How It Rolls Out. Vehicle Automation and the Future of Personal Transportation. Melissa Ruhl April 2015 ITE SF Bay Area

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1 How It Rolls Out Vehicle Automation and the Future of Personal Transportation Melissa Ruhl April 2015 ITE SF Bay Area

2 The horseless carriage?

3 Where are we at today?

4 Where are we at today?

5 Defining vehicle automation Level 1 (one automated function) Level 2 (two automated functions working together) Level 3 (autonomous driving in some situations) Level 4 (autonomous or selfdriving cars)

6 A Range of Issues Technical issues Inclement weather Complete mapping Pothole depth detection Roadway construction Metal to radar interference Lighting: glare and dark Lingering computer vision issues Cost of the technology Legal issues Liability Legality and regulation Cyber security Data privacy Societal issues Cost of the vehicles Trust in the automation Love of driving And more

7 We ve come a long way 1939: Futurama Exhibit

8 We ve come a long way 1939: Futurama Exhibit 1960s-70s: AI Golden Age of research and funding 1956: Coining of the term Artificial Intelligence

9 We ve come a long way 1939: Futurama Exhibit 1960s-70s: AI Golden Age of research and funding 1956: Coining of the term Artificial Intelligence 1986: Founding of UC Berkeley PATH

10 We ve come a long way 1939: Futurama Exhibit 1960s-70s: AI Golden Age of research and funding 2000: Congressional mandate 2005: Second DARPA Grand Challenge 1956: Coining of the term Artificial Intelligence 1986: Founding of UC Berkeley PATH 2004: First DARPA Grand Challenge 2007: Urban DARPA Grand Challenge

11 We ve come a long way 1939: Futurama Exhibit 1960s-70s: AI Golden Age of research and funding 2000: Congressional mandate 2005: Second DARPA Grand Challenge 2010: Google announces Self- Driving Car Project 1956: Coining of the term Artificial Intelligence 1986: Founding of UC Berkeley PATH 2004: First DARPA Grand Challenge 2007: Urban DARPA Grand Challenge 2012: Google shares Steve Mahan video

12 We ve come a long way 1939: Futurama Exhibit 1960s-70s: AI Golden Age of research and funding 2000: Congressional mandate 2005: Second DARPA Grand Challenge 2010: Google announces Self- Driving Car Project 2014: Apple begins car initiative 2013: Toyota autonomous concept car 2015: Uber announces self-driving car program 2014: Google Self-Driving Car Prototype 2015: Delphi car first to cross the US 1956: Coining of the term Artificial Intelligence 1986: Founding of UC Berkeley PATH 2004: First DARPA Grand Challenge 2007: Urban DARPA Grand Challenge 2014: Tesla predicts it will sell first selfdriving car 2012: Google shares Steve Mahan video 2015: Mercedes- Benz autonomous concept car 2015: Nissan and NASA autonomous car partnership

13 Behind autonomous car R&D, we now have Tens of thousands of researchers and engineers Unprecedented computational power Billions of dollars Market demand The leap path may be possible.

14 Transportation today Transit use Bicycling Walking VMT Teens getting licenses

15 Incremental Path Highway driving becomes more efficient and more pleasant.

16 Incremental Path Increased highway capacity Separated lanes for more efficient self-driving cars Platooning

17 Incremental Path Highway driving becomes more efficient and more pleasant. Driving and car ownership become more appealing again.

18 Incremental Path Highway driving becomes more efficient and more pleasant. Driving and car ownership become more appealing again. Travel behaviors do not substantially change.

19 Leap Path If self-driving cars become available and legal, a shared autonomous vehicle service is inevitable.

20 Leap Path: 3 Big Benefits Higher fleet turnover Faster integration of electric vehicles

21 Leap Path: 3 Big Benefits Reduced need for parking

22 Leap Path: 3 Big Benefits End of car ownership?

23 The leap path is the more sustainable, more revolutionary path. How do we get there?

24 Thank you! Questions? Melissa Ruhl

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