operators, small private and for hire fleets

Target Customers Three local companies were having major cold temperature issues. Problem: They were not using AMSOIL products. Diesel Additives can be marketed in southern states. Detergents needed Cold temperatures where customers drive north

Diesel Additives Dealer Profit Selling to a Retail/Commercial Account ADF Diesel Injector Clean ACF Diesel Cold Flow DFC Diesel Injector Clean + Cold Flow DRC Diesel Recovery ACB Diesel Cetane Boost $12.89 $11.94 $15.87 $22.18 $14.54

Aerosols Product Metal Protector Spray Grease Miracle Wash Spray Power Foam Heavy-Duty Greaser

Aerosol Product Dealer Profit Selling to a Retail/Commercial Account AMW Miracle Wash APF Power Foam ALS Silicone Spray AMP Metal Protector FOG Fogging Oil AMH Heavy-Duty Metal Protector ADG Heavy-Duty Degreaser $8.19 $13.47 $12.58 $10.06 $6.42 $13.71 $25.73

AIO 2-Stroke Injector Oil Positioned for retailers No seasonal inventory change out needed

ATP Redesign

100:1 What does it mean and who uses it? Benefits and negatives to advertising 100:1 Saber is no longer marketed as 100:1 Target market is hand held power equipment

The Saber Ratio

Price Comparison PRODUCT 1 Gallon Price 1 Gallon Oil of Makes $ Per Gallon of Fuel SABER PROFESSIONAL $43.55 (MSRP) 100 Gallons of Fuel $0.44 Husqvarna XP STIHL Ultra $51.93 $129.00 50 Gallons of Fuel $1.07 50 Gallons of Fuel $2.58

Continuously Variable Transmission Fluid (CVT)

Growing Market Independent Installer Example applications include - Honda Accord (2013) Nissan Murano (2011) Jeep Compass (2012) Subaru Legacy (2013)

Cost Comparison $20.00 $15.00 $19.03 $10.00 $5.00 $8.62 $9.50 $11.01 $12.75 $13.20 $15.77 $13.95 $-

Coming Soon! Motorcycle Product Families V-Twin Off-road On-road

Coming Soon! V-Twin will be the first to market