Parking Demand Study City Council Workshop
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1 Parking Demand Study City Council Workshop City of St. Petersburg January 28, 2016
2 Agenda What We ve Learned Public & Stakeholder Outreach Parking Data Collection Path Ahead Future Parking Demand Recommendations Parking Investment Areas Questions & Comments
3 Public and Stakeholder Outreach x July 2015 Issues and Opportunities
4 Public Outreach Downtown Area Public Identified Issues 2-hour time limit for parking is a hardship for employees and visitors Residents compete for parking with visitors on Beach Drive parking areas during lunch and dinner hours Hard for employees to find parking and many decide to park on the street Parking time limits force users who want to stay longer to move their vehicles to a new location Public Identified Opportunities Implement paid parking on weekends along Central Avenue Underutilized parking in Rays lots, AI Lang Stadium, Dolphin lot
5 Public Outreach Edge District Public Identified Issues 2-hour time limit for parking is not enough time for visitor parking Lack of public parking availability at Tropicana Field on non-game days Improve signage, especially to indicate location of available parking Growth and development in the area is impacting the parking supply Public Identified Opportunities Baum Avenue designated for public parking rather than employee parking Implement metered parking in the District Shared parking opportunities: Tropicana Field parking made available to the public Evaluate use of private lots (police, businesses, etc.)
6 Public Survey
7 Public Survey
8 Public Survey
9 Public Survey
10 Previous Studies Review Key Studies 2003, 2007 Parking Studies Occupancy Meter recommendations Downtown Waterfront Masterplan Prioritization of people over vehicles
11 Collaboration Meetings Project Kickoff 6/24/15 Public Workshop #1 7/21/15 Public Workshop #2 7/22/15 Steering Committee Mtg #1 9/3/15 City Development Administration Meeting 10/26/15 Steering Committee Mtg #2 11/3/15 Public Workshop #3 12/9/15
12 Parking Data Collection and Analysis
13 Survey Area
14 Data Collection Off-Street: Manual Counts On-Street: License Plate Recognition Technology Time Periods: Weekday Afternoon Weekend Daytime Weekend Evening Ballgame Waterfront Event 12pm 4pm 12pm 3pm 6pm 10pm 6pm 8pm 12pm 4pm
15 Existing Conditions Weekday Daytime Peak Hour (1pm-2pm)
16 Existing Conditions Weekday (1pm-2pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Core Downtown Area Core Area 9,512 5,859 3,653 62% On-Street 1,772 1, % Public* Off-Street 5,144 3,247 1,897 63% Private Off-Street 2,596 1,345 1,251 52% Edge District District Area 1, ,143 35% On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,565 11,079 10,486 51% On-Street 4,509 2,594 1,915 58% Public* Off-Street 6,698 3,958 2,740 59% Private Off-Street 10,026 4,343 5,683 43%
17 Key Public Parking Garage Occupancy (Weekday 1pm-2pm) Type of Parking Supply Public Demand (Occupancy %) Monthly Demand (Occupancy %) Private Demand (Occupancy %) Total Garage Occupancy South Core Garage 1, (64%) (47%) 58% Sundial Garage 1, (49%) 281 (63%) 127 (28%) 46% McNulty Garage (84%) -- 84% Total 2, (59%) 722 (74%) 305 (37%) 58%
18 Existing Conditions Weekend (8pm-9pm)
19 Existing Conditions Weekend (8pm-9pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Core Downtown Area Core Area 9,512 4,616 4,896 49% On-Street 1,772 1, % Public* Off-Street 5,144 2,170 2,974 42% Private Off-Street 2, ,778 32% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,527 8,405 13,122 39% On-Street 4,509 3,080 1,429 68% Public* Off-Street 6,924 2,690 4,234 39% Private Off-Street 10,094 2,636 7,458 26%
20 Seasonal Adjustments Weekday (1pm-2pm)
21 Seasonal Adjustments Weekday (1pm-2pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Core Downtown Area Core Area 9,512 6,621 2,891 70% On-Street 1,772 1, % Public* Off-Street 5,144 3,670 1,474 71% Private Off-Street 2,596 1,520 1,076 59% Edge District District Area 1, ,064 39% On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,565 12,519 9,046 58% On-Street 4,509 2,932 1,577 65% Public* Off-Street 6,698 4,473 2,225 67% Private Off-Street 10,026 4,908 5,118 49%
22 Seasonal Adjustments Weekend (8pm-9pm)
23 Seasonal Adjustments Weekend (8pm-9pm) Type of Parking Supply (spaces) Demand (spaces) Core Downtown Area Surplus/Deficit (spaces) Occupancy Core Area 9,512 5,216 4,296 55% On-Street 1,772 1, % Public* Off-Street 5,144 2,452 2,692 48% Private Off-Street 2, ,671 36% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,527 9,497 12,030 44% On-Street 4,509 3,480 1,029 77% Public* Off-Street 6,924 3,039 3,885 44% Private Off-Street 10,094 2,978 7,116 30%
24 Waterfront Event (8pm-9pm)
25 Waterfront Event (8pm-9pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Event Area 10,612 5,138 5,474 48% On-Street 1,723 1, % Public* Off-Street 5,809 2,469 3,340 43% Private Off-Street 3,080 1,236 1,844 40%
26 Rays Game (7pm-8pm)
27 Rays Game (7pm-8pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Event Area 11,917 7,712 4,205 65% On-Street 1, % Public* Off-Street % Private Off-Street 4,426 2,373 2,053 54% Event Only Parking 6,022 4,486 1,536 74%
28 Occupancy Summary Type of Parking Weekday Weekend Seasonal Weekday Seasonal Weekend Waterfront Event Rays Game Core Downtown Area Core Area 62% 49% 70% 55% 48% On-Street 72% 92% 81% 100% 83% Public* Off-Street 63% 42% 71% 48% 43% Private Off-Street 52% 32% 59% 36% 40% Edge District District Area 35% 44% 39% 49% 65% On-Street 55% 72% 62% 81% 60% Public* Off-Street 8% 4% 9% 5% 52% Private Off-Street 37% 47% 42% 53% 54% Study Area Study Area 51% 39% 58% 44% On-Street 58% 68% 65% 77% Public* Off-Street 59% 39% 67% 44% Private Off-Street 43% 26% 49% 30%
29 Additional Feedback Developers Edge District Board Public Workshop
30 Developer Feedback CB Commercial, Colliers, Kuchera Properties, Echelon Realty, Feldman Equities, Jonathan Daou Key Points Office parking supply ratios (spaces/1000 SF) , 1.3, , Parking demand ratios (spaces/1000 SF) 3-5, 5-7 Sundial and SouthCore commitments, decreased availability (James Museum) Current monthly rates of $75-$95 / ROI Increased parking supply draws developers / P3 initiatives
31 Edge 9/15 Board Meeting Long term public parking Employee permits Visitor pass extensions Free vs. paid parking Time limits at 2 hours, including Baum Ave (after off-street parking provided) Maintain landscaped islands Surface lots maintenance standards Bicycle racks inclusion
32 Edge 1/16 Board Meeting Key Response Points Parking facility as short-term priority Opposes street meters, but open to readdressing after three years Opposes time limits on Baum Ave, until longterm parking is provided. Opposes removal of landscaped bulb outs Urges conversion of Police Detective Lot for long-term public parking Urges removal of RPP program Supports wayfinding, branding, promotion
33 12/9/15 Public Outreach Smartphone application Should provide public transportation information Move valet parking stands from Beach Drive to Bayshore Moving on-street cars after time expires does not help local businesses (2) Agree with revising locations of RPP (2) Bicycle racks placed on sidewalks vs. on-street spaces Detective Lot lighting improvements for public use No Sunday parking enforcement Meter rates should be consistent at all locations Tax base strengthening Market analysis coordination
34 Future Parking Demand
35 Future Projects Two types of projects: Short Term Under Construction Long Term Planned Projects Demand modeled with Park+ model Based on local conditions Calibrated with parking data collected in the community Analyze needs for public parking investment
36 Development Projects
37 Scenario 1 Under Construction
38 Scenario 1 Under Construction Label Project Location Size 1 The Hermitage 700 blk 1 st Ave 348 units 2 Arlington Townhomes Arlington Ave and 8 th 34 units 3 Hofbrauhaus th St 15,000 sf Third 300 block 4 th Ave S 357 units 5 Museum of Arts/Crafts rd Avenue 164,000 sf 6 Beacon th St S 326 units 7 The Salvador 200 blk Dali Blvd S 74 units 8 Renaissance City Homes 500 blk Beach Dr 4 units 9 Buckley Moss Gallery th Ave 2 units 10 Publix Grocery Ancillary Retail st Ave 32,000 sf 10,000 sf 11 Engine No. 9 Addition st Ave N (Edge) 400 sf
39 Scenario 1 Under Construction Label Project Location Size 12 Brentwood Photography 955 Central Ave (Edge) 13 Flip Flop Quilt Shop 1010 #105 Central Ave (Edge) 2,475 sf 968 sf 14 Bavaro Pizza 945 Central Ave 1,800 sf 15 Sketch n Sip 1010 #101 Central Ave (Edge) 2,207 sf 16 Hawker s Asian Street Fare 1235 Central Ave (Edge) 5600 sf 17 Delmar Townhomes 3 rd St S & Delmar Terrace 5 townhomes 18 Rowland Place Condos th Ave 20 units
40 Under Construction Weekday (1pm-2pm)
41 Under Construction Weekday (1pm-2pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Core Downtown Area Core Area 9,512 6,513 2,999 68% On-Street 1,772 1, % Public* Off-Street 5,144 3,650 1,494 71% Private Off-Street 2,596 1,348 1,248 52% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,781 12,280 9,501 56% On-Street 4,509 2,996 1,513 66% Public* Off-Street 6,646 4,668 1,978 70% Private Off-Street 10,242 4,298 5,944 42%
42 Under Construction Weekend (8pm-9pm)
43 Under Construction Weekend (8pm-9pm) Type of Parking Supply (spaces) Demand (spaces) Core Downtown Area Surplus/Deficit (spaces) Occupancy Core Area 9,512 5,266 4,246 55% On-Street 1,772 1, % Public* Off-Street 5,144 2,857 2,287 56% Private Off-Street 2, ,835 29% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 21,743 8,984 12,489 41% On-Street 4,509 3,201 1,308 71% Public* Off-Street 6,924 3,405 3,519 49% Private Off-Street 10,310 2,378 7,932 23%
44 Scenario 2 Planned Projects
45 Scenario 2 Planned Projects Label Project Location Size 19 St Pete Police HQ th St N 115,000 sf 20 ONE St Petersburg & Hyatt Hotel 100 blk Central Ave 253 units, 170 hotel rooms, 420 add l spaces 21 Galaxy Hotel st St N 100 rooms 22 O.N.E. Condos th Ave N 72 units 23 Brownstones st St N 8 units 24 World Liquors Redev Central Ave 14,250 sf retail, 14 dwelling units 38 add l spaces 25 4 th Street S Residences th St S 366 units 26 Gulfshore Bank 965 Central Ave (Edge) 27 Restaurant TBD 1027 Central Ave (Edge) 4,200 sf 1,423 sf 28 Museum at Southcore Garage Southcore Garage 130,000 sf
46 Planned Development Weekday (1pm-2pm)
47 Planned Development Weekday (1pm-2pm) Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy Core Downtown Area Core Area 9,932 7,666 2,266 77% On-Street 1,772 1, % Public* Off-Street 5,144 4, % Private Off-Street 3,016 1,967 1,049 65% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 22,239 13,541 8,698 61% On-Street 4,509 3,140 1,369 70% Public* Off-Street 6,646 5,088 1,558 77% Private Off-Street 10,700 4,994 5,706 47%
48 Planned Development Weekend (8pm-9pm)
49 Planned Development Weekend (8pm-9pm) Type of Parking Supply (spaces) Demand (spaces) Core Downtown Area Surplus/Deficit (spaces) Occupancy Core Area 9,932 5,306 4,626 53% On-Street 1,772 1, % Public* Off-Street 5,144 2,844 2,300 55% Private Off-Street 3, ,255 25% Edge District District Area 1, % On-Street % Public* Off-Street % Private Off-Street 1, % Study Area Study Area 22,201 9,192 13,009 41% On-Street 4,509 3,336 1,173 74% Public* Off-Street 6,924 3,478 3,446 50% Private Off-Street 10,768 2,378 8,390 22%
50 Recommendations Core Downtown Edge District Short 1-3 years Mid 2-5 years Long 4-10 years
51 Core Downtown Short Term On-Street Parking: Expand Paid Parking Areas - use old meters and implement longer term parking on fringe areas Install credit card meters and relocate existing coin/pay-by-phone meters into high demand areas Time Restrictions Maintain 2 hour base limits Enforcement Hours Extend until 12am (except Sun 8pm), high demand areas
52 On-Street Parking Areas
53 Core Downtown Short Term On-Street Parking: Hourly Rate Increase High demand areas increase from $1.00 to $1.50/hour (Beach Dr. and Central Ave, initially) Progressive Pricing Utilize increased hourly parking rates in hours 3 and 4. Restrict On-Street Parking Movement - Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours
54 Core Downtown Short Term On-Street Parking: Valet Addition Continue to allow additional use of on-street valet, especially in high activity areas. Few valet drop-off/pick-up on-street spaces result in multiple off-street parking supply Valet Costs Market rate for on-street parking
55 Core Downtown Short Term Off-Street Parking: Monthly Parking Rates - Revisit on regular basis Shared Parking Public Interim use of Dolphin/Beach Drive Lot. Private Collaboration on underutilized facilities. ParkOnce Implement (Nov) and promote. Public Private Partnerships Investigate and negotiate opportunities to build add l parking
56 Core Downtown Short Term Off-Street Parking: 1 st Hour Free Incentivize balance of on-street and off-street parking facilities. Move longer term patrons into garages Consider timing (i.e. weekday daytime vs nights/weekend incentives)
57 Core Downtown Mid Term On-Street Parking: Demand-based pricing with $1 per hour as the floor and $2-$3 per hour as the ceiling Different prices for different areas, based on actual measurable demands Rate adjustments revisit every 6-months to balance demand Rate adjustments no more than $0.25 per adjustment
58 Core Downtown Mid Term Off-Street Parking: Install counting technology in public parking facilities Construct new parking facilities within public-private partnership Multiple facilities in various locations spaces
59 Recommendations Core Downtown Edge District Short 1-3 years Mid 2-5 years Long 4-10 years
60 Edge District Short Term On-Street Parking: Time Restrictions Return Baum Ave to 2 hour time limits (after off-street provisions) Enforcement Hours Maintain enforcement 8am to 11pm On-Street Parking Restriction - Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours
61 Edge District Short Term On-Street Parking: Allow for bicycle parking with regular racks within right-of-way, or potentially on-street parking (after off-street parking enhanced) Evaluate removal of some Central Ave landscaping Increase of on-street parking spaces (40 to 50 space potential)
62 Edge District Short Term Off-Street Parking: Long-Term parking, mainly for employees and customers (City Detective Lot or st Ave South Lot) Old police station site retain portion New police station site Valet services using remote locations Work with Rays to use available parking for public use, along with Edge District event uses
63 Edge District Short Term Public Private Partnerships Investigate opportunities, execute contracts for adding public parking supply on City or privately owned property along with desired development
64 Edge District Mid Term On-Street Parking: Paid Parking in the Edge District As occupancies get higher (85%+) and add l off-street supply provided, consider implementing paid parking Credit card payment and pay-by-phone option (Parkmobile) Off-Street Parking Construct new parking facilities within public-private partnership ( )
65 Edge District Long Term On-Street Parking: Progressive pricing structure to allow patrons to park longer than 2 hours onstreet Allows for longer term parking while still promoting turnover Price escalates after the initial amount and hour, and every subsequent hour
66 Edge District Immediate Potential Detective Lot online in February evening parking (58 spaces) Eliminate RPP exemption on Central Ave (up to 40 public spaces) Convert limited landscape islands to on-street parking (up to 20 spaces) Total of 118 net new spaces available to public
67 Recommendations Residential Parking Permit Short 1-3 years Mid 2-5 years Long 4-10 years
68 Residential Parking Program
69 Residential Parking Program Short Term Household based versus vehicle Limit the number of permits per household (2-3) Restrict guest permits to 1 per household Review program areas on regular basis Central Avenue & Beach Drive complete removal Retail frontage complete removal Increase annual fee for administrative fees and controlling demand. Metered parking implementation for balance of on-street spaced used by residents and visitors Permits issued: 2232 (2014), 1390 (2011)
70 Recommendations Overall Short 1-3 years Mid 2-5 years Long 4-10 years
71 Overall Short Term Marketing, Education, and Wayfinding Create a wayfinding program that uses consistent program branding Implement a smartphone application that provides static parking information Ensure that program website provides clear and concise information
72 Overall Long Term Marketing, Education, and Wayfinding Implement a smartphone application that provides real-time parking availability
73 Recommendations Potential Garage Locations
74 Potential Garage Locations
75 Next Steps City Council Feedback Finalize Study End of February Implementation Plan Items for immediate changes Items for further evaluation Items planned for future
76 Questions?
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