Center of Competence Urban Mobility. Dr. Carl Friedrich Eckhardt SHAPING SUSTAINABLE URBAN MOBILITY. TOGETHER. Smart Cities of the Future Concepts, Trends, and Visions for the Integration of emobility Hubject Intercharge network conference, Berlin, 05 May 2015
DRIVENOW IS PUSHING URBAN E-MOBILITY MORE THAN MOST COMPANIES DO 450.000 Customers, > 3,000 cars, eight cities 40 BMW Active E in Berlin, 20 in Munich, 70 in San Francisco 100,000 DriveNow users have driven the ActiveE Each month 3,000 new try outs 10,000 rents per month One of the biggest drivers for E-mobility 30 BMW i3 to come to London shortly BMW i3 (EV) BMW ActiveE (EV) CoC Urban Mobility, Dr. Carl Friedrich Eckhardt Seite 2
A DISIRABLE VISION AND A PROFOUND UNDERSTANDING OF INTERELATIONS IN THE MOBILITY MARKET ARE THE STARTING POINT Vision CO2 and Air Quality Quality of Public Space Quality of the Mobility Options Reduced Emissions Re-Allocation of Public Space Cost-Effectivnes and Social Integration Interrelations MOBILITY OPTIONS Public Transit & Taxi CarSharing / ecarsharing Bike / ebike Sharing Private Bike Intermodal Connection Pay by Phone No Car- Ownership MOBILITY DEMAND by Benefit Segmentation Multi-modal Car-Owner Uni-modal Car-Owner FRAMEWORK CONDITIONS Dialogue with Spatial Planning & Land Use Parking Regulations Car/Bike Sharing Promotion Infrastructure Endowement Charge Points Bike Lanes CoC Urban Mobility, Dr. Carl Friedrich Eckhardt Seite 3
SHAPING SUSTAINABLE URBAN MOBILITY TOGETHER DESIRABLE VISIONS AND STAKEHOLDER INVOLVEMENT (1/2) Example for the status quo More Car-Owners use their car less Car-Ownership remains essential for daily mobility patterns Discrimination of residential parking regulations in favor of carownership Due to low car sharing availability car-ownership is not questioned Streets are dominated by parked cars Public space cannot be redadicated for alternative purposes Page 4
SHAPING SUSTAINABLE URBAN MOBILITY TOGETHER DESIRABLE VISIONS AND STAKEHOLDER INVOLVEMENT (2/2) Example for a vision Car-ownership has been reduced significantly (30%). 30% less parking space public space can be rededicated for other purposes Multimodal travel behavior has risen even further Emissions are far below critical values of regulations ecar Sharing has lead to breakthrough of emobility in general Car Sharing availability has significantly increased (a car sharing fleet of 30,000 substitute 300,000 private cars) Page 5
CARSHARING AS LIVE EXPERIMENT IN ORDER TO RESOLVE GOAL-CONFLICT BETWEEN MOBILITY OFFERS AND USE OF PUBLIC SPACE. Dialogue with citizens >> Illustration of concept >> Available parking space >> More mobility and living space Neighborhood Project Gained living space Dedicated CarSharing parking spaces Dedicated CarSharing parking spaces Gained living space Page 6
SUSTAINABLE MOBILITY: TO SIGNIFICANTLY INCREASE CUSTOMER BENEFIT WITHIN A SHORT PERIOD OF TIME THREE KEY INSTRUMENTS Customer Benefit Status quo Liftingeffect Critical Mass for self-sustaining growth Public Private Partnership Holistic Approach: Efficient Dynamics for Public Space Better and cleaner mobility on less space Parking Management Car Sharing > Dialogue with > Customer Focus Electric Mobility Land Use in Neighbourhoods Emissions (Air Quality, Noise) 2015 2017 Time Page 7
Center of Competence Urban Mobility. Dr. Carl Friedrich Eckhardt THANK YOU FOR THE ATTENTION Smart Cities of the Future Concepts, Trends, and Visions for the Integration of emobility Hubject Intercharge network conference, Berlin, 05 May 2015