MaaS is Emerging in Michigan February 15, 2017 Ann Arbor, Michigan USA
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How did we get to a place where Maas is emerging in Michigan? 4
The person who is the star of previous era is often the last one to adapt to change, the last one to yield to logic of a strategic inflection point and tends to fall harder than most. Andrew S. Grove 5
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One Month + + + + + 9
$8 Billion 10
$1 B 11
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What does this challenge and opportunity mean for Michigan? 13
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An Urban Centered World U.S. 90% Urban U.S. 85% Urban China 73% Urban China 55% Urban 2050 2020 Total Population 9.57.7 B B 15
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Obligatory Megatrend Slide 17
Our Auto Industry Continues to Change 1980 2010 18
$23+ Billion 40,000+ direct jobs 19
$57 Billion 20
23% US Auto Production 15% NAFTA Production 21
16 OEMS 22
61 Of Top 100 NA Suppliers HQ 1800 Supplier Facilities 1400 Tool & Die Companies 23
80% U.S. Auto R & D in Michigan $10 B 24
Protecting and growing these assets is our main objective, However the challenge is capitalizing on this dynamic change 25
Global Auto Industry Personal Mobility in a Shared Economy $3 Trillion $10 Trillion 26
"The future of the car is in Silicon Valley" July 8, 2014 7:17 p.m. ET The future of the car is in Michigan 27
MOBILITY BLUEPRINTS FOR MICHIGAN 28 Lead in sustainable mobility & multi-modal systems Lead in vehicle/infrastructure technology Ensure MI remains a top 3 region for global R&D spending and employment Catalyze growth in advanced and interactive, smart, connected transportation LAUNCHED IN 2012 LAUNCHED IN 2013
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How to Position Michigan Assets Strategic Convening Go and See 30
Suppliers OEMS New Automated & Autonomous Vehicles Personal Mobility Data Service Location Service Telematics http://www.drivesweden.net/en 31
Global Positioning 32
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2015 34
Michigan Mobility Initiative Launched May 2015 35
PROJECTS POSITIONING PEOPLE MOBILITY INITIATIVE FOCUS AREAS POLICY 1 Initial Assessment of Michigan University and College degrees Focused on Connected and Automated Vehicles 2 Cultivate the entrepreneurial ecosystem 3 Promote Michigan culture and place to attract talent Connected and Autonomous Research Leading Legislation Senate Bills 995-998 36
Policy 37
Positioning 38
Positioning 39
Projects Mcity ACM Michigan is home to the largest deployment of Vehicle to Infrastructure (V2I) technology in the United States called the Smart Corridor. Smart Corridor Kettering University GM Mobility Research Center Keweenaw Research Center 40
People Create the ecosystem for start-ups it s the environment you provide. Self develop an army of great minds. 41
Rank Occupation 1 Software Developers, Applications 2 Mechanical Engineers 3 Electrical Engineers 4 Manufacturing Engineers 5 Industrial Engineers 6 Production Workers, All Other 7 Sales Representatives, Wholesale and Manufa 8 Maintenance and Repair Workers, General 9 First-Line Supervisors of Production and Opera 42
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Our Priority: Saving Lives 1.3 million deaths globally each year 2016: 1021 Traffic Fatalities in Michigan 90% by human error 44
What is missing? The focus on MaaS. 45
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The 7.2 & 700,000 The 131.6 48
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MaaS for Detroit Making it easier for Detroiter s to get around their City Providing options for millennials & others to live car free or car light Providing support and enabling the auto and tech companies to design, test and deploy new mobility solutions 50
The 7.2 51
Place 52
I sold my home in Dearborn, turned over the lease to my car and embarked on pursuing the kind of life I wanted. One that immerses myself in the city I had grown to love and sharing my passion and exuberance with anyone willing to listen. Detroit is by no means new to me (we ll discuss the 239 bars and restaurants I ve been to later) so this isn t an account of my first forays into Detroit, nor is it about me discovering the city. This is a community I m proud to join, but know it s bigger than me. 53
The 131.6 54
$40/day 55
Our future depends on positioning Michigan as The epicenter for Automotive Technology A Global Center of Connected & Automated Technology A place where problems are solved and people are enabled through MaaS 56
Michigan s Automotive & Mobility Association Our mission is to promote, retain and grow Michigan s signature industry 57
Glenn Stevens gstevens@detroitchamber.com michauto.org