2011 C A T A L O G

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Lesley Lawrence
6 years ago
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1 C A T A L O G

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Meet Ben Hirsch, Turtle Wax founder and inventor of the first liquid auto polish.

Ben's wife, Marie, bottled the auto polish as Ben traveled by streetcar to gas stations in the Chicago area to market and demonstrate his product.

In a moment of inspiration, he realized the protective hard shell of a turtle was just like the finish produced by his auto polish, so he renamed his company Turtle Wax.

3 Meet Ben Hirsch, Turtle Wax founder and inventor of the first liquid auto polish. With a knowledge of chemistry and fascination for cars, Ben mixed-up his first batches of Plastone in the family bathtub in the late 1930's. Ben's wife, Marie, bottled the auto polish as Ben traveled by streetcar to gas stations in the Chicago area to market and demonstrate his product. On a sales call in Wisconsin, Ben Hirsch passed by Turtle Creek. In a moment of inspiration, he realized the protective hard shell of a turtle was just like the finish produced by his auto polish, so he renamed his company Turtle Wax. More than seventy years later, Turtle Wax is still a family owned company based in the Chicago area. Turtle Wax is the global leader and the most widely recognized name in total car care products, selling over 1,250 products in retail and commercial markets in 90 countries worldwide. At Turtle Wax, Ben's spirit of invention, hard work, hustle and pride inspires all we do. Ben Hirsch was a true entrepreneur. He promoted his product by commuting to crowded venues like Wrigley Field. Ben would shine one fender of cars in the parking lot and wait for the owner to return with hopes of convincing them to buy his product... he would almost always close the sale. 1

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1 4 Turtle Wax is dedicated to more than

Anywhere in the world, whether it's: in the

6 1 4 Turtle Wax is dedicated to more than total car care. We're dedicated to total care of our customers, our partners, and our associates. Anywhere in the world, whether it's: in the driveway, car wash, laboratory, or office, Turtle Wax is committed to Making Life Shine.

Sustainability Initiatives Turtle Wax distributes products in a variety of packages, each

partner with suppliers to promote sustainable packaging.

packaging that are made of recyclable materials, however, in 2010, we increased our use of

plastic containers and packaging for several of our products with recyclable PET (Polyester) and

Plastic bottles used for T472, T146R, T123R, T79, and T78 are just a few examples where we have

7 Sustainability Initiatives Turtle Wax distributes products in a variety of packages, each carefully designed to appeal to our consumers and deliver convenience while protecting the integrity of our products. Our goal is to design and develop packaging systems that are environmentally responsible and partner with suppliers to promote sustainable packaging. Many of our current Turtle Wax and ICE branded products already use plastic containers and packaging that are made of recyclable materials, however, in 2010, we increased our use of recycled content material up to 30% as we replaced non-recyclable PVC (Polyvinyl Chloride) plastic containers and packaging for several of our products with recyclable PET (Polyester) and HDPE (High Density Polyethylene) plastic materials. Plastic bottles used for T472, T146R, T123R, T79, and T78 are just a few examples where we have converted to recyclable bottles and packaging in Our team of engineers, R&D and packaging suppliers are dedicated to finding preferable designs, and are working continuously towards improving our packaging performance while reducing the environmental impact of our packaging. 5

NEW PRESOAKS: FRICTIONLESS HP-87/5 Frictionless Presoak New low ph detergent used in all frictionless applications. Applied in a two-step process with HP-82 or HP-90 for exceptional cleaning.

8 NEW PRESOAKS: FRICTIONLESS HP-87/5 Frictionless Presoak New low ph detergent used in all frictionless applications. Applied in a two-step process with HP-82 or HP-90 for exceptional cleaning. Ultra-concentrated, foamy formula attacks soil and road film. HP-82/5 Frictionless Presoak New high ph, scent free detergent used in all frictionless applications. Ultra-concentrated, foamy formula attacks soil and road film. Applied in a two-step process with HP-87 for exceptional cleaning. HP-90/5 Fresh Scent Frictionless Presoak New high ph, fresh scent detergent used in all frictionless applications. Applied in a two-step process with HP-87 for exceptional cleaning. Ultra-concentrated, foamy formula attacks soil and road film. Introducing Our new, easy to pour, easy to handle: Bag in a Box. Simplified label allows for quick product identification. 6

PRODUCTS PRESOAKS: HP-03/5 Frictionless Detergent A high ph, all-purpose detergent used in all frictionless applications. Fast acting and high foaming formula that attacks soil and loosens road film.

9 PRODUCTS PRESOAKS: HP-03/5 Frictionless Detergent A high ph, all-purpose detergent used in all frictionless applications. Fast acting and high foaming formula that attacks soil and loosens road film. HP-16/5 Frictionless Detergent A high ph, scent free detergent used in all frictionless applications. Safe, high foaming formula that attacks soil and loosens road film. Targets road soils on clear coat, conventional, and repainted surfaces without leaving a soapy residue. HP-77/5 Crimson Red Frictionless Presoak A high ph, wild cherry scent detergent used in all frictionless applications. Bright red foaming formula attacks soil and loosens road film. HP-84/5 Lemon-Scented Frictionless Presoak A high ph, lemon scent detergent used in all frictionless applications. Safe, foaming formula attacks soil and loosens road film. HP-86/5 Citrus Prep Presoak A low ph, citrus lemon scent detergent used in all frictionless applications. Safe, non-corrosive formula attacks soil and loosens road film. HP-88/5 Orange Scent Frictionless Presoak A high ph, orange scent detergent used in all frictionless applications. Bright orange foaming formula attacks soil and loosens road film. *All Frictionless Presoaks can be used in either a one or two-step process. 7

10 FRICTION PREP & PRESOAKS: HP-12/5 Presoak & Cleaner A high ph, citrus lemon detergent used in frictionless, friction, and prep gun applications. High foaming detergent with mild solvents used to cut through heavy road film on rocker panels, bumpers, and grills. HP-52R/5 Bug Remover Powerful formula designed to penetrate, dissolve, and loosen tough insect remains from a vehicle s finish. Product is safe for all paint finishes and will not cause staining. Used in both frictionless and friction applications. DETERGENTS: HP-950/5 Foaming Detergent New low ph detergent used in all friction applications. Rich, dense foam provides maximum lubricity and allows for easy rinsing. Ultra-concentrated formula attacks soil and loosens road film. HP-07/5 Friction Detergent A neutral, lemon scent detergent used in all friction applications. High foaming detergent with unsurpassed lubrication for brushes and soft cloth. Detergent attacks soil and loosens road film. HP-11/5 Friction Detergent A neutral, scent free detergent used in all friction applications. High foaming detergent designed to provide maximum lubricity for brushes and soft cloth. Detergent attacks soil and loosens road film. 8

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12 TRI-COLOR: TRI-COLOR HP-20/5 Triple Shine - Red HP-21/5 Triple Shine - Blue HP-22/5 Triple Shine Gold Concentrated, three color polish system designed to shine and protect all vehicle finishes. Formula contains carnauba wax and Flash Foam technology for easy rinsing. Used in both frictionless and friction applications. HP-960/5 Triple Foam - Blue HP-970/5 Triple Foam - Yellow HP-980/5 Triple Foam Red New low ph, ultra-concentrated three color detergent system designed for deep cleaning and excellent customer show. Rich, dense foam provides excellent coverage, quick flashing, and allows for easy rinsing. Low ph formula aids in the drying process and speeds up dry time. Used in both frictionless and friction applications. 10

13 PRODUCTS 11

14 WAXES & PROTECTANTS WAXES & PROTECTANTS: HP-10/5 Sealer Wax* A lemon citrus scent wax designed to seal out water, salt, and dirt to protect a car s finish. Used in both friction and frictionless applications. Product does not contain silicone. * Formula safe for clear coat finishes. Does not contain carnauba wax. HP-19/5 Crystal Polymer Glaze Concentrated liquid polymer glaze designed to repel water and seal out water, salt, and dirt. Used in both friction and frictionless applications. Product contains a fresh, orange citrus scent. HP-119/5 Blazin Glaze Clear Coat Protectant Concentrated liquid rinse wax designed to seal out water, salt, and dirt to protect a car s finish. Product contains carnauba wax and an orange citrus scent. Superior clear coat protectant also speeds up drying time. Used in both friction and frictionless applications. HP-219/5 TotalTurtle Multi-Surface Protectant Concentrated liquid polymer sealant designed to provide total surface protection to a vehicle. Product contains siliconized carnauba wax and a tropical scent. Effectively seals paint, chrome, glass, and plastic and speeds up drying time. Used in both frictionless and friction applications. 12

Shine Seal & Protect Repel PROFESSIONAL The ICE Advantage Increases Top Wash Package Revenue Provides maximum water repellency on glass for improved visibility Protects and shines a vehicle s glass,

15 Shine Seal & Protect Repel PROFESSIONAL The ICE Advantage Increases Top Wash Package Revenue Provides maximum water repellency on glass for improved visibility Protects and shines a vehicle s glass, chrome, trim and paint Unsurpassed brand awareness Builds customer loyalty and retention HP-319/5 Ice Instant Shine Revolutionary liquid polymer formula designed to provide maximum water repellency for improved visibility and maximum protection from harsh weather, sunlight, road film, and bugs. Product contains silicone polymer technology designed to enhance the shine of paint and plastic trim. Contains a tropical scent. Used in both frictionless and friction applications. 13

DRYING AGENTS & DRYING AGENT: HP-15/5 Drying Agent Concentrated formula designed for quick, effective water removal at the end of the wash process. Used in both frictionless and friction applications.

16 DRYING AGENTS & DRYING AGENT: HP-15/5 Drying Agent Concentrated formula designed for quick, effective water removal at the end of the wash process. Used in both frictionless and friction applications. SPECIALTY PRODUCTS: HP-460/5 Wheel Cleaner & Brightener New low ph formula brightens wheels and rims by removing break dust and mild oxidation. Used in both frictionless and friction applications. HP-28/5 X-Treme Series Wheel & Tire Cleaner A high ph, lemon scent formula designed for superior cleaning on both wheels and tires. Safe, acid-free formula removes stubborn brake dust and road film while brightening wheels and whitewalls. Used in both frictionless and friction applications. HP-35/5 Rust Inhibitor Concentrated formula designed to protect a vehicle s undercarriage from rust formation due to moisture, salt, and road grime. Used in both frictionless and friction applications. 14

17 SPECIALTY PRODUCTS HP-107/5 Wet' n Black Tire Dressing Gives tires a wet, deep black look. Looks wet, feels dry. Formulated with a blend of long-lasting, water resistant silicone polymers and UV inhibitors. HP-175/5 Zip Wax Vehicle Wash & Wax Advanced sudsing action gently and safely removes dirt and grime. Safe for all surfaces-won't streak or spot. Leaves a sparkling Turtle Wax shine. HP-198/5 F21 Super Protectant Nanotechnology formula combined with exclusive SunStop provides the highest level of UV protection. Restores original color to vinyl, rubber, and plastic surfaces. Will not leave a greasy residue. 15

18 SELF SERVE SELF SERVE: HP-76/5 Foaming Presoak A high ph, citrus lemon scent presoak designed to penetrate and clean road film and grease. Used in self-serve, presoak arches, and prep gun applications. High foaming formula creates a rich lather that removes soil easily. HP-78/5 Foaming Whitewall Tire Cleaner Green foaming whitewall tire cleaner designed to safely cut through brake dust and grime found on tires. Used primarily in self-serve and high pressure frictionless applications. HIGH PRESSURE DETERGENT: HP-71/5 Bubble Gum High Pressure Detergent A bubble gum scent detergent designed for self-serve wash applications. Mild formula is safe for all car finishes and will not strip wax. HP-75/5 Foaming High Pressure Detergent A cherry scent detergent designed for self-serve and high pressure wand applications. High foaming, mild formula is safe for all car finishes and will not strip wax. 16

PRODUCTS FOAMING BRUSH DETERGENT: HP-74/5 Foaming Brush Detergent Red HP-80/5 Foaming Brush Detergent - Blue HP-81/5 Foaming Brush Detergent - Gold Three color detergent system designed to remove

19 PRODUCTS FOAMING BRUSH DETERGENT: HP-74/5 Foaming Brush Detergent Red HP-80/5 Foaming Brush Detergent - Blue HP-81/5 Foaming Brush Detergent - Gold Three color detergent system designed to remove soil, salt, and road film with minimal scrubbing. Thick, lubricating foam with a cherry scent provides deep cleaning and excellent customer show. Used in both self-serve and automatic friction applications. FOAMING SEALER WAX: HP-73/5 Foaming Sealer Wax * High foaming wax designed for self-serve applications. Produces a protective water beading shine. * Formula safe for clear coat finishes. Does not contain carnauba wax. 17

20 FRICTION TUNNEL APPLICATION GUIDE Prep Area HP-12 HP-11 HP-07 18

8 9 7 6 10 Specialty Products HP-35 Rust Inhibitor HP-52 Bug Remover 1 Pre-Soak Arch HP-12 HP-950 2 CTA's HP-28 HP-460 3 Foaming Arch HP-07 HP-11 HP-12 HP-950 4 Brush Pack HP-07 HP-11 HP-12 HP-950 5

21 Specialty Products HP-35 Rust Inhibitor HP-52 Bug Remover 1 Pre-Soak Arch HP-12 HP CTA's HP-28 HP Foaming Arch HP-07 HP-11 HP-12 HP Brush Pack HP-07 HP-11 HP-12 HP Mitter (wash application) HP-07 HP-11 HP-12 HP Tri-Foam Applicator HP-20, 21 & 22 HP-74, 80 & 81 HP-960, 970 & Tri-Foam Brush Pack 8 Rinse Drying Agent HP-15 9 Rinse Sealer Wax HP-10 HP-19 HP-119 HP-219 HP Tire Protection Applicator HP-107 HP

WIPES & TURTLE WAX WIPES: T-490W CLEANING Great for cleaning the dashboard, console, seats most vinyl, plastic, and rubber surfaces Specially designed wipe for

and more Use on most plastic, rubber, and vinyl surfaces Lint free wipe won t leave fuzz behind Clean, fresh scent T-492W GLASS Removes road grime, film, and bugs

conditions all interior vinyl, plastic, leather, and rubber surfaces.

22 WIPES & TURTLE WAX WIPES: T-490W CLEANING Great for cleaning the dashboard, console, seats most vinyl, plastic, and rubber surfaces Specially designed wipe for extra strength and durability Lint free wipe won t leave fuzz behind Clean, fresh scent T-491W PROTECTANT Cleans, protects, and shines dashboards, trim, consoles, and more Use on most plastic, rubber, and vinyl surfaces Lint free wipe won t leave fuzz behind Clean, fresh scent T-492W GLASS Removes road grime, film, and bugs from glass Streak free, ammonia free formula Safe for tinted windows and mirrors Lint free wipe won t leave fuzz behind T-484P ICE TOTAL INTERIOR CARE Cleans and conditions all interior vinyl, plastic, leather, and rubber surfaces. Contains conditioners that nourish the surface to help prevent fading, drying, and cracking Removes tough stains on carpet and upholstery No greasy residue or high glare shine For more information on other Turtle Wax retail products, please visit 20

SIGNAGE Turtle Wax Wipes Displayer Pre-loaded 36 count wipes displayer Contains cleaning,

one of the preferred suppliers listed below. Ahearn Signs, Inc. 341 Industrial Park Dr.

com United Sign Company 2068 East Sherman Blvd. Muskegon, MI 49444 800-821-6530 www.

23 SIGNAGE Turtle Wax Wipes Displayer Pre-loaded 36 count wipes displayer Contains cleaning, protectant, and glass wipes all-in-one Leverage the Turtle Wax brand and drive sales in your lobby or C-store 45 (H) X 10.5 (W) X 12 (D) SIGNAGE: For customized Turtle Wax marketing or site signage, please contact one of the preferred suppliers listed below. Ahearn Signs, Inc. 341 Industrial Park Dr. Belleville, MI United Sign Company 2068 East Sherman Blvd. Muskegon, MI Paramount Promotions 2902 E. Washington St. Phoenix, AZ Motor City Wash Works, Inc Frank St. Wixom, MI

24 PRODUCT APPLICATION GUIDE Recommended Usage (mls)* Recommended Dilution Ratio Product Description HP-03/5 Frictionless Detergent 88 80:1 X X Friction Tunnel Friction In-Bay Frictionless Tunnel Frictionless In-Bay HP-07/5 Friction Detergent 6 500:1 X X HP-10/5 Sealer Wax 3 800:1 X X X X X HP-11/5 Friction Detergent 6 500:1 X X HP-119/5 Blazin' Glaze Clear Coat Protectant 3 800:1 X X X X X HP-12/5 Presoak & Cleaner 5 700:1 X X X X X HP-15/5 Drying Agent 3 800:1 X X X X X HP-16/5 Frictionless Detergent :1 X X HP-19/5 Crystal Polymer Glaze 3 800:1 X X X X X HP-20/5 Triple Shine (Red) 5 450:1 X X X X X HP-21/5 Triple Shine (Blue) 5 450:1 X X X X X HP-219/5 Total Turtle Multi-Surface Protectant 4 700:1 X X X X X HP-22/5 Triple Shine (Gold) 5 450:1 X X X X HP-28/5 X-Treme Series Wheel & Tire Cleaner 15 15:1 X X X X X HP-319/5 ICE Instant Shine :1 X X X X X HP-35/5 Rust Inhibitor 10 8:1 X X X X X HP-460/5 Wheel Cleaner & Brightener 12 25:1 X X X X X HP-52R/5 Bug Remover 20 30:1 X X X X X HP-71/5 Bubble Gum High Pressure Detergent 4 750:1 X X X HP-73/5 Foaming Sealer Wax 4 472:1 X X X X X HP-74/5 Foaming High Pressure Detergent (Red) 2 900:1 X X X HP-75/5 Foaming High Pressure Detergent 2 900:1 X X X HP-76/5 Foaming Presoak 3 472:1 X HP-77/5 Crimson Red Frictionless Detergent 60 80:1 X X X HP-78/5 Foaming Whitewall & Tire Cleaner 7 64:1 X X X X X HP-80/5 Foaming Brush Detergent (Blue) 2 900:1 X X X HP-81/5 Foaming Brush Detergent (Gold) 2 900:1 X X X HP-82/5 Frictionless Presoak 60 80:1 X X X HP-84/5 Lemon Scented Frictionless Presoak 88 80:1 X X X HP-86/5 Citrus Prep Presoak :1 X X HP-87/5 Frictionless Presoak :1 X X HP-88/5 Orange Scent Frictionless Presoak 60 80:1 X X X HP-89/5 Flex-Clean Presoak Boost :30 X X X X HP-90/5 Fresh Scent Frictionless Presoak 60 80:1 X X X HP-950/5 Foaming Detergent 6 500:1 X X HP-960/5 Triple Foam (Blue) 6 450:1 X X X X HP-970/5 Triple Foam (Yellow) 5 450:1 X X X X HP-980/5 Triple Foam (Red) 5 450:1 X X X X * Actual product usage may vary depending upon delivery system, wash application, # of application points, and local wash conditions. Self-Serve

OUR TRACK RECORD FOR CLEANING PERFORMANCE IS SPOTLESS

OUR TRACK RECORD FOR CLEANING PERFORMANCE IS SPOTLESS Table of Contents Pre-Soaks...3 Neutral & Low ph Foaming Detergents... 4 Foaming Waxes & Super Foaming/Rinsing...5 Drying/Seal & Protect...6 Tire Shine