BMW GROUP AND THE FUTURE OF MOBILITY. AUTOMOBILITY MODULES FOR VOCATIONAL EDUCATION AND TRAINING.

Transcription

1 Thiemo Schalk. Steering Government and External Affairs, Sustainability Communications / Urban Mobility. October 7th BMW GROUP AND THE FUTURE OF MOBILITY. AUTOMOBILITY MODULES FOR VOCATIONAL EDUCATION AND TRAINING.

2 MEGATRENDS FOR THE FUTURE OF MOBILITY. Environment Climate change and the subsequent effects Urbanisation By 2030, over 60 % of world population will live in cities Politics and Regulations CO2 - and fleet regulations, Restrictions on imports DRIVING CHANGE IN MOBILITY Economics Shortage of resources, increase in the price of fossil fuels Culture Sustainable mobility as part of a modern urban lifestyle; assumption of social responsibility Customer Expectations Changing values

3 CO 2 EMISSIONS AND FUEL CONSUMPTION. CO 2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS. New vehicle fleet 2008 USA 339g/mi (212g/km) EU 27 China n. a. Japan Korea 11,4 km/l (204g/km) Illustrations Assumptions 2020 / g/mi (156g/km) -26% % g/mi (102g/km)* * Based on review 120g/km 95g/km 154g/km -22% % 2020? 2025/ ,9l/100km* (164g/km) 5,0l/100km* (119g/km) approx. -12% 2015 approx. -36% 2020 * Both under discussion 16.3km/l (146g/km) 20.3km/l (117g/km) 17km/l (140g/km) 14.2km/l (166g/km)* -12% % 2020 * Consideration of test-cycle change to JC08 Other marketswithco2 and/or Fuel Economy Regulation: Brasil, Mexiko, India, Saudi-Arabia, Taiwan, Vietnam -32% %? 2020

4 TWO PARALLEL PATHS OF SUSTAINABLE INDIVIDUAL SUSTAINABILITY. EVOLUTION Efficient combustion engines Innovative technologies REVOLUTION Alternative drive trains Mobility services

5 EFFICIENT DYNAMICS. EFFICIENT DYNAMICS MEASURES. BMW TwinPower Turbo Technology ECO PRO Modus Gear shift indicator BMW Group Efficient Dynamics engine family for petrol and diesel engines Electric power steering Auto Start Stop function Aeroblade Intelligent lightweight design Active air flap control Active spoiler Air Curtain 8-gear automatic transmission BMW BluePerformance Brake energy regeneration Air Breather Tyres with reduced rolling resistance Aero rims BMW Group Communications Efficient Dynamics AK-22 Poschenrieder Page 5

6 THE BMW i3 AND THE BMW i8. Vehicle: Drive-train: Battery: BMW i8 Purpose Design Roadster LifeDrive Lightweight Concept Seater Small combustion engine Plug-in Hybrid plus electric engine Lithium-Ion battery Liquid cooling Vehicle: Drive-train: Battery: BMW i3 Purpose Design LifeDrive Lightweight Concept 4 Seater Electric engine Lithium-Ion battery Liquid cooling

7 MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS FOR BMW i. MINI E ( ) BMW ActiveE ( ) BMW i3 and BMW i8 16 million kilometers ~600 vehicles High satisfaction of mobility needs. Range was rarely the limiting factor. Most users charge 2-3 times per week and charging events decreased during usage. Adequate vehicle. >20 million kilometers ~1.000 vehicles High interest of purchase. Joy of driving and one-pedal-feeling. BMW i is more than just an electric car. BMW i offers 360 ELECTRIC. BMW i delivers joy of driving.

8 BEST-PRACTICE NATIONAL PLATFORM E-MOBILITY (NPE). POLITICAL GOALS. In another project with MINI E in Munich, driving behavior as a function of usage frequency is investigated. Therefore, 25 MINI E are in use. 15 for private users, 5 for the Munich municipal utilities and 5 at Munich Airport. The acceptence of users with increased range requirement and who s usage profile requires more than one battery charge on the day, is examined with the help of long-distance commuters. As the first showcase project ever the project was launched in August In a Smart Micro Grid, local regenerative electricity generation is inteligently connected to electromobility with an integrated energy management system - from one-family house to plus energy car parks. The subject high voltage was integrated in the apprenticeship as mechatronic technician. Additional, a IHK certificate is planned. An additional qualification in the field of business management training will be developed, called management assistant for E- Mobility. The BMW plant in Leipzig shows its production. On the visitor route and the BMW i communications space visitors, politics and media have the possibility to experience the series production of the BMW i3, the first series electric vehicle of the BMW Group, to inform themselves about the entire sustainable supply chain of electromobility. Carsharing with electric vehicles in Munich offers the possibility toexperience electromobility for everyone. In June 2013, 20 BMW Active E will be incorporated to the DriveNow fleet in Munich. Starting in 2013, electronic vehicles can be charged in short time on a fast carging station at the Olympic Park in Munich. The european Combo-Standard for fast charging will make possible uncomplicated long-distance rides along the A9 to Berlin. BMW Group Page 8

9 TECHNOLOGICAL CHANGE TURNING A CHALLENGE INTO AN OPPORTUNITY. REVOLUTION Technological change EVOLUTION We have to improve our existing technologies and invest heavily in new technologies to remain future proof. E-Mobility Hybrids Internal combustion engine Page 9

10 BMW EDRIVE TECHNOLOGY PAVES THE WAY FOR ELECTRIC DRIVING PLEASURE IN FOUR PLUG-IN HYBRID MODELS FROM BMW. The BMW i8, the BMW X5 xdrive40e, BMW 330e and BMW 740e can all run on purely electric power up to 120 km/h (75 mph), the BMW 225xe up to 125 km/h (78 mph). BMW X5 40e BMW 740e BMW 330e BMW 225xe BMW i8 BMW i3 The model range for the BMW 2 Series Active Tourer is also set to be expanded by the arrival of a plug-in hybrid variant in spring 2016.

11 BMW S CORPORATE STRATEGY IS THE ANSWER TO THE CHALLENGES OF SUSTAINABLE MOBILITY AND CHANGING MARKET CONDITIONS. The BMW Group is to become the leading provider of premium products and premium mobility services for individual mobility.

12 BMW i ELECTRIC CARS AND MOBILITY SERVICES. HARDWARE AND SOFTWARE FOR A HOLISTIC MOBILITY CONCEPT. REVOLUTIONARY VEHICLES NEW SERVICE MODELS + The future belongs to those who dare to venture. We cannot ignore the need for new approaches especially when circumstances are changing. Seite 12

13 CHANGE IN URBAN LIFE LEADS TO MULTIPLE OPPORTUNITIES FOR SUSTAINABLE MOBILITY IN CITIES. Urban life in flux. Urban mobility in flux. Implications for BMW. New offers for urban mobility. Re-urbanisation. Core cities are growing. (Co-)creation of urban change. BMW i3. BMW i8. Peak Car Use. Drivers becoming more multimodal. New services. Boom of new offers. Paradigm change. From car-focused to human-focused cities. Change to provider of products AND mobility services. Sustainability as basis of our business model. APPS DriveNow. ParkNo w. ChargeNow.

14 BMW i MOBILITY SERVICES ADDRESS NEW MOBILITY PATTERNS AND TARGET GROUPS. Car - enabled Car - related Car - independent BMW & MINI drivers n.n. Automobile users Mobile (smartphone) users n.n. n.n. n.n.

15 BMW i3 WITHIN DRIVENOW. GRADUAL ELECTRIFICATION OF THE FLEET. Berlin 40 BMW i3 London 30 BMW i3 Munich 30 BMW i3 Copenhagen 400 BMW i3 Hamburg 30 BMW i3 Multiplier effects through Electric Car-Sharing Combination of technology leadership and Services Seite 15

16 THANK YOU VERY MUCH.