Market Update LEADING THE CHARGE
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1 Agenda Introduction to Electric Vehicles (EV) Electric Vehicle Charging Station Overview Hubbell-PEP Station Product Update Service Agreements and Communication Options Installation Practices and Compliance Guidelines Application Videos and Live Product Demo
2 Market Update 2011: Only 2 mainstream models, Volt & Leaf, <20k sold 2012: 10 additional models, project 100k to be sold 2015: models, ~1 million EVs on US roads
3 Announced US Plug-in Models Leaf, Launched Focus Plug-in Prius Golf Chevy Volt, Launched Escape Plug -in V70 Infiniti Fiat Blue-Will Spark MiEV Fit Active-E RAV4 i8
4 Charging Station Market Growth
5 Market Drivers EPA and DOT Formulating regulations to obtain 49.6 mpg fleet-wide by 2025 Rising Gasoline Prices Some projections point towards $5/gal. At $3.50/gal, Fuel cost ratio for EVs vs Gas cars is 2.5 vs 10 cents/mile
6 Market Drivers Federal & State Tax Incentives Vehicle: Increase to $10k from $7.5k, likely to take form of rebate EVSE: 30% Fed credit expired 2011, may revive later in 2012 State incentives vary: LEED Credits for EVSE Installs Current LEED credit is 3-10 points
7 EVSE PRODUCT CATEGORIES Level 1: 120 V AC Current home charging standard (full charge hr) Level 2: 208/240 V AC Current public charging standard (full charge 4-6 hr) Price $1-3k Price $5-8k Level 3: 480 V DC Potential public quick charge station (80% charge in 30 m) Price +$30k Hubbell-PEP Stations are Level 2, The Backbone of Public Charging
8 Charging Station Market Hotel chargers Office Parking Chargers Public Parking Garage Chargers Shopping Mall Chargers Arena Chargers Public Parking Street Chargers Home Charger Confidential
9 MARKETS Place of Work Universities Parking Restaurants Government Healthcare Theatres Retailers Hotels Arenas
10 PEP Stations Product Selling Points
11 COMPETITIVE LANDSCAPE Commercial Installation Reality Competitors What do you want in front of your building?
12 Sampling PEP STATIONS Installations
13 Recent Recognitions Intel Case Study Architectural Record
14 PEP: New for 2012 PEPAdvantage Branding Program Custom Messaging/Advertising Extended Warranty Program Wireless (July) Confidential
15 PEPAdvantage NETWORK NON-SUBSCRIPTION BASED NETWORK FOR EV DRIVERS AND CHARGING STATION OWNERS Open Unrestricted Flexible Easy-use Low cost
16 PEPAdvantage FOR EV DRIVERS No subscription requirement No membership cards No annual fees Non-restrictive, ease-of-use Conventional credit/debit card payment
17 PEPAdvantage FOR STATION OWNERS No Revenue Sharing Web-based Owner Management Rate Management Access Mode Management 24/7 Monitoring, Diagnostics Field Support Diebold Alliance, US Techs Utilization Reporting Software Updates Custom Messaging & Advertising
18 PEPAdvantage FOR STATION OWNERS ACCESS MODES Free mode Conventional credit and debit cards Access cards Loyalty card Disabled (Off) Multi-modal Example: Credit + Debit + Access + Loyalty, simultaneous Example: Free for 1 st time period, credit card for 2 nd, disabled for 3d
19 PEPAdvantage FOR STATION OWNERS COST OF OWNERSHIP ANNUAL FEE PEPAdvantage : Free-use or fee-based dual port charging station: $180 Competitor: Free-use station: $340 Fee-based station: $460 CHARGING SESSION FEES PEPAdvantage : None (CC merchant processing fees apply, typically $0.18 flat fee + 2%) Competitor: $0.50 flat fee + 7.5%
20 PEPAdvantage FOR STATION OWNERS Open, unrestricted, flexible platform completely under owner control Substantially lower cost of ownership vs competitor offering Large pallet of access control options and modes No revenue sharing It s your station-- Use it the way you want
21 Hubbell Powering Electric Vehicles PEP Stations DUAL Charge Points, Clean Appearance, High Reliability, ADA Compliant, No subscription Level Two Wall Mount Target: Parking Structures/Indoor Facilities Level Two Pedestal Mount Target: Industrial/Commercial Properties ONE CHARGER TWO APPLICATIONS PS2000 WM2000 PM2000 Confidential
22 Wiring Requirements Requirements: Two dedicated circuits, single phase 208/240VAC 40 Amp circuit breakers 8 AWG copper wires or lower High voltage wiring in1 ¼ conduit Low-voltage CAT5e Ethernet in ¾ Conduit with an RJ45 connector, segment length not to exceed 100 meters
23 Installation Diagrams PEP Stations should be installed flush with the front edge of the curb and do not require protective bollards.
24 Pedestal Mount Installation
25 Wall Mount Installation
26 ADA Accessible??? Design considerations for ADA compliance: Parking space design Reach heights, 48 max 60 Diameter clear turning space in front of station Firm ground surface with a slope of 2% or less
27 ADA Accessible Design considerations for ADA compliance: Parking space design Reach heights, 48 max 60 Diameter clear turning space in front of station Firm ground surface with a slope of 2% or less
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