J MAYS, GROUP VICE PRESIDENT DESIGN

BEST CONCEPT FORD INTERCEPTOR

BEST IN SHOW JAGUAR C-XF CONCEPT

FORD MOTOR COMPANY S GLOBAL DESIGN TEAM Team photo

MARTIN SMITH EXECUTIVE DESIGN DIRECTOR, FORD OF EUROPE AND AP & A

PETER HORBURY EXECUTIVE DIRECTOR, DESIGN, THE AMERICAS

PATRICK SCHIAVONE DIRECTOR, NORTH AMERICA TRUCK, SUV & CROSSOVER DESIGN

MORAY CALLUM DIRECTOR, NORTH AMERICA CARS AND CROSSOVER DESIGN

FREEMAN THOMAS DIRECTOR, NORTH AMERICA STRATEGIC DESIGN

LAURENS VAN DEN ACKER DIRECTOR, MAZDA DESIGN

GERRY McGOVERN DIRECTOR, LAND ROVER DESIGN

STEVE MATTIN DIRECTOR, VOLVO DESIGN

MAREK REICHMAN DIRECTOR, ASTON MARTIN DESIGN

IAN CALLUM DIRECTOR, JAGUAR DESIGN

MERCEDES SL

FORD F-250 SUPER CHIEF CONCEPT

FORD IOSIS X CONCEPT

JAGUAR

AUDI TT

RANGE STORMER CONCEPT

ASTON MARTIN DB-9

FORTY-NINE FORD CONCEPT

VOLVO C-30

MAZDA KABURA

VW BEETLE

RANGE ROVER

JAGUAR F-TYPE

CHRYSLER 300C

FORD MUSTANG

LAND ROVER LR3

LINCOLN MKR CONCEPT

FORD S-MAX

AUDI AVUS CONCEPT

MAZDA RYUGA CONCEPT

FORD 427 CONCEPT

MAZDA MX-5

VOLVO XC-60 TEASER

FORD MONDEO

SHELBY GR-1 CONCEPT

FORD GT

FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer

The Customer

CUSTOMER

The Brand

BRAND A Promise Kept

The Story

MUSTANG Frontal GT500 with Red white stripe w/ red background media.ford

CAMARO

POPULIST

ELITIST

PATRIOTIC

SEXY

Proper Proportion

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Front-wheel drive

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Rear-wheel drive

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Largest wheel and tire size

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced overhangs

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced bumper offsets

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Longer wheelbase, relative to body size

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Aggressive stance, expressed through wheel-to-body relationship

VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Broader flexibility in belt-line heights

That Thing

THAT THING

Doing it Right

LAND ROVER CAN TAKE YOU TO A PLACE NO OTHER BRAND CAN TAKE YOU

PHYSICAL ELEVATION

ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY

ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY

ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY BRITISH ASSOCIATIONS

ELEVATION OF THE SPIRIT ADVENTURE

ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE

ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE ENLIGHTENMENT

ELEVATION PHYSICAL ELEVATION

ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS

ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS ELEVATION OF THE SPIRIT

b e a u t i f u l f a s t c a r s

i r r a t i o n a l d e s i r e b e a u t i f u l f a s t

s e d u c t i v e

s e n s u a l

s e x y

JAGUAR XK

JAGUAR XKR COUPE

JAGUAR CONCEPT-XF

RED, WHITE & BOLD

FORD GT

FORD MUSTANG

FORD F-SERIES SUPER DUTY

FORD FAIRLANE CONCEPT

FORD INTERCEPTOR CONCEPT

FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing