Effective Utility Company Customer Acquisition and Retention Strategies

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1 Brochure More information from Effective Utility Company Customer Acquisition and Retention Strategies Description: The Effective Utility Company Customer Acquisition and Retention Strategies report achieves a geographic balance by covering markets in the US and Australia in addition to the European markets. The report includes Victoria (Australia), the United Kingdom, Texas (US), Germany, the Netherlands, Italy, and Spain. The report contains statistical data on annual average electricity switching rates. Features and benefits - Achieve a comprehensive understanding of how electricity deregulation influences electricity supply and reduces overall electricity prices. - Identify the key trends emerging in some of the largest global deregulated electricity markets with the removal of retail price regulation. - Assess key factors impacting electricity switching trends in the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain. - Understand how utilities are developing business strategies to acquire and retain customers across deregulated electricity markets. - Analyze future electricity switching trends in the deregulated markets of Victoria, the UK, Texas, the Netherlands, Germany, and Spain. Highlights Going forward, deregulated electricity markets will likely experience greater switching activity with the entry of an increased number of private players in the electricity market and continued competition in providing electricity and related energy services. Victoria recorded the highest switching rate of 25.3% (lower compared to an average annual rate of 27% during 2008) in retail energy market globally in The UK s annual average switching rate indicates a strong preference for the country s electricity customers to switch their respective energy provider regularly. Your key questions answered - What is the status of the electricity market structure before and after the introduction of deregulation? - What is the annual average electricity switching rate across the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain? - What are the factors influencing electricity switching rates globally? - What is the business strategy adopted by key electricity retail players across markets. - What are the key challenges faced by major energy suppliers, while they supply electricity to customers in each market? Contents: Disclaimer Preface Executive summary Introduction

2 Switching strategies in Victoria Switching strategies in the United Kingdom Switching strategies in Texas Switching strategies in the Netherlands Switching strategies in Germany Switching strategies in Italy Switching strategies in Spain Future outlook Chapter 1 Introduction Electricity deregulation Electricity market structure after deregulation Impact of electricity market reforms Dual fuel strategies Key trends Emergence of retail price deregulation Expanding the value chain through customer service Chapter 2 Switching strategies in Victoria Overview of the electricity market in Victoria Installed electricity generation capacity and net electricity generation in Victoria Installed electricity generation capacity in Victoria Net electricity generation in Victoria Electricity market structure in Victoria Electricity switching in Victoria Small customer switching rate in Victoria Chapter 3 Switching strategies in the United Kingdom Overview of the electricity market in the United Kingdom Installed electricity generation capacity and net electricity generation in the United Kingdom Installed electricity generation capacity in the United Kingdom Net electricity generation in the United Kingdom Electricity market structure in the United Kingdom Electricity switching in the United Kingdom Chapter 4 Switching strategies in Texas Overview of the electricity market in Texas Installed electricity generation capacity and net electricity generation in Texas Installed electricity generation capacity in Texas Net electricity generation in Texas Electricity market structure in Texas Electricity switching in Texas Chapter 5 Switching strategies in the Netherlands Overview of the electricity market in the Netherlands Installed electricity generation capacity and net electricity generation in the Netherlands Installed electricity generation capacity in the Netherlands Net electricity generation in the Netherlands Electricity market structure in the Netherlands

3 Electricity switching in the Netherlands Chapter 6 Switching strategies in Germany Overview of the electricity market in Germany Installed electricity generation capacity and net electricity generation in Germany Installed electricity generation capacity in Germany Net electricity generation in Germany Electricity market structure in Germany Electricity switching in Germany Business strategies of the key players Chapter 7 Switching strategies in Italy Overview of the electricity market in Italy Installed electricity generation capacity and net electricity generation in Italy Installed electricity generation capacity in Italy Net electricity generation in Italy Electricity market structure in Italy Electricity switching in Italy Electricity generation Electricity distribution Chapter 8 Switching strategies in Spain Overview of the electricity market in Spain Installed electricity generation capacity and net electricity generation in Spain Installed electricity generation capacity in Spain Net electricity generation in Spain Electricity market structure in Spain Electricity switching in Spain ' market share in Spanish electricity market by customer type Chapter 9 Future outlook Outlook for deregulated electricity markets Appendix Glossary List of companies covered in the report Table of figures Figure 1: Electricity market structure before deregulation, 2002 Figure 2: Electricity market structure after deregulation, 2002 Figure 3: Select countries electricity retail market deregulation timeline, 2009 Figure 4: Annual average electricity switching rate 2009 (%) Figure 5: Victoria, installed electricity generation capacity (MW) Figure 6: Victoria, net electricity generation (GWh) Figure 7: Victoria, annual average electricity switching rate (%) Figure 8: Small customer switching rate in Victoria (%) Figure 9: Victoria, key players electricity customers market share as of June 2010 (%) Figure 10: United Kingdom, installed electricity generation capacity (GW)

4 Figure 11: United Kingdom, net electricity generation (TWh) Figure 12: United Kingdom options for electricity reforms, 2010 Figure 13: United Kingdom, annual average electricity switching rate (%) Figure 14: Texas, installed electricity generation capacity (MW) Figure 15: Texas, net electricity generation (TWh) Figure 16: Texas, annual average electricity switching rate (%) Figure 17: Netherlands, installed electricity generation capacity (GW) Figure 18: Netherlands, net electricity generation (TWh) Figure 19: Netherlands, annual average electricity switching rate (%) Figure 20: Germany, installed electricity generation capacity (GW) Figure 21: Germany, net electricity generation (TWh) Figure 22: Germany, annual average electricity switching rate (%) Figure 23: Italy, installed electricity generation capacity (MW) Figure 24: Italy, net electricity generation (TWh) Figure 25: in electricity generation capacity and their market share (%), 2008 Figure 26: Spain, installed electricity generation capacity (MW) Figure 27: Spain, net electricity generation (TWh) Figure 28: Spain, electricity customers Figure 29: Spain s annual average electricity switching rate 2006 (%) Figure 30: Electricity generation market share of major utilities 2009 (%) Figure 31: ' market share in Spanish liberalized electricity market in 2009 (%) Table of tables Table 1: Global energy retail market rankings (2009), Part I Table 2: Global energy retail market rankings (2009), Part II Table 3: Select countries electricity retail market deregulation timeline Part I, 2009 Table 4: Select countries electricity retail market deregulation timeline Part II, 2009 Table 5: Annual average electricity switching rate, (%) Table 6: Victoria, installed electricity generation capacity (MW) Table 7: Victoria, net electricity generation (GWh) Table 8: Victoria, annual average electricity switching rate (%) Table 9: Small customer switching rate in Victoria (%) Table 10: Victoria, key retail electricity players as of June 2010 Table 11: United Kingdom, installed electricity generation capacity (GW) Table 12: United Kingdom, net electricity generation (TWh) Table 13: United Kingdom, annual average electricity switching rate (%) Table 14: Texas, installed electricity generation capacity (MW) Table 15: Texas, net electricity generation (TWh) Table 16: Texas, annual average electricity switching rate (%) Table 17: Netherlands, installed electricity generation capacity (GW) Table 18: Netherlands, net electricity generation (TWh) Table 19: Netherlands, annual average electricity switching rate (%) Table 20: Germany, installed electricity generation capacity (GW) Table 21: Germany, net electricity generation (TWh) Table 22: Germany, annual average electricity switching rate (%) Table 23: Italy, installed electricity generation capacity (MW) Table 24: Italy, net electricity generation (TWh) Table 25: in electricity generation capacity and their market share (%), 2008 Table 26: Spain, installed electricity generation capacity (MW) Table 27: Spain, net electricity generation (TWh) Table 28: Spain, electricity customers Table 29: Spain s annual average electricity switching rate 2006 (%) Table 30: Electricity generation market share of major utilities 2009 (%) Table 31: ' market share in Spanish electricity market by customer type in 2009 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and sent to

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