Third Quarter Financial Results for the Fiscal Ending March31,2018 Supplementary Materials. February 8, 2018 AOKI Holdings Inc.

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Third Quarter Financial for the Fiscal Ending March31,2018 Supplementary Materials February 8, 2018 AOKI Holdings Inc.

FY3/18 Consolidated Financial Highlights Sales increased due to new store openings and contributions from existing-store sales in the Café Complex Operations Business. Earnings increased because of an improvement in a Fashion Business gross profit margin and lower SG&A expenses. Fashion Business Gross profit margin up by 0.4pt YoY New-store openings as planned AOKI: Total of 13 (+1 YoY) Anniversaire and Bridal Business ORIHICA: Total of 6 (+2 YoY) Increase in the number of couples married: +1.2% YoY Decrease in sales per couple: -0.3% YoY Karaoke Facility Operations Business New-store openings as planned: Total of 5 (-3 YoY) Café Complex Operations Business Increase in existing-store sales : +1.4% YoY in first nine months New-store openings as planned: Total of 22(-11 YoY) AOKI Holdings Inc. 2

Consolidated Profit and Loss Account/Period of (Millions of yen) of FY3/18 Change YoY % Major Components Sales 133,404 137,088 3,683 102.8 Increase in existing-store sales at the Cafe Complex Operation Businesses, and contributions from new stores Gross profit Gross profit margin 57,030 42.8% 57,531 42.0% 500-0.8pt 100.9 Increase in Fashion Business by 0.4pt Selling, general and administrative expenses 52,770 52,349-421 99.2 Decrease in store-remodeling and advertising expenses in the Fashion Business Operating profit Operating margin 4,259 3.2% 5,182 3.8% 922 +0.6pt 121.6 Non-operating profit 834 680-153 81.6 Non-operating expenses 1,121 1,305 183 116.4 Ordinary income 3,972 4,557 584 114.7 Extraordinary gains 545 - -545 - Sales of investment securities Extraordinary losses 574 632 57 110.1 Mainly impairment losses Profit attributable to owners of parent 2,271 2,237-33 98.5 Depreciation: 6,327 million (including lease assets of 1,350 million) Third quarter YoY existing-store sales: -1.3% for Fashion, -0.2% for Karaoke, +1.4% for Café Complex AOKI Holdings Inc. 3

Sales and Operating Profit by Business Segment [Sales by business segment] Business Segment of (Millions of yen) of FY3/18 Change YoY % Major Components Total 133,404 137,088 3,683 102.8 Fashion 76,158 76,381 222 100.3 Contributions from new stores Anniversaire and Bridal 20,901 21,078 177 100.8 Increase in the number of couples married Entertainment (Total) 36,359 39,655 3,296 109.1 (of which) Karaoke 13,969 14,082 112 100.8 (of which) Café Complex [Operating profit by business segment ] Business Segment of 22,389 25,573 3,183 114.2 Contributions from new facilities and higher sales at existing facilities (Millions of yen) of FY3/18 Change YoY % Major Components Total 4,259 5,182 922 121.6 Fashion -513 525 1,038 - Inprovement in gross profit margin and a decrease in SG&A expenses Anniversaire and Bridal 2,371 2,324-47 98.0 Increase in advertising expences etc. Entertainment (Total) 1,972 1,833-139 92.9 (of which) Karaoke 591 483-107 81.8 Lower sales at existing facilities and higher cost of sales (of which) Café Complex 1,381 1,349-31 97.7 Higher cost of sales AOKI Holdings Inc. 4

Number of Stores Opened/Closed Business Segment Stores/Facilities of Number of Stores Opened (Millions of yen excluding number of stores) Closed of FY3/18 Number of Stores Opened Closed Fashion AOKI 574 12 5 576 13 10 ORIHICA 146 4 2 145 6 6 Anniversaire and Bridal ANNIVERSAIRE 14 - - 14 Karaoke COTE D'AZUR 190 8 1 184 5 6 Café Complex KAIKATSU CLUB, other * 327 33 1 364 22 4 Total 1,251 57 9 1,283 46 26 Capital Expenditures 11,624 8,658 *Includes KAIKATSU FITNESS CLUB (Millions of yen) Capital Expenditures of of FY3/18 Fashion 5,260 1,913 Anniversaire and Bridal 211 287 Karaoke 1,430 1,614 Café Complex 4,366 3,694 Consolidated Total 11,624 8,658 AOKI Holdings Inc. 5

Reference:Third Quarter of FY3/18 Consolidated Business of % of FY3/18 % YoY change YoY % Sales 133,404 100.0 137,088 100.0 3,683 102.8 Fashion 76,158 100.0 76,381 100.0 222 100.3 Anniversaire/Bridal 20,901 100.0 21,078 100.0 177 100.8 Karaoke 13,969 100.0 14,082 100.0 112 100.8 Café Complex 22,389 100.0 25,573 100.0 3,183 114.2 Gross profit 57,030 42.8 57,531 42.0 500 100.9 Fashion 44,933 59.0 45,344 59.4 410 100.9 Anniversaire/Bridal 5,992 28.7 6,238 29.6 246 104.1 Karaoke 2,113 15.1 2,003 14.2-110 94.8 Café Complex 3,619 16.2 3,653 14.3 34 100.9 SG&A expenses 52,770 39.6 52,349 38.2-421 99.2 Fashion 45,447 59.7 44,819 58.7-627 98.6 Anniversaire/Bridal 3,621 17.3 3,914 18.6 293 108.1 Karaoke 1,522 10.9 1,519 10.8-3 99.8 Café Complex 2,238 10.0 2,304 9.0 65 102.9 Operating profit 4,259 3.2 5,182 3.8 922 121.6 Fashion -513-525 0.7 1,038 - Anniversaire/Bridal 2,371 11.3 2,324 11.0-47 98.0 Karaoke 591 4.2 483 3.4-107 81.8 Café Complex 1,381 6.2 1,349 5.3-31 97.7 Ordinary income 3,972 3.0 4,557 3.3 584 114.7 Profit attributable to owners of parent (Millions of yen unless otherwise stated) 2,271 1.7 2,237 1.6-33 98.5 AOKI Holdings Inc. 6

Reference: Third Quarter of FY3/18 Major Expenses SG&A expenses (Millions of yen unless otherwise stated) of of FY3/18 Total Fashion Anniversaire/ Bridal Karaoke Café Complex Total Fashion Anniversaire/ Bridal Karaoke Café Complex YoY % YoY % YoY % YoY % YoY % Advertising expenses Personnel expenses 8,787 6,851 1,197 368 175 8,596 97.8 6,543 95.5 1,325 110.7 366 99.3 197 112.4 19,545 15,721 906 729 1,240 19,820 101.4 15,820 100.6 965 106.5 704 96.6 1,337 107.9 Rents 11,490 11,641 16 25 45 11,430 99.5 11,600 99.6 17 103.5 24 94.4 45 99.9 Depreciation 2,432 1,895 79 44 31 2,596 106.7 2,046 107.9 76 96.1 45 101.6 37 119.4 Note: The sum of the business segment items does not match the total because the total includes expenses of AOKI Holdings Inc. and inter-segment eliminations. Major expenses included in cost of sales of of FY3/18 (Millions of yen unless otherwise stated) Anniversaire/ Bridal Karaoke Café Complex Anniversaire/ Bridal Karaoke Café Complex YoY % YoY % YoY % Personnel expenses 3,582 3,699 6,388 3,604 100.6 3,792 102.5 7,466 116.9 Rents 1,494 3,203 3,947 1,494 100.0 3,245 101.3 4,667 118.2 Depreciation 1,190 872 1,334 1,106 92.9 869 99.6 1,647 123.5 Note: The ANNIVERSAIRE/Bridal, Karaoke, and Cafe Complex businesses include the above-stated expenses in cost of sales, in addition to the SG&A expenses in the upper table. AOKI Holdings Inc. 7

Reference: Third Quarter of FY3/18 Fashion Business Performance (1) Change in existing-store sales, number of customers and sales per customer at existing stores (%) First half 4Q Second half Full year Sales Number of customers Sales per customer FY3/18-1.8-0.5 1.0-1.3-0.7 1.1 1.1 0.0 4.4 2.7 3.7 3.6 3.2 3.6 FY3/18-7.1-7.9-2.4-7.4-5.4-1.4-1.9-4.3 3.1 2.1 2.7-3.2-0.6 1.1 FY3/18 5.7 8.0 3.5 6.6 5.0 2.5 3.0 4.5 1.3 0.6 1.0 7.0 3.9 2.5 (2) Number of units sold and unit prices of suits First half YoY % YoY % Nine months YoY % Second half YoY % Full year YoY % Number of units sold (in ten thousands) Unit price (thousands of yen) FY3/18 44.6 97.1 35.0 97.2 79.6 97.1 46.0 105.2 36.0 104.3 82.0 104.8 87.4 104.2 133.3 104.6 FY3/18 25.8 102.0 26.3 100.0 26.0 101.2 25.3 96.2 26.3 96.3 25.7 96.3 26.2 97.8 26.1 97.0 AOKI Holdings Inc. 8

Reference: Third Quarter of FY3/18 Fashion Business Performance (3) Sales by category (Millions of yen unless otherwise stated) of % of FY3/18 % YoY change YoY % Heavy clothing 31,317 41.1 31,395 41.1 77 100.2 Medium clothing 7,911 10.4 7,665 10.0-246 96.9 Light clothing 24,589 32.3 24,375 31.9-213 99.1 Ladies clothing 10,417 13.7 11,041 14.5 623 106.0 Other 1,923 2.5 1,903 2.5-20 99.0 Total 76,158 100.0 76,380 100.0 221 100.3 Definition: Heavy clothing: Suit, formal wear, coat Medium clothing: Jacket, slacks Light clothing: Shirt, tie, casual wear, clothing accessories, etc. Other: Alteration, etc. AOKI Holdings Inc. 9

Reference: Third Quarter of FY3/18 Entertainment Business Performance (1) Karaoke facility operations: Change in existing-store sales, number of customers and sales per customer at existing stores Sales Number of customers Sales per customer First half 4Q Second half (%) Full year FY3/18-0.5 0.5-0.8-0.2-0.8 1.7 0.4-0.2-4.6-5.0-4.8-0.6-3.0-3.8 FY3/18 2.5 1.7 3.3 2.2 2.6 2.7 3.0 2.6-5.3-3.3-4.6 1.0-1.2-3.2 FY3/18-2.9-1.2-4.0-2.3-3.3-1.0-2.6-2.7 First half 0.7-1.8-0.2-1.6-1.8-0.6 (2) Café complex operations: Change in existing-store sales, number of customers and sales per customer at existing stores Sales Number of customers Sales per customer 4Q Second half (%) Full year FY3/18 1.6 0.9 0.6 1.4 1.2 3.2 1.9 1.7 2.6-1.7 1.2-2.8-2.3 0.2 FY3/18 0.1-1.2 1.9-0.3 0.6 1.9 1.9 0.9 2.5-1.4 1.2-2.3-1.8 0.3 FY3/18 1.5 2.1-1.3 1.7 0.6 1.3 0.0 0.8 0.1-0.3 0.0-0.5-0.4-0.2 AOKI Holdings Inc. 10