OmniWeb With Knowledge Panel

Transcription

1 OmniWeb 1060 State Road Princeton NJ T F With Knowledge Panel May 16 18, 2014 Prepared For: American Council of Trustees and Alumni (ACTA) 1726 M Street NW, Suite 802 Washington, DC 20036

2 KNOWLEDGEPANEL (KP) OMNIWEB OMNIWEB using the KnowledgePanel is a national online omnibus service of GfK Custom Research North America. The KnowledgePanel is the only commercially available online probability panel in the marketplace; making the sample truly projectable to the US population, which sets it apart from traditional opt-in or convenience panels. To recruit panel members, we use ABS (address-based sampling) as the primary methodology -- a probability-based approach that includes cell phone-only households For non-internet households, we provide Internet access and a laptop for the completion of online surveys: Therefore, the sample is not limited to only those who already have Internet access The representativeness of its sample -- including hard-to-reach groups such as young adults, males and minorities\ -- has been documented in numerous academic papers The sample for each wave's KP OMNIWEB consists of 1,000 completed interviews, made up of male and female adults (in approximately equal number), all 18 years of age and over. All completed interviews are weighted to ensure accurate and reliable representation of the total population, 18 years and older. The raw data are weighted by a custom designed computer program, which automatically develops a weighting factor for each respondent. This procedure employs several variables, including: age, sex, education, race, HH income, met/non-met status, internet status and geographic region. Each interview is assigned a single weight derived from the relationship between the actual proportion of the population with its specific combination of age, sex, education, race and geographic characteristics and the proportion in our sample that week. Tabular results show both weighted and unweighted bases for these demographic variables. Because of the use of rigid and replicable sampling, field, and weighting procedures, all KP OMNIWEB studies are parallel to one another. This affords the opportunity to draw trend comparisons, as well as point-in-time analysis. GfK Custom Research North America

3 -2 In addition to the standard breakdowns by sex, age, income and region, the following classification items have been obtained and are available to subscribers: Marital Status Home Ownership Race/Ethnicity Housing type Employment Status Head of Household Education Family Size/Composition Optional panel profiled classification items, such as Political Party ID and Voter Registration, are available upon a request at an additional fee. The results contained in this report are based on interviews conducted from May 16 18, A total of approximately 1,000 interviews were completed, with approximately 500 female adults and 500 male adults. The margin of error on weighted data is + 3 percentage points for the full sample. The client s questionnaire is shown on the next page, with tabular results following. ** Tabulation note: Please be advised that frequencies on all summary tables are percentaged off of their original bases, not necessarily off of the base shown on the summary table. GfK Custom Research North America

4 DDAY KP Next, 1. D-Day occurred during which war? (Select only one response.) PROGRAMMER: RANDOMIZE LIST. 1 World War I 2 World War II 3 Vietnam 4 The Gulf War 5 Desert Storm 6 Don t Know 2. When was D-Day? (Select only one response.) PROGRAMMER: RANDOMIZE LIST. 1 April 20, April 25, April 25, June 6, December 7, Don t Know 3. Who is considered the supreme Allied commander at D-Day? (Select only one response.) PROGRAMMER: RANDOMIZE LIST. 1 Adolf Hitler 2 Winston Churchill 3 Dwight Eisenhower 4 Harry Truman 5 Joseph Stalin 6 Don t Know 4. If you visit the beach where D-Day took place, where are you? (Select only one response.) PROGRAMMER: RANDOMIZE LIST. 1 France 2 Germany 3 Pearl Harbor 4 Belgium 5 United Kingdom 6 Don t Know 1

5 DDAY KP 5. The President of the United States during the D-Day invasion was: (Select only one response.) PROGRAMMER: RANDOMIZE LIST. 1 Herbert Hoover 2 Franklin D. Roosevelt 3 Harry Truman 4 Dwight Eisenhower 5 Lyndon Johnson 6 Don t Know 2

6 Page 1 GfK Page Table Title 1 1 Q.1 D-Day occurred during which war? 2 2 Q.2 When was D-Day? 3 3 Q.3 Who is considered the supreme Allied commander at D-Day? 4 4 Q.4 If you visit the beach where D-Day took place, where are you? 5 5 Q.5 The President of the United States during the D-Day invasion was: 6 6 Q.1 D-Day occurred during which war? Base : College Graduate 7 7 Q.2 When was D-Day? Base : College Graduate 8 8 Q.3 Who is considered the supreme Allied commander at D-Day? Base : College Graduate 9 9 Q.4 If you visit the beach where D-Day took place, where are you? Base : College Graduate Q.5 The President of the United States during the D-Day invasion was: Base : College Graduate Q.1 D-Day occurred during which war? Base : College Graduate Q.2 When was D-Day? Base : College Graduate Q.3 Who is considered the supreme Allied commander at D-Day? Base : College Graduate Q.4 If you visit the beach where D-Day took place, where are you? Base : College Graduate Q.5 The President of the United States during the D-Day invasion was: Base : College Graduate

7 Base: Total respondents Q.1 D-Day occurred during which war? Page 1 Table 1 Total Unweighted Total Weighted World War I I i I I ei M O q World War II C DEF DEF JK JK N r U g GH Vietnam HI I hi HI LM O Q t The Gulf War Hi h h q t Desert Storm B HI h Hi h o Refused M m M t Don t know/no response B hi DFG DgH hi lm M O T HI I Overlap formulae used.

8 Base: Total respondents Q.2 When was D-Day? Page 2 Table 2 Total Unweighted Total Weighted April 20, t April 25, C kl April 25, June 6, C DEF J J JK N r U GH December 7, efi e EI i m S t Refused M m M O T Don t know/no response B I I i i LM lm m O q T Overlap formulae used.

9 Base: Total respondents Q.3 Who is considered the supreme Allied commander at D-Day? Page 3 Table 3 Total Unweighted Total Weighted Adolf Hitler B HI I DFHI M M M O ps T Winston Churchill I ei I ei M O T Dwight Eisenhower C EFG DEF JK JKL N U GH Harry Truman GI gi m m qr Joseph Stalin gh H Refused g M t Don t know/no response B i DFg DHI HI LM M m O T HI Overlap formulae used.

10 Base: Total respondents Q.4 If you visit the beach where D-Day took place, where are you? Page 4 Table 4 Total Unweighted Total Weighted France C DEF DEF J J JKL N r U g GH Germany C I I i M M o q T Pearl Harbor B hi I I KLM O S S T Belgium H m United Kingdom d DHi Refused M m M Don t know/no response B i HI HI i LM M m O P P T Overlap formulae used.

11 Base: Total respondents Q.5 The President of the United States during the D-Day invasion was: Page 5 Table 5 Total Unweighted Total Weighted Herbert Hoover e Franklin D. Roosevelt C def DEF JK JK N R U G Gh Harry Truman def Gh Dwight Eisenhower I I I I I Q Q Lyndon Johnson I i hi Km K qrs t Refused M m M t Don t know/no response B I DFG DHI HI I LM M O T HI Overlap formulae used.

12 Base : College Graduate Q.1 D-Day occurred during which war? Page 6 Table 6 Total Unweighted Total Weighted * * 33* * ** * * 100* * ** World War I HI HI HI HI Q World War II C EF DEF DEF K N PR G G s Vietnam h lm M O The Gulf War Desert Storm eghi E LM M O Refused Don t know/no response B dfg GHI q HI Overlap formulae used. * small base; ** very small base (under 5) ineligible for sig testing

13 Base : College Graduate Q.2 When was D-Day? Page 7 Table 7 Total Unweighted Total Weighted * * 33* * ** * * 100* * ** April 20, b LM O April 25, C k n r April 25, June 6, c e EFg p p December 7, EfI E EfI Refused Don t know/no response B fgh Gh m M o q q I Overlap formulae used. * small base; ** very small base (under 5) ineligible for sig testing

14 Base : College Graduate Q.3 Who is considered the supreme Allied commander at D-Day? Page 8 Table 8 Total Unweighted Total Weighted * * 33* * ** * * 100* * ** Adolf Hitler M O Winston Churchill hi M O Dwight Eisenhower C def DEF KL N PR G G S Harry Truman QRS Joseph Stalin Refused Don t know/no response B HI HI HI M M Q Q Overlap formulae used. * small base; ** very small base (under 5) ineligible for sig testing

15 Base : College Graduate Q.4 If you visit the beach where D-Day took place, where are you? Page 9 Table 9 Total Unweighted Total Weighted * * 33* * ** * * 100* * ** France C e EFg EFg K n Pr s Germany i i i i Q Pearl Harbor B I I hi I i m Belgium g United Kingdom Refused M o Don t know/no response GH h M Overlap formulae used. * small base; ** very small base (under 5) ineligible for sig testing

16 Base : College Graduate Q.5 The President of the United States during the D-Day invasion was: Page 10 Table 10 Total Unweighted Total Weighted * * 33* * ** * * 100* * ** Herbert Hoover Franklin D. Roosevelt C EFG EFG K N Harry Truman R R Dwight Eisenhower I hi HI HI I q Lyndon Johnson M Refused Don t know/no response B dfg dhi hi m HI Overlap formulae used. * small base; ** very small base (under 5) ineligible for sig testing

17 Base : College Graduate Q.1 D-Day occurred during which war? Page 11 Table 11 Total Unweighted Total Weighted ** ** 100 World War I i EFGI lm O World War II C Efg DEF Jk JK N GH Vietnam I I I HI Qr The Gulf War Hi h h q Desert Storm B h Refused M m Don t know/no response B I DFH DHI HI lm O I Overlap formulae used. ** very small base (under 5) ineligible for sig testing

18 Base : College Graduate Q.2 When was D-Day? Page 12 Table 12 Total Unweighted Total Weighted ** ** 100 April 20, April 25, c April 25, k June 6, C g g def J J J N R R Gh December 7, S s Refused M m Don t know/no response B I I I i LM lm O Overlap formulae used. ** very small base (under 5) ineligible for sig testing

19 Base : College Graduate Q.3 Who is considered the supreme Allied commander at D-Day? Page 13 Table 13 Total Unweighted Total Weighted ** ** 100 Adolf Hitler b hi i DFHI M m s Winston Churchill I i EfI Dwight Eisenhower C EFg E EG DEF JK JK N GH Harry Truman I I Joseph Stalin H H H Refused Don t know/no response B DFH DHI DHI LM O I Overlap formulae used. ** very small base (under 5) ineligible for sig testing

20 Base : College Graduate Q.4 If you visit the beach where D-Day took place, where are you? Page 14 Table 14 Total Unweighted Total Weighted ** ** 100 France C EFG DEF J J Jk N R GH Germany C Pearl Harbor B i i Kl S QS Belgium hi United Kingdom B d dh Refused m Don t know/no response B i HI I hi klm m O P Overlap formulae used. ** very small base (under 5) ineligible for sig testing

21 Base : College Graduate Q.5 The President of the United States during the D-Day invasion was: Page 15 Table 15 Total Unweighted Total Weighted ** ** 100 Herbert Hoover Franklin D. Roosevelt C efg DEF JK JK N R G Harry Truman def GH Dwight Eisenhower C i q Q Lyndon Johnson I i hi K k QRS Refused m Don t know/no response B I DFH DHI HI I LM O I Overlap formulae used. ** very small base (under 5) ineligible for sig testing