From a marketplace for mobility towards Mobility as a Service in Rotterdam (Nl) Martijn van de Leur - De Verkeersonderneming 27-11-17 1
Content 1. From a Marketplace for Mobility towards MaaS 2. What does MaaS mean for people? 3. MaaS at Rotterdam The Hague Airport 4. Mobility happiness
From a Marketplace for Mobility towards MaaS
1. De economische kant van mobiliteit
What does MaaS mean for people?
What is MaaS? This presentation will explain what we mean by Mobility as a Service (MaaS), and what this means for transport users. De Verkeersonderneming aims to stimulate and facilitate MaaS for people in the Rotterdam area in the near future. Passengers are central to ideas. Private businesses are given space to explore and develop good MaaS concepts.
What is MaaS? Mobility as a Service (MaaS) enables people to make door to door journeys with a single plan. A range of modes are used: public transport, taxis, shared cars and rented bicycles. With MaaS there is no need to think about single parts of the journey. You can travel from A-B with ease in a way and time that suits you. MaaS is a fully-fledged alternative to travelling with your own car.
What is MaaS? The Journey Multimodal planner with information about all travel options, real-time travel information, costs and possible extra services such as booking a parking space All available travel options organised in one place. Book taxis, shared cars or public transport from one platform Travel with a range of modalities, such as shared bicycles, mass transport such as the metro, but also with shared cars, water taxi or buses Support during the journey with route information, locationbased services and predictions about the course of the trip, travel conditions and arrival time In the event of disruptions such as delays or congestion, pro-active and reatime alternatives are offered based on what the system understands about user requirements All travel costs are settled in one subscription. For example, through monthly mobility packages tailored to mobility needs of specific groups
The traveller and MaaS? Travellers want: comfortable, reliable, cheap and flexible mobility Different target groups have differing needs In many MaaS projects the technical aspects are the focus. Little is known about the needs of travellers
The traveller and MaaS Target groups: Examples Aafke 35 the all-rounder Is already making full use of public transport, train, bus, tram and metro. Experienced issues when using a shared car and consider buying a car. Lives: with partner in Delft Samir 20- the student Travels daily to the college and back again. Fortunately, all of that is free with his student card and is very well arranged but takes involves one transfer. Has a bicycle but not in Rotterdam Bob 35 the driver Rides daily to work in the car and is often stuck in traffic. Bob is bored of traffic jams but hasn t yet found a fully-fledged alternative. Lives: With his family in Lansingerland Mevr. van Beek 65+ the pensioner Stays in her neighborhood, she, would like to visit her family more often or go on a day out. Public transport is expensive and complicated. Lives: Alone in Charlois 10
Ideate April 2016 Klant + Project The traveller and MaaS - Aafke More travel options Taxi made available More useful facilities on the road
Ideate April 2016 Klant + Project The traveller and MaaS - Bob Earning travel credit with your own car Smooth transition from own car to multi-modal Travel smarter
Ideate Klant + Project April 2016 1 3 The traveller and MaaS - Mevrouw van Beek More travel options Making travel easier
Ideate Klant + Project April 2016 1 4 The traveller and MaaS - Samir More travel options for the same price Smooth transition from students OV to MaaS
Business and MaaS needs of the market promotion Help make people aware of MaaS remove obstacles Help to remove obstacles. For Example, regulations and concessions bridge the gap Help to scale up feasible business ideas experiment Gain customer insights, pick up pilot projects and support start-ups in a living lab setting 15
MaaS at Rotterdam The Hague Airport
Mobility as a Service at Rotterdam The Hague Airport 27-11-17
Poor traffic flow Public transport is not always available 27-11-17 18
Manon Airport staff Aviapartner I bought my grandmothers car to get to my dream job. 27-11-17 19
I m a public transport professional! Dwayenne Finance employee: Dura Vermeer 27-11-17 20
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9-5 staff Shift worker 27-11-17 22
Email employers Newsletter Internet advert 27-11-17 23
276 Visitors to the page within 2 weeks 99 People clicked through 36% Conversion rate (15% interest is average) 19 Email addresses signed up Rolf Noordam: Operations RTHA This sounds fantastic, but does it work if you start your service at 4 o clock at night? 27-11-17 24
Experim ent With the live Validation we want to supply MaaS to employees, without the entire backend being developed. In this way, the most important features (and the interaction with them) are tested and improved in order to optimally fit the wishes of the customer. Per bedrijf 5 werknemers NOV 27-11-17 25
Leisure traveller Business traveller 27-11-17 26
Kees, Jan en Martin Plan to go on a guys holiday! My wife took us to the airport at a busy time. 27-11-17 27
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3.994 Visitors to the page in 1 week - from the facebook advert 586 people clicked through 15% Conversion rate (1% interest is average on Facebook) 13 Email addresses signed up Mevr Roelofs: Passenger Is it a shuttle service from the Hague to RTHA? Yes, we would certainly use that! 27-11-17 29
Mobility Happiness
When you put people at the center, it s all about their happiness!
Three levels of Mobiliteitsgeluk 1. on the journey 2. through accessing destinations 3. overall urban quality
3. Study: Mobility Happiness Index 6 domains to study how mobility can contribute to the happiness of people: Standard of living Health Personal growth Freedom Community Environment
3. Study: Mobility Happiness Index Domain Personal Growth
Are you (Mobility) Happy?