MY15 PRODUCT GUIDE. Subject to trade secret protection. For use exclusively by Piaggio Group

Transcription

1 MY15 PRODUCT GUIDE

2 Agenda 1. History & Heritage 2. Customer Profile 3. Concept 4. Product Overview 5. Color Collection 6. Accessories Collection 7. Technical Specifications 2

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4 History & Heritage Brief History 60-70s Vespa "small frame" was born at the beginning of the 60s (1963), but its popularity increased at the end of the decade, when in 1969 "50 Special" and in 1968 "Primavera 125" were simultaneously launched. The "50 Special, thanks to the its typical lightness and unique style, became a symbol of freedom for a whole generation of young people in search of independence and self-determination. Vespa 50 Special 4

5 History & Heritage Brief History 60-70s The Primavera 125 launched in It had a huge success along with its sporty version, the ET3, similar to the success of the 50cc scooters. Thanks to more compact dimensions, compared to other 125cc models sold at that time, and the high maneuverability, it was the perfect vehicle for urban commuting. Vespa 125 Primavera 5

6 History & Heritage Brief History 80s The 80 s were a transition period for Vespa "small frame. The squared shapes of the PK model failed to grab the attention and appreciation of young people. However, Vespa anticipated the future by presenting the PK automatic, the first attempt of a classic and modern union. Vespa PK 50 6

7 History & Heritage Brief History 90s The 90s were a crucial decade for Vespa. Other automatic scooters presented very aggressive competition, and threatened the decline of Vespa. Vespa s response was outstanding: it launched the ET4 (150cc) and ET2 (50cc), the first fully automatic Vespas. They were an instant success, spreading beyond Europe and around the world. Vespa ET4 7

8 History & Heritage Brief History 2000s The 2000s were the time of Vespa s dedication to the small frame. The LX 50 and 150 become a global icon of style and distinction. It was the vehicle of choice for trendsetters, celebrities, and young people. From Rome to New York, from Hanoi to New Delhi, young people were moving about on Vespas. Vespa LX Vespa LX 8

9 History & Heritage Brief History Vespa "small frame" was born in 1963 equipped with 50cc engine, as Piaggio s answer to the new Italian Highway code that authorized the riding of a 50cc scooter without a license. Since that time, Vespa s small frame has evolved over the years, moving from a local dimension to a global icon of modern, urban and distinctive mobility. Local Global

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11 Customer Profile 11

12 Customer Profile 12

13 Customer Profile 13

14 Customer Profile Attracted by the unique and iconic Vespa design Attentive to details, colors and fashion trends Seduced by the prestige of Vespa, by its history that makes the brand an expression of made in Italy known worldwide. Looking for an handy and solid vehicle, perfect for everyday use, made to travel fast and frequent Environmentally sensitive and attentive to fuel consumption 14

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16 Concept For over 50 years the Vespa small frame has been the official carrier of dreams and freedom of many young generations. Primavera is the historical representation of this icon. Today this dream is renewed with the modernity and the technology present in the unique and sophisticated Vespa 946. The new Vespa Primavera once again captures the dream of freedom and joy of life through its modern image, advanced features, and evocative style

17 Concept Global Icon 17

18 Concept Joy of Life 18

19 Concept Inimitable Design 19

20 Concept Italian Style 20

21 Concept Modern Technology 21

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23 Product Overview design safety riding comfort technology 23

24 Product Overview All new body and design New improved saddle ergonomics New finishing and trims New rims design design 11 inches front and rear wheels New front suspension ESS Disc and drum brake system safety Increased wheelbase vs Vespa LX More space for driver & passenger 1 full-jet helmet under seat storage Lightweight as Vespa LX LED day lights and rear lamp New digital instrument panel 50 4s4v, 150cc 3v i.e. riding comfort technology 24

25 Product Overview - design Vespa Primavera inherits the exclusive and refined elegance of the Vespa 946 while keeping the original shape intact. Primavera keeps the unique characteristics of Vespa design, and maintains the functionality and the comfort of a scooter made for daily urban mobility. 25

26 Product Overview - design Details Vespa gives particular care to the smallest detail, such as chrome-plated parts, passenger footrest etc., which makes the Primavera unique in the scooter market. 26

27 Product Overview riding comfort Ergonomics Designing the new frame, Piaggio studied new solutions to create more legroom, without increasing the distance between saddle and handlebars. Furthermore, the footrest is now thinner on the centralpartsothattheridercaneasilyresttheirfeet on the ground when stopping. The saddle design was studied in order to offer the maximum comfort when seated, maximum agility for passenger, and also to facilitate an easy mount and dismount from the vehicle. 27

28 Product Overview - safety New front suspension Vespa Primavera introduces an important new feature: the all new Enhanced Sliding Suspension ESS, which will increase the level of safety and comfort for both rider and passenger. The new suspension has been totally redesigned by Piaggio R&D in order to reduce frictions during riding and increasing driving comfort and handling. The shock absorber, that used to be fixed by two bolts, is now fixedbyanhingingpin. ThesenewfeatureshaveabetterimpactonthedesignofVespa Primavera. 28

29 Product Overview - technology Dashboard The instrument panel of the Vespa Primavera sets a new standard in terms of on board technology. The new dashboard is composed of an analogic speedometer and a LCD display which shows odometer, trip, fuel level and clock. There are also two light controls on the handlebars. The new dashboard, in staying with the styling and technology in the new Primavera, represents the perfect combination of tradition and innovation. 29

30 Product Overview - technology Lighting system The on board technological level of the Vespa Primavera is also present in the lighting system, thanks to the LED technology. Front Day Running Lights (DRL) are made by LED lights, a modern and elegant solution. As in the exclusive and elegant Vespa 946, the Primavera s DRL lights are perfectly integrated into the front shield which remains clean and stylish. *Only available for

31 Product Overview - technology Engine range Vespa Primavera is equipped with a complete engine range: - 50cc 4strokes 4valves - 150cc 3valves electronic injection(i.e.) These engines are the top in terms of technology, performance and fuel consumption. The 150cc 3valves engine, performs up to 117 mpg (up to 50 km/l). Oneof the lowest fuelconsumptionof the category. The 150 3valves engine is the state of the art in terms of efficiency, with ordinary maintenance scheduled every 6,000 miles/10,000 km. 31

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33 Product Overview - design Design Piaggio design center, thanks to 946 experience, has played an important and innovative work on surfaces and body sections realizing deep scratches that, without betraying the softness of lines typical ofeveryvespa,areabletoconferawholenewdynamicandmodernshape. Vespa Primavera inherits the exclusive and refined elegance of Vespa 946 while keeping intact the original shape. Despite Primavera keeps the unique characteristics of the most Vespa precious of all time,itdoesn tgiveuponthefunctionalityandthecomfortofascootermadefordailyurbanmobility. 33

34 Product Overview - design Front shield The front shield of the Vespa Primavera keeps with the Vespa tradition, the column steering cover. Thiselementhasanirregularshapelikeanecktie,thinonthetopandlargeronthebottom. The Vespa 946 proposed resurrected the traditional shape, even if in a more exclusive and futuristic way. The Vespa Primavera imitates the elegance of Vespa 946 with the very clean front shield and the column steering cover enriched by chrome plated elements. Vespa Primavera (60s) Vespa 946 Vespa Primavera 34

35 Product Overview - design Lateral view The design theme of the Vespa Primavera is shown in the way Piaggio designers took inspiration from the traditional Vespa shape and redesigned it in a modern and futuristic way. OneofthemostimpressiveexampleisthelateralsideofVespa,alsoknownasthecowls. Thefinalresultisadynamicshape,whichisverycleanandelegant. Vespa Primavera (60s) Vespa 946 Vespa Primavera 35

36 Product Overview - design Wheels The 11 front and rear wheels of the Vespa Primavera represent a good match between safety and maneuverability, two main characteristic for an urban scooter. Therimsdesignkeepsthe5spokeshape,asfor Vespa LX and GTS, but is reimagined in a new and dynamic version perfectly inspired to Primavera design. 36

37 Product Overview - technology Dashboard The instrument panel of Vespa Primavera is characterized by the LCD display placed in the bottom part. The display shows all the important information such as odometer, trip, fuel level and clock. The trip mode button is placed on the right handlebar control. Lights control Turn indicators Horn Run/off Mode Button Starter 37

38 Product Overview riding comfort New frame The frame is made of steel, completely redesigned, but retaining the classic construction: made ofpressedsteelspotandarcwelded. A careful design of the various components has allowed a significant increase of the stiffness without increasing the weight, despite the larger size. Body performance and construction quality are possible also thanks to the new fully automated welding line. 38

39 Product Overview riding comfort New frame The new frame design increased the level of comfort due to the new battery position in the central body rail. This solution gives a lower center of gravity to the vehicle which means improved stability. An additional benefit is the increased under seat compartment which is now 16.6 liters of capacity, enough space for a full helmet and other objects, and features a liner. The saddle can be now easily openedpushingthebuttonplacedovertheglovebox(primavera50ccusesakeytoopensaddle). *Only available for Keyhole is placed on the saddle for 50cc models 39

40 Product Overview - technology Thermodynamics The 3valves engine implemented new features in order to increase efficiency, comfort and drivability and to reduce fuel consumption, vibrations and noise level. Long-stroke engine (58 mm) with reduced bore to improve torque and fuel efficiency at low speed. New cylinder head to increase the combustion efficiency, both for the 3valve lay-out and for the optimization of internal charge motion(tumble in particular). New Piaggio fuel injection system: Integrated spark-advance, air/fuel ratio and phase management, with lambda probe and 3-way catalyst. Designed to allow engine start without battery (for kick starter versions). 40

41 Product Overview USA version product specs The New Vespa Primavera model in the US configuration has some specific features in order to meet the homologation restrictions for the US market. External turning indicators Classical rear lamp and external turning indicators Specific engines with Canister filter (150cc) Lateral dimension indicators Specific Warning badges 41

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43 Color collection MY15 Montebianco White Seat color: Red Midnight Blue Seat color: Beige Dragon Red Seat color: Gray Azzurro Marechiaro Seat color: Gry Marrone Crete Senesi Seat color: Beige Volcano Black Seat color: Red 50cc USA: 150cc USA: 50cc USA: 150cc USA: 50cc USA: 150cc USA: 50cc USA: 150cc USA: 50cc USA: 150cc USA: 50cc USA: 150cc USA: 50cc Can: 150cc Can: 50cc Can: 150cc Can: 50cc Can: 150cc Can: 50cc Can: 150cc Can: 50cc Can: 150cc Can: 50cc Can: 150cc Can: 43

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45 Accessories collection A very precious and stylish scooter as Vespa Primavera couldn t have had a full range of accessories specifically designed for it. Every single component, from top-case to windshield, has been designed so as perfectly match with the scooter shape. But Vespa is more than a scooter, is a fashion brand, here s why Primavera also presents a new clothing line composed by t-shirts, bags and jackets to fully live the Vespa experience. 45

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47 Accessories collection - vehicle 1B XXX-Top case painted in vehicle color. Can fit one full face helmet. Chrome-plated Vespa logo. Available now. 1B BR Topbox Kit Primavera Montebianco White 544 optional Red Pad 1B R7 Topbox Kit Primavera Dragon Red 894 optional Gray Pad 1B DE Topbox Kit Primavera Midnight Blue 222/A optional Beige Pad 1B AZ Topbox Kit Primavera Azzurro Marechiaro 260/A optional Gray Pad 1B XN2 Topbox Kit Primavera Volcano Black 98/A optional Red Pad 1B MD Topbox Kit Primavera Marrone Creta Senese 129/A optional Beige Pad Top box support 1B000815to be ordered separately, required for topbox. Available now Backrest pad available now. 1B B Primavera Backrest Pad Beige (Marrone, Midnight Blue) 1B G Primavera Backrest Pad Grey (Azzurro, Dragon Red) 1B R Primavera Backrest Pad Red (Black, White) 47

48 Accessories collection - vehicle Top case inner bag made with the same materials and aesthetic used for other Vespa accessories M001 Black M002 Black and Orange Available soon M00X - High-quality handmade genuine leather bag with metal Vespa logo. It can fit one open face helmet with visor. It can be quickly mounted onto rear rack 1B Colors: black and brown. Made in Italy. Available soon. 1B Chrome plated rear carrier. Laser engraved Vespa logo. Folding rack for storage, fixed rack for topboxmounting. Pic shown is from LX and Vespa S. Available now. 48

49 Accessories collection - vehicle TBD - Medium-sized fly screen offers protection while enhancing vehicle design. Fixing system realized with a finishing similar to other parts of the vehicle. This will be the same as the EU spec 1B but with DOT homologation. Available soon. TBD - High-quality shock-resistant, methacrylate windscreen. Personalized with Vespa Originale logo. Fixing system realized with a finishing similar to other parts of the vehicle. Same as the EU spec 1B but with DOT homologation. Available soon. 49

50 Accessories collection - vehicle M00X - Waterproof spare wheel shaped bag. Magnetically attaches to vehicle. Available now M001 Wheel Shaped Magnetic Bag Italian Roundel with Vespa Logo M002 Wheel Shaped Magnetic Bag Union Jack with Vespa Logo M003 Wheel Shaped Magnetic Bag Blue/White/Red Mod Roundel with Vespa Logo M004 Wheel Shaped Magnetic Bag Stars and Stripes with Vespa Logo M005 Wheel Shaped Magnetic Bag Brazil Flag with Vespa Logo M006 Wheel Shaped Magnetic Bag Black and Silver with Vespa Logo M007 Wheel Shaped Magnetic Bag Black and Orange with Vespa Logo 1B Rubber Flootmat with Vespa Logo. Protects the body of the scooter from scuffing. Available now. 50

51 Accessories collection - vehicle 1B Chrome plated front rack gives extra storage on the vehicle. Laser engraved Vespa logo, folds up when not in use. Available now M010 - Lapblanket. Practical and easy to fit on the scooter. It offers excellent protection from the cold and rain. Has metal Vespa logo. Maximum stability at high speeds. Integrated seat cover and antitheft system. Available soon M - Handmuffs. Practical and easy to fit on the scooter. It offers excellent protection from the cold and rain. Has metal Vespa logo. Attaches to grip and rearview mirror. Available soon. 51

52 Accessories collection - vehicle 1B Front Chrome Side Protection. Vespa logo laser engraved, made of chromed tubular steel, gives a classic look to the scooter and protects from accidental drops. Available soon. 1B Rear Chrome Side Protection. Vespa logo laser engraved, made of chromed tubular steel, gives a classic look to the scooter and protects from accidental drops. Available soon. 52

53 Accessories collection - vehicle MX Leather Seat. High quality Italian leather saddle. Available in Black and Natural Leather. Available soon. 1B X Leather Backrest Pad. High quality Italian leather saddle. Available in Black and Natural Leather. Red OEM shown. Available soon. 53

54 Accessories collection - vehicle 1C Sidestand. Made of tubular steel, gives a quick and easy way to park the scooter. Available soon. 1B Front Chrome Fender Protection, made of chromed tubular steel, gives a classic look to the scooter and protects from accidental drops. Available soon. 54

55 Accessories collection - riders Bomber jacket with typical fashion shape. Ext: 100% cotton popeline. Interior: 100% cotton printed blue/white scooter pattern camouflage. Limited stock,available now M02B M03B M04B M05B M06B Cotton Bomber Jacket, Royal Blue exterior, Light Blue interior. S Cotton Bomber Jacket, Royal Blue exterior, Light Blue interior. M Cotton Bomber Jacket, Royal Blue exterior, Light Blue interior. L Cotton Bomber Jacket, Royal Blue exterior, Light Blue interior. XL Cotton Bomber Jacket, Royal Blue exterior, Light Blue interior. XXL 55

56 Accessories collection - riders Cotton T-shirt, printed on the front and the back. Available in blue and white. Limited stock,available now M02B M03B M04B M05B M06B T-Shirt W/ Scooter on Side Blue S T-Shirt W/ Scooter on Side Blue M T-Shirt W/ Scooter on Side Blue L T-Shirt W/ Scooter on Side Blue XL T-Shirt W/ Scooter on Side Blue XXL M02W M03W M04W M05W M06W T-Shirt W/ Scooter on Side White S T-Shirt W/ Scooter on Side White M T-Shirt W/ Scooter on Side White L T-Shirt W/ Scooter on Side White XL T-Shirt W/ Scooter on Side White XXL 56

57 Accessories collection - riders Cotton T-shirt, printed on the front and the back. Available in Green, Red and Blue, they display modern and vibrant graphics. Limited stock,available now M02V T-Shirt W/ Logo on Chest Green S M03V T-Shirt W/ Logo on Chest Green M M04V T-Shirt W/ Logo on Chest Green L M05V T-Shirt W/ Logo on Chest Green XL M06V T-Shirt W/ Logo on Chest Green XXL M02R T-Shirt W/ Logo on Chest Red S M03R T-Shirt W/ Logo on Chest Red M M04R T-Shirt W/ Logo on Chest Red L M05R T-Shirt W/ Logo on Chest Red XL M06R T-Shirt W/ Logo on Chest Red XXL M02B T-Shirt W/ Logo on Chest Blue S M03B T-Shirt W/ Logo on Chest Blue M M04B T-Shirt W/ Logo on Chest Blue L M05B T-Shirt W/ Logo on Chest Blue XL M06B T-Shirt W/ Logo on Chest Blue XXL 57

58 Accessories collection - riders Cotton men s T-shirt, printed on the front. Limited stock, available now. Cotton lady s T-shirt, printed on the front. Limited stock, available now. Cotton lady s T-shirt, camouflage Vespa graphics on the front. Limited stock, available now M02G M03G M04G M05G M06G M01B M02B M03B M04B M01G M02G M03G M04G T-Shirt with Vespa Logo making Primavera outline on chest Yellow S T-Shirt with Vespa Logo making Primavera outline on chest Yellow M T-Shirt with Vespa Logo making Primavera outline on chest Yellow L T-Shirt with Vespa Logo making Primavera outline on chest Yellow XL T-Shirt with Vespa Logo making Primavera outline on chest Yellow XXL Ladies T-Shirt with Flowers making Vespa logo on chest White XS Ladies T-Shirt with Flowers making Vespa logo on chest White S Ladies T-Shirt with Flowers making Vespa logo on chest White M Ladies T-Shirt with Flowers making Vespa logo on chest White L Ladies T-Shirt with Blue CamoPattern Made from Vespa Silhouettes White XS Ladies T-Shirt with Blue CamoPattern Made from Vespa Silhouettes White S Ladies T-Shirt with Blue CamoPattern Made from Vespa Silhouettes White M Ladies T-Shirt with Blue CamoPattern Made from Vespa Silhouettes White L 58

59 Accessories collection - riders T-shirt in cotton, printed on the front. This is our world handle with care Limited stock, available now M01R M02R M03R M04R Ladies T-Shirt with "This is our world, handle with care" on front Pink XS Ladies T-Shirt with "This is our world, handle with care" on front Pink S Ladies T-Shirt with "This is our world, handle with care" on front Pink M Ladies T-Shirt with "This is our world, handle with care" on front Pink L M00B Cotton Bandanna 65mmX65mm scooter pattern camouflage in blue. Limited stock, available now. 59

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61 Technical specifications Dimensions - length: 73.2 in (1.860mm) - width: 28.9 in (735mm) - saddle height: 30.7 in (780mm) - wheelbase: 52.7 in (1.340mm) 10.2 in (260 mm) 30.7 in (780mm) 52.7 in (1.340mm) 61

62 Technical specifications 50 Engine Single cylinder Hi-Per4 4-stroke with 3-way catalytic converter and secondary air system SAS Capacity 49.9 cc Bore x stroke (mm) Max power Max torque Fuel supply Carburetor Cooling Forced Air Starter Electric and kick starter Transmission Automatic Twist and Go (CVT with torque server) Clutch Automatic dry centrifugal clutch with vibration dampers Load bearing structure Sheet metal body with welded reinforcements Front suspension Single arm with coil spring and dual action monoshock absorber - axial stroke 78 mm Rear suspension Hydraulic monoshock - axial stroke 69 mm Front brake Hydraulically operated 200 mm stainless steel disc Rear brake Mechanically operated 140 mm drum Front tire Die-cast aluminium alloy, Tubeless 110/70-11 Rear tire Die-cast aluminium alloy, Tubeless 120/70-11" Length 73.2 in mm Width 28.9 in mm Wheelbase 52.7 in mm Seat height 30.7 in mm Fuel tank capacity 1.8 us gal - 7 lt Fuel Economy mpg km/l Max speed 40 mph - 65 km/h 62

63 Technical specifications 150 3v Engine Single cylinder 4 strokes, with catalytic converter and electronic fuel injection, Single overhead camshaft - 3 valves (2 intake, 1 exhaust) Capacity 155 cc Bore x stroke (mm) Max power 12.7 hp (9.5 kw) at 7,750 rpm Max torque 9.4 lb-ft (12,8 Nm) at 6,500 rpm Fuel supply P.I. Injection (Port injected) Cooling Forced Air Starter Electric Transmission Automatic Twist and Go (CVT with torque server) Clutch Automatic dry centrifugal clutch with vibration dampers Load bearing structure Sheet metal body with welded reinforcements Front suspension Single arm with coil spring and dual action monoshock absorber - axial stroke 78 mm Rear suspension Coil spring with adjustable preload (4 settings), and dual action hydraulic monoshock - axial stroke 70 mm Front brake Hydraulically operated 200 mm stainless steel disc Rear brake Mechanically operated 140 mm drum Front tire Die-cast aluminium alloy, Tubeless 110/70-11 Rear tire Die-cast aluminium alloy, Tubeless 120/70-11" Length 73.2 in mm Width 28.9 in mm Wheelbase 52.7 in mm Seat height 30.7 in mm Fuel tank capacity 2.1 US gal (8 lt) Fuel Economy up to 117 mpg (up to 50 km/l) Max speed 59 mph (95 km/h) 63

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