Andi Isra Mahyuddin, Tatacipta Dirgantara, Sigit Puji Santosa. Faculty of Mechanical and Aerospace Engineering Institut Teknologi Bandung, INDONESIA

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1 ASEAN as a Global Automotive Hub: Challenges for Industry and Higher Education Institution Indonesia Perspective Green Drive Project Conference, Antwerpen, Sept 2016 Andi Isra Mahyuddin, Tatacipta Dirgantara, Sigit Puji Santosa Faculty of Mechanical and Aerospace Engineering Institut Teknologi Bandung, INDONESIA

2 GDP ($ trilion) World GDP (2015) USA CHN JPN DEU GBR ASEAN FRA IND ITA Source: World Bank Data

3 GDP Growth ( ) Country GDP Growth (%) China 6.8 India 6.7 Average of ASEAN 5.6 Indonesia 6.0 Malaysia 5.6 The Philippines 6.2 Thailand 4.1 Vietnam 5.7 Source: OECD Development Centre

4 GDP Per Capita ASEAN (2015) Country GDP Per Capita ($) GDP Growth Per Capita (%) Singapore ,7 0.8 Brunei Darussalam ,9-1,9 Malaysia 9.766,2 3,5 Thailand 5.816,4 2,5 Indonesia 3.346,5 3,5 The Philippines 2.899,4 4,2 Vietnam 2.111,1 5,5 Lao PDR 1.812,3 5,2 Myanmar 1.203,5 6,1 Cambodia 1.158,7 5,3 Source: World Bank Data

5 Global Middle Class 2012 $16-$100 per day

6 Global Middle Class 2020 $16-$100 per day

7 Global Automotive Production Production 2014 (millions) 6 th

8 Global Automotive Sales Actual Sales 2014 (millions) Projected Sales 2020 (millions) th -3,3 5 th -4,5 5 0

9 Vehicle Production Road Map - Indonesia 2,5 m by 2020

10 Total Count (Millions) Vehicle Growth in Indonesia % Growth Year Source: Indonesian Central Bureau of Statistics Bus Truck Motorcycle Passenger Car ASEAN Safety Forum

11 Daniel H.T., Meragukan Efektifitas Yellow Box Junction,

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13 Challenges For Industry Market domination by Japanese OEM brands: Long history in the market Comprehensive portfolio, dealer networks High brand awareness New OEM market entry will need to develop differentiated and focused value proposition to target specific consumer segments

14 Issues in Automotive Technology Energy, Environment, Safety Efficient and Safer

15 Energy Efficient Vehicle Fuel-efficient Internal Combustion Engine Hybrid Vehicles Electric Vehicles (EV) Compressed Natural Gas (CNG) Liquified Petroleum Gas (LPG) Biodiesel, Bio-Ethanol Hydrogen, Fuel Cell

16 Challenges For Higher Education Institution (HEI) Little/ No Vehicle Engineering & Development Activity : All design/development done at the OEM home country Manufacturing based still controlled and supported by OEM s suppliers Local content policy by government targets part design and production HEI will need to provide technological solution and to engage OEM/local suppliers to support local content policy

17 ASEAN as Global Hub HOW To stimulate innovation and the global competitiveness boost workforce skills and improve per capita income improve the environmental friendliness & increase the vehicle safety

18 National Automotive Policy in ASEAN Promote green technologies and better fuel economy through incentives Local content targets for part design and production To increase economic multiplier effect Free Trade Agreements with ASEAN, Japan, and China Cost reduction of 20-50% through no levies and low tariffs

19 Increase Global Competitiveness Automation and Robotics in Manufacturing Plant Decrease manual workforce Increase the demand of highly skilled talents

20 National Center for Sustainable Transportation Technology (NCSTT) downstream research in collaboration with industries stimulate new innovations and acquisition of technologies capacity building of local manufacturers especially SME s that produce automotive parts and components

21 Research Innovation with Delivery vehicle e-trike ITB-Indonesian Postal Office Mass production 2017 R&D on Electric Mass Transport National electric vehicle consortium (5 Indonesian Universities) Development of Train Seat Interior ITB - PT DTI

22 National Electric Vehicle Research ROAD MAP (Phase 2: ) Consortium of 5 national universities Led by ITB Started in 2012 Government funding ($10M) 2016 Grand design and concept vehicle 2017 Component & Subsystem development Certification & Manufacturing Prototyping/v Confirmation alidation 2020 Mass Production 22

23 National Electric Vehicle Development Strategy Government Ministries: National Dev Planning Board, State Own Companies, Industry, Research Technology HE, Transport, Finance NCSTT University and Research Institution National Automotive Industry

24 Platform Development Compact vehicle 4 passengers and cargo Modern design & simple Single Motor kw City Car 120 km Lightweight Single Platform Multifunction Technology, Cost, Risk 24 MOLINA

25 Service to Industry Product Development Technology Acquisition Planning Manufacturing System Get the know-why and know-how Training

26 Industrial services Development of Silent Chain ITB - PT Astra Otoparts Automation of Spring manufacturing Equipment ITB - PT Chuo Spring Indonesia Development of testing machine for shocks and struts ITB - PT KYB Indonesia

27 Industrial Internships Real Industrial Project Availability of students & supervisor Industrial Internships First hand experience & in-depth exposure Long term recruitment process

28 Up stream Research alternative fuel (including bio-fuel) vehicle safety advanced material development green manufacturing technology environmental impact assessment

29 Up stream Research Metro Capsule Mass Transport Bio-Diesel Catalyst ITB-Pertamina Bio Fuel Research ITB-BMW Crash Box Design Bus Roll Over Bus Roll Over AdvancePorous Material: Al Foam Natural Fiber Composites

30 Concluding Remarks All stake holders should work in synergy ASEAN automotive market is expected to grow steadily at a CAGR of 6.4%, to reach 4.9 m vehicles in 2020 ASEAN automotive production is expected to grow at a CAGR of 8.6%, to reach 7.6 m vehicles in 2020 ASEAN to be the global production hub, with Indonesia to be the largest automotive market in the region by 2020 Japanese OEM to continue to dominate ASEAN markets. New entry OEM will need to create intense competition with aggressive product offerings Higher Education Institution will need to support technological solution for part localization content strategy

31 THANK YOU

32 Global Automotive Production (2014) 2014 Global production (Actual) Rank Country Production (millions) 1 China USA Japan Germany South Korea ASEAN India Mexico Brazil Spain 2.4 EU-ASEAN Business Council, ASEAN An Emerging Global Automotive Hub in the

33 Global Automotive Sales Ran k 2014 Global Sales (Actual) Country Sales (millions ) Ran k 2020 Global Sales (Projected) Country 1 China China USA USA Japan India Brazil Brazil Germany ASEAN ASEAN Japan India Russia UK Germany Russia UK 2.8 Sales (millions ) 10 France France 2.6 EU-ASEAN Business Council, ASEAN An Emerging Global Automotive Hub in the

34 World GDP (2015) World bank data 2014 Global production (Actual) GDP ($ Rank Country millions) 1United States China Japan Germany United Kingdom ASEAN France India Italy Brazil Canada