Trip Generation & Parking Occupancy Data Collection: Grocery Stores Student Chapter of Institute of Transportation Engineers at UCLA Spring 2014

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1 Trip Generation & Parking Occupancy Data Collection: Grocery Stores Student Chapter of Institute of Transportation Engineers at UCLA Spring 2014 Page 1

2 Introduction The UCLA Institute of Transportation Engineers Student Chapter conducted a trip and parking generation study at two separate urban grocery stores operated by Whole Foods Market. The Gayley store is located at 1050 Gayley Avenue in the Westwood community of Los Angeles, California. The store is contained within a single tenant building providing a total gross floor area of 25,000 square Feet (sf) and provides 84 vehicle and 8 bike parking spaces on the ground level of the attached parking structure. Westwood serves as a commercial district for the nearby UCLA campus and adjacent residential neighborhoods. The Wilshire store is located at 2201 Wilshire Boulevard in Santa Monica, California. The total gross floor area of the store is 30,828 sf in a single tenant free-standing building. A total of 137 vehicle and 6 bike parking spaces are provided in a two level subterranean garage; additionally, 16 metered parking spaces are available on the curbs immediately adjacent to the store. This store is located along the active Wilshire Boulevard commercial corridor with residential neighborhoods located immediately to the north and south. Figures 1 and 2 respectively illustrate the locations of the Gayley and Wilshire stores, relative to their adjacent neighborhoods. Figure 1 Figure 2 Page 2

3 Data Collection Process This project required about 150 total person-hours of effort to complete successfully, which demanded collaborative efforts from chapter members and other student volunteers. The data collection process consisted of two components: parking occupancy surveys and trip generation surveys. In order to examine the difference in parking demands between weekdays and weekends, we counted on two weekdays and on one Saturday. The parking occupancy surveys were performed from January 8 11, For each store, two students counted occupied bicycle and car parking spaces every 30 minutes from 10:00 am to 10:00 pm. Due to logistical issues, the trip generation surveys were conducted from February 25 27, Both locations were counted for three consecutive weekdays (Tuesday through Thursday), during the morning (7:00 AM to 10:00 AM) and afternoon (5:00 PM to 8:00 PM) peak periods. A group of three students counted the number of cars, bicycles and pedestrians entering and exiting the site every 15 minutes. For the purposes of these surveys, the parking and trip generation surveys at the Gayley store included all vehicles entering/exiting and parking in the attached parking structure; this decision was based on a pre-survey field observation. At the Wilshire store, however, the parking and trip generation surveys included both on- and off-site vehicles; the pre-survey observation indicated store related activity occurred at the curbs of the adjacent streets. To the extent that the on-street activity was observed to be store related, that activity was counted as part of the surveys. Because observation of the on-street activity was limited to the adjacent curbs, there was some potential for under counting any activity extending into the residential neighborhood. Page 3

4 Results 1) Parking Demand Cars Bikes Weekday Weekend Weekday Weekend Gayley Wilshire Gayley Wilshire The survey data was reviewed to identify the peak parking demand observed during each day; an average peak demand was calculated from the survey days. This average peak demand was then used to calculate the parking demand rate per 1,000 square feet (ksf). This was applied to both the bicycle and car parking. For cars, we found that the highest weekday parking demand rate at the Gayley store was 2.7 spaces per 1,000 square feet (ksf) and 3.1 spaces/ksf at the Wilshire store. Similarly, the highest weekend parking demand rate at the Gayley store was calculated at 2.9 spaces/ksf and 3.5 spaces/ksf at the Wilshire store. For bikes, the highest weekday demand rate at the Gayley store was 0.1 spaces/ksf and 0.2 spaces/ksf at the Wilshire store. The highest weekend demand rate was 0.1 spaces/ksf at the Gayley store and 0.1 spaces/ksf at the Wilshire store. For urban locations of ITE Land Use Code 850, Parking Generation 4 th Edition identifies the average weekday and weekend parking demand rates as 2.27 spaces/ksf and 2.32 spaces/ksf, respectively. The results of the vehicle parking surveys indicate parking demand rates that are higher than the reference rates. The graphs below display the observed parking occupancy levels during the surveys. Page 4

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7 2) Trip Generation The trip generation rates were calculated in a similar manner as the parking demand rates. The peak trips for each peak period of each survey day were identified; an average of the peak trips was identified and developed into a trip generation rate expressed per ksf. At the Gayley store, the average AM and PM peak hour trip rate was calculated at 6.16 and 11.6 trips/ksf, respectively. At the Wilshire store, the average AM and PM peak hour trip rate was calculated at 7.43 and 10.7 trips/ksf, respectively. For ITE Land Use Code 850, Trip Generation Manual 9 th Edition identifies the AM and PM peak hour trip rates at 3.40 and 9.48 trips/ksf, respectively. The results of the trip generation surveys indicate trips rates which are higher than the reference rates. The differences between the national average and our calculated rates are especially notable during the AM peak hour, where the surveyed rates nearly double the reference AM peak hour trip rate. This trend continues into the PM peak hour, where the surveyed trip rates are higher than the reference rate. The table below summarizes the peak hour trip generation observed on each survey day of each site, in addition to the average peak hour trip generation. The graphs illustrate the hourly profile of the trip generation (expressed as trips) during the surveys. Cars Gayley Tue Peak Hour Wed Peak Hour Thu Peak Hour Average Rate AM 123 8:15-9: :15-9: :00-9: PM 273 6:15-7: :30-7: :30-7: Wilshire Tue Peak Hour Wed Peak Hour Thu Peak Hour Average Rate AM 203 8:15-9: :00-10: :15-9: PM 350 6:15-7: :30-7: :00-7: Page 7

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9 Analysis From our observations, the discrepancies of national average with our calculations can be attributed to several factors: Size The size of these stores is generally defined by their urban location. While the surveyed stores are smaller relative to other supermarkets, the total number of trips may be similar. As the trip generation rates are calculated based on the gross square footage, a smaller store will naturally yield more trips per square foot; the trip rates may be higher as a result. Store Concept Whole Foods Market does not typically offer the same selection of products as a standard supermarket. Combined with the low number of other Whole Foods Market stores in the area, higher trip generation characteristics may be induced. In other words, customers may be more willing to drive further to shop at these stores. Location The two surveyed stores are conveniently located in a commercial corridor/district, adjacent to major employment centers with high daytime populations. The combination of commuter trips and regular customers may contribute towards the higher than average trip generation rates. Parking - Another significant factor is that both stores provide free parking for all of their customers. The availability of free and ample parking spaces may encourage customers to make trips more frequently via cars. This increased tendency to drive to the supermarket in combination, combined with the commuter demand described above may be contributing factors towards higher than average parking demand rate. The factors described above are believed to contribute towards the higher than average parking demand and trip generation rates that were calculated from our surveys. Page 9

10 UCLA ITE 2014 Data Collection Project Trip Generation Data Forms

11 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Market Day of the Week: Tuesday City: Los Angeles State/Province: CA Zip/Postal Code: Day: 25th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) _84 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 25,000 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 12,000 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Gayley Ave Los Angeles, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

12 Institute of Transportation Engineers Trip Generation Data Form (Part 2) Summary of Driveway Volumes (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 8:15-9:15 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:15-7:15 A.M. Peak Hour Generator 2 Time: 8:15-9:15 P.M. Peak Hour Generator 2 Time: 6:15 7:15 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please refer to the Trip Generation User s Guide for full definition of terms. Hourly Driveway Volumes- Average Weekday (M-F) A.M. Period Enter Exit Total Mid-Day Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 7:00-8: :00-12:00 5:00-6: :15-8: :15-12:15 5:15-6: :30-8: :30-12:30 5:30-6: :45-8: :45-12:45 5:45-6: :00-9: :00-1:00 6:00-7: :15-9: :15-1:15 6:15-7: :30-9: :30-1:30 6:30-7: :45-9: :45-1:45 6:45-7: :00-10: :00-2:00 7:00-8: Check if Part 3, 4 and/or additional information is attached. Survey conducted by: Name: Organization: Address: City/State/Zip: Telephone #: Fax #: Please return to: Institute of Transportation Engineers Technical Projects Division 1627 Eye Street, NW, Suite 600 Washington, DC USA Telephone: Fax: ITE on the Web:

13 Name/Organization: UCLA ITE Telephone Number: Institute of Transportation Engineers Trip Generation Data Form (Part 3) City/State: Los Angeles / CA Detailed Driveway Volumes: Attach this sheet to Parts 1 and 2 if you are providing additional information. Day of the week: (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) A.M. Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 12:00-12:15 12:00-12:15 12:15-12:30 12:15-12:30 12:30-12:45 12:30-12:45 12:45-1:00 12:45-1:00 1:00-1:15 1:00-1:15 1:15-1:30 1:15-1:30 1:30-1:45 1:30-1:45 1:45-2:00 1:45-2:00 2:00-2:15 2:00-2:15 2:15-2:30 2:15-2:30 2:30-2:45 2:30-2:45 2:45-3:00 2:45-3:00 3:00-3:15 3:00-3:15 3:15-3:30 3:15-3:30 3:30-3:45 3:30-3:45 3:45-4:00 3:45-4:00 4:00-4:15 4:00-4:15 4:15-4:30 4:15-4:30 4:30-4:45 4:30-4:45 4:45-5:00 4:45-5:00 5:00-5:15 5:00-5: :15-5:30 5:15-5: :30-5:45 5:30-5: :45-6:00 5:45-6: :00-6:15 6:00-6: :15-6:30 6:15-6: :30-6:45 6:30-6: :45-7:00 6:45-7: :00-7: :00-7: :15-7: :15-7: :30-7: :30-7: :45-8: :45-8: :00-8: :00-8:15 8:15-8: :15-8:30 8:30-8: :30-8:45 8:45-9: :45-9:00 9:00-9: :00-9:15 9:15-9: :15-9:30 9:30-9: :30-9:45 9:45-10: :45-10:00 10:00-10:15 10:00-10:15 10:15-10:30 10:15-10:30 10:30-10:45 10:30-10:45 10:45-11:00 10:45-11:00 11:00-11:15 11:00-11:15 11:15-11:30 11:15-11:30 11:30-11:45 11:30-11:45 11:45-12:00 11:45-12:00

14 Summary of Bicycle Volumes Institute of Transportation Engineers Trip Generation Data Form (Part 4) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (8 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 5:00 6:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 5:00 6:00 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.) as defined in Trip Generation Data Form (Part 2). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please attach supplemental hourly volumes. Please refer to the Trip Generation User s Guide for full definition of terms. Summary of Pedestrian Volumes Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:00 7:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 6:00 7:00 Peak Hour Generator 3 Time (Weekend):

15 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Market Day of the Week: Wednesday City: Los Angeles State/Province: CA Zip/Postal Code: Day: 26th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) _84 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 25,000 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 12,000 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Gayley Ave Los Angeles, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

16 Institute of Transportation Engineers Trip Generation Data Form (Part 2) Summary of Driveway Volumes (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 8:15-9:15 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:30-7:30 A.M. Peak Hour Generator 2 Time: 8:15-9:15 P.M. Peak Hour Generator 2 Time: 6:30-7:30 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please refer to the Trip Generation User s Guide for full definition of terms. Hourly Driveway Volumes- Average Weekday (M-F) A.M. Period Enter Exit Total Mid-Day Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 7:00-8: :00-12:00 5:00-6: :15-8: :15-12:15 5:15-6: :30-8: :30-12:30 5:30-6: :45-8: :45-12:45 5:45-6: :00-9: :00-1:00 6:00-7: :15-9: :15-1:15 6:15-7: :30-9: :30-1:30 6:30-7: :45-9: :45-1:45 6:45-7: :00-10: :00-2:00 7:00-8: Check if Part 3, 4 and/or additional information is attached. Survey conducted by: Name: Organization: Address: City/State/Zip: Telephone #: Fax #: Please return to: Institute of Transportation Engineers Technical Projects Division 1627 Eye Street, NW, Suite 600 Washington, DC USA Telephone: Fax: ITE on the Web:

17 Name/Organization: UCLA ITE Telephone Number: Institute of Transportation Engineers Trip Generation Data Form (Part 3) City/State: Los Angeles / CA Detailed Driveway Volumes: Attach this sheet to Parts 1 and 2 if you are providing additional information. Day of the week: (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) A.M. Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 12:00-12:15 12:00-12:15 12:15-12:30 12:15-12:30 12:30-12:45 12:30-12:45 12:45-1:00 12:45-1:00 1:00-1:15 1:00-1:15 1:15-1:30 1:15-1:30 1:30-1:45 1:30-1:45 1:45-2:00 1:45-2:00 2:00-2:15 2:00-2:15 2:15-2:30 2:15-2:30 2:30-2:45 2:30-2:45 2:45-3:00 2:45-3:00 3:00-3:15 3:00-3:15 3:15-3:30 3:15-3:30 3:30-3:45 3:30-3:45 3:45-4:00 3:45-4:00 4:00-4:15 4:00-4:15 4:15-4:30 4:15-4:30 4:30-4:45 4:30-4:45 4:45-5:00 4:45-5:00 5:00-5:15 5:00-5: :15-5:30 5:15-5: :30-5:45 5:30-5: :45-6:00 5:45-6: :00-6:15 6:00-6: :15-6:30 6:15-6: :30-6:45 6:30-6: :45-7:00 6:45-7: :00-7: :00-7: :15-7: :15-7: :30-7: :30-7: :45-8: :45-8: :00-8: :00-8:15 8:15-8: :15-8:30 8:30-8: :30-8:45 8:45-9: :45-9:00 9:00-9: :00-9:15 9:15-9: :15-9:30 9:30-9: :30-9:45 9:45-10: :45-10:00 10:00-10:15 10:00-10:15 10:15-10:30 10:15-10:30 10:30-10:45 10:30-10:45 10:45-11:00 10:45-11:00 11:00-11:15 11:00-11:15 11:15-11:30 11:15-11:30 11:30-11:45 11:30-11:45 11:45-12:00 11:45-12:00

18 Summary of Bicycle Volumes Institute of Transportation Engineers Trip Generation Data Form (Part 4) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (8 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 5:00 6:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 5:00 6:00 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.) as defined in Trip Generation Data Form (Part 2). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please attach supplemental hourly volumes. Please refer to the Trip Generation User s Guide for full definition of terms. Summary of Pedestrian Volumes Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:00 7:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 6:00 7:00 Peak Hour Generator 3 Time (Weekend):

19 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Market Day of the Week: Thursday City: Los Angeles State/Province: CA Zip/Postal Code: Day: 27th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) _84 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 25,000 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 12,000 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Gayley Ave Los Angeles, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

20 Institute of Transportation Engineers Trip Generation Data Form (Part 2) Summary of Driveway Volumes (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 8:00-9:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:30-7:30 A.M. Peak Hour Generator 2 Time: 8:00-9:00 P.M. Peak Hour Generator 2 Time: 6:30-7:30 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please refer to the Trip Generation User s Guide for full definition of terms. Hourly Driveway Volumes- Average Weekday (M-F) A.M. Period Enter Exit Total Mid-Day Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 7:00-8: :00-12:00 5:00-6: :15-8: :15-12:15 5:15-6: :30-8: :30-12:30 5:30-6: :45-8: :45-12:45 5:45-6: :00-9: :00-1:00 6:00-7: :15-9: :15-1:15 6:15-7: :30-9: :30-1:30 6:30-7: :45-9: :45-1:45 6:45-7: :00-10: :00-2:00 7:00-8: Check if Part 3, 4 and/or additional information is attached. Survey conducted by: Name: Organization: Address: City/State/Zip: Telephone #: Fax #: Please return to: Institute of Transportation Engineers Technical Projects Division 1627 Eye Street, NW, Suite 600 Washington, DC USA Telephone: Fax: ITE on the Web:

21 Name/Organization: UCLA ITE Telephone Number: Institute of Transportation Engineers Trip Generation Data Form (Part 3) City/State: Los Angeles / CA Detailed Driveway Volumes: Attach this sheet to Parts 1 and 2 if you are providing additional information. Day of the week: (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) A.M. Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 12:00-12:15 12:00-12:15 12:15-12:30 12:15-12:30 12:30-12:45 12:30-12:45 12:45-1:00 12:45-1:00 1:00-1:15 1:00-1:15 1:15-1:30 1:15-1:30 1:30-1:45 1:30-1:45 1:45-2:00 1:45-2:00 2:00-2:15 2:00-2:15 2:15-2:30 2:15-2:30 2:30-2:45 2:30-2:45 2:45-3:00 2:45-3:00 3:00-3:15 3:00-3:15 3:15-3:30 3:15-3:30 3:30-3:45 3:30-3:45 3:45-4:00 3:45-4:00 4:00-4:15 4:00-4:15 4:15-4:30 4:15-4:30 4:30-4:45 4:30-4:45 4:45-5:00 4:45-5:00 5:00-5:15 5:00-5: :15-5:30 5:15-5: :30-5:45 5:30-5: :45-6:00 5:45-6: :00-6:15 6:00-6: :15-6:30 6:15-6: :30-6:45 6:30-6: :45-7:00 6:45-7: :00-7: :00-7: :15-7: :15-7: :30-7: :30-7: :45-8: :45-8: :00-8: :00-8:15 8:15-8: :15-8:30 8:30-8: :30-8:45 8:45-9: :45-9:00 9:00-9: :00-9:15 9:15-9: :15-9:30 9:30-9: :30-9:45 9:45-10: :45-10:00 10:00-10:15 10:00-10:15 10:15-10:30 10:15-10:30 10:30-10:45 10:30-10:45 10:45-11:00 10:45-11:00 11:00-11:15 11:00-11:15 11:15-11:30 11:15-11:30 11:30-11:45 11:30-11:45 11:45-12:00 11:45-12:00

22 Summary of Bicycle Volumes Institute of Transportation Engineers Trip Generation Data Form (Part 4) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (8 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 5:00 6:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 5:00 6:00 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.) as defined in Trip Generation Data Form (Part 2). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please attach supplemental hourly volumes. Please refer to the Trip Generation User s Guide for full definition of terms. Summary of Pedestrian Volumes Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 9:00 10:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 5:00 6:00 A.M. Peak Hour Generator 2 Time: 9:00 10:00 P.M. Peak Hour Generator 2 Time: 5:00 6:00 Peak Hour Generator 3 Time (Weekend):

23 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Day of the Week: Tuesday City: Santa Monica State/Province: CA Zip/Postal Code: Day: 25th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) 137 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 30,828 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 13,315 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Wilshire Blvd Santa Monica, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

24 Institute of Transportation Engineers Trip Generation Data Form (Part 2) Summary of Driveway Volumes (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 8:15-9:15 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:15 7:15 A.M. Peak Hour Generator 2 Time: 9:00-10:00 P.M. Peak Hour Generator 2 Time: 6:15 7:15 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please refer to the Trip Generation User s Guide for full definition of terms. Hourly Driveway Volumes- Average Weekday (M-F) A.M. Period Enter Exit Total Mid-Day Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 7:00-8: :00-12:00 5:00-6: :15-8: :15-12:15 5:15-6: :30-8: :30-12:30 5:30-6: :45-8: :45-12:45 5:45-6: :00-9: :00-1:00 6:00-7: :15-9: :15-1:15 6:15-7: :30-9: :30-1:30 6:30-7: :45-9: :45-1:45 6:45-7: :00-10: :00-2:00 7:00-8: Check if Part 3, 4 and/or additional information is attached. Survey conducted by: Name: Organization: Address: City/State/Zip: Telephone #: Fax #: Please return to: Institute of Transportation Engineers Technical Projects Division 1627 Eye Street, NW, Suite 600 Washington, DC USA Telephone: Fax: ITE on the Web:

25 Name/Organization: UCLA ITE Telephone Number: Institute of Transportation Engineers Trip Generation Data Form (Part 3) City/State: Santa Monica / CA Detailed Driveway Volumes: Attach this sheet to Parts 1 and 2 if you are providing additional information. Day of the week: (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) A.M. Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 12:00-12:15 12:00-12:15 12:15-12:30 12:15-12:30 12:30-12:45 12:30-12:45 12:45-1:00 12:45-1:00 1:00-1:15 1:00-1:15 1:15-1:30 1:15-1:30 1:30-1:45 1:30-1:45 1:45-2:00 1:45-2:00 2:00-2:15 2:00-2:15 2:15-2:30 2:15-2:30 2:30-2:45 2:30-2:45 2:45-3:00 2:45-3:00 3:00-3:15 3:00-3:15 3:15-3:30 3:15-3:30 3:30-3:45 3:30-3:45 3:45-4:00 3:45-4:00 4:00-4:15 4:00-4:15 4:15-4:30 4:15-4:30 4:30-4:45 4:30-4:45 4:45-5:00 4:45-5:00 5:00-5:15 5:00-5: :15-5:30 5:15-5: :30-5:45 5:30-5: :45-6:00 5:45-6: :00-6:15 6:00-6: :15-6:30 6:15-6: :30-6:45 6:30-6: :45-7:00 6:45-7: :00-7: :00-7: :15-7: :15-7: :30-7: :30-7: :45-8: :45-8: :00-8: :00-8:15 8:15-8: :15-8:30 8:30-8: :30-8:45 8:45-9: :45-9:00 9:00-9: :00-9:15 9:15-9: :15-9:30 9:30-9: :30-9:45 9:45-10: :45-10:00 10:00-10:15 10:00-10:15 10:15-10:30 10:15-10:30 10:30-10:45 10:30-10:45 10:45-11:00 10:45-11:00 11:00-11:15 11:00-11:15 11:15-11:30 11:15-11:30 11:30-11:45 11:30-11:45 11:45-12:00 11:45-12:00

26 Summary of Bicycle Volumes Institute of Transportation Engineers Trip Generation Data Form (Part 4) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (8 10) Time: 9:00 10:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:00 7:00 A.M. Peak Hour Generator 2 Time: 9:00 10:00 P.M. Peak Hour Generator 2 Time: 6:00 7:00 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.) as defined in Trip Generation Data Form (Part 2). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please attach supplemental hourly volumes. Please refer to the Trip Generation User s Guide for full definition of terms. Summary of Pedestrian Volumes Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 9:00 10:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:30 7:30 A.M. Peak Hour Generator 2 Time: 9:00 10:00 P.M. Peak Hour Generator 2 Time: 6:30 7:30 Peak Hour Generator 3 Time (Weekend):

27 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Day of the Week: Wednesday City: Santa Monica State/Province: CA Zip/Postal Code: Day: 26th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) 137 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 30,828 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 13,315 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Wilshire Blvd Santa Monica, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

28 Institute of Transportation Engineers Trip Generation Data Form (Part 2) Summary of Driveway Volumes (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 9:00-10:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:30 7:30 A.M. Peak Hour Generator 2 Time: 9:00-10:00 P.M. Peak Hour Generator 2 Time: 6:30 7:30 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please refer to the Trip Generation User s Guide for full definition of terms. Hourly Driveway Volumes- Average Weekday (M-F) A.M. Period Enter Exit Total Mid-Day Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 7:00-8: :00-12:00 5:00-6: :15-8: :15-12:15 5:15-6: :30-8: :30-12:30 5:30-6: :45-8: :45-12:45 5:45-6: :00-9: :00-1:00 6:00-7: :15-9: :15-1:15 6:15-7: :30-9: :30-1:30 6:30-7: :45-9: :45-1:45 6:45-7: :00-10: :00-2:00 7:00-8: Check if Part 3, 4 and/or additional information is attached. Survey conducted by: Name: Organization: Address: City/State/Zip: Telephone #: Fax #: Please return to: Institute of Transportation Engineers Technical Projects Division 1627 Eye Street, NW, Suite 600 Washington, DC USA Telephone: Fax: ITE on the Web:

29 Name/Organization: UCLA ITE Telephone Number: Institute of Transportation Engineers Trip Generation Data Form (Part 3) City/State: Santa Monica / CA Detailed Driveway Volumes: Attach this sheet to Parts 1 and 2 if you are providing additional information. Day of the week: (All = All Vehicles Counted, Including Trucks; Trucks = Heavy Duty Trucks and Buses) A.M. Period Enter Exit Total P.M. Period Enter Exit Total All Trucks All Trucks All Trucks All Trucks All Trucks All Trucks 12:00-12:15 12:00-12:15 12:15-12:30 12:15-12:30 12:30-12:45 12:30-12:45 12:45-1:00 12:45-1:00 1:00-1:15 1:00-1:15 1:15-1:30 1:15-1:30 1:30-1:45 1:30-1:45 1:45-2:00 1:45-2:00 2:00-2:15 2:00-2:15 2:15-2:30 2:15-2:30 2:30-2:45 2:30-2:45 2:45-3:00 2:45-3:00 3:00-3:15 3:00-3:15 3:15-3:30 3:15-3:30 3:30-3:45 3:30-3:45 3:45-4:00 3:45-4:00 4:00-4:15 4:00-4:15 4:15-4:30 4:15-4:30 4:30-4:45 4:30-4:45 4:45-5:00 4:45-5:00 5:00-5:15 5:00-5: :15-5:30 5:15-5: :30-5:45 5:30-5: :45-6:00 5:45-6: :00-6:15 6:00-6: :15-6:30 6:15-6: :30-6:45 6:30-6: :45-7:00 6:45-7: :00-7: :00-7: :15-7: :15-7: :30-7: :30-7: :45-8: :45-8: :00-8: :00-8:15 8:15-8: :15-8:30 8:30-8: :30-8:45 8:45-9: :45-9:00 9:00-9: :00-9:15 9:15-9: :15-9:30 9:30-9: :30-9:45 9:45-10: :45-10:00 10:00-10:15 10:00-10:15 10:15-10:30 10:15-10:30 10:30-10:45 10:30-10:45 10:45-11:00 10:45-11:00 11:00-11:15 11:00-11:15 11:15-11:30 11:15-11:30 11:30-11:45 11:30-11:45 11:45-12:00 11:45-12:00

30 Summary of Bicycle Volumes Institute of Transportation Engineers Trip Generation Data Form (Part 4) Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 9) Time: 7:45 8:45 P.M. Peak Hour of Adjacent 1 Street Traffic (5-8) Time: 5:15 6:15 A.M. Peak Hour Generator 2 Time: 7:45 8:45 P.M. Peak Hour Generator 2 Time: 5:15 6:15 Peak Hour Generator 3 Time (Weekend): Highest hourly volume between 7 a.m. and 9 a.m. (4 p.m. and 6 p.m.) as defined in Trip Generation Data Form (Part 2). Please specify the peak hour. 2. Highest hourly volume during the a.m. or p.m. period. Please specify the peak hour. 3. Highest hourly volume during the entire day. Please specify the peak hour. Please attach supplemental hourly volumes. Please refer to the Trip Generation User s Guide for full definition of terms. Summary of Pedestrian Volumes Average Weekday (M-F) Saturday Sunday Enter Exit Total Enter Exit Total Enter Exit Total 24-Hour Volume A.M. Peak Hour of Adjacent 1 Street Traffic (7 10) Time: 7:00 8:00 P.M. Peak Hour of Adjacent 1 Street Traffic (5 8) Time: 6:00 7:00 A.M. Peak Hour Generator 2 Time: 7:00 8:00 P.M. Peak Hour Generator 2 Time: 6:00 7:00 Peak Hour Generator 3 Time (Weekend):

31 Institute of Transportation Engineers Trip Generation Data Form (Part 1) Land Use/Building Type: Grocery Store ITE Land Use Code: 850 Source: Source No. (ITE use only): Name of Development: Whole Foods Day of the Week: Thursday City: Santa Monica State/Province: CA Zip/Postal Code: Day: 27th Month: February Year: 2014 Country: USA Metropolitan Area: Los Angeles 1. For fast-food land use, please specify if hamburger- or nonhamburger-based. Location Within Area: (1) CBD (3) Suburban (Non-CBD) (5) Rural (2) Urban (Non-CBD) (4) Suburban CBD (6) Freeway Interchange Area (Rural) (7) Not Given Independent Variable: (include data for as many as possible) 2 Actual Estimated Actual Estimated (1) Employees (#) 137 (9) Parking Spaces (% occupied: ) (2) Persons (#) (10) Beds (% occupied: ) (3) Total Units (#) (indicate unit: ) (11) Seats (#) (4) Occupied Units (#) (indicate unit: ) (12) Servicing Positions/Vehicle Fueling 30,828 (5) Gross Floor Area (gross sq. ft.) Positions (% of development occupied ) (13) Shopping Center % Out-parcels/pads 13,315 (6) Net Rentable Area (sq. ft.) (14) A.M. Peak Hour Volume of Adjacent Street Traffic (7) Gross Leasable Area (sq. ft.) (15) P.M. Peak Hour Volume of Adjacent Street Traffic (% of development occupied ) (16) Other (8) Total Acres (% developed: ) (17) Other Detailed Description of Development: Wilshire Blvd Santa Monica, CA Definitions for several independent variables can be found in the Trip Generation, Second Edition, User s Guide Glossary. 3. Please provide all pertinent information to describe the subject project, including the presence of bicycle/pedestrian facilities. To report bicycle/pedestrian volumes, please refer to Part 4 of this data form. Other Data: Vehicle Occupancy (#): A.M. P.M. 24-hour % Percent by Transit: A.M. % P.M. % 24-hour % Percent by Carpool/Vanpool: A.M. % P.M. % 24-hour % Transportation Demand Management (TDM) Information: At the time of this study, was there a TDM program (that may have impacted the trip generation characteristics of this site) underway? No Yes (If yes, please check appropriate box/boxes, describe the nature of the TDM program(s) and provide a source for any studies that may help quantify this impact. Attach additional sheets if necessary) Employees by Shift: (1) Transit Service (5) Employer Support Measures (9) Tolls and Congestion Pricing Start End (2) Carpool Programs (6) Preferential HOV Treatments (10) Variable Work Hours/Compressed Work Weeks First Shift: Time Time Employees (#) (3) Vanpool Programs (7) Transit and Ridesharing Incentives (11) Telecommuting Start End (4) Bicycle/Pedestrian (8) Parking Supply and Pricing (12) Other Second Shift: Time Time Employees (#) Facilities and Site Management Start End Third Shift: Time Time Employees (#) Improvements Parking Cost on Site: Hourly Daily Please Complete Form on Other Side

Trip Generation and Parking Study New Californian Apartments, Berkeley

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