A Message from Kelly & Susan

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2 Issue #110 January 2017 A Message from Kelly & Susan HAPPY NEW YEAR!!! 2017 is here and as we bid farewell to 2016 we want to express our sincere gratitude to our customers, the Erie Harley Owners Group (HOG) chapter, event volunteers, and our dealership s staff for your continued loyalty and support of our business. Your enthusiasm and support helped make 2016 another successful and exciting year. This year promises to be a very exciting one as we celebrate Harley-Davidson of Erie s 45 th anniversary in the community! Winter has arrived with frigid temperatures and lake effect snow in our region, but we have an amazing promotion that will warm up the winter months for motorcycle enthusiasts. If you have been thinking about buying a Harley-Davidson motorcycle then pay attention because this offer is for YOU! In celebration of our dealership s 45th anniversary, we are pleased to announce Harley-Davidson of Erie s Snow Day Bike Giveaway. Anyone who purchases ANY new or used motorcycle from our dealership between January 5 th and February 28 th this year gets a 100% rebate of the bike purchase price (excluding taxes and fees) if it snows eight (8.0) or more inches on Friday, March 17, 2017 (St. Patrick s Day) at the Erie International Airport. If you have lived here for any length of time, you know that Erie is consistently ranked and recognized as one of the Top Cities for Snowfall in the country, and it has also experienced some major snowstorms on St. Patrick s Day. Local forecasters are predicting more snow than normal this winter (see article on next page from our local newspaper, the Erie Times-News) so your odds are even better. If you believe in the Luck of the Irish then visit our dealership and purchase the Harley-Davidson motorcycle of your dreams before February 28th and on St. Patrick s Day you may get your own pot of gold in the form of a FREE HARLEY-DAVIDSON!!! Here Is some more exciting news! The Motor Company has just announced their most aggressive financing offers ever with $0 DOWN AND.99% interest rate for 60 months on ALL REMAINING new 2016 Harley-Davidson motorcycles and our dealership is including $2,000 of value-added packages to help you save even more. With these great offers, it s obvious that now is the best time ever to buy the 2016 Harley-Davidson motorcycle of your dreams! And finally, we are excited to introduce our new HAGGLE FREE clearance pricing on all pre-owned bikes! Look for the haggle free sales tags for the lowest prices and best deals we ve ever offered! Contact or visit our sales staff for full details on each of these exciting offers and make 2017 your most exciting and memorable year ever. In closing, thank you again for making 2016 another fun-filled year. We are committed to introducing even more exciting events and rides this year and currently working with the Erie HOG Chapter to finalize the 2017 Events Calendar. Once again, we assure you that our dealership will be the #1 destination for motorcycle enthusiasts in the region. On behalf of everyone at Harley-Davidson of Erie, thank you again and best wishes for a happy and healthy New Year! Kelly Lapping President/Co-Owner Susan Lapping CFO/Co-Owner

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4 THINK SNOW and WIN A HARLEY with Our Snow Day Bike Giveaway Erie, Pennsylvania has historically been one of the snowiest cities in the country with annual snowfall accumulations exceeding 100 inches, and this year forecasters are predicting more snow. Local motorcycle enthusiasts often bemoan the arrival of snow because they know it signals the end of another riding season. We are pleased to announce our Snow Day Bike Giveaway that will have local motorcycle enthusiasts exclaiming, LET IT SNOW! LET IT SNOW! well, for at least one day this winter. Any individual who purchases a motorcycle from Harley -Davidson of Erie between January 5 th and February 28, 2017 will be entitled to a 100% refund of the motorcycle purchase price (excluding sales tax and fees) if 8 inches or more of snow falls at the Erie International Airport on Friday, March 17, If you have been thinking about buying a motorcycle, but want to wait until spring, we suggest you scrap that plan and BUY NOW! This St. Patrick s Day may be the most memorable one ever with a FREE Harley-Davidson. THINK SNOW!!! $0 MONEY DOWN,.99%, and $2,000 Value Package on ALL New 2016 Harleys Harley-Davidson Motor Company has announced an incredible offer on all remaining, new 2016 Harley-Davidson motorcycles:.99% financing with ZERO MONEY DOWN!!! If that isn t exciting enough to get you into our dealership, we are including our Three for Free service package ($1,000 value) and a $1,000 Harley-Davidson of Erie gift card with the purchase of any remaining new, untitled 2016 Harley-Davidson motorcycle. See our sales team for full details on this special financing offer from Harley-Davidson and our additional $2,000 value package. With incredible financing offers, $2,000 value added package, and the chance to RECEIVE A 100% REBATE on the purchase price of your new bike NOW IS THE TIME TO BUY. So visit our dealership today and speak with our sales team for full details on these exciting offers and let us help you bring the New Year in with a bang!!! SAVE up to $5,000 with our Haggle Free SALES Pricing!!! Our dealership has over 70 pre-owned motorcycles that are clearance priced to make space on our showroom floor for more 2017 bikes in March. Look for the HAGGLE FREE sale tags on these bikes for our lowest prices! Most motorcycles are priced below N.A.D.A. average retail pricing and some with savings up to $5,000! We offer FREE winter storage on your purchase until April 1, 2017, and don t forget if your purchase is completed before February 28, 2017, you are eligible to RECEIVE A 100% REBATE on the purchase price of your bike (excluding sales tax and fees). Contact or visit our sales team for more information on any motorcycle in our inventory. If you have thought about buying a new bike then NOW IS THE TIME because these deals are amazing!!! Stop in for full details

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6 MotorClothes CLEARANCE SPECIALS!!! Check out these awesome clearance specials available only this month in our MotorClothes department: Buy any Harley-Davidson of Erie licensed hoodie and receive a second one for FREE! This Buy One Get One (BOGO) free offer is available on ANY Harley-Davidson of Erie licensed hoodies. We have a large selection of fashionable hoodies that will help keep you warm this winter. Sorry, no hold or layaways permitted for this promotion and the free hoodie must be of equal or less value than the one purchased; 75% OFF Christmas decorations and ornaments; 50% OFF pajamas; $100 OFF Leather Jackets; and $50 OFF Nylon Jackets Visit our dealership this month to take advantage of BIG $$$ SAVINGS on the specials listed above before they are gone!!! 2017 Event Schedule: More Rides & Events than EVER!!! If you thought 2016 was busy with various rides and events at our dealership (you would be correct), but we are pleased to announce that 2017 will be even busier with more rides, events, and activities as we celebrate our 45th anniversary! Our local Harley Owners Group (HOG) chapter, Buffalo Wild Wings, Glenwood Beer Distributors (Miller Lite), and several local non-profit organizations are planning an impressive event schedule for the year. We will unveil the official 2017 Harley- Davidson of Erie Event Schedule on February 1 st so that you can begin making your plans (and reservations) to join us for some incredible rides and events this year.