HONDA FUTURE MEDIA LAUNCH AGENDA
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1 HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am 11:00am 11:03am 11:13am 11:20am 11:30am 11:37am 12:00noon 1:30pm Guest Arrival and Registration Welcome note by Emcee Welcome speech by Mr. Satoshi Okada, Managing Director/CEO of Boon Siew Honda Sdn Bhd Bike Unveiling Photo Session Product Presentation Q&A Session Lunch at Kim Ma Restaurant End of Event
2 P ress I nformation July 18, 2012 BUSINESS HONDA BANKS ON THE FUTURE Boon Siew Honda Sdn Bhd, the market leader in the Malaysian motorcycle industry in the past decade, is aiming to retain their leadership position with its latest offering, the Honda Future. With the Malaysian motorcycle market expected to grow by 4 to 6% in 2012 and 2013, Boon Siew Honda is banking on the Future by introducing a new moped capable of traveling a maximum distance of 338 kilometers with one full tank (tested by ECE 40 Mode), the first of its kind in the country. Despite growing trends in automatic transmissions, the trusty moped is still the mainstay of the motorcycle business in Malaysia. Consumer demands may have shifted, with more focus on the aesthetics, but the underlying pre-requisite of a safe and comfortable ride has remained unchanged for decades. This is why we believe that the Future will appeal to consumers young and old alike with its trendy looks, fuel efficiency and practical features, said Mr. Satoshi Okada, Managing Director of Boon Siew Honda Sdn Bhd. In 2011, Boon Siew Honda reported a market share of 44%. With the launch of the Honda Future, the company is projecting to grow its market share with a sales target of shifting 3,500 units per month. The Honda Future boasts of a bigger U-box to accommodate a full-face helmet, bigger 5.6 liter fuel tank (as opposed to the 3.7 liter capacity of the previous generation), and a new 4-stroke SOHC 125cc air-cooled engine that allows users to save up to 7.6% in fuel consumption as compared to the Wave 125 X Ultimo. Other features include wider seats, rear LED lights and a sporty speedometer. cont
3 Priced from RM 5,578 to RM 5,998 (recommended-on-the-road), the Honda Future is expected to rise up to the popularity of Honda s reliable long-time workhorse, the Honda EX-5. Depending on their requirements, consumers will be able to choose from three distinct variants of the same model. Variant 1 features an electric starter, spoke, and front disc brakes; Variant 2 boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 combines the electric starter, sporty wheels and front and rear disc brakes. All three variants come in choices of three colours Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic. ADVANCED FEATURES: Thoughtful Practicality The Honda Future includes a number of practical features, chief of which is the larger 19 liter U- box that can easily accommodate a full-face helmet. A bigger 5.6 liter fuel tank is also part of the Honda Future make-up. The bigger fuel tank allows for longer traveling distances (up to 338km, 100km more than Wave 125 X Ultimo) without the need for constant re-fueling stops. Other practical highlights include a side battery casing that allows for easy maintenance access, a push-seat function, and automatic key lock shutters. Fuel Efficiency and Eco-Friendly Based on the ECE40 MODE research, the fuel consumption of the Honda Future has been mapped at 60.3km per liter, a 0.5km per liter improvement as compared to the Wave 125 X Ultimo. With improved fuel-burning efficiency comes cleaner emissions which compliance to Euro 2 Standard and ultimately, an eco-friendly motorcycle. Riding Comfort The overall design of the Honda Future is tailored to suit riders of various sizes. In line with its role as a long-distance moped, the Honda Future is built with a wider seat with clear distinction between the rider and the pillion virtually giving more seat space and allowing for a more comfortable ride even for long distances. A molded front design that eliminates the use of screws reduces vibration sounds from the front cover. Safety First Safety elements in the Honda Future include a rear LED light that is more visible in any riding conditions. A blue-lit speedometer and the inclusion of a fog light allows for safer night riding.
4 SPECIFICATIONS: ENGINE Model name Engine Bore & Stroke Displacement Future Air Cooled, 4 Cycle Engine OHC 52.4 x 57.9mm 124.8cc Compression ratio 9.3 : 1 Engine starter system Lubricating oil capacity Electric Starter and Kick Starter 0.9 liter (At disassembly), 0.7 liter (At draining) TRANSMISSION Clutch Transmission Automatic Centrifugal & Multiplate Wet Clutch 4 Speed Constant Mesh GEAR RATIO 1st Gear (35/14) 2nd Gear (31/20) 3rd Gear (23/20) 4th Gear (24/26) Primary reduction ratio (67/20) Final reduction ratio (36/14) ELECTRICAL Ignition system Battery Direct Current CDI 12V/3.0A.h(10H)
5 SPECIFICATIONS: DIMENSIONS Overall length Overall width Overall height Wheelbase Curb weight 1932mm 711mm 1092mm 1258mm Variant 1 (Electric/Spoke wheels/front disc brake): 99kg Variant 2 (Electric/Sporty rims/front disc brake): 100kg Variant 3 (Electric/Sporty rims/front + Rear disc brake): 101kg CHASSIS Frame Suspension Front Rear Fuel capacity Tyre measurement Front Rear Back bone Telescopic 81mm Twin 81mm 5.6 liter 70/90-17M/C 38P 80/90-17M/C 50P Caster 26 30' Trail 68mm PERFORMANCE Maximum horse power Maximum torque 7.6kW (9.6PS) /7500rpm 10.6Nm (1.08kgf.m) /5500rpm *Note: Specifications are subject to change without prior notice. - END - Media information, please contact: Global PR Sdn Bhd Paulynne Cheng at paulynne@twmr.com.my or Boon Siew Honda Sdn. Bhd. ( A) Head Office: 25-B, Lebuh Farquhar Penang, Malaysia Tel: Fax:
6 HONDA FUTURE MEDIA LAUNCH, 18 July 2012 Speech by Mr. Satoshi Okada, Managing Director/Chief Executive Officer Good morning and a very warm welcome to the members of the media, ladies and gentlemen. It has been almost nine months since we met on a new model introduction stage. In that time, my colleagues in Honda have been anything but idle. The Spirit of Challenge continues and today, we are proud to introduce the Honda Future a motorcycle that is both powerful and safe, practical but still sporty, comfortable yet attractive. It will be the first moped in Malaysia to be able to travel from Kuala Lumpur to Kuantan on a single tank of fuel. This was calculated by following the ECE40 Mode test method I will not go into long details about the product features., Mr. Tatsuya Minagawa, (Large Project Leader of Honda Future) will give you a more in-depth explanation later on in today s programme. However, I would like to say that constant innovation and evolution is embodied within the Spirit of Challenge that Honda adheres to. This is how we have maintained our position as the market leader in Malaysia for so many years. The chase for product excellence is always a moving target. Despite growing trends in automatic transmissions, the trusty moped is still the mainstay of the motorcycle business in Malaysia. Consumer demands may have shifted, with more focus on the aesthetics, but the underlying prerequisite of a safe and comfortable ride has remained unchanged for decades. By combining features that will appeal to a broad spectrum of the market, we believe that the Honda Future will straddle the generation gap between the older market demographics and the new generation of consumers. Just like all the other models in the All Mode Mighty Series, the Honda Future is a finely tuned balance between performance, sporty styling, optimum fuel efficiency and Honda s renowned reliability and durability. In other words, who says a workhorse cannot look good? Depending on their requirements, consumers will be able to choose from three distinct variants of the same model. Variant 1 features an electric starter, spoke, and front disc brakes and will cost RM5,578 recommended-on-the-road; Variant 2 which carries a price tag of RM5,728 boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 which combines the electric starter, sporty wheels and front and rear disc brakes can be purchased for only RM5,998. All three variants come in choices of three colours Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic. You will see this new model in just a few minutes. But before that, I take this opportunity to express my sincere appreciation. Thank you, everyone, for your full support to Honda and the Semangat. Impian. Boon Siew Honda Sdn. Bhd. ( A) Head Office: 25-B, Lebuh Farquhar Penang, Malaysia Tel: Fax:
7 HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am 11:00am 11:03am 11:13am 11:20am 11:30am 11:37am 12:00noon 1:30pm Guest Arrival and Registration Welcome note by Emcee Welcome speech by Mr. Satoshi Okada, Managing Director/CEO of Boon Siew Honda Sdn Bhd Bike Unveiling Photo Session Product Presentation Q&A Session Lunch at Kim Ma Restaurant End of Event
8 P ress I nformation July 18, 2012 MOTORING HONDA S LONG DISTANCE HIGHWAY BIKES ARE THE FUTURE Boon Siew Honda Sdn. Bhd. Unveils First-Ever Long Distance Moped KUALA LUMPUR, 18 July 2012: Boon Siew Honda Sdn Bhd has unveiled Malaysia s first long-distance moped bike, named as the Honda Future, capable of traveling a maximum distance of 338 kilometers on one full tank as tested by ECE40 Mode, by far the best in its category. Honda s latest offering combines fuel efficiency, aesthetics, practicality, safety and comfort into an attractive package, calculated to appeal to consumers of all age groups and demographics. The key feature of Honda Future is the 19 liter Helmet-in U Box which able to fit in the full face Helmet and personal belonging and become chief of moped categories. The other key feature of the Honda Future is the bigger 5.6 liter fuel tank which when combined with the new 4-stroke SOHC 125cc air-cooled engine, results in a recorded 7.6% in fuel improvement against the Wave 125 X Ultimo. This effectively makes it the leader of fuel efficiency in its category. Constant innovation and evolution is embodied within the Spirit of Challenge that Honda adheres to. This is how we have maintained our position as the market leader in Malaysia for so many years. The chase for product excellence is always a moving target. By combining features that will appeal to a broad spectrum of the market, we are hoping that the Honda Future will straddle the generation gap between the older market demographics and the new generation of consumers, said Satoshi Okada, Managing Director and Chief Executive Officer of Boon Siew Honda Sdn Bhd. cont
9 Priced from RM 5,578 to RM 5,998 (recommended-on-the-road), the Honda Future is expected to rise up to the popularity of Honda s reliable long-time workhorse, the Honda EX-5. Depending on their requirements, consumers will be able to choose from three distinct variants of the same model. Variant 1 features an electric starter, spoke, and front disc brakes; Variant 2 boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 combines the electric starter, sporty wheels and front and rear disc brakes. All three variants come in choices of three colours Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic. ADVANCED FEATURES: Thoughtful Practicality The Honda Future includes a number of practical features, chief of which is the larger 19 liter U- box that can easily accommodate a full-face helmet. A bigger 5.6 liter fuel tank is also part of the Honda Future make-up. The bigger fuel tank allows for longer traveling distances (up to 338km, 100km more than Wave 125 X Ultimo) without the need for constant re-fueling stops. Other practical highlights include a side battery casing that allows for easy maintenance access, a push-seat function, and automatic key lock shutters. Fuel Efficiency and Eco-Friendly Based on the ECE40 MODE research, the fuel consumption of the Honda Future has been mapped at 60.3km per liter, a 0.5km per liter improvement as compared to the Wave 125 X Ultimo. With improved fuel-burning efficiency comes cleaner emissions which compliance to Euro 2 Standard and ultimately, an eco-friendly motorcycle. Riding Comfort The overall design of the Honda Future is tailored to suit riders of various sizes. In line with its role as a long-distance moped, the Honda Future is built with a wider seat. The clear distinction between the rider and the pillion virtually means more seat space that allows for a more comfortable ride even for long distances. A molded front design that eliminates the use of screws reduces vibration sounds from the front cover. Safety First Safety elements in the Honda Future include a rear LED light that is more visible in any riding conditions. A blue-lit speedometer and the inclusion of a fog light allows for safer night riding.
10 SPECIFICATIONS: ENGINE Model name Engine Bore & Stroke Displacement Future Air Cooled, 4 Cycle Engine OHC 52.4 x 57.9mm 124.8cc Compression ratio 9.3 : 1 Engine starter system Lubricating oil capacity Electric Starter and Kick Starter 0.9 liter (At disassembly), 0.7 liter (At draining) TRANSMISSION Clutch Transmission Automatic Centrifugal & Multiplate Wet Clutch 4 Speed Constant Mesh GEAR RATIO 1st Gear (35/14) 2nd Gear (31/20) 3rd Gear (23/20) 4th Gear (24/26) Primary reduction ratio (67/20) Final reduction ratio (36/14) ELECTRICAL Ignition system Battery Direct Current CDI 12V/3.0A.h(10H)
11 SPECIFICATIONS: DIMENSIONS Overall length Overall width Overall height Wheelbase Curb weight 1932mm 711mm 1092mm 1258mm Variant 1 (Electric/Spoke wheels/front disc brake): 99kg Variant 2 (Electric/Sporty rims/front disc brake): 100kg Variant 3 (Electric/Sporty rims/front + Rear disc brake): 101kg CHASSIS Frame Suspension Front Rear Fuel capacity Tyre measurement Front Rear Back bone Telescopic 81mm Twin 81mm 5.6 liter 70/90-17M/C 38P 80/90-17M/C 50P Caster 26 30' Trail 68mm PERFORMANCE Maximum horse power Maximum torque 7.6kW (9.6PS) /7500rpm 10.6Nm (1.08kgf.m) /5500rpm *Note: Specifications are subject to change without prior notice. - END - Media information, please contact: Global PR Sdn Bhd Paulynne Cheng at paulynne@twmr.com.my or Boon Siew Honda Sdn. Bhd. ( A) Head Office: 25-B, Lebuh Farquhar Penang, Malaysia Tel: Fax:
12 HONDA FUTURE MEDIA LAUNCH, 18 July 2012 Speech by Mr. Satoshi Okada, Managing Director/Chief Executive Officer Good morning and a very warm welcome to the members of the media, ladies and gentlemen. It has been almost nine months since we met on a new model introduction stage. In that time, my colleagues in Honda have been anything but idle. The Spirit of Challenge continues and today, we are proud to introduce the Honda Future a motorcycle that is both powerful and safe, practical but still sporty, comfortable yet attractive. It will be the first moped in Malaysia to be able to travel from Kuala Lumpur to Kuantan on a single tank of fuel. This was calculated by following the ECE40 Mode test method I will not go into long details about the product features., Mr. Tatsuya Minagawa, (Large Project Leader of Honda Future) will give you a more in-depth explanation later on in today s programme. However, I would like to say that constant innovation and evolution is embodied within the Spirit of Challenge that Honda adheres to. This is how we have maintained our position as the market leader in Malaysia for so many years. The chase for product excellence is always a moving target. Despite growing trends in automatic transmissions, the trusty moped is still the mainstay of the motorcycle business in Malaysia. Consumer demands may have shifted, with more focus on the aesthetics, but the underlying prerequisite of a safe and comfortable ride has remained unchanged for decades. By combining features that will appeal to a broad spectrum of the market, we believe that the Honda Future will straddle the generation gap between the older market demographics and the new generation of consumers. Just like all the other models in the All Mode Mighty Series, the Honda Future is a finely tuned balance between performance, sporty styling, optimum fuel efficiency and Honda s renowned reliability and durability. In other words, who says a workhorse cannot look good? Depending on their requirements, consumers will be able to choose from three distinct variants of the same model. Variant 1 features an electric starter, spoke, and front disc brakes and will cost RM5,578 recommended-on-the-road; Variant 2 which carries a price tag of RM5,728 boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 which combines the electric starter, sporty wheels and front and rear disc brakes can be purchased for only RM5,998. All three variants come in choices of three colours Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic. You will see this new model in just a few minutes. But before that, I take this opportunity to express my sincere appreciation. Thank you, everyone, for your full support to Honda and the Semangat. Impian. Boon Siew Honda Sdn. Bhd. ( A) Head Office: 25-B, Lebuh Farquhar Penang, Malaysia Tel: Fax:
13
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