Carmedic Paintless Dent Repair

Transcription

1 Carmedic Paintless Dent Repair Partner with Success Carmedic is the nation s leader in paintless dent removal. With a training program and service standards that exceed the competition, Carmedic is continually expanding and looking for new partners. Take a moment to learn more about this growing business and the opportunity to prosper with Carmedic.

2 Dear Potential Partner, Have you ever seriously considered working for yourself or wondering what it would take to make that a reality? Have you ever heard of paintless dent repair or considered a career in the paintless dent removal industry?? Odds are, unless you have worked in the automobile industry or a body shop, you have probably never heard of it. Paintless dent removal is one of the automobile, body shop, and insurance industries best kept secrets that is beginning to play an important role in the lives of everyday Americans. Carmedic has spent more than 20 years systematically refining our business model, policies, technical practices, and training programs, and has emerged as the largest non-employee partner owned and operated paintless dent repair company in the business. While our 130+ partners are currently working in over 28 states and repairing more than 500,000 dents per year, we have only just begun to scratch the surface of this 750+ million dollar industry. What sets Carmedic apart from our competition and gives our partners an advantage in the industry from day one is our 5-step proprietary training process. Our training program consists of our initial 8-week intensive training, our 16-week in-the-field proprietary Red Book Training system, our yearly Advanced Training seminars, our proprietary Big Dent Certification process, and our annual company-wide gathering where best business practices, industry trends, and technical skills are analyzed, taught, and developed. The other truly unique element of Carmedic is our partnership support system. Each new partner is trained, nurtured, and mentored by those who have come before them and who share in the responsibility for that partner s success. Carmedic is truly dedicated to the success of its owner partners. If you are looking for a chance to become part of an industry-leading organization, to have the freedom and responsibility of managing a business, coupled with the support and guidance that leads to financial success, then Carmedic has a place for you. This pamphlet will answer a good number of your questions but we understand that it cannot contain enough information to answer them all. Please contact the Carmedic partner who gave you this pamphlet for further information or contact our home office at and ask for more information on how to become a partner with Carmedic.

3 The Art of Paintless Dent Repair Paintless dent repair is the art of removing unwanted door dings, dents, and creases from steel and aluminum automobile panels using specialized tools of various lengths, widths, angles, and tips. Access points are used or created in order to place the tip of the tool directly behind the dent. Not only does the process require pushing and massaging the dent from behind, it is also necessary to strike the dented area from the front to truly straighten the panel. The time required for an experienced technician to remove a dent varies depending on size, depth, and location. Smaller dents will take less than a minute to remove, while larger, more technical dents will take several hours. While there are numerous companies that make the tools used in the process of removing dents, not all dent guys are created equal. If tools determined the quality of the repair, then price would be the only factor a customer would use to determine from whom to seek services. However, this is anything but the truth. Paintless Dent Repair requires an extremely lengthy training process in order to be proficient in the trade and even more training to be considered good. Once the factory paint on an automobile panel has been cracked, the paint cannot be repaired without repainting. This is why training, skill, and technique are so important. Carmedic does not teach the industry standard line of we will make your dents look better - we train until we can confidently tell our customers that we will make your dents disappear!

4 History of Paintless Dent Repair The history of paintless dent removal is something of a mystery because in the past, its processes were kept quite secret. In the 1980 s, dent repairs performed at automobile dealerships were done behind large curtains in order to protect the secrets of the craft. However, stories trace paintless dent repair back to the 1940 s where ding men used spoons and, eventually, hand crafted tools to remove small dents from Mercedes Benz and BMW s that were dinged in the assembly process. This continued for the next few decades until the process lost its appeal as the assembly line process became more efficient and careful. In the late 1970 s and early 1980 s, a small number of those ding men made their way to the United States and began a resurgence of the craft. Dealerships slowly began to realize the cost benefits of employing paintless dent repair craftsmen. The industry quickly grew until today, and virtually every dealership, body shop, and insurance company employs paintless dent repair technicians on a regular basis. While many companies have immerged, both large and small, to offer paintless dent repair services, Carmedic has found a place in the history of the trade through employee ownership and technical skill. History of Carmedic In 1992, Founder and CEO, Dan Binkley, was a consultant for automotive dealerships across the nation. After employing a dent guy to help make the Cadillac s sellable at a dealership he was working with, Dan recognized an opportunity. His vision was to create a company that was customerfocused, professional, an industry leader in training, skill, and quality, and run by empowered owners who would dominate and change the industry. His vision eventually became a reality. Today, Carmedic is the company that is driving and changing this industry nationwide.

5 Carmedic Today With over two decades of experience in the industry, Carmedic has a reputation that consumers trust. Because of continued customer satisfaction, we have steadily grown since our inception in After the first decade of developing and perfecting our business model system of owner partners and training, we realized that most dent companies and their technicians could adequately repair small dents. Carmedic recognized that only being able to remove small dents and hail damage left it competing for customers with the rest of the paintless dent repair companies in each market on the basis of price alone. This drove Carmedic to step outside of that competitive space and into an entirely new market by focusing on learning and teaching each of its owner partners how to remove the larger and more complicated dents typically turned down by other paintless dent repair ( PDR ) technicians and therefore repaired by body shops. Being able to repair these kinds of dents has made the Carmedic technicians an integral and important resource for Used Car, Reconditioning, and Wholesale Managers at dealerships across the United States. As one Carmedic technician explained, we make our money on the small dents, but we earn our keep and a seat at the table by being able to repair the large ones. Today, Carmedic has created this new competitive arena where the art of removing the larger dents and creases are now possible. Since the beginning Carmedic has been a very successful company. Our business has grown every single year. In fact, in 2013 we grossed over 13 million dollars. With the ever-increasing number of cars on the road, the need for quality dent removal is increasing. As over 17 million used cars were sold last year, there is enormous growth potential for Carmedic and all of our partners. Despite a presence in over half of our country s great states and although we perform over 900,000 dent repairs per year, we have just begun to scratch the surface of the PDR industry.

6 The Carmedic Training Process Carmedic training is typically a month process. Training begins with an 8-week stay at our home office in Roxana, IL, where our rookie partners learn the basics of pushing dents and running our business. Once completed, the rookie partners return to their home territories and go through our proprietary Red Book Training program. This is an in-the-field, 4-month training program that helps track the continued growth and progress of the rookie. Following the completion of the Red Book Training program, the rookie will continue to work with his training and lead partner until he has learned the art of removing larger and more technically challenging dents. Towards the end of the first year, all rookies are provided with additional business and larger dent training at our 3-Day Advanced Training seminar. At the end of every year, we gather as a company for our Annual Conference to discuss best business practices, share new techniques, and celebrate the success of the year. Carmedic s Vision of the Future Using best business practices, branding, professionalism, quality customer service, reliability, and the ability to remove unusually large dents, Carmedic has grown since 1992 into a strong force in the industry. In the map to the right, each red dot represents where Carmedic has a strong presence. Each green triangle represents metropolitan areas with a population of 100,000 or more. We envision a future where each green triangle is replaced with a red dot as Carmedic continues to grow across the country and eventually internationally. This graphic helps to explain why we are so excited about the future!

7 Our Customers Customers of Carmedic fall into two separate categories wholesale and retail. Wholesale customers are those who regularly provide us with high volumes of work. Retail customers are those who seek our services on a limited basis. Automobile dealerships have to sell vehicles to stay in business. They acquire vehicles through auctions, trade-ins, and direct purchase from the public. These vehicles are reconditioned and placed on the lot for sale. One step in this process is the removal of the dents. The Carmedic owner partner typically dedicates one day, or a portion of one day a week to each dealership serviced (larger dealerships may require multiple days). Not only do newly acquired vehicles appear regularly, but new dents appear regularly (caused by customers and salesmen) on used and even new vehicles. Many dealerships also have service drives where vehicles are brought for repair. These service drives are another source of work as Carmedic has developed a Service Drive Program that helps train the service writers to price, sell, and schedule dent repairs with confidence. Body shops and collision centers are another great source of business. Carmedic is not in direct competition with body shops and is a resource that they can use to repair minor dents and dings in panels that do not require a conventional repair. Using the services of Carmedic, body shops regularly sell PDR services while they have a vehicle in for major repairs which increase their bottom line. As a company, we have done very little to tap into the retail market place because we have not needed to. Our wholesale dealership work keeps us so busy that we have not had to do any advertising or marketing of our services to stay busy or profitable. One day, as we capture a larger portion of the wholesale market, we will endeavor to conquer the retail market, but for now, we will continue with what has brought us so much success.

8 Our Business Model and Relationships are Partnerships Our business model is based on the development of partnerships, rather than licensing or selling franchises. A franchise model would not provide enough support or training to guarantee success. Although Carmedic partnerships require hard work and dedication, they pay off in the end. How our Partnerships Grow Carmedic borrowed its growth model from Mother Nature. This graphic is a simplified outline of how our partnerships grow. Essentially, an experienced managing partner develops his territory to the point where he needs help to manage the workload. He recruits a new partner and over a month period, that new partner goes through our intense training program until he is able to transition into and take over a large chunk (if not all) of the established accounts. Once that happens, the experienced Carmedic partner is able to go back into the marketplace and open up and develop new accounts. This process of growth places the burden and heavy lifting on the experienced Carmedic partner. Once the new partner has proven his quality of work, skill level, customer service orientation, and fully understands our business, he is given the opportunity to grow as well.

9 What We Look for in a Partner We want people who are looking for a long-term career -- those people who understand the importance of creating value for the customer and thus creating equity in our partnership business. We are also looking for individuals who can be taught how to run our business successfully and then be given the trust and freedom to do so. We want you to be: Self-motivated Independent Professional Detail-oriented Enthusiastic A good listener You need to have some physical skills such as: Good hand-eye coordination Good eyesight Some physical strength Dexterity The Carmedic Vision One of the most fundamental aspects of Carmedic is our belief in the importance of setting goals and then working hard and stretching ourselves to achieve those goals. Each time a new partner puts on his green hat and joins the family, we expect him to work hard to live and become the Vision of Carmedic. THE VISION OF THE CARMEDIC The Carmedic is the example of excellence in paintless dent removal and partnership. The Carmedic is flawless. One hundred percent performance. The Carmedic benchmarks are professionalism, appearance, promptness, dependability, courtesy, and enthusiasm. The Carmedic is dedicated to the success of its partners.

10 Entrepreneurship and Partnership At Carmedic, we have developed an environment where the drive and ambition of the Entrepreneur can thrive while maintaining the security and added strength of operations that a Partnership provides. With the Carmedic, each partner can excel individually as well as be a part of a team. This does not mean that your partners are going to do all of the work for you nor can your partnership protect you from every potential obstacle that the world may throw at you, but it does mean you will have the support necessary to overcome whatever business challenge you may encounter and still succeed. Having a business partner with your best interest around means if you are ever sick, injured, have an emergency, or want to take a vacation, there is someone present to cover and service your accounts. This hybrid model, combining entrepreneurs and partners, has made Carmedic a mainstay for years in the markets we are currently servicing and will keep us in business for years to come. Goals Carmedic began from a hope and a dream for something better in life and better for the customer. Those hopes and dreams would never have become a reality if not for the regularly set goals along the way. At Carmedic, each new year, every individual partner sets a series of selfdirected goals to accomplish and then though out the year breaks those goals into smaller monthly ones to help make them a reality. We believe and live the words of Earl Nightingale, People with goals succeed because they know where they are going. It s almost impossible to stumble upon success; however, through goal planning, hard work, and dedication to the principle that make us great, there is plenty of room for success for all of our partners with Carmedic.

11 Other Things to Know and Commonly Asked Questions Are you a franchise? We are not a franchise, but rather a partnership formed as an LLC. We found that structuring as a franchise would not have fostered the training and support systems that we have developed and we take pride ourselves on delivering to each partnership. How does the billing work? Our owner partners utilize Carmedic s centralized office to handle the billing and paperwork. We have a simple, award-winning, proprietary system which makes it easy for you to spend more time removing dents than filling out forms. What is the future of Carmedic? With over 220,000,000+ cars on the road and millions more sold each year, the future promises a continued need for low-cost, quality, effective, and dependable PDR. Where can I go to find more information? You can go to You can go to and like our Facebook page: Carmedic The Big Dent Company You can subscribe to our YouTube Channel: Carmedic The Big Dent Company Thank You Thank you for taking the time to learn more about this opportunity. Please set up an appointment with your local Carmedic partner to meet at a dealership where you can see first-hand what Carmedic has to offer our customers and why a career with Carmedic might be right for you!