STROLLER CONCEPT CREATION PROCESS BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

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1 STROLLER CONCEPT CREATION PROCESS BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

2 STROLLER CONCEPT BASIS OF CONCEPT IMPROVE ON CURRENT PARADIGMS FROM THE GROUND UP SERVE THE MASSES TO ACKNOWLEDGE AND RESPECT THE ERGONOMICS & SAFETY OF BOTH THE CHILD AND PARENT

3 STROLLER CONCEPT CREATION PROCESS BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

4 STROLLER CONCEPT RESEARCH TECHNIQUES OBSERVATION OF CURRENT PRODUCTS ANALYSIS OF VARIOUS COLLAPSIBLE PRODUCTS EMPATHIZE AND ROLE-PLAY QUESTION FOCUS GROUPS PERFORM USER OBSERVATION

5 STROLLER CONCEPT CREATION PROCESS BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

6 STROLLER CONCEPT OPPORTUNITIES FOR IMPROVEMENT OUT OF 100 POIGNANT RESEARCH OBSERVATIONS HERE ARE THE TOP TEN CATEGORIES #1 Need to accommodate a lot of stuff safely & efficiently 23 votes out of 100 #2 Quick ingress and egress of child and easy folding 16 votes #3 Device needs to keep a small foot print and be very maneuverable 13 votes #4 Device is to be used as a restraint for child 7 votes #5 Designed to be compact when folded 6 votes #6 Designed to be comfortable and accommodate bulky outfits & kids 6 votes #7 Light weight 5 votes #8 Design in a way to give parents hands free at doors 5 votes #9 There is a need for a second kid option 5 votes #10 Storage via hanging 4 votes

7 STROLLER CONCEPT CREATION PROCESS BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

8 STROLLER CONCEPT CREATION PROCESS DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH FINAL MODEL

9 TETHERED LAY DOWN COLLAPSE UPRIGHT COLLAPSE LAY DOWN COLLAPSE CORK SCREW COLLAPSE

10 STROLLER CONCEPT DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH FINAL MODEL

11 TETHERED LAY DOWN COLLAPSE

13 LAY DOWN COLLAPSE

15 CORK SCREW COLLAPSE

17 UPRIGHT COLLAPSE

19 STROLLER CONCEPT DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH FINAL MODEL

20 LAY DOWN COLLAPSE

21 CORK SCREW COLLAPSE

22 UPRIGHT COLLAPSE

23 STROLLER CONCEPT DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH FINAL MODEL

24 SOFT & SIMPLE ANGULAR HI TECH CIRCLES ULTRA SOFT & PILLOWED

25 SOFT & SIMPLE

26 CIRCLES

27 ANGULAR HI TECH

28 ULTRA SOFT & PILLOWED

30 STROLLER CONCEPT DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH & CAD MODEL FINAL MODEL

38 STROLLER CONCEPT DEVELOPMENT SKETCHES OF FOLDING METHODS QUARTER SCALE FOLD TEST FULL SIZE FOLD TEST SKETCHES OF AESTHETICS & FEATURES FINAL SKETCH FINAL MODEL

40 STROLLER CONCEPT BASIS OF CONCEPT RESEARCH TECHNIQUES OPPORTUNITIES FOR IMPROVEMENT DEVELOPMENT CONCEPT FEATURES

41 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

42 SOME REASONS FOR LARGE WHEELS GETTING THROUGH DOORS WITH TALL DOOR JAMS IS TOUGH WITH SMALL WHEELS

44 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

45 SOME REASONS FOR SINGLE CASTER FRONT WHEELS SINGLE CASTER WHEELS HAVE A SIMPLER CLEANER LOOK THAT IS ONLY FOUND ON STROLLERS WITHIN THE +$100 RANGE

47 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

48 SOME REASONS FOR A EASY ON/OFF SINGLE BRAKE TRYING TO GET THROUGH A DOOR WITH A STROLLER ONE HANDED IS TUFF AND UN-SAFE

50 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

51 SOME REASONS FOR A LARGE STORAGE BASKET PEOPLE WILL PILE AS MUCH AS THEY CAN INTO A STROLLER, BETTER GIVE THEM SOME GOOD WAYS TO GO ABOUT IT

53 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

54 SOME REASONS FOR A REMOVABLE BAG BAR ENCOURAGING PEOPLE TO HANG THINGS IN A PROPER LOCATION CREATES A SAFER MORE STABLE PLATFORM

56 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

57 SOME REASONS FOR A REMOVABLE SMALL STORAGE BAG PEOPLE OFTEN QUICKLY MAX OUT THEIR LARGE STORAGE AND AT THE LAST MINUTE THROW SMALLER ITEMS ON TOP SOLUTION= GIVE THEM A PLACE FOR THOSE SMALLER ITEMS LIKE A MINI BACKPACK

59 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

60 SOME REASONS FOR AN ALL MESH SEAT KIDS ARE WELL PROTECTED, & THEY EAT IN THE STROLLER

62 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

63 SOME REASONS FOR ONE BUTTON FOLD OUT CHILD TRAY CHILDREN GET IRRITABLE IN THE MOST COMFORTABLE STROLLERS AND LIKE TO GET IN AND OUT FREQUENTLY, SO MAKE IT QUICK AND EASY

66 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

67 SOME REASONS FOR AN EASY TELESCOPING GRAVITY FOLD PARENTS OFTEN CARY THEIR CHILDREN IN AND OUT OF PLACES, POSSIBLY BECAUSE COMPLICATED STROLLERS DISCOURAGE THEM FROM USING ONE, ALSO IN MOMENTS OF TRAVEL, A SPEEDY COMPREHENSIVE COLLAPSE IS BEST

70 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

71 SOME REASONS FOR A UPRIGHT COLLAPSE POSITION THE OUTDOORS IS DIRTY, AN UPRIGHT COLLAPSE KEEPS DIRT FROM BEING FOLDED ONTO OTHER PARTS OF THE STROLLER YOU DON T HAVE TO BEND OVER AS FAR TO PICK UP AN UPRIGHT STROLLER FOR LOADING AN UPRIGHT STROLLER TAKES UP LESS FLOOR SPACE IN A HOUSE WHERE THE STROLLER OFTEN IS WHEN THE BABY IS HOME

73 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

74 SOME REASONS FOR A HEIGHT ADJUSTABLE CANOPY CANOPIES ARE A STANDARD FEATURE, AND NEEDED TO BE DEALT WITH IN THIS CONCEPT BECAUSE OF THE NATURE OF THIS CONCEPT S CONSTRUCTION A TELESCOPING CANOPY WORKED OUT BEST BECAUSE OF THE TELESCOPING HANDLE THE ANALOG NATURE OF A TELESCOPE MOVEMENT EASILY LENDS TO DEALING WITH THE ANALOG CHARACTERISTICS OF THE WEATHER

76 STROLLER CONCEPT CONCEPT FEATURES (FROM THE GROUND UP) LARGE WHEELS SINGLE CASTER FRONT WHEELS EASY ON/OFF SINGLE BRAKE LARGE STORAGE BASKET REMOVABLE BAG BAR REMOVABLE SMALL STORAGE BAG ALL MESH SEAT ONE BUTTON FOLD OUT CHILD TRAY EASY TELESCOPING GRAVITY FOLD UPRIGHT COLLAPSE POSITION HEIGHT ADJUSTABLE CANOPY ONE BUTTON RELEASE PARENT TRAY

77 SOME REASONS FOR A ONE BUTTON RELEASE PARENT TRAY PARENT TRAYS ARE A STANDARD FEATURE, AND NEEDED TO BE DEALT WITH IN THIS CONCEPT BECAUSE THE TELESCOPING HANDLE CAN T HAVE THINGS PERMANENTLY ATTACHED TO IT, OR ELSE IT COULDN T COLLAPSE, THE PARENT TRAY HAD TO BE MOUNTED DIFFERENTLY AN ELEGANT SINGLE MOUNT POST FOR THE TRAY WAS WORKED OUT THAT ALLOWED FOR ONE BUTTON REMOVAL (MAKING CLEANING AND CONFIGURING THAT MUCH EASIER)

80 THE END THANKS FOR YOUR TIME

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