HOW REAL PEOPLE VIEW THE FUTURE OF MOBILITY

HOW REAL PEOPLE VIEW THE FUTURE OF MOBILITY

OVERVIEW 1 2 3 Key Points Methodology: Adults overwhelmingly regard January the automotive 20 21, 2018. The industry as innovative, dynamic and changing for the better- in close association with tech Morning Consult conducted a national survey of 2,201 adults from interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points Americans view the automotive industry as innovative, competitive and changing 4 Majority of people are distrustful of autonomous vehicles but willing to change as the technology evolves Generally, a future of fully electric vehicles is exciting to adults across demographic indicators 5 6 Those who own hybrid or electric vehicles are most likely to be the first adopters of fully autonomous vehicles Strong majorities say vehicles will and should be powered by something other than gasoline by 2050 Adults predict most vehicles will be fully or mostly autonomous by 2050 2

OVERVIEW Contents Adults overwhelmingly regard the automotive industry as innovative, dynamic and changing for the better- in close association with tech 1 Mobility Today & Tomorrow 2 3 Electric Vehicles in 2050 Autonomous Vehicles in 2050 3

MOBILITY TODAY & TOMORROW

MOBILITY TODAY & TOMORROW How innovative do you consider each of the following? Very Innovative Somewhat Innovative Not too innovative Not innovative at all Don't Know/No Opinion Americans agree the automotive industry is innovative. Technology Industry Renewable energy industry Social media companies Automotive industry Ride sharing companies 33% 30% 29% 24% 47% 40% 37% 39% 43% 31% 6% 10% 4% 13% 4% 10% 3% 13% 4% 14% 17% 14% 14% 18% Pharmaceutical Industry 22% 37% 18% 8% 15% Hospitality Industry 19% 38% 22% 5% 16% Oil and gas industry 18% 33% 23% 10% 16% 5 Health insurance industry 17% 28% 28% 12% 15%

MOBILITY TODAY & TOMORROW Would you say each of the following is mostly changing and innovating or mostly staying the same? Changing for the better Changing for the worse Consumers say tech and automotive are changing the most, and for the better. 67% 58% 54% 32% 51% 31% 47% 42% 39% 44% 35% 46% 34% 50% 33% 25% 26% 17% 6 Technology industry Automotive industry Renewable energy industry Social media companies Ride sharing companies Pharmaceutical industry Hospitality industry Oil and gas industry Health insurance industry

MOBILITY TODAY & TOMORROW Thinking ahead to the year 2050, do you think each of the following industries or types of companies will undergo major changes, minor changes, or stay about the same as they are today? Consumers expect the auto industry to be among the most changed in America by 2050. Major changes Minor changes Stay about the same Don't Know/No Opinion Technology Industry Automotive Industry Renewable energy industry 64% 60% 57% 13% 16% 17% 7% 7% 8% 16% 16% 18% Health insurance industry Oil and gas industry 47% 46% 23% 24% 12% 12% 17% 18% Social media companies 46% 27% 9% 17% Pharmaceutical Industry 46% 25% 11% 18% Ride sharing companies 42% 29% 11% 18% 7 Hospitality industry 36% 31% 14% 19%

MOBILITY TODAY & TOMORROW As you may know, competition within an industry refers to companies that offer similar products or services competing for your business. Generally, how much competition exists in each of the following? Adults recognize automotive as one of the most competitive industries alongside technology. 15% 7% 26% 14% 9% 26% A lot Some Not much None at all Don't Know/No Opinion 16% 17% 16% 18% 16% 5% 4% 5% 15% 17% 15% 16% 18% 35% 30% 32% 33% 33% 20% 15% 39% 18% 18% 38% 50% 48% 32% 32% 31% 31% 28% 23% 23% 8 Technology industry Automotive industry Social media companies Pharmaceutical industry Health insurance industry Hospitality industry Oil and gas industry Renewable energy industry Ride sharing companies

MOBILITY TODAY & TOMORROW How likely is it that each of the following companies will be manufacturing or supplying vehicles by the year 2050? Adults say tech titans will more likely than not be manufacturing or supplying vehicles by 2050. Very likely Somewhat likely Not too likely Not likely at all Don't Know / No Opinion Google Amazon 28% 23% 15% 12% 22% 26% 23% 17% 11% 23% Apple 26% 25% 16% 11% 23% 9

MOBILITY TODAY & TOMORROW Thinking ahead to the year 2050, do you believe each of the following will still be in business? Adults predict a stable future for technology companies, though are less sure about the future of ridesharing and taxi cab companies. Yes, will be in business No, will not be in business Don't Know / No Opinion Google Amazon Apple 73% 73% 71% 5% 5% 6% 22% 21% 22% Ride-Sharing Companies Tesla Uber 55% 53% 48% 16% 13% 19% 29% 34% 33% Lyft 45% 20% 35% 10 Taxi Cab Companies 32% 37% 31%

MOBILITY TODAY & TOMORROW People recognize the mobility challenges that low income, senior, and disabled Americans face. As you may know, mobility refers to the ability to easily move from one place to another. Generally, how mobile would you say each of the following are? 5% 15% 62% Very mobile Somewhat mobile Not too mobile Not mobile at all 9% 33% 39% 8% 37% 36% 8% 43% 31% 4% 19% 35% 26% 9% 37% 26% 8% 37% 30% 13% 43% 20% 12% 10% 9% 11 High-income individuals Individuals who live in cities/urban areas Individuals who live in suburban areas Middle-income individuals Individuals who live in rural areas Low-income individuals Seniors Disabled individuals

MOBILITY TODAY & TOMORROW By 2050, do you believe each of the following will increase mobility, decrease mobility, or not have much impact on mobility either way? Americans expect automotive innovation, especially autonomous vehicles, to increase mobility in the future. Autonomous vehicles Ride sharing services Increase mobility Not have much impact either way 46% 44% Decrease mobility Don't Know/No Opinion 11% 18% 12% 20% 25% 24% Electric vehicles 41% 11% 22% 25% 12

ELECTRIC VEHICLES 2050 photo from: newyorktimes.com photo from: cdn.drivemag.net

ELECTRIC How much would you say you know about each of the following? Half of adults are at least somewhat familiar with hybrid and electric vehicles. Hybrid vehicles Electric vehicles 11% 10% A lot Some Not much Nothing at all 39% 29% 39% 31% 20% 20% 14

ELECTRIC Assuming you are in the market for a new car, how likely are you to consider buying And while they re more likely to consider a hybrid vehicle over electric, both are unlikely purchases for most. Very likely Somewhat likely Not too likely Not likely at all 26% 35% 24% 16% 22% 26% 14% 11% Total Likely Total Unlikely Total Likely Total Unlikely 15 Hybrid Vehicle Electric Vehicle

ELECTRIC In the year 2050, do you think the majority of cars, trucks and other vehicles will be powered by... 2 in 3 adults say the majority of vehicles will be powered by something other than gasoline by 2050. Gasoline Electricity Something else Don't Know/No Opinion 23% 20% 13% 44% 16

ELECTRIC In the year 2050, do you think gasoline powered vehicles or electric vehicles will Adults predict electric vehicles will be more affordable, efficient, and accessible than their gaspowered counterparts by 2050. Gasoline powered vehicles Electric vehicles Don't Know / No Opinion Be most affordable to people like you Be able to drive the farthest without needing to refill or recharge 32% 38% 30% 27% 46% 27% Make up the vast majority of automotive sales in the U.S. 21% 51% 28% 17

ELECTRIC Would you say a future of fully electric vehicles would be... The prospect of a fully electric future is seen as exciting. Very exciting Somewhat exciting Somewhat disappointing Very disappointing Don't Know / No Opinion 6% 12% 21% 23% 37% 18

AUTONOMOUS VEHICLES 2050

AUTONOMOUS How much would you say you know about each of the following? 40% Information gap: 60% of Americans know little to nothing about autonomous vehicles. 35% 30% 25% 20% 15% 31% 36% 24% 10% 5% 9% 0% A lot Some Not much Nothing at all 20

AUTONOMOUS Based on what you know, do you trust or distrust autonomous vehicles? Despite divided support for autonomous vehicles, the majority of Americans generally distrust them. Trust completely Trust somewhat Distrust somewhat Distrust completely Don't Know/ No Opinion 22% 16% 9% 30% 23% 21

AUTONOMOUS Based on what you know, do you trust or distrust autonomous vehicles? Trust completely Trust somewhat Distrust somewhat Distrust completely Don't Know/No Opinion Current adopters of new car technology are most trustful of autonomous vehicles. Adults Own Electric Car 9% 23% 40% 30% 24% 22% 16% 10% 16% 10% 32%* 64%* Own Hybrid Car 30% 34% 18% 11% 7% 64%* Use Ride-Sharing Once a Month 21% 31% 24% 13% 11% 52%* 22 * Indicates total support

AUTONOMOUS Which of the following would you trust more? An autonomous vehicle designed by... Today, adults trust an autonomous vehicle designed by a technology company over an automotive company. 50% 45% 40% 35% 30% 25% 20% 15% 10% 34% 23% 43% 5% 0% A technology company An automotive company Don't Know / No Opinion 23

AUTONOMOUS If each of the following begins to manufacture or supply vehicles, how likely would you be to operate an autonomous vehicle by Google, Amazon, and Apple are seen as equally capable of manufacturing and supplying autonomous vehicles. Google Amazon Very likely Somewhat likely Not too likely Not likely at all Don't Know / No Opinion 22% 20% 20% 22% 15% 16% 19% 19% 23% 24% Apple 19% 21% 17% 19% 23% 24

AUTONOMOUS As you may know, autonomous vehicles, also known as self-driving cars, are predicted to be available to consumers in the next few years. Generally speaking, do you support or oppose the use of autonomous vehicles on American roads? Adults are generally divided on support for autonomous vehicles on American roads. Strongly support Somewhat support Somewhat oppose Strongly oppose Don't Know/No Opinion 19% 14% 25% 20% 22% 25

AUTONOMOUS Those who own hybrid or electric vehicles show greater support for autonomous vehicles. As you may know, autonomous vehicles, also known as self-driving cars, are predicted to be available to consumers in the next few years. Generally speaking, do you support or oppose the use of autonomous vehicles on American roads? Strongly support Somewhat support Somewhat oppose Strongly oppose Adults Own Electric Car 14% Don't Know/No Opinion 25% 47% 22% 23% 20% 14% 5% 19% 11% Own Hybrid Car 40% 30% 16% 7% 7% 26 Use Ride-Sharing Once a Month 26% 34% 17% 10% 13%

AUTONOMOUS Which of the following comes closest to your view? Open to change: 3 in 5 adults say their opinion on autonomous vehicles could change as the technology evolves. I don't trust self-driving cars right now, but as the technology evolves I could trust them I will never trust selfdriving cars Don't Know / No Opinion 36% 6% 58% 27

AUTONOMOUS Which of the following comes closest to your view? Adults across all ages show a willingness to change opinions on autonomous vehicles as the technology evolves. Adults Age: 18-34 Age: 35-44 I don't trust self-driving cars right now, but as the technology evolves I could trust them I will never trust self-driving cars Don't Know/No Opinion 52% 58% 61% 42% 36% 31% 6% 8% 6% Age: 45-64 59% 35% 5% Age: 65+ 56% 37% 7% 28

AUTONOMOUS How concerned are you with each of the following issues regarding autonomous vehicles? Very concerned Somewhat Concerned Not too concerned Not concerned at all Don't Know/No Opinion 11% 10% 11% 12% Still, multiple safety issues concern adults a great deal 7% 26% 8% 28% 8% 31% 16% 30% 53% 51% 47% 36% 29 Technological glitches in the driverless cars Road safety Driverless cars & humanoperated cars being on street together Safety of personal data, such as GPS tracking

AUTONOMOUS Which of the following comes closest to your view, even if none are exactly right? Overwhelmingly, adults say there should be restrictions applied to operators of autonomous vehicles. Operators of autonomous vehicles should be allowed to do whatever they want, such as read or watch television in the vehicle, as long as they are alert enough to take control of the vehicle if need be There should be restrictions on what operators of autonomous vehicles are allowed to do to ensure they are alert enough to take over control of the vehicle if need be 21% 63% 15% Don't Know/No Opinion 30

AUTONOMOUS If traveling in an autonomous vehicle, 3 in 5 adults say they re likely to do nothing but operate the vehicle, though majorities are also likely to eat or make telephone calls. If you operated an autonomous vehicle now and could rely on the vehicle to control itself, how likely would you be to do each of the following while traveling? Very likely Somewhat likely Not too likely Not likely at all Do nothing but operate the vehicles Eat Make call Surf the Internet Text Send emails Read Sleep 24% 23% 21% 19% 18% 17% 15% Don't Know/No Opinion 30% 14% 21% 25% 24% 28% 27% 35% 34% 21% 20% 17% 18% 16% 17% 13% 14% 21% 17% 9% 16% 18% 20% 13% 14% 17% 13% 14% 15% 14% 14% 14% 14% Groom 12% 22% 26% 26% 15% Romance 11% 15% 24% 24% 15% 31 Exercise 10% 10% 26% 26% 15%

AUTONOMOUS In the year 2050, do you think the vast majority of vehicles in the United States will be... Americans are divided over the future capabilities of autonomous vehicles. Fully self-driving, autonomous vehicles that have no human elements present when it comes to driving Mostly self-driving autonomous vehicles with some options or situations where human elements will drive About the same as it is now, where vehicles have some autonomous features but with humans still fully in control of driving 20% 21% 22% 37% Don't Know / No Opinion 32

AUTONOMOUS In the year 2050, do you think the vast majority of vehicles in the United States will be... Unsurprisingly, younger adults are more confident in a fully autonomous future. Fully self-driving, autonomous vehicles that have no human elements present when it comes to driving Mostly self-driving autonomous vehicles with some options or situations where human elements will drive About the same as it is now, where vehicles have some autonomous features but with humans still fully in control of driving Don't Know / No Opinion Adults Age: 18-34 22% 33% 37% 31% 20% 14% 21% 23% Age: 35-44 22% 36% 17% 25% Age: 45-64 17% 40% 23% 20% 33 Age: 65+ 14% 41% 26% 19%

AUTONOMOUS Which of the following statements comes closest to your view, even if none are exactly right? Skepticism remains about whether autonomous vehicles can replace human drivers. Self-driving or autonomous vehicles will never be able to fully replace human drivers Self-driving or autonomous vehicles will be able to fully replace human drivers by about 2030 Self-driving or autonomous vehicles will be able to fully replace human drivers by about 2050 24% 17% 14% 45% Don't Know/No Opinion 34

AUTONOMOUS Which of the following statements comes closest to your view, even if none are exactly right? Self-driving or autonomous vehicles will never be able to fully replace human drivers Self-driving or autonomous vehicles will be able to fully replace human drivers by about 2030 Even early adopters are not convinced. Self-driving or autonomous vehicles will be able to fully replace human drivers by about 2050 Don't Know/No Opinion Adults 45% 14% 17% 24% Own Electric Car 43% 36% 9% 12% Own Hybrid Car 46% 29% 16% 9% 35

AUTONOMOUS Thinking ahead to the year 2050, which of the following statements comes closest to your view, even if neither is exactly right? When we have fully self-driving or autonomous vehicles, owning a car for most Americans won't make sense. We will have the ability to request cars to pick us up and take us to our destinations on demand, making it unnecessary to have your own vehicle Americans still expect to own cars in the future, regardless of income. When we have fully self-driving or autonomous vehicles, owning a car for most Americans will still make sense. The ability to get in your own car and go somewhere as soon as you are ready are worth the costs of car ownership Don't Know/No Opinion Adults 27% 46% 27% Income: Under 50k 25% 44% 31% Income: 50k-100k 28% 47% 25% 36 Income: 100k+ 30% 55% 15%

AUTONOMOUS Based on what you know, do you think auto insurance premiums will increase or decrease because as more people own autonomous vehicles? Adults predict auto insurance premiums will increase as automated ownership grows. 54% Don't Know/No Opinion Decrease Increase 51% 21% 25% 20% 29% Adults who have auto insurance Adults 37

AUTONOMOUS Assuming self-driving cars make the roads safer by reducing the chance of getting into an accident, are you more likely to switch your auto insurance plan or stay with your current plan? Insured adults express hesitancy to change plans even if autonomous vehicles become widespread. Switch to a more affordable auto insurance plan with less coverage Stay with my current plan Switch to a more expensive plan with more coverage Don't Know/No Opinion 27% 6% 17% 50% 38

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