11% FINISHING THE YEAR STRONG TOP SEGMENT GAINERS. All. Mainstream segments experience increased traffic in Q4
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1 FINISHING THE YEAR STRONG TOP SEGMENT GAINERS Car shopping traffic was up overall in Q4 on Autotrader, with more than half of mainstream car, truck, and SUV segments posting double-digit growth compared to the prior quarter. Four luxury segments the three SUV segments and luxury s fullsize car segment experienced the largest percentage growth in traffic among the 17 segments, contributing to a strong finish for luxury overall (14%). Despite upward momentum for many, rises for some mean declines for others 30 of more than 200 segment models face an uphill battle to start the year, having dropped a half share point in Q4. Among those benefiting from the increased shopping, Ford makes the biggest statement at a brand level, boasting 13 top 3 model movers across their respective segments. All 17 Mainstream segments experience increased traffic in Q4 11% Growth in traffic among Car, SUV, and Truck segments 12% 11% 7% shopping activity growth by segment 9 brands tout three or more models among the top three segment gainers # of models to see the greatest traffic growth in their respective segment domestics imports Autotrader New Car Prospects, Q4 18 vs. Q3 18 1
2 NON-LUXURY CARS S U B C O M P A C T C A R C O M P A C T C A R Ford Fiesta Hyundai Accent Ford Fiesta 1% 7% Hyundai Accent Honda Civic Toyota Corolla Toyota Corolla Kia Forte Toyota Yaris Toyota Yaris Ford Focus Hyundai Veloster Total # of 18 Subcompact Cars that experienced gains Total # of 11 Compact Cars that experienced gains 7 6 M I D S I Z E C A R F U L L S I Z E C A R 7% Honda Accord Nissan Altima 3% Toyota Camry Toyota Camry Kia Stinger Chrysler 300 Kia Stinger Kia Cadenza Nissan Altima Honda Accord Kia Cadenza Ford Taurus Total # of 13 Midsize Cars that experienced gains Total # of 7 Fullsize Cars that experienced gains 6 5 Autotrader New Car Prospects, Q4 18 vs. Q3 18 2
3 LUXURY CARS L U X E N T R Y - L E V E L C A R L U X M I D S I Z E C A R MB C-Class Lexus ES Lexus ES 7% 10% Acura ILX Tesla Model 3 Tesla Model 3 Audi A6 Audi A6 INFINITI Q50 INFINITI Q50 Cadillac CTS Cadillac CTS Total # of 21 Lux Entry-level Car that experienced gains Total # of 13 Lux Midsize Cars that experienced gains 7 6 L U X F U L L S I Z E C A R 15% MB S-Class Porsche Panamera MB CLS-Class MB CLS-Class Cadillac XTS Lincoln Continental Total # of 16 Lux Fullsize Cars that experienced gains Autotrader New Car Prospects, Q4 18 vs. Q3 18 3
4 NON-LUXURY SUVs S U B C O M P A C T S U V C O M P A C T S U V Ford EcoSport Buick Encore Ford EcoSport 7% 9% Buick Encore Ford Escape Chevrolet Equinox Ford Escape MAZDA CX-5 Hyundai Kona Hyundai Kona MAZDA CX-5 Chevrolet Equinox Total # of 15 Subcompact SUV that experienced gains Total # of 18 Compact SUVs that experienced gains M I D S I Z E S U V F U L L S I Z E S U V 12% Ford Explorer Ford Edge 9% Ford Edge Ford Explorer GMC Yukon/XL Ford Expedition Ford Expedition Max Ford Expedition Jeep Grand Cherokee Volkswagen Atlas Chevrolet Tahoe GMC Yukon/XL Total # of 18 Midsize SUVs that experienced gains Total # of 9 Fullsize SUVs that experienced gains Autotrader New Car Prospects, Q4 18 vs. Q3 18 4
5 LUXURY SUVs L U X C O M P A C T S U V L U X M I D S I Z E S U V Audi Q5/SQ5 Porsche Macan Audi Q5/SQ5 17% 18% BMW X2 BMW X5 Land Rover RR Sport Porsche Cayenne Land Rover RR Sport Jaguar F-Pace Alfa Romeo Stelvio Porsche Cayenne Cadillac XT5 Total # of 24 Lux Compact SUVs that experienced gains Total # of 22 Lux Midsize SUVs that experienced gains L U X F U L L S I Z E S U V 15% Cadillac Escalade/ESV INFINITI QX80 MB G-Class INFINITI QX80 Cadillac Escalade/ESV MB G-Class Total # of 8 Lux Fullsize SUVs that experienced gains 8 3 Autotrader New Car Prospects, Q4 18 vs. Q3 18 5
6 PICKUP TRUCKS L I G H T D U T Y T R U C K H E AV Y D U T Y T R U C K Ford F150 GMC Sierra % 10% Chevrolet Silverado 1500 GMC Sierra 1500 Chevrolet Silverado 1500 Ford F150 Total # of 6 Light Duty Trucks that experienced gains 6 3 Ford F250 RAM 2500 Chevrolet Silverado 2500 Ford F250 Ford F350 Ford F450 Total # of 9 Heavy Duty Trucks that experienced gains 9 4 M I D S I Z E T R U C K 10% Toyota Tacoma Honda Ridgeline Nissan Frontier Honda Ridgeline Toyota Tacoma Nissan Frontier Total # of 5 Midsize Trucks that experienced gains 5 3 Autotrader New Car Prospects, Q4 18 vs. Q3 18 6
7 TOP 10 MODELS TO WATCH D E C L I N E D AT LEAST A HALF S H A R E P OINT WITHIN SEGMENT I N Q4 CARS SUVs T R U C K S SUBCOMPACT CAR LUX ENTRY-LEVEL CAR SUBCOMPACT SUV LUX COMPACT SUV MIDSIZE TRUCK MINI Cooper Audi A4 Jeep Renegade Volvo XC60* Chevrolet Colorado* Honda Fit Cadillac ATS COMPACT SUV LUX MIDSIZE SUV LIGHT DUTY TRUCK Volkswagen Beetle LUX MIDSIZE CAR Jeep Wrangler Buick Enclave RAM 1500* Chevrolet Sonic MB E-Class* MIDSIZE SUV LUX FULLSIZE SUV Nissan Titan* Kia Rio Audi A5 Hyundai Santa Fe* Land Rover Range Rover* HEAVY DUTY TRUCK Mitsubishi Mirage LUX FULLSIZE CAR FULLSIZE SUV Lexus LX* Chevrolet Silverado 2500* COMPACT CAR Tesla Model S Dodge Durango* Volkswagen Jetta BMW 7 Series* Chevrolet Suburban Chevrolet Cruze* MIDSIZE CAR Nissan Maxima FULLSIZE CAR Of those that declined in share in Q4, 43% of the models(*) still gained in traffic from the prior quarter. Toyota Avalon Dodge Charger* Autotrader New Car Prospects, Q4 18 vs. Q3 18 7
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STOCK # YEAR MAKE MODEL MILEAGE A-3164 1985 Bayliner 15' boat n/a A-3283 2005 Infiniti G-35x 260,920 C-4886 2005 Scion XB 83,736 C-5230 2004 Mazda 6 146,318 C-5242 2005 Hyundai Elantra 190,166 C-5392 2002
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