EMC Automotive Event Woerden, 13 en 14 november ENEVATE Outlook. Edwin Bestebreurtje FIER Automotive. FIER Automotive

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1 EMC Automotive Event Woerden, 13 en 14 november 2013 ENEVATE Outlook Edwin Bestebreurtje FIER Automotive FIER Automotive Partner in Business Development Focus on automotive and mobility Customer base: both commercial and governmental organizations Located on the High Tech Automotive Campus in Helmond Activities: (New) Business Development Industry Networks and Clusters Industry Studies Subsidies, Participations & Finance Automotive Portal with company information and news & events 2

2 Agenda Why did we start ENEVATE? What are the bottlenecks still to overcome / the roadmap? What s next? Partners

3 New products New clients New technologies, new suppliers How will the market respond? How do I sell these? What if something breaks? Range anxiety; cost Who invests? Who makes money? What s in it for us? Do we need more capacity? Smart grids? Retailer sales, distribution, maintenance End-User e-mobility demand Industry: Risks are perceived differently at all stages along the value chain 5 Most regions spend large public funds on EV & E-Mobility programs, pilots & stimulation Ł with no learning effects over the regional borders Europe is scattered in strategy, programs and implementation. The competition comes from China, Japan and even US With a much more coherent approach Integral approach is absent. On national, regional and city level User acceptance is the question mark. Should be driver for mobility concepts and industry development The many promising SME companies working on EV, are not to be found by the Vehicle Manufacturers Electric energy / infrastructure & automotive are historically isolated from each other Why a NW-European Networking Project on E-Mobility?

4 Project Aims ENEVATE aims to facilitate and support an accelerated and well informed introduction of electric mobility in North West Europe through structured transnational co-operation between public authorities and business representatives. And at the same time to boost innovation and competitiveness of the rapidly developing electric vehicle sector in NW Europe. Agenda Why did we start ENEVATE? What are the bottlenecks still to overcome / the roadmap? What s next?

5 The history of E-mobility They have long been particularly suited to certain applications But were not seen as cool By 1900 EVs had 1/3 of the US market. Even Henry Ford s wife drove an EV until the GM EV-1. Developed in the 1990s to respond to California s ZEV Mandate. The history of E-mobility When ENEVATE started EV s were still marginal since then several have been introduced by major manufacturers A remarkable transformation: Renault-Nissan have now sold 100,000 EVs. Nissan has sold 71,000 Leafs: 30,000 in US 28,000 in Japan 12,000 in Europe Top markets are: France, Germany, Italy. As well as in % Norway and NL

6 The SWOT of E-mobility The SWOT of E-mobility

7 The Road Ahead Niche applications + Sharing Infrastructure Dedicated mobility solutions for user groups and their mobility needs Reduction of range anxiety Availability of adequate charging infrastructure: Private / Public / Commercial From slow to rapid chargers Private and public investments / Business models

8 R&D Challenges for BEV Challenge: > 400 KM average range < 20% more expensive than comparable ICE Battery Research and Development -> Close the gap for key technologies Support of R&D on weight reduction Develop the fit-for-purpose vehicle for current and future customer requirements Development of Charging Infrastructure Incentives and Penalties Incentives and Penalties for a better price-performance-ratio of BEVs compared to ICEs Purchase Tax reduction for BEVs Purchase Tax increase for ICEs Reduction of road taxes for BEVs Subsidies Rise of gasoline tax Reduction of energy tax exception for home generated energy Income tax Lane/Parking priorities Optimization of intermodal public transport systems Attractive complementary long distance transport solutions No-go-zones for ICEs (city centers)

9 Agenda Why did we start ENEVATE? What are the bottlenecks still to overcome / the roadmap? What s next? E-tour Allgau ee-tour Allgaü - electro mobility and tourism Tourists had an ambassador function Rural traffic conditions The goal was not only to implement e- mobility but also do research and development on e-mobility Different types of Vehicles Users Usage conditions 80% of tourists arrive by private car and use this car also in vacation resort Currently 2% of tourists rent a car, but interviews indicate 37% is very interested when it is an E-car (E-experience)

10 Goal is implementing an improved strategy for charging infrastructure that is strongly related with the leisure industry in Brabant, NL Scope: Initiating projects and supporting organisations in the leisure industry to install and run economical viable charging points at their business locations. Transnational EU project development (examples) Project Brabant Wagen E-car sharing 100% e-car sharing: CAR2GO A dam Autolib ee-tour AllGäu

11 Goal to implement an economic feasible e-car sharing program in less populated area with: Lot of commuting between small cities Relatively low congestion No parking issues (low cost) Less density Low frequent public transport (car is king) Transnational EU project development (examples) E-car sharing Limburg High degree of capacity utilization by deploying vehicles: Commuting Recreational/private use Pool-car for authorities and companies Role of ENEVATE Feasibility study based on ENEVATE knowledge and experience. Foreseen first test-phase with selected companies and city in 2014 The usage of infrastructure toolkit Combination with other mobility solutions Carpooling Public Transport (E-) bike Outlook Mob: