Quality Win with Chevy Accessories Peace of Mind

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1 June Qualifying 2012 Mark of Excellence (MOE) Enrolled Dealers are automatically enrolled in the Summer Daze Bonus promotion and can earn accessory bonuses of $20 - $25 per retail vehicle delivered between June 1 and July 31, Here s How it Works: To qualify for the Summer Daze Bonus, the MOE-enrolled dealership must meet or exceed one of the bonus levels: * June/July combined Accessories objectives are based on specific criteria: Dealer objectives are determined by combining all divisional objectives within the BAC. ** Actual $PNUR is based on June/July 2012 eligible retail vehicle deliveries divided by accessory sales by vehicle line and combined to a dealership total. Eligible delivery types are based on the same criteria as the 2012 SFE program. See Summer Daze Bonus program website ( for additional information. In the event that a dealer completes a buy/sell during June and/or July 2012 & qualifies for the Accessories Summer Daze Bonus, payouts will be directed to the purchasing dealer. Actuals for both Accessories Sales and $PNUR do not carry over to purchasing dealer. Dealers who earn the Accessories Summer Daze Bonus will be paid via their open account the last week of August, All Accessory Bonuses paid and eligible VINs reported are subject to audit and charge back for noncompliance with any program rules. Dealers that forfeit June and July eligible units due to returnto-stock activity may be impacted for 2012 Accessories Summer Daze Bonus. Accessories sales are subject to audit after 2012 Summer Daze bonus payments are made. GM reserves the right to cancel the program, or to modify the criteria, the payment levels, or the threshold performance levels for the payouts in its sole business discretion. If GM determines that such a cancellation or change is required, Dealers will not be permitted to un-enroll from the MOE program based on that cancellation or change Fax E 61 st Street Tulsa, OK To subscribe/unsubscribe from this e-newsletter, please send an to jballard@penskeautomotive.com. ADI Update 06/12 Page 1

2 NEW COMMERCIAL TRUCK ACCESSORIES NOW AVAILABLE IN BUSINESS CHOICE OPTION B! See following pages for more information on these exciting new offerings! LADDER RACKS Engineered to deliver tough load support, these Rack Systems and Ladder Racks by TracRac A Division of Thule are geared specifically for all trade professionals. These truck rack accessories are aerodynamic and quiet, lowprofile fit to truck cab and made from heavy-duty steel. Non-GM warranty. Warranty by Thule ; for information contact HARD FOLDING TONNEAUS These patented, award-winning Fold-A-Cover hard folding tonneau covers are engineered to provide quick and easy access to your truck's cargo area, while offering the ultimate protection for your cargo. The optional Personal Caddy cargo management system is designed to work exclusively with the G4 Elite Folda-Cover, providing integrated clean, dry and lockable storage of smaller items to the cargo area. Non GM Warranty. Warranty by Steffens Automotive Products; for information contact GREAT CLOSING TOOLS FOR BUSINESS CHOICE CUSTOMERS! DEEP WELL TOOL BOXES These hardworking Tool Boxes by UWS A Division of Thule have many great features; stainless steel lock handles provide strength, security and rustfree product life. Patented fully foamed lid creates a solid structure to prevent bending or warping and ensures easy opening or closing from either side. Mounts securely to the bed of your vehicle without drilling. Non-GM warranty. Warranty by Thule ; for information contact Fax E 61 st Street Tulsa, OK ADI Update 06/12 Page 2

3 Engineered to deliver tough load support and innovative storage solutions complete rack system two-crossbars/ single crossbar Aerodynamic and quiet, with wind deflectors for noise reduction Aluminum tie-downs adjust to accommodate multi-size loads Side cleats for additional tie-down points headache rack Low-profile fit to truck cab. Provides easy access to low ceiling areas Unique three-bar window guard cantilever cab over extension Protects truck cab from long loads Provides 32 inches of additional load support half-steel ladder rack Made from heavy-duty steel and adjusts to two positions Full-Frame steel ladder rack Dual center load bars carry 40% more than single bars Full-length bed rail safely and evenly disperses loads Swinging and removable rear bar allows loading of tall items into pickup bed DeeP single-lid tool BoX Lid fully foamed, self closing and opens 90 Stainless steel locking mechanism Three-position sliding tool tray and built-in screwdriver holders Part # Part Name DescriPtioN Vehicle application msrp* install time Complete Rack System Two-Crossbars Black and silver Chevrolet Silverado/GMC Sierra $ Single Crossbar Black and silver Chevrolet Silverado/GMC Sierra $ Headache Rack Silver Chevrolet Silverado/GMC Sierra $ Cantilever Cab Over Extension Silver Chevrolet Silverado/GMC Sierra $ Equipment shown is from an independent supplier and is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of third-party supplier alterations Half-Steel Ladder Rack Black Chevrolet Silverado/GMC Sierra $ Full-Frame Steel Ladder Rack Black Chevrolet Silverado/GMC Sierra $ Deep Single-Lid Tool Box Silver Chevrolet Silverado/GMC Sierra $ Deep Single-Lid Tool Box (for use with Aluminum Full Ladder Rack) Silver Chevrolet Silverado/GMC Sierra $ For details on warranty provided by THULE, please call *Manufacturer s Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and installation charges not included. MSRP does not include labor. ADI Update 06/12 Page 3

4 FOLd-A-COVER HARd FOLdING TONNEAu COVER with Optional Personal Caddy This attractive and durable, hard folding tonneau cover from Steffens Automotive Products is now available from your Chevrolet and GMC dealers. The patented, award-winning Fold-a-Cover hard folding tonneau cover is engineered to provide quick and easy access to your truck s cargo area, while offering the ultimate protection for your cargo. The optional Personal Caddy cargo management system is designed to work exclusively with the G4 Elite Fold-a-Cover, providing integrated clean, dry, and lockable storage of smaller items to the cargo area. PART # PART NAmE DESCRIPTION VEHICLE APPLICATION msrp* G4-Elite Hard Folding Tonneau Cover G4-Elite Hard Folding Tonneau Cover G4-Elite Hard Folding Tonneau Cover with Personal Caddy (Integrated Cross-Bed Cargo Management System) G4-Elite Hard Folding Tonneau Cover with Personal Caddy (Integrated Cross-Bed Cargo Management System) G4-Elite Hard Folding Tonneau Cover for 5' 8" box G4-Elite Hard Folding Tonneau Cover for 6' 6" box G4-Elite Hard Folding Tonneau Cover with Personal Caddy (Integrated Cross-Bed Cargo Management System) for 5' 8" box G4-Elite Hard Folding Tonneau Cover with Personal Caddy (Integrated Cross-Bed Cargo Management System) for 6' 6" box GMC Sierra and Chevrolet Silverado GMC Sierra and Chevrolet Silverado GMC Sierra and Chevrolet Silverado GMC Sierra and Chevrolet Silverado $ $ $ $ INSTALL TImE NOTE: Silverado/Sierra applications fit with and without the optional cargo management system. Models with optional plastic side bed caps may require trimming of the bed caps for installation. NOTE: Personal Caddy will not fit with the factory-installed Cargo Management System. Equipment shown is from an independent supplier and is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of thirdparty supplier alterations. For details on warranty provided by Steffens Automotive Products, please call , or visit * Manufacturer s Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and installation charges not included. MSRP does not include labor. OTHER FEATURES INCLUDE: G4 Elite and Personal Caddy complete solutions provide secure storage for all sizes of cargo. Provides access to both ends of truck cargo area with one hand, in seconds, without opening the tailgate Add the Personal Caddy cargo management system to store and access normally hard-to-reach items or to manage cargo It s the only cover that locks at both ends of the cargo area, regardless of a locking tailgate Four-panel design allows for incremental 100% access to cargo area Cover can be completely removed and reinstalled in minutes to access the full cargo area Eight points of attachment make Fold-a-Cover the most secure hard folding tonneau cover on the market Patented mounting system designed for long-term performance and safety Robust bracket construction and OE-grade materials and finishes 3-year/36,000 mile manufacturer s warranty ADI Update 06/12 Page 4

5 2012 Business Choice Program MAKE IT YOUR BUSINESS $$$ Sales Consultant tiered spiff payout for Option A and Option B $$$ based upon total Accessory MSRP (labor not included). OPTION A GM Accessory Upfit Packages for Silverado & Sierra Round Step Package 3" Round Black Powder Coated Assist Steps* Under Rail Bedliner Bed Rail Protectors Available for Light Duty and Heavy Duty Non-Diesel Trucks Toolbox Package Stationary Toolbox Under Rail Bedliner Bed Rail Protectors Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Oval Step Package 6" Oval Black Powder Coated Assist Steps* Under Rail Bedliner Bed Rail Protectors Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Tonneau Cover Package Tri-Fold Soft Tonneau Cover Bed Rail Protectors 3" Round Black Powder Coated Assist Steps* Available for Light Duty and Heavy Duty Non-Diesel Trucks Package MSRP YOU PAY $849 +$122 Labor cost $974 +$97 Labor cost $1,059 +$122 Labor cost $1,095 +$113 Labor cost NO CUSTOMER COPAYS! *For an additional cost, customers can upgrade to Chrome Assist Steps in the Round Step Package, Oval Step Package, and Tonneau Cover Package. $0 $0 $0 $0 OPTION B $500 Upfit Cash for GM Accessories This option gives customers $500 in upfit cash to purchase qualifying GM Accessories for their eligible vehicle. A minimum of $500 in eligible upfit equipment (excluding the cost of labor) must be installed to be eligible for the $500 upfit cash. For a complete list of eligible accessories, see your dealer or visit The 2012 Business Choice Program runs from October 1, 2011 through September 30, Business Choice HelpDesk:

6 2012 Business Choice Program MAKE IT YOUR BUSINESS OPTION B Eligible GM Accessories for $500 Upfit Cash 22" Chrome Wheel - CK919 NEW! Assist Steps - 3" Round, Chrome or Black; 6" Oval Black or Chrome Autonet Wifi Bed Extender Bed Mat - Black Rubber Mat Bed Net - Black Bed Rail Protectors Bed Rug Bedliner Bodyside Molding Package Brush Grille Guard - Bright Chrome Door Handles - Chrome Door Sill Plates - Brushed Stainless Door Step Shields - Brushed Stainless Extendable Mirror- Outside Heated Power - Adjustable Fender Flares Fire Extinguisher First Aid Kit - White GM Logo, Black Floor Mats - Molded Carpet, Premium All Weather Fog Lamps - Clear or Body Colored Lens Fold-a-Cover G4 Elite Hard Folding Tonneau Cover w/ Personal Caddy NEW! Fold-a-Cover G4 Elite Hard Folding Tonneau Cover NEW! Front Floor Console Organizer, Coin & CD-DVD Holder Fuel Door - Chrome Grille - Chrome or Body Colored Ground Effects Protective Film Gull Wing Tool Box by UWS NEW! Head Restraint DVD System Heated Seat Kit Hitch Ball Assembly Hitch Ball Mount Assembly Hitch Pin - Locking Hitch Receiver Cover Hitch Trailering Package Hitch Trailering Package - Transmission Cooler - Auxiliary Molded Assist Step Molded Hood Protector - Smoke or Chrome Outside Rear View Mirror Cover - Chrome or Body Personal Audio Link (PAL) Reflective Triangle Roadside Assistance Package Roof Rack Cross Rail Package - Black or Chrome Roof Rack Side Rails Side Window Weather Deflectors Smoker's Package Splash Guards - Molded, Flat, Contoured Sport Tent Sunroof Weather Deflector Tail Lamp Guards - Black, Chrome Tailgate Liner - Black Tailgate Lock Package - Black or Chrome Tailgate Protector Tie Down Hooks - Bed Mounted TomTom - 4.3", 5" Tonneau Cover - Hard Folding, Hard Shell, Soft, Soft Roll- Up, Soft Tri-Fold Tool Box - Stationary, GMC or Bowtie Logo, Diamond Patterned Tow Hooks - Black, Chrome TracRac Cantilever Cab Rack - Silver NEW! TracRac Complete Rack System - 2 Cross Bar - Black, Silver NEW! TracRac Full Frame Steel Ladder Rack - Black NEW! TracRac Half Ladder Rack - Black NEW! TracRac Headache Rack - Silver NEW! TracRac Single Cross Bar Rack - Black, Silver NEW! Trailer Wiring Adapter Transportation Hitch Cargo Box by Thule Tubular Assist Step - Round - Brushed Aluminum, Chrome, Gray Powder Coated Tubular Bed Rails - Chrome Under seat Storage Box - Rear UWS Deep Well Single-Lid Tool Box NEW! Vehicle Security System - Shock Sensor Package Vehicle Security System - Tailgate Theft Deterrent System Wheel House Liners List updated 05/31/12. Above list includes accessories for Colorado/Canyon. The 2012 Business Choice Program runs from October 1, 2011 through September 30, Business Choice HelpDesk:

7 Road Map to Successful Accessory Integration into Dealership Own the Bed Protection Business. 92% of all people that purchase a new truck will get some form of bed protection. Where they get their bed protection is where they will get everything else. Steps Hitches Wheels Oil Changes Advice on Where to get their next vehicle If you don t get 92%, you have customers leaving and going someplace else to satisfy an automotive need. You run the risk of losing them. Participate with LPO s. Use them to differentiate your inventory. Use them to Manequinize your inventory. Increases dealerships fixed coverage Increased labor during PDI Repurposing take off equipment Wheels Grilles Miscellaneous Items Business Choice Easy way to add additional gross profit on commercial customers. Reduces expenses typically associated with business choice product installations. Transport expenses Customer pay portion of Business Choice Keeps the business in the dealership. Merchandising and Marketing Dynamic Publishing Use to identify LPO s on vehicles Use to create wishlists that can be used during the vehicle sales process Use to create posters and banners Merchandising and Marketing, cont. Chrome Website Virtual vehicle configurator to show how accessories would look installed on customer's vehicle Online catalog for easy look up of accessories Totally customizable to individual dealership Can be used to facilitate internal accessory sales process. Displays Parts Pro Shop Vehicle wheel stands for LPO equipped vehicles Accessories Traffic Builder Direct mail to new car customers Conducted by GM Retail Marketing Services Very inexpensive Totally customizable by the individual dealership Sales Department Accessory Process Stand alone department approach Creates an accessory expert at your store Breaks the accessory presentation apart from the vehicle presentation Can be difficult to achieve 100% T.O. All sales consultant approach Gross profit approach More traditional Easy to Install Can lack the proper motivation Doesn t define the incentive Non-gross profit approach More difficult to install and track Better defines the incentive The best approach for a sales department. Retains more accessory gross profit than any other approach offered. ADI Update 06/12 Page 7

8 Road Map to Successful Accessory Integration into Dealership Service Drive Process Very easy to implement Utilizes the Dynamic Publishing tool to create handouts for the customer. Focus on easy, inexpensive items. Focus on easy to install items. Must be willing to stock fast moving service drive accessories. Splash Guards, Console Organizers, Vent Visors, Bug Deflectors, Door Sill Plates Compensation plan is optional. Advisors tend to have pay plans structured around labor hours sold. Internet Process Use the chrome tool to merchandise on the web. Cobalt website. Accessory banner on dealership home page. blasts to consumers targeting accessories. Body Shop Process Show customer the value in adding accessories during their collision repair. Many times, customer can upgrade to an accessory for little/no money out of pocket. Easy way to turn a bad situation into a positive one. This area is typically untapped at the majority of dealerships. Why Sell GM Accessories to your customers? Allows customers to personalize vehicles for greater customer satisfaction and loyalty retention All GM Accessories are covered by the General Motors New Vehicle Limited Warranty when permanently installed by a GM dealer GM Accessories are designed and tested with the best fit and finish while passing GM standards for performance, durability and safety Same day/next day product availability through your local Accessory Distributor Installer (ADI) Provides an easy way to increase service department hours per RO Gives your body shop the opportunity for up-sell Great way to increase the appeal of used vehicles ADI Update 06/12 Page 8

9 Business Choice Brochures are now updated and available! The 2012 Business Choice Brochures have been updated to reflect the new pricing that went into effect February These brochures were enhanced with a completely new look and updated images for both Chevrolet and GMC. Creative changes include a new cover for both Chevy and GMC, and new images on back of brochure. A limited quantity of brochures are available via the DWD store. Item numbers are: BC-CHEVYPROGFLYER-12/REVISED BC-GMCPROGFLYER-12/REVISED Electronic versions of both the Chevy and GMC Business Choice brochure have been uploaded on the AIC. From the Home Page go to: Programs Business Choice 2012 Business Choice Brochures GM Accessories Solution Overview and Q & A This overview webinar will cover the functions of the GM Accessories Solution, including Cool Ideas, Catalog Navigation, Fulfillment Desklog, Basic Administration, and Q&A. Thu, June 7, :00 AM - 12:30 PM CDT Thu, June 21, :00 AM - 12:30 PM CDT Once registered you will receive an confirming your registration with information you need to join the Webinar. System Requirements: PC-based attendees Required: Windows 7, Vista, XP or 2003 Server Macintosh -based attendees Required: Mac OS X 10.5 or newer Fax E 61 st Street Tulsa, OK ADI Update 06/12 Page 9

10 According to the latest research and statistics: The use of satellite navigation devices heightens awareness and reduces the stress levels of the driver. The use of navigation devices reduces driver s workload. The use of satellite navigation devices reduces travel time when driving through an unknown area to an unknown destination. According to a 2011 survey 72 percent of the U.S. driving population stated that vehicle navigation is somewhat or very important. However, only 13% of the cars on the road today have an embedded navigation device! Why? The going price for an integrated navigation system now is about $2,000. An aftermarket navigation system built into your dash costs about $1,200, not including installation. With the strong demand for vehicle navigation, and the high cost of embedded systems, satisfy your customers' navigation needs with the GM Accessories navigation system from TomTom! For about one-tenth the price of an integrated navigation system, the TomTom Via 1505 and Via 1405 are a perfect substitute with features that customers want, like Voice Recognition, Traffic Data, Advance Lane Guidance, and Map Share (which allows you to update your TomTom map as often as you like for free!). TOMTOM NAVIGATION SYSTEMS Wherever You Go, Always Ahead. Complete Navigation Systems by TomTom NEW DESIGN AND CLASSIC FINISH These innovative navigators boast a super-slim design with a classic finish; new, intuitive user interface, and 4.3-inch or 5.0-inch diagonal touch-screens. Additionally, the user interface allows for easy route planning and menu browsing. PREMIUM MAPS OF THE U.S., CANADA AND MEXICO Navigate with ease throughout the U.S., Canada and Mexico using TomTom s premium maps. Travel confidently knowing you re following accurate and dependable maps. Using TomTom maps, you ll have outstanding access to mapped roads throughout the U.S., Canada and Mexico. SEE YOUR LOCAL CHEVROLET DEALER FOR DETAILS. INSTALL PART # PART NAME DESCRIPTION VEHICLE REQUIREMENTS MSRP* TIME $ hours Navigation System TomTom VIA inch diagonal 2009 MY and later Camaro, Colorado, Cobalt, Express, Impala, HHR Navigation System TomTom VIA inch diagonal 2009 MY and later Camaro, Colorado, Cobalt, Express, Impala, HHR $ hours Equipment shown from an independent supplier and is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of third-party supplier alterations. For details on the warranty provided by TomTom, please call * Manufacturer s Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and installation charges not included. MSRP does not include labor. ADI Update 06/12 Page 10

11 Premium Carpet Floor Mats 2012 Cadillac SRX These Front and Rear Premium Carpet Replacement Floor Mats provide a perfect fit and a high quality carpeted upper surface to help protect the floor of your SRX from mud, water, road salt and dirt. Available in Black (P/N ), Titanium (P/N ), and Dune ( ). Wheel Lock Kit Chevrolet Camaro Help deter thieves from taking the wheels off your vehicle with this wheel lock and nut package, featuring a unique key (P/N ). Spoiler Decklid Emblem Chevrolet Camaro For Blade Spoiler, replacement RS or SS emblems are not included in kit and must be purchased separately Spoiler Decklid Emblem, RS Logo, Red Spoiler Decklid Emblem, SS Logo, White Spoiler Decklid Emblem, SS Logo, Red Remote Start 2012 GMC Terrain & Chevrolet Equinox By pressing a button on the key fob, the Remote Start system (P/N ) starts your parked vehicle. Great for pre-warming or pre-cooling your Terrain or Equinox. Seamlessly integrated with your vehicle s anti-theft and remote keyless entry systems. Images are for representation only and may not reflect actual product Fax E 61 st Street Tulsa, OK ADI Update 06/12 Page 11

12 New Product Table The following new products are ready for sale. For pricing information and availability, please call or visit CARGO MANAGEMENT Ladder Rack - Half Ladder Rack by TracRac A Division of Thule Ladder Rack - Single Cross Bar by TracRac A Division of Thule Ladder Rack - Cantilever Cab Over Extension by TracRac A Division of Thule Ladder Rack - Headache Rack by TracRac A Division of Thule Ladder Rack - Complete Rack System, 2 Cross Bars by TracRac A Division of Thule Ladder Rack - Full Frame Steel Ladder Rack by TracRac A Division of Thule Hard Folding Tonneau Cover by Fold-a-Cover, 5 8 Short Box, Front and Rear Locking, Black Hard Folding Tonneau Cover by Fold-a-Cover, 6 6 Short Box, Front and Rear Locking, Black Hard Folding Tonneau Cover with Personal Caddy by Fold-a-Cover, 5 8 Short Box, Front and Rear Locking, Black Hard Folding Tonneau Cover with Personal Caddy by Fold-a-Cover, 6 6 Short Box, Front and Rear Locking, Black Tool Box - Cross Over Deep Well Aluminum Toolbox by UWS A Division of Thule Tool Box - Cross Over Deep Well Toolbox (For Use with Aluminum Full Ladder Rack) by UWS A Division of Thule ELECTRONICS Remote Start - For Use on Vehicles Not Equipped with Factory Remote Start (BTV). Requires purchase of 2 Keys with Transmitters. Refer to Service Parts Catalog for part numbers and pricing. EXTERIOR Spoiler Decklid Emblem, RS Logo, Red Spoiler Decklid Emblem, SS Logo, Red Silverado & GMC Sierra 2012 GMC Terrain & Chevrolet Equinox Chevrolet Camaro Chevrolet Camaro For Blade Spoiler, replacement RS or SS emblems are not included in kit and must be purchased separately. INTERIOR Floor Mats - Front and Rear Premium Carpet, Black 2012 Cadillac SRX Floor Mats - Front and Rear Premium Carpet, Titanium 2012 Cadillac SRX Floor Mats - Front and Rear Premium Carpet, Dune 2012 Cadillac SRX WHEELS Wheel Lock Kit - Chrome (Includes 4 Wheel Locks and 1 Key) Chevrolet Camaro Fax E 61 st Street Tulsa, OK ADI Update 06/12 Page 12