Nordic EV Barometer Ulrikke Linge, Norwegian EV Association John Lauring Pedersen, Opinion AS

Transcription

1 Nordic EV Barometer 2018 Ulrikke Linge, Norwegian EV Association John Lauring Pedersen, Opinion AS

2 Sweden September 3,

3 3

4 About the EV Barometer partners 4

5 About the EV Barometer 2018 survey design Methodology Web-based questionnaires Sample source and - methodology: Norstat/Gallup National representative samples, weigthed by age, gender and geography Sample size: Total: 4872 Norway: 1001 Sweden: 1011 Denmark: 1064 Finland: 1000 Iceland: 796 Margins of error: +/- 1,1-3,2% at n=1000 Conducted January

6 Results Nordic region

7 Plans for next car - Nordic Second hand petrol car New petrol car Second hand diesel car New rechargeable hybrid (plug-in hybrid) New electrical vehicle (fully electric engine) New diesel car Second hand rechargeable hybrid (plug-in hybrid) New hybrid (not rechargeable) Second hand electrical vehicle (fully electric engine) Second hand hybrid (not rechargeable) Second hand biofuel car New hydrogen car Second hand hydrogen car New biofuel car Don t know Don t have a car, and have no plan to buy one 12% 9% 8% 5% 5% 4% 3% 2% 2% 1% 0% 0% 0% 14% 11% 23%? The next time you buy a car, either new or second hand, what kind of car will you most likely choose? n=

8 Plans for new BEV/PHEV as next car - Nordic PHEV: 13% BEV: 8% PHEV: 13% BEV: 11% PHE PHEV: 4% BEV: 1% PHEV: 8% BEV: 4% PHEV: 4% BEV: 2%? The next time you buy a car, either new or second hand, what kind of car will you most likely choose? n=

9 2 out of 10 who say they plan to buy an BEV, will do it within the next 12 months TOTAL NORWAY SWEDEN DENMARK FINLAND ICELAND 21% 27% 12% 3% 17% 25% 17% 20% 13% 4% 4% 24% 43% 39% 40% 70% 69% 26% 18% 15% 35% 22% 11% 12% Within 12 months Between 13 and 24 months More than 24 months Don t know? When du you plan to buy an BEV? Filter: If answered plan to buy an BEV n= 146/56/30/24/89 9

10 Barrieres for not buying an BEV - Nordic Price/too expensive Lack of range/insufficient range No charging opportunities at home/where I live Lack of charging opportunities along the road/where I drive Not sure about the durability of batteries Lack of towbar on EV cars No charging opportunities at work Not sure about second hand value It is complicated to charge an EV Electric cars are not more environmental friendly Poor value for money Electric cars do not work well during winter No models that fits my needs Don t like electric cars Not enough space/insufficient space Worried about risk of fire Electric cars are less safe in traffic Others in my household don t like electrical cars Unsuitable for children/not a family car Other reasons Don t know/no particular reason? 14% 12% 12% 12% 11% 9% 9% 7% 6% 5% 3% 3% 2% 2% 6% 5% 26% 24% 24% 43% 38% What are the main resasons for you not to buy an electrical vehicle the next time you plan to buy a car? Multiple answers possible. Filter: Those who don t plan to buy an BEV, don t have a car or don t know n=

11 3 most important barrieres for not buying an BEV Lack of range/insufficient range 56% Price/too expensive 47% Price/too expensive 45% Price/too expensive 60% Lack of range/insuffici ent range 43% Lack of charging opportunities along the road/where I drive Not sure about the durability of batteries 34% 33% Lack of range/insufficient range No charging opportunities at home/where I live 31% 25% Lack of range/insufficie nt range No charging opportunities at home/where I live 30% 25% Lack of range/insuffic ient range Lack of charging opportunities along the 36% 29% Price/too expensive Lack of charging opportunities along the 36% 32%? What are the main resasons for you not to buy an electrical vehicle the next time you plan to buy a car? Multiple answers possible. Filter: Those who don t plan to buy an EV, don t have a car or don t know n= 561/673/760 /747/543 11

12 Selected results from Norway

13 Norwegians are familiar with the BEV concept I know someone who drives an BEV 89% 9% I have been passenger in an BEV 66% 32% I have driven an BEV myself 34% 65% I have never been in an BEV 22% 75% Agree Disagree Don t know? Please answer agree or disagree on the following statements: n=

14 Zero tax on purchase and VAT are the most important elements to get peple to consider BEV Zero tax on purchase/zero VAT 31% 40% 18% Free/reduced toll road cost 19% 18% Lower operating cost 16% Most important Second most important? Which of the following elements would you say is important for you if you where to choose an BEV? CHOSE MOST IMPORTANT AND SECOND MOST IMPORTANT n=

15 4 out of 10 believe diesel/petrol cars will be less attractive in the second hand market than EVs I believe that diesel/petrol cars will be less attractive than EVs in the second hand market 38% I don t believe there will be a difference between EVs and diesel/petrol cars when it comes to attractiveness in the second hand market 26% I believe EVs will become less attractive than diesel/petrol cars in the second hand market 20% Don t know/no opinion 16%? Which of the following statements do you agree with the most? n=

16 Salgstall Norden

17 Summary and conclusions

18 Mot 100% markedsandel i 2025

19 Nordic EV Barometer