Automotive Report August, 2014

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1 Automotive Report August, 2014

2 Noticias Automotive industry figures 2014 year to date Sales of light cars grew 11.0% in July 2014 compared with the same month 2013 totalling 96,211 vehicles. July production amounted to 259,634 vehicles, or growth of 8.5% compared to July Exports also reached a record high for any July growing 20.2%, or the equivalent of 231,934 exported vehicles. The first 7 months of the year showed the same growth trend as the first 7 months of Period Total Production Exports Sales to the Public Jan-July ,857,228 1,505, ,571 Jan-July ,727,473 1,353, ,632 Variation % 7.5% 11.2% 1.3% Difference 129, ,684 7,939 Source: Association of the Mexican Automotive Industry (AMIA) Mexico leads Latin American automotive production For a second straight month, Mexico produced more than 259,000 vehicles, surpassing Brazil. This time Mexico produced 7,034 more vehicles than in the past, making the country Latin America s biggest vehicle manufacturer. Exports to China One of the challenges the Mexican automotive market faces is export diversification, which is why growth in exports to China is key. China is becoming the second largest export market for cars manufactured in Mexico, as during the first 5 months of the year Mexico exported vehicles worth 724 million dollars, or a year on year increase of 28.9%. China is approaching Canada where vehicles worth 791 million dollars were exported between January and May, 2014, as well as Brazil, which imported vehicles worth 780 million dollars. Page 2 of 8

3 Map of Mexico s Imports At the end of this year, the National Autoparts Industry (INA), the Ministry of the Economy (SE) and the Tax Administration Service, will present the map of autopart imports in Mexico in order to build a bank of information to support local investment and supplier development. According to Óscar Albín, president of the INA, Mexico is set to end the year with autopart production amounting to 80 billion dollars (historical figure), but will continue to import parts and components amounting to 35 billion dollars, creating an excellent opportunity for import substitution and supplying car assemblers locally. Investments Continental The international car supplier announced an investment of 2.7 million dollars for expanding the manufacture of speed sensors in Silao, Guanajuato. This investment will create 200 new jobs and is expected to boost production 25% for a total of 50 million vehicles a year. Volvo Group Trucks The car company opened its seventh branch in Merida, southeast Mexico with an initial investment of 1.6 billion dollars. In 2012, Volvo had 28 branches but this year the number is expected to reach 50 and in 2015 the number of new branches is expected to reach 65. Japanese investments Between 2011 and 2013, more than 200 Japanese companies have invested in mexico. The arrival of Japanese investment to the automotive sector is set to continue for the rest of 2014 and in the coming years, as companies seek to benefit from the North American Free Trade Agreement (NAFTA). One of the reasons for this phenomenon is logistics, as the distance between Pacific ports like Manzanillo and Lázaro Cárdenas, and the Gulf of Mexico ports, like Veracruz, is appropriate for exporting to other Latin American countries without crossing the Panama Canal. Hino Toyota Group s truck manufacturer is in talks with the Silao, Guanajuato authorities to establish the amount of investment the company wants to make to build a new assembly plant in the state. The required investment could be around one billion dollars. Page 3 of 8

4 Kia Motors The South Korean car manufacturer is in talks with Mexico to invest at least 1.5 billion dollars in a new plant in the state of Nuevo Leon. The plant will have a production capacity of between 200,000 and 300,000 vehicles a year, will be located in the municipality of Pesquería and will create 3,000 jobs as of The talks are expected to conclude in the coming weeks when an official announcement will be made. German investment Mexico does not produce enough material to manufacture tiers 2 and 3 (parts and components of terminal automative industry suppliers). The potential is there, assured Óscar Albín, president of the INA. To cover this market, Germany has already indicated that it will focus on developing suppliers of industry suppliers (tier 2). Indeed, Andreas Müller, sub-director of the Mexico-Germany Chamber of Trade and Investment, announced that 10 companies could set up operations in Mexico in September, either in the Mid West or Center of the country. Tier 2s are coming to create local content and export from Mexico. A wave of investments is around the corner now Audi, BMW and Mercedes-Benz have arrived, not to mention 50 years of Volkswagen operations, he said. Investment for Jalisco As a result of roadshows undertaken by the Ministry of Economic Development (Sedeco) throughout Asia, South America, and Europe, eight automotive industry companies set up operations in Jalisco, according to Minister José Palacios Jiménez. These German and Japanese companies represent an investment of 81.8 million dollars and the creation of 1,302 direct jobs. The roadshows succeeded in getting Bosch to join the Digital Creative City project while the other seven companies will be headquartered in the Colinas del Lago park of Lagos de Moreno. The Minister confirmed that there is another Peruvian and two British automotive companies that could set up operations in Jalisco. Page 4 of 8

5 PwC and IBC solutions PwC Site location Business development Taxes and legal structure Lobbying the Mexican authorities Customs advice Registration for specific industry programmes (IMMEX, PROSEC, VAT Certification) Source compliance Transfer prices International assignees Social security Tax and legal advice for ongoing business Supply chain Environmental issues Corporate legal Audit services At the International Business Centre we help you achieve your business goals by offering the following solutions: Account planning and management Workforce management Benchmarking Sales process management Value proposition New markets and income sources CRM Product development and innovation Page 5 of 8

6 Upcoming industry events Expo Rujac When: September 3 to 5, Description: it specializes in the autoparts industry. Visitors can learn about industry products, see technological advances, attend technical conferences and gather information about the autoparts sector. Where: Expo Guadalajara, Jalisco, Mexico. Web page: 5 th Automotive Forum, Tlaxcala 2014 When: September 4 and 5, Description: event organized by the State government to strengthen economic activity through business meetings with local, domestic and international automotive and autopart companies. Where: State capital Exhibition Centre. Web page: Expo Parts When: September 4 and 5, Description: Expoparts is an event that aims to facilitate business relations between tractor companies and potential automotive industry suppliers. Where: Aguascalientes, Mexico. Web page: Page 6 of 8

7 Automotive Technical Encounter When: October 10 and 11, Description: the event will consist of a series of conferences about issues such as electronic fuel injection, anti-block brakes, engines, tires, engine rectification and assembly, active and passive security system balancing and alignment, diagnostic and business development equipment. Where: Expo Reforma, Mexico City. Web page: Automotive Meetings Querétaro When: February 23 to 25, Description: exhibition for manufacturers, level 1 and 2 suppliers, subcontractors, service providers and groups who wish to establish business relations. Where: Querétaro, Mexico. Web page: Page 7 of 8

8 Contacts Luis Lozano Lead Partner of the Automotive Industry at PwC México Tax and Legal Services Partner Tel: Juan Luis García Partner International Business Centre +52 (55) ext 6093 Walter Heredia Senior Manager International Business Centre +52 (55) ext PricewaterhouseCoopers, S.C. All rights reserved. PwC refers to the Mexico member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details.

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