COMPETITIVE COMPARISON 2018 F-150 F-150 wins against: 2017 Chevrolet Silverado 1500 The best-in-class (1) payload capacity of F-150 offers more cargo hauling capability than Silverado 1500 The 3.5L EcoBoost V6 engine on F-150 delivers lower fuel consumption, (2) more cargo-hauling capability and out-tows Silverado 1500 with the 5.3L V8 engine F-150 offers available technologies not found on Silverado including Pre-collision Assist with Pedestrian Detection, as well as class-exclusive (1) 10-speed automatic transmission, remote tailgate release and tailgate step, and Pro Trailer Backup Assist 2017 Ram 1500 The 3.5L EcoBoost V6 engine on F-150 offers more torque than any Ram 1500 engine, gas or diesel F-150 with either the 2.7L EcoBoost or 3.5L EcoBoost V6 engine is less expensive and can out-tow and out-haul Ram 1500 with an EcoDiesel engine F-150 offers towing technologies not found on Ram Trailer Apps, first-in-class (1) Pro Trailer Backup Assist and BLIS with cross-traffic alert and trailer coverage 2018 Toyota Tundra The best-in-class (1) maximum payload capacity (3) of F-150 offers more cargo-hauling capability than Toyota Tundra F-150 offers a higher maximum trailer tow rating (3) Both F-150 EcoBoost V6 engines can do more with a litre of fuel while delivering more power and more capability than the comparable Tundra V8 engine F-150 Limited offers many luxury and convenience features not offered on the Tundra 1794 trim level, such as adaptive cruise control with stop-and-go, remote tailgate release and Wi-Fi hotspot capability (1) Class is Full-Size Pickups under 8500 lbs. GVWR based on Ford segmentation. (2) Actual Fuel Consumption will vary. (3) When properly configured.
COMPETITIVE COMPARISON 2 Comparing 2018 Ford F-150 to the 2017 Chevrolet Silverado 2017 CHEVROLET SILVERADO Chevrolet touts Silverado 1500 as being built for the long haul, emphasizing: High-strength steel Power and efficiency Technology SIMPLY STATED Tell Your Customers COMPETITIVE CHATTER What They Say FORD FACTS High-strength Steel In a showdown of turbo performance: The F-150 class-exclusive (1) highstrength, military-grade, aluminum body and box help offer a max. payload capacity (2) that s just over 1000 lbs. more than Silverado 1500 That 1000 lbs. of extra capacity allows an F-150 owner to haul 20 additional 50-lb. bags of sand F-150 offers a 700-lb. advantage in max. trailer tow rating (2) The F-150 aluminum body and box are rust- and corrosion-resistant as well as impervious to dings and dents Power and Efficiency The 3.5L EcoBoost V6 offers lower fuel consumption (3) and higher payload and max. trailer tow capability than both Silverado V8 engines Compared to the 5.3L V8, F-150 with the 3.5L EcoBoost delivers better fuel economy, out-tows Silverado by 2100 lbs. and out-hauls it by 980 lbs. The extra capability F-150 offers can mean the difference between only one trip to the home improvement store for landscaping supplies versus multiple trips Technology Silverado isn t as smart as Chevy would like you to think. F-150 offers available Wi-Fi hotspot capability, SYNC 3, Precollision Assist with Pedestrian Detection, as well as technologies not found on Silverado: BLIS (Blind Spot Information System) with cross-traffic alert and trailer coverage Remote tailgate release and tailgate step Pro Trailer Backup Assist According to Chevrolet, Silverado is a better truck to own because it s made from high-strength steel with only the strategic use of aluminum, helping the truck deliver: 275 horsepower 2250-lb. max. payload capacity 12,500-lb. max. conventional towing with the 6.2L V8 Chevrolet states that Silverado has the lowest V8 fuel consumption of any pickup and the most powerful V8 engine in the class, thanks to an 8-speed automatic transmission and fuel-saving technology. 5.3L V8: class-leading 14.6 city/10.3 hwy/12.7 combined L/100 km, 11,100 lbs. max. trailer towing and 2250 lbs. payload 6.2L V8: 16.0 city/11.7 hwy/14.1 combined L/100 km, 12,500 lbs. trailer towing and 2160 lbs. payload Chevrolet claims Silverado is as smart as it is strong. It s equipped with: Innovative technology, including 4G LTE Wi Fi and wireless cell phone charging Chevrolet MyLink display LED exterior lighting, articulating power running boards and a remote locking tailgate The high-strength, military-grade, aluminum body and box help deliver capability on par with, or greater than, Silverado. Best-in-class (1) 3270-lb. max. payload capacity (2) Best-in-class (1) 13,200-lb. max. conventional trailer tow rating (2) AND F-150 offers: Fully boxed frame with eight crossmembers made of 78 per cent high-strength steel The second-generation 3.5L EcoBoost V6 engine delivers fuel efficiency as well as capability: EnerGuide-estimated rating of 13.6 city/ 10.1 hwy/ 12.0 combined L/100 km (3) Best-in-class (1) max. towing of 13,200 lbs. (2) Max. payload of 3230 lbs. (2) AND F-150 EcoBoost engines offer fuel-saving technology not found on Silverado: Active Grille Shutters Aggressive deceleration fuel shutoff (ADFSO) Auto Start-Stop Technology 10-speed automatic transmission F-150 offers two smart-charging USB ports, power-deployable running boards, locking tailgate and available full LED exterior lighting including class-exclusive (1) LED side-mirror spotlights. F-150 also offers class-exclusive: (1) Active park assist Adaptive cruise control with stop-and-go BLIS with trailer coverage Pro Trailer Backup Assist Remote tailgate release Tailgate step
COMPETITIVE COMPARISON 3 Comparing 2018 Ford F-150 to the 2017 RAM 1500 2017 RAM 1500 FCA promotes the Ram 1500 as offering capability and durability, nine available trim levels and key features, including: Capability 3.0L EcoDiesel V6 engine Towing Capability SIMPLY STATED Tell Your Customers When it comes to power, torque is what gets the job done, and F-150 with the 3.5L EcoBoost V6 offers: Best-in-class (1) 470 lb.-ft. of torque with the 3.5L EcoBoost V6 A 2580-lb. max. towing advantage (2) over Ram 1500 allows for two Jet Skis, fuel and gear A 1390-lb. max. payload advantage (2) provides the capability to carry an 800-lb. BBQ smoker, plus 300 lbs. of meat to smoke EcoDiesel V6 Engine To get the diesel engine and maximum fuel efficiency in a Ram 1500, it will cost over $6400 for the EcoDiesel V6, and it s available only on select models. The key points for F-150: Both available EcoBoost engines are less expensive than the Ram EcoDiesel Towing F-150 offers towing features that help you hook up smoothly and tow with more confidence: Class-exclusive (1) Pro Trailer Backup Assist BLIS with cross-traffic alert and trailer coverage Trailer Apps COMPETITIVE CHATTER What They Say Ram 1500 capability: Max. gas horsepower 395 with the 5.7L HEMI V8 Max. diesel torque 420 lb.-ft. Max. gas towing 10,620 lbs. with the 5.7L HEMI V8 Max. gas payload 1880 lbs. with the 3.6L V6 Ram boasts the following about the EcoDiesel engine: Ram is the only light-duty pickup with a diesel engine Ram is boasting 8.0 L/100 km hwy. fuel consumption Standard on HFE models and a $6400 upgrade (4) on select models RAM 1500 EcoDiesel has a max payload rating of 1590 lbs. and a max towing capability of 9210 lbs. The Ram 1500 offers smarter towing, thanks to: Integrated trailer hitch Trailer sway control Hill start assist FORD FACTS F-150 is the full-size pickup of choice when it comes to capability. 3.5L EcoBoost V6 with 375 horsepower and bestin-class (1) 470 lb.-ft. of torque 13,200-lbs. max. trailer tow rating (2) with the 3.5L EcoBoost V6 engine Best-in-class (1) 3270-lbs. max. payload rating (1) with the 5.0L V8 engine F-150 offers two EcoBoost engines that cost less and can outperform the Ram EcoDiesel in towing and hauling. 2.7L EcoBoost 4x2 EnerGuide-estimated fuel consumption rating of 11.9 city/9.0 hwy/10.6 combined (3) Engine upgrade cost: $1300 (4) Max. Payload 2470 lbs. Max Towing 8900 lbs. 3.5L EcoBoost 4x2 EnerGuide-estimated rating of 13.6 city/10.1 hwy/ 12.0 combined l/100 km (3) Engine upgrade cost: $3050 (4) Max. Payload 3230 lbs. Max Towing 13,200 lbs. F-150 matches the Ram 1500 with an integrated trailer hitch, trailer sway control and hill start assist standard. PLUS, F-150 has available towing features not offered on Ram: Class-exclusive (1) Pro Trailer Backup Assist 360-degree camera with split-view display BLIS with cross-traffic alert and trailer coverage Integrated Trailer Brake Controller Smart Trailer Tow Connector Trailer Apps
COMPETITIVE COMPARISON 4 Comparing 2018 Ford F-150 to the 2018 Toyota Tundra 2018 TOYOTA TUNDRA Toyota describes the Tundra as being built to do it all, promoting its: Towing and hauling Power and efficiency Luxury features SIMPLY STATED Tell Your Customers COMPETITIVE CHATTER What They Say FORD FACTS Towing and Hauling When the F-150 and Tundra V8 engines are compared, it s the F-150 5.0L V8 that comes out on top, delivering: Best-in class (1) payload capacity When properly configured, 600 lbs. more max. towing capability (2) than Tundra enough to tow an extra personal watercraft or larger camper Power and Efficiency F-150 simply has more engine choices than Tundra, including the choice of three V6 engines and a V8 engine The F-150 2.7L EcoBoost V6 engine has more horsepower and torque than the Tundra 4.6L V8 engine F-150 with the 3.5L EcoBoost V6 delivers best-in-class (1) 470 lb. ft. of torque that s 69 additional lb.-ft. of torque compared to the 5.7L V8 engine in Tundra Luxury Features Rather than offering a bunch of me too semi-luxury features like Tundra 1794, the F-150 Limited redefines luxury with features not found on the Toyota. Tundra 4x2 models equipped with the available 5.7L V8 deliver: Max. conventional towing: 10,000 lbs. Max. payload: 2080 lbs. Toyota calls Tundra up to any task with two V8 engines. 4.6L V8 4x2 310 horsepower and 327 lb.-ft. of torque 15.8 city/12.3 hwy/14.2 combined L/100 km 5.7L V8 4x2 381 horsepower and 401 lb.-ft. of torque 17.2 city/12.9 hwy/15.3 combined L/100 km Toyota positions the Tundra 1794 model as the most luxurious with: Chrome grille and gunmetal grey lower, front bumper with chrome endcaps Western-themed interior/ perforated brown premium leathertrimmed seating and wood-style interior trim Blind Spot Monitor and Rear Cross- Traffic Alert Available 22" chrome-clad wheels F-150 4x2, when equipped with the available 5.0L V8, delivers: Max. conventional towing: 11,100 lbs. (2) Best-in-class (1) max. payload: 3270 lbs. (2) AND, the available 3.5L EcoBoost V6 delivers additional 4x2 towing capability: Max. conventional towing: 13,200 lbs. (2) Max. payload: 3230 lbs. (2) F-150 offers a choice of V6 and V8 engines with the EcoBoost V6 engines outperforming the comparable Tundra V8 engines, especially at the gas pump. 2.7L EcoBoost V6 4x2 325 horsepower and 400 lb.-ft. of torque EnerGuide-estimated 11.9 city/9.0 hwy/ 10.6 combined l/100 km rating (4) 3.5L EcoBoost V6 4x2 375 horsepower and 470 lb.-ft. of torque EnerGuide-estimated 13.6 city/10.1 hwy/ 12.0 combined l/100 km rating (4) Limited is the most luxurious F-150 model and offers similar features, such as BLIS with cross-traffic alert and trailer coverage. PLUS, it offers many luxury and technology features not available on the top-of-the-line Tundra 1794 model, including: 22" polished aluminum wheels Adaptive cruise control with stop-and-go Heated steering wheel Multi-contour front seats with Active Motion Pre-collision Assist with Pedestrian Detection Quad-beam LED headlamps Remote tailgate release Wi-Fi hotspot capability (1) Class is Full-Size Pickups under 8500 lbs. GVWR based on Ford segmentation. (2) When properly configured. (3) Actual Fuel Consumption will vary. (4) MSRP.
Interior Specs COMPETITIVE COMPARISON 5 2018 Ford F-150 2017 Chevrolet Silverado 1500 2017 Ram 1500 2018 Toyota Tundra Regular Cab Head Room (mm) (max.) 1036 1077 1013 1009 Leg Room (mm) (max.) 1115 1150 1041 1079 Shoulder Room (mm) 1694 1677 1676 1694 Hip Room (mm) 1588 1543 1598 1575 SuperCab Head Room (front/rear) (mm) 1036/1024 1087/982 1041/1008 1009/982 Leg Room (front/rear) (mm) 1115/851 1145/880 1041/881 1079/882 Shoulder Room (front/rear) (mm) 1694/1671 1675/1671 1676/1668 1670/1665 Hip Room (front/rear) (mm) 1588/1643 1543/1530 1605/1598 1590/1590 SuperCrew Head Room (front/rear) (mm) 1036/1026 1087/1079 1041/1013 1009/989 Leg Room (front/rear) (mm) 1115/1107 1150/1040 1041/1023 1079/1075 Shoulder Room (front/rear) (mm) 1694/1674 1677/1670 1676/1668 1670/1664 Hip Room (front/rear) (mm) 1588/1643 1543/1531 1605/1605 1590/1534 Items in BOLD signify an advantage over one or more competitors.
COMPETITIVE COMPARISON 6 Convenience Features Interior Features 2018 Ford F-150 2017 Chevrolet Silverado 1500 2017 Ram 1500 2018 Toyota Tundra 8" productivity screen in the instrument cluster (4.2" screen) 110-volt/400-watt AC power outlets 115-volt Inflatable rear safety belts Intelligent Access with push-button start Multi-contour seats with Active Motion SYNC 3 with 8" centre-stack touchscreen MyLink with 7" touchscreen Uconnect with 8.4" touchscreen Entune with 7" touchscreen Wi-Fi hotspot Exterior Features Active Grille Shutter System BoxLink with 4 premium locking cleats Fully integrated tailgate step High-strength aluminum-alloy body LED box lighting LED side-mirror spotlights LED tail lamps Quad-beam LED headlamps Remote tailgate release Smart Trailer Tow Connector = Standard = Available = Not Available
COMPETITIVE COMPARISON 7 Driver-Assistance Features Ford F-150 is engineered to be the smartest F-150 we ve ever built. Advanced driver-assistance technologies with some segment-exclusive help drivers respond in a wide variety of situations whether on road or off. See for yourself how F-150 is the smarter pickup choice. Driver-Assist Technologies 2018 Ford F-150 2017 Chevrolet Silverado 1500 2017 Ram 1500 2018 Toyota Tundra 360-degree camera with split-view display Active park assist Adaptive cruise control with stopand-go Automatic high-beam headlamps BLIS (Blind Spot Information System) with cross-traffic alert and trailer coverage (Trailer coverage not included) Curve Control Dynamic hitch assist Lane-Keeping System Pre-collision Assist with Pedestrian Protection Pro Trailer Backup Assist Rain-sensing windshield wipers = Standard = Available = Not Available
COMPETITIVE COMPARISON 8 Performance Specs It s the most advanced F-150 engine lineup ever, featuring three V6 engines two of which are EcoBoost and an advanced V8 engine. Each engine balances horsepower, torque, fuel economy and payload critical to truck buyers, making F-150 the truck to beat. 2018 Ford F-150 2017 Chevrolet Silverado 1500 2017 Ram 1500 2018 Toyota Tundra Engine 3.3L V6 4.3L V6 3.6L V6 Horsepower (@ rpm) 290 @ 6500 285 @ 5300 305 @ 6400 Torque (lb.-ft. @ rpm) 265 @ 4000 305 @ 3900 269 @ 4175 EnerGuide-estimated rating of (city/hwy/ combined) L/100 km (1) 12.3/9.3/10.9 (4x2) 12.9/10.2/11.7 (4x4) 13.4/10.0/11.9 (4x2) 14.6/10.6/12.7 (4x4) 13.9/9.6/11.9 (4x2) 14.5/10.2/12.6 (4x4) Engine 2.7L EcoBoost V6 5.3L EcoTec V8 5.7L HEMI V8 4.6L V8 Horsepower (@ rpm) 325 @ 5000 355 @ 5600 395 @ 5600 310 @ 5600 Torque (lb.-ft. @ rpm) 400 @ 2750 383 @ 4100 410 @ 3950 327 @ 3400 EnerGuide-estimated rating of (city/hwy/ combined) L/100 km (1) 11.9/9.0/10.6 (4x2) 12.6/9.8/11.3 (4x4) 14.6/10.3/12.7 (4x2) 15.0/10.7/13.1 (4x4) 15.7/11.0/13.6 (4x2) 16.1/11.5/14.0 (4x4) 15.8/12.3/14.2 (4x2) 16.8/12.6/14.9(4x4) Engine 3.5L EcoBoost V6 6.2L EcoTec V8 3.0L EcoDiesel V6 5.7L V8 Horsepower (@ rpm) 375 @ 5000 420 @ 5600 240 @ 3600 381 @ 5600 Torque (lb.-ft. @ rpm) 470 @ 3500 460 @ 4100 420 @ 2000 401 @ 3600 EnerGuide-estimated rating of (city/hwy/ combined) L/100 km (1) 13.6/10.1/12.0 (4x2) 14.3/10.5/12.6 (4x4) 15.9/11.5/13.9 (4x2) 16.0/11.7/14.1 (4x4) 11.6/8.4/10.2 (4x2) 11.3/8.0/9.8 (4x2 HFE) 12.1/8.8/10.6 (4x4) 17.2/12.9/15.3 (4x2) 18.1/13.9/16.2 (4x4) Engine 5.0L V8 5.3L EcoTec V8 5.7L HEMI V8 4.6L V8 Horsepower (@ rpm) 395 @ 5750 355 @ 5600 395 @ 5600 310 @ 5600 Torque (lb.-ft. @ rpm) 400 @ 4500 383 @ 4100 410 @ 3950 327 @ 3400 EnerGuide-estimated rating of (city/hwy/ combined) L/100 km (1) 14.1/10.4/12.4 (4x2) 15.1/11.0/13.3 (4x4) 14.6/10.3/12.7 (4x2) 15.0/10.7/13.1 (4x4) 15.7/11.0/13.6 (4x2) 16.1/11.5/14.0 (4x4) 15.8/12.3/14.2 (4x2) 16.8/12.6/14.9(4x4) Electronic-locking rear differential Available Available NA NA Max. Conventional Towing (lbs.) (2) 13,200 (4x2) 13,000 (4x4) 12,500 (4x2) 11,800 (4x4) 10,620 (4x2) 10,410 (4x4) 10,500 (4x2) 10,300 (4x4) Max. Payload (lbs.) (2) 3270 (4x2) 3040 (4x4) 2250 (4x2) 2230 (4x4) 1880 (4x2) 1700 (4x4) 2080 (4x2) 1990 (4x4) (1) Actual fuel consumption will vary. (2) When properly configured. Items in BOLD signify an advantage over one or more competitors.
COMPETITIVE COMPARISON 9 Power-to-Weight Comparison While most customers are familiar with using horsepower, torque, towing and payload ratings to compare trucks, it s important to help them understand that the power-to-weight ratio is a smarter measure of performance. Simply dividing engine horsepower or torque by vehicle weight tells you how much torque you have for every pound of vehicle weight. When power increases as it did for some of the 2018 F-150 engines this ratio improves, contributing to better acceleration, handling, towing, manoeuvrability and braking. As you can see below, F-150 has a healthy advantage in every cab configuration. Be sure to share this information with your customers. 2018 Ford F-150 2.7L EcoBoost (400 lb.-ft. F-150 Regular Cab Torque-to-weight F-150 SuperCab Torque-to-weight F-150 SuperCrew Torque-to-weight 2017 Silverado 5.3L EcoTec V8 (383 lb.-ft. 15% 16% 15% 2017 Ram 3.0L EcoDiesel V6 (420 lb.-ft. 12% 12% 11% 2017 Ram 5.7L HEMI V8 (410 lb.-ft. of torque) 11% 10% 9% 2017 Tundra 4.6L V8 (327 lb.-ft. NA 28% 28% 2018 Ford F-150 3.5L EcoBoost (470 lb.-ft. F-150 Regular Cab Torque-to-weight F-150 SuperCab Torqueto-weight F-150 SuperCrew Torqueto-weight 2017 Silverado 5.3L EcoTec V8 (383 lb.-ft. 25% 27% 27% 2017 Silverado 6.2L EcoTec V8 (460 lb.-ft. NA 13% 13% 2017 Ram 3.0L EcoDiesel V6 (420 lb.-ft. 23% 23% 23% 2017 Ram 5.7L HEMI V8 (410 lb.-ft. of torque) 22% 22% 22% 2017 Tundra 5.7L V8 (401 lb.-ft. 24% 24% 26% (1) Calculation uses base curb weights and standard GVWR package of 4x2 models. Regular Cab comparison is with long box models. SuperCab and SuperCrew are with standard/short box models. Based on independent third party data provided by One10Marketing. Copyright December 2017 by Ford Motor Company. Information contained herein is intended for use by dealership personnel to inform customers. Specifications and descriptions contained within are based upon the most current information available at the time of release.