PRE-CONSTRUCTION MODEL GRAND OPENING A FIRST EVER EVENT SATURDAY & SUNDAY NOVEMBER 8TH AND 9TH
ON TOP OF THE WORLD UNVEILS FULL-SCALE PRE-CONSTRUCTION HOME EXPERIENCE Prospective Buyers Walk Thru First-Ever Life-Sized Blueprint Models Full scale, blue-print like floor plans were placed on individual homesites to debut these innovative new home designs during the unique Pre-Construction Model Grand Opening Event held at On Top of the World. Ocala, FL., November 12, 2014 On Top of the World, the award-winning, familyowned building and land development company headquartered in Ocala, FL, celebrated the successful launch of their exciting new active adult home designs. Appropriately named a first ever Pre-Construction Model Grand Opening this unique event which drew over 1,000 prospective homebuyers, realtors and residents featured life-sized blueprint model tours. Traditionally, homebuilders may market a new community or product launch by holding a pre-construction event. No construction has begun, models have not been built, 8.5 w x 11 floor plan brochures are created while potential homebuyers look over vacant dirt lots. This method does not provide a homebuyer with a true sense of the space and scope of the new homes. And, the sales team is left with the difficult challenge of selling the dream of these new homes from paper. Not any more. On Top of the World has re-written the playbook on how to successfully launch and debut a new product line. Recently, (November
Homes shoppers were treated to a grand event with food, fun, activities & more. Crowds were treated to personal tours of each home with a sales staff member. 6th thru the 9th), On Top of the World introduced a wholly-unique visitor experience as it launched Stonebridge, the newest neighborhood within On Top of the World. A full-scale architectural outline was created on the homesites for the four new home plans, much of it populated with the outline of walls, furnishings, cars in the garages, even landscaping, all for the sake of providing a true sense of scale. In home building, usually buyers have nothing more to experience than a piece of paper with a floor plan on it said Kenneth Colen, Developer and President of all Operations for On Top of the World Communities. What we wanted to do was actually let people walk through the plans to feel the space. We wanted them to get to know the home and truly experience the layout so they can have a comfortlevel with how each floor plan lives and is compatible with their lifestyle. The floor plans were staged with furniture, cars, golf carts even landscaping. THE ARGYLL 3 Bedrooms, 3 Baths, 3 Car Garage 2170 A/C sq. ft. 1,092 garage sq. ft. 3,955 total sq. ft.
All four of the newest floor plans designs were showcased and buyers were extremely impressed with the presentation. The event was marketed as a Pre-Construction Model Grand Opening. All of the promotional material from the website, emails, ads, signage and more took on a blue print preliminary feel and the onsite execution of this concept showcasing the home designs was exceptional. The event was widely attended drawing over 1,000 people and homebuyer feedback was excellent. This was a very creative way to debut these new home designs. It really shows buyers just how big and open the floor plans are, and also makes it easy for you to envision setting up your own furniture in the home. stated Debra Jones, Potential Homebuyer. With homebuilding rebounding, the active adult market heating up and the Ocala, Florida selling season upon us we knew we had to unveil these new home designs in a special, unique and memorable way, states Colen. Features of the homes within the new community of Stonebridge at Candler Hills include three-car garages, gourmet kitchens, guest suites, oversized lanai areas and all homes will exceed Energy StarTM Standards, for energy efficiency. All of which was realized in true scale at this unique grand opening event. A truly unique floor plan is the Glasgow courtyard home; which features 2 bedrooms, 3 baths, 3 car garage and a separate private guest suite. This guest suite has it s own private entry, full bath and kitchenette with sink, microwave and refrigerator. It s a dual home perfect for two families under one roof. All four of the newest floor plans designs were showcased depicted in full-scale and buyers were extremely impressed with the presentation.
Along with the amenities currently available, including golf, fitness centers, swimming pools, tennis courts and more, plans call for The Lodge at Candler Hills, a new clubhouse with a resort-style pool located within the neighborhood of Stonebridge. Only 160 home sites are planned for the neighborhood with a first phase release of only 10 available for sale. Interest and sales have been brisk. Prices range from the $260s to the $300 s for floor plans ranging from 2,170 to 2,800 A/C square ft. The community plans another grand opening for late March after model homes are built. This was one of the most successful pre-construction events we ve ever seen. Home shoppers were amazed at the level of detail throughout each full scale architectural pre-construction model outlined home. It made it easy for them to see just how grand these new homes will be. stated Colen about On Top of the World. On Top of the World Communities is an awardwinning, family-owned building and land development company founded in 1947 by the late Sidney Colen. In 1975, he brought the family experience and vision to Ocala, Florida with the purchase of Circle Square Ranch, a working cattle ranch which is still operating today. Today, On Top of the World remains the oldest, privately-owned land developer in the state of Florida with Kenneth Colen serving as Developer and President of all operations. On Top of the World Communities has been making new home dreams come true for over 65 years for more than 50,000 home buyers. Our management team has over 100 years combined experience, proving our dedication to the heart and loyalty to your dreams is big at On Top of the World Communities. Home shoppers are able to truly get a sense of size and scale of each home and see how the floor plans fit their lifestyle. For More Information Call 1-855-453-0111 or Visit www.ontopoftheworld.com Today.