Fleet Branding - The Ultimate Branding Experience

Transcription

1 Public Transportation Services Commission Driving for Excellence Fleet Branding - The Ultimate Branding Experience Discover P.T.S.C.! Discover our World of Advertising

2 PTSC Mobile Billboards ü These buses or mobile billboards travel the length and breadth of the island from as early as 5:00am to 11:00pm everyday ü Buses are in constant view of thousands of potential customers at any given time - 200, ,000 views DAILY ü There are 3 options available - Exterior Panels- (Left/Right Side, Back) Full Bus Wraps Interior Signs

3 Why invest in this new phenomenon of advertising? ü Full Wraps grab attention to ensure your message is seen. ü Allow consumers to live your brand, travel on or behind it! ü Billboards are stationary, Buses or Mobile Billboards are in constant motion, changing locations and viewers daily. ü More value for money as a larger cross section of target markets are reached, and ensure you get direct results. ü Prices are broken down into monthly rates (6-12 months recommended) ü There are 3 costs: Rental, Printing & installation for each application

4 Higer Left & right wrap ü Bus must be advertised on for at least 6 months

5 The Higer Fleet Option 1 Exterior Panels Left Side Right side Back Panel HIGER Water Taxi Fleet 3 x 15 3 x 15 2 x 7 Printing & Installation cost $4,134 $4,272 $1,286 Monthly Rental $1,400 $1,400 $425 TOTAL initial cost for 1 st month $5,534 $5,672 $1,711 ü Higer Water Taxi 25 seated- 35 standing passengers Fleet quantity: 20

6 Higer Left & right wrap ü The more buses that are taken, the more attractive the price becomes!

7 The Higer Fleet Option 1 Exterior Panels Left Side Right side Back Panel HIGER 08 H36 2 x 18 2 x 18 4 x 6 Printing & Installation cost $2,482 $2,563 $2,205 Monthly Rental $900 $900 $800 TOTAL initial cost for 1 st month $3,382 $3,463 $3,005 ü Higer 08 H36 33 passengers Fleet quantity: 45 Diego/St. Anns/Maraval/rural routes

8 Higer Back wrap ü Change outs are unlimited and are recommended as to prevent brand boredom

9 The Higer Fleet Option 1 Exterior Panels Left Side Right side Back Panel HIGER Deluxe Coach 2 x 35 2 x 35 4 x 6 Printing & Installation cost $4,823 $4,984 $2,205 Monthly Rental $1,600 $1,600 $800 TOTAL initial cost for 1 st month $6,423 $6,584 $3,005 ü Higer Deluxe Coach 57 passengers Fleet quantity: 30 POS/Sando/Sgrande routes

10 Higer Left & right wrap ü Yearly & Multi-yearly commitment results in better rates

11 Higer option 2 Full bus wrap The HIGER Fleet HIGER Water Taxi Fleet HIGER 08 H36 HIGER Deluxe Coach ü Higer Water Taxi 25 seated- 35 standing passengers Fleet quantity: 20 Size of wrap 700 square feet Rental cost/ DAY Printing & Installation cost Monthly Rental 700 square feet 1200 square feet $274 $274 $479 $42,875 $42,875 $102,900 $8,500 $8,500 $14,600 ü Higer 08 H36 33 passengers Fleet quantity: 45 Diego/St. Anns/Maraval/rural routes ü Higer Deluxe Coach 57 passengers Fleet quantity: 30 POS/Sando/Sgrande routes

12 Higer Full bus wrap ü Bus must be wrapped for at least 6-12 months

13 Higer Full bus wrap ü Yearly & Multi-yearly commitment results in better rates

14 Higer Full bus wrap ü The more buses that are wrapped, the more attractive the price becomes!

15 Higer Full bus wrap ü The more buses that are wrapped, the more attractive the price becomes!

16 Higer option 3 Interior Signage Inside: (7 per side) 1 x3 poster 14 $ each per YR.

17 The Champion Fleet Option 1 Exterior Panels Left Side Right side Back Panel CHAMPION 07 CS17 or CS21 2 x 20 2 x 20 6 x 6 Printing & Installation cost $2,756 $2,848 $3,308 Monthly Rental $950 $950 $1,100 TOTAL initial cost for 1 st month $3,706 $3,798 $4,408 ü Champion 07 CS17 or CS passengers Fleet quantity: 19 City/Metropolitan routes

18 Champion Left & right wrap ü Bus must be advertised on for at least 6 months

19 The Champion Fleet Option 1 Exterior Panels Left Side Right side Back Panel CHAMPION 07 S 05 2 x 23 2 x 23 6 x 6 Printing & Installation cost $3,170 $3,275 $3,308 Monthly Rental $1,100 $1,100 $1,200 TOTAL initial cost for 1 st month $4,270 $4,375 $4,508 ü Champion 07 S passengers Fleet quantity: 9 Tourist charters/special events

20 Champion Left & right wrap ü Yearly & Multi-yearly commitment results in better rates

21 The Champion Fleet Option 1 Exterior Panels Left Side Right side Back Panel CHAMPION TITAN 05 T01 or T02 2 x 30 2 x 30 2 x 8 Printing & Installation cost $4,234 $4,272 $735 Monthly Rental $1,400 $1,400 $250 TOTAL initial cost for 1 st month $5,634 $5,672 $985 ü Champion Titan 05 T01 or T passengers Fleet quantity: 5 Tourist Charters

22 Champion Back panel ü Change outs are unlimited and are recommended as to prevent brand boredom

23 Champion option 2 Full bus wrap CHAMPIO N 07 CS17 or CS21 CHAMPION TITAN 05 T01 or T02 CHAMPION 07 S 05 The CHAMPION Fleet ü Champion 07 S passengers Fleet quantity: 9 Tourist charters/special events Size of wrap Rental cost/day Printing & Installation cost Monthly Rental 900 square feet 1000 square feet 1100 square feet $356 $397 $438 $77,175 $85,750 $94,325 $11,000 $12,500 $13,500 ü Champion 07 CS17 or CS passengers Fleet quantity: 19 City/Metropolitan routes ü Champion Titan 05 T01 or T passengers Fleet quantity: 5 Tourist Charters

24 Champion Full bus wrap

25 Champion Full bus wrap ü Bus must be wrapped for at least 3 months

26 Champion Full bus wrap

27 Champion Full bus wrap ü Yearly & Multi-yearly commitment as well as more wraps result in better rates

28 Champion option 3 Interior Signage Inside:1 x 30' (8) available per side $ each placement per year

29 Cosmopolitan, Volvo & Caio ONLY 1 option Exterior Panels Left Side Right side Back Panel COSMOPOLITAN I 0520 & VOLVO ME MO x 28 2 x 28 6 x 6 Printing & Installation cost $3,170 $3,275 $3,308 Monthly Rental $1,100 $1,100 $1,200 TOTAL initial cost for 1 st month $4,270 $4,375 $4,508 ü Cosmopolitan I passengers Fleet quantity: 12 Chaguanas- Sando/Rural areas ü Volvo ME MO 510 Articulated 3 door 65 passengers Fleet quantity: 12 POS- Arima/SanGrande

30 Cosmopolitan, Volvo & Caio ONLY 1 option Exterior Panels Left Side Right side Back Panel VOLVO MO 722 or x 20 2 x 20 6 x 6 Printing & Installation cost $2,756 $2,848 $3,308 Monthly Rental $950 $950 $1,100 TOTAL initial cost for 1 st month $3,706 $3,798 $4,408 ü Volvo MO 722 or 721 Articulated 2 door 75 seated 92 standing Fleet quantity: 25 POS- Arima/Chag/5 rivers/sangrande

31 Cosmopolitan, Volvo & Caio ONLY 1 option Exterior Panels Left Side Right side Back Panel CAIO x 30 2 x 30 2 x 8 Printing & Installation cost $4,134 $4,272 $735 Monthly Rental $1,400 $1,400 $250 TOTAL initial cost for 1 st month $5,534 $5,672 $985 ü Caio passengers POS/City routes Fleet Quantity: 25

32 Yutong Left & Right side wrap

33 Yutong Left & Right side wrap

34 Yutong Back Panel

35 Yutong option 1 Exterior panels Left Side Right side Back Panel YUTONG 10 YE 15 (1000) 2 x 25 2 x 25 2 x 8 Printing & Installation cost $3,445 $3,560 $2,205 Monthly Rental $1,200 $1,200 $985 TOTAL initial cost for 1 st month $4,645 $4,645 $3,190 ü Yutong 10 YE passengers Fleet quantity: 23 POS- Piarco/Sando routes

36 Yutong option 1 Exterior panels Left Side Right side Back Panel Yutong 10 YR 02 (800) 2 x 18 2 x 18 4 x 6 Printing & Installation cost $2,563 $2,563 $735 Monthly Rental $850 $850 $750 TOTAL initial cost for 1 st month $3,413 $3,413 $1,485 ü Yutong 10 YR passengers Fleet quantity: 60 City/Rural routes

37 Yutong option 2 Full bus wrap Size of wrap Rental cost/ DAY Printing & Installation cost YUTONG 10 YR square feet YUTONG 10 YE square feet $317 $397 $68,600 $85,750 Monthly Rental $9,800 $12,500 The YUTONG Fleet ü Yutong 10 YE passengers Fleet quantity: 23 POS- Piarco/Sando routes ü Yutong 10 YR passengers Fleet quantity: 60 City/Rural routes

38 Don t let this exciting opportunity pass you by

39 Have customers notice and interact with your brand

40 And allow them to have the ultimate travelling experience in your very own Mobile Billboard

41 Newest Addition! The Yutong Handicap Fleet

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43 Yutong handicap Full bus wrap YUTONG Handicap Size of wrap 600 square feet Rental cost/day $188 Printing & Installation cost $32,000 ü Yutong Handicap 25 passengers Fleet quantity: 24 POS- Piarco/Sando routes Monthly Rental $6,000 TOTAL initial cost for 1 st month $37,850

44 Thank You